How to choose what to sell in an online store in 2018? This question is faced by hundreds of entrepreneurs who have decided to open their online business. Let's consider the main criteria when choosing a product for online sales, and also offer ideas for a business.

What you will learn about:

What criteria to consider when evaluating a product

The process of finding a product that is suitable for distance selling is considered the most important step in creating a profitable business. When choosing the right product, you need to determine two things:

• demand for it
• your financial capabilities and development prospects.

After all, theoretically, almost everything can be sold online, but not every product will bring good profit. For profitable sales, it is desirable to evaluate a number of factors that will affect the profit.

Potential Market Size

Most of the data on the possible size of the market is available on the Internet in the public domain. Take a look at the numbers from Data Insight, the Association of Internet Commerce Companies and individual market participants.

True, the size of the Internet sales market of 1 trillion rubles, named by experts, will not tell you anything. But the data on the most popular products is a suitable ground for thinking about what is better to sell in an online store.

Statistics show that electronics, clothing, home and repair goods, etc. are well sold on the Internet.

To assess the market, analytics about its consolidation is useful. According to 2017 data, there are already highly consolidated industries in online commerce that have serious leaders (for example, in the book segment there are “Labyrinth” and “Read the City”, in Moscow among online food supermarkets - “Utkonos”).

However, there are niches where there are many small online stores. For example, in the field of goods for the holidays, the sale of flowers, groups of building materials.

There are also universal niches where both large and small stores feel good. These are electronics, clothing, shoes, accessories.

The analysis of search queries will also help to evaluate the market. For this, Google Adwords Keyword is used. The information collected by the company makes it possible to determine whether there will be a wide demand for the product, how many potential customers are looking for this product on the Internet.

You can also determine specifically what to sell in an online store using the Wordstat service from Yandex by typing in the phrase “buy + [name of the product intended for sale]”.

Level of competition

How to conduct competitor analysis? This will also require internet. Enter the name of the product you plan to sell into the search engine and select 5-10 online stores from the first page. You can use the Yandex.Market service and see those who sell this product there.

What is better to consider in a competitive analysis of online stores? It is worth seeing:

• price level (how much potential competitors sell this or that product);
• attendance of competitors (the counter from liveinternet can be on the site in the public domain, if it is not there, the free Alexa service will do);
• where visitors come to the site, channels and geography of users (SimilarWeb site analytics);
• what keywords customers use to go to competitors' sites from the search (features of the paid resource SpyWords);
• how much money is spent on contextual advertising (SpyWords).

In addition, before building your own website, it is desirable to understand how competitors keep customers on their Internet resources, how they encourage them to make a purchase, and also what payment methods they offer.

Important! Analysis of other online stores will allow you to find out what else you can sell in your store (related products, services). You will definitely have ideas on how to increase the average check.

Go to a competitor's website and try to find a product, add it to your shopping cart and checkout. Write down your impressions, think about how you can improve the service offered by another store. When analyzing, pay attention to the little things:

• are there any reviews;
• quick contact form;
• advice related to the use of the product, etc.

When opening an online store, use the CRM system from Business.Ru. With this online service, you can manage your product range, automate work with suppliers, quickly process orders, provide high quality customer service, conduct promotions and analyze sales.

Stability of demand for goods

Earlier we wrote that not every product will be profitable to sell in an online store. However, there is a group of subjects that are well implemented, but only in certain time. We will talk about seasonal goods and goods of impulse demand.

The former, for example, include flowers (sales peak on March 8 and September 1), goods for summer cottages (sales peak from April to June).

Everyone knows that it is much easier to sell goods for sea holidays in an online store in summer than in winter. However, at this time you do not sell goods for winter sports (sales peak in November-January).

Impulse goods are those that a person saw by chance, but at the same time decided to take it. A vivid example is the useless small things for the kitchen, bought by accident on AliExpress.

Such goods include tea, coffee, chocolate, unusual items for the home, accessories. Due to the low cost, the level of their sales does not fall during the crisis, but it directly depends on the activity of the store's advertising campaign.

Important! If you want to make a profit every month, choose to sell something that does not fluctuate significantly.

How stable the demand is, you can find out from the keyword analysis services from Google.Adwords and Wordstat from Yandex.

In addition, before opening an online store, you must perform a number of actions:

1. Decide on the size of the investment. The dropshipping system (when the supplier himself sends the goods to the buyer) allows you to work with little or no investment, but you won’t earn much in this way. If you work directly with buyers, you need funds to buy the goods from the supplier, because often the consumer pays for the goods when he receives them personally;
2. Find a supplier with pleasant working conditions, ask him for a price. If the supplier is located abroad, you need to find out if there are restrictions on the import of goods into Russia, whether he needs additional certification in our country;
3. Calculate what markup you can set (taking into account all expenses) in order to make a profit;
4. Consider delivery terms free shipping is undoubtedly an advantage for your online store);
5. Evaluate, using previous findings about competitors, how you can plan advertising campaign. It can be contextual advertising, promotion through social networks or even guerrilla marketing. It all depends on the item you are selling;
6. Draw up a business plan for an online store based on the conclusions made earlier.

The business plan should include:

• type of goods;
• market analysis;
• analysis of the positive, negative sides of the business, opportunities and threats;
• description of organizational and legal conditions;
• advertising campaign plan;
• revenue calculation and other financial calculations.

What to sell in an online store: ideas and ways to choose a niche

Before presenting ideas for products that will sell well online in 2018, here are five ways to choose a niche:

1. Define the problem and identify products that solve it. For example, the rise in crime has created a demand for the so-called "anti-theft backpack". Statistics from 2018 only confirms this:


2. Find products that you and those around you are passionate about. For example, if you love running, you can open a running store. You can sell sports accessories, water, and even comfortable jewelry for people involved in this sport. If you are excited about new gadgets, sell new ones. So, there is still an increase in demand for robotic vacuum cleaners (not to mention quadrocopters).

3. Look for a niche with branding potential. For example, on the wave of patriotism in Russia, stores with themed clothing and paraphernalia have been well developed.

4. Identify a product whose demand has the potential to grow. So, among men it is now fashionable to grow a beard. Demand for beard care products has doubled over the past year. Great demand is observed in the autumn-winter period, as well as before the holidays (New Year and February 23).

5. Identify products that are hot right now: ask your friends what they are going to buy. For example, many teenagers are now excited about Bluetooth speakers. The growth in demand for them is confirmed by statistics:


The proposed niches should suggest what you can sell in an online store.

Having opened an online store, try the Business.Ru CRM system for in-depth sales analytics. The service allows you to receive real-time detailed information about the profit and profitability of goods, control the revenue and all expenses of the company, predict sales and increase work efficiency.

The 2018 trending ideas from the list below will help you decide on the choice of goods for e-commerce.

Goods for home and garden

Product options:

• little things that make life easier (like AliExpress products);
• bed linen and pillows;
• swing chair made of artificial rattan (original ones are expensive, but inexpensive substitutes can be sold);
• hammocks;
• pools and loungers.

Please note that goods for summer cottages are characterized by seasonal demand.

Digital technology and electronics

Popular in 2018:

• mid-range smartphones;
• Bluetooth speakers;
• video cards (for mining);
• robotic vacuum cleaners.

Children's products

This is a good option for an online store that will be run by a woman with children. The owner of the trading platform must understand the main trends in demand, understand popular and fashionable brands.

Demand for baby products, according to search engine statistics, is falling in 2018. The reason is the decline in the birth rate and the fact that women do not use search services to search for goods for children, but Yandex.Market and social networks. So selling children's things in an online store is not so easy.

However, there are things, the demand for which practically does not fall. Among them:

• child car seats;
• children's hammocks (seasonal demand!);
• scooters, balance bikes and bicycles;
• children's clothing and footwear.

Many children's goods fall into the category of impulsive demand: women on maternity leave to receive positive emotions spend a lot of time aimlessly wandering around online stores, imperceptibly filling the basket with things for the child.

Auto parts and car accessories

Have you noticed that auto parts stores rarely sell auto accessories? This is because those who sell spare parts specialize only in them, because you need to be well versed in details, analogues, etc.

Often the owners of car dealerships deal only with certain brands, for example, "Korean" or "German".

Car accessories trade is great for those who are just starting to understand cars. However, the competition in this area is higher. Read about how to open an auto parts store.

Unique food

Food products are not often sold on the Internet, as it is easier for the consumer to buy them in a regular store. However, when specializing in niche products, an online store of unique food products will have regular customers.

When we talk about niche products, we mean:

• farm products;
• goods for vegetarians;
• special varieties of tea, coffee;
• dietary supplements for sports nutrition.

Sportswear and footwear

The number of people who want to go in for sports in Russia is constantly increasing due to the trend towards a healthy lifestyle.

An entrepreneur who wants to open his own sports goods store must himself “spin” in this area. After all, you need to understand the trends.

Popular in 2018:

• accessories for those who go in for sports (demand is growing even for banal yoga mats!);
• gadgets for runners and cyclists;
• sports nutrition;
• tourism equipment.

Goods for pets

According to statistics, there is a stable demand for animal feed in Russia. Veterinarians regularly remind cat and dog owners that it is forbidden to feed pets with food from the common table.

To save money, people order pet food in large packages with courier delivery.

In 2018 are in demand:

• feed of the middle price category;
• cat litter;
• carriers, leashes and harnesses.

Natural cosmetic

"Organic" cosmetics - a trend in the market cosmetics, which was observed in 2017 and will clearly be recorded for several years.

Its main advantage is the absence of harmful ingredients and a small likelihood of allergies.

Sell ​​well online:

• oils;
• herbal cosmetics;
• Korean cosmetics;
• Indian goods.

It is desirable to promote natural cosmetics through social networks and recommendation services.

Inexpensive goods from China

If you doubt the stable demand for the products listed above, and are also afraid to start a business because of expensive goods, start by selling goods from China. To do this, look at the trends of AliExpress, Taobao and other Chinese sellers. And create your own assortment.

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Working in an organization and getting just a fixed salary is not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, register entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothing, footwear, household appliances, cosmetics, household chemicals.

Most grocery stores open in residential complexes, on the first floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option is a store that sells goods for the holidays. It can be balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In the children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be devices with information about sites that have become popular recently. A code is placed on the item, by which any user of a mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, and accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large number costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, great importance It has geographical position region. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. AT big cities expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

Great alternative an Internet company can become an ordinary store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and paying staff, besides, website advertising is built in a slightly different way than stationary outlet.

Another advantage- this store has no territorial binding. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, part of the country's inhabitants still do not have free access to global network, which means it will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. At good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies in order to a difficult situation one of them did not affect the activities of the new company. In addition, while maintaining certain types businesses should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

Internet trading - promising direction which is now popular among start-up entrepreneurs. Everything is justified - relatively low costs, the possibility of organizing business in the most profitable areas. And in order for all the expectations of a businessman to come true, it is important to choose the right product for further sale. But how do you know what sells best on the Internet, because this niche is literally overflowing with offers?

High competition is the main disadvantage of the direction. Thanks to the introduction of the simplest and completely free online tools that allow you to organize trade, a lot of online stores, large and not very large, have appeared on the Web.

Having decided what is better to sell in an online store, you can create a unique project that offers customers a sought-after product - original and high quality. But if you do not think over this moment, the online platform will simply get lost on the Web among the abundance of the same "gray" sites.

How to determine if a product will be in demand?

It is impossible to unambiguously answer the question of what is better to sell via the Internet - a lot will depend on third-party factors. Therefore, having decided, the first thing to do is to analyze the market.

Drawing up a business plan is important even when organizing an online store, especially when it comes to a large-scale project in which you plan to invest. It describes not only the main costs of starting a business, but also the further strategy of the business.

To determine which product is better to sell on the Internet in a particular region and on a particular site, you need to pay attention to the following important points:

• The product must be in demand. Hoping to continue to receive high incomes, you should sell only those goods that, regardless of the season, are in high demand. And you can find out what exactly is interesting to the potential audience in 2 ways - either analyze the activities of competitors, or look at Yandex Wordstat. But sometimes low demand is not an indicator of the hopelessness of the product - perhaps this direction is just emerging.
• The product should not have impressive dimensions. Small items are much easier to work with. What sells best in online stores - mobile phones or furniture? Of course, the first option, because you will have to pay a lot of money for the delivery of large interior items - it is much easier to make a purchase at a local furniture store. And it will be more convenient for the seller himself, especially if the project has a minimum budget - you can do without renting large warehouses.
• The product must be with a wide range of products. If you analyze which products sell well online, it will be clear that a wide range of products attracts large quantity clients to the site. And it would be nice (at least in the future) to start selling some additional related products. For example, an online store mobile phones You can also "diversify" with covers.

When organizing a business on your own, it is better to choose a well-known product in which the seller understands - then the business can be run independently without the involvement of specialists.

Assessing the competition, it will not be superfluous to choose a niche that is relatively free, since it is always difficult for “young” projects to win the favor of customers. Does it make sense to open the 1000th store selling sliders, providing products to the same city? Hardly.

Most Selling Items on the Internet

There are a lot of online stores. This means that many entrepreneurs have already found "their" product. And having compiled a list of those products that are now selling well via the Internet, you need to choose the best one - taking into account market analysis.

share various groups goods sold in Russian online stores.

You can designate the TOP of goods popular among consumers:

• electronics and home appliances,
• clothes and shoes,
• laptops and computers.

Books, goods for children, Construction Materials, food, sporting goods - these goods are more often bought by consumers in physical stores. And it will be more difficult for an entrepreneur to master many areas, since mandatory certification of products sold will be required.

Well-selling goods on the Internet, if the entrepreneur approaches the matter correctly, will soon begin to make a profit. But choosing a product is just the beginning. There is a lot of work ahead to promote and develop an online store. And if there are no extra funds, then you will have to deal with the promotion of the project on your own - and this is a significant time investment.

In some life situations the problem arises when there is not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping.

Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China.

The best-selling goods have always been and will always be made in China, as they cost less than other producing countries.

The advantage of such a sale will be that there is no need to invest your cash, as the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board.

In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same.

Here is a small list of products that you can try to sell through Internet bulletin boards:

1. Personal items that have become unnecessary for any reason.
2. You can buy various products and resell them, receiving interest from the sale.
3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
• You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling a product can be, at first glance, rubbish, which ordinary people don't need a gift. However, there is a type of people who are called collectors.

This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large sum, which to an ordinary layman will seem like a trinket with no value.

In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections.

It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc.

Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price.

This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate.

The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest.

It's about about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc.

In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it.

Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income.

Despite the fact that there is almost everything that can be bought on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply.

1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

How to make money selling photos and equipment?

There are several ways that can help you turn your photography talent into cash. Of course, photos are not the best-selling products, but there are still several ways:

1. Work as a photographer by order or for hire.
2. Get a job at a big company or take pictures for a local newspaper.
3. If a person has a lot of knowledge and education as a professional photographer, you can sell video tutorials on how to take original pictures correctly.
4. Somewhat off topic, but a suitable way to earn money can be the sale of special accessories for pictures or directly cameras, etc.
5. A good way to make money can be the distribution and advertising of someone else's products using unique photos. Many large firms are willing to pay well for this kind of marketing from private photographers.

Implementation of computer games

Returning to the topic of making money on the Internet, you should pay attention to computer games. The gaming industry today occupies a huge niche in the sales market.

Platforms like Steam or Origin allow resourceful people to sell game keys, game accounts, and so on.

Of course, if you raise the question of what is profitable to sell, then games are not the best, but still, having bought an application at a discount on a sale, for example, in a few weeks you can sell it for much more.

However, in order to successfully sell such a product, you need to know where to look for an audience. Most often, the sale and purchase of such products is carried out in specialized groups all on the same Internet. To increase the chance of success for implementation, it is recommended to draw up various unique offers, promotions, etc.

Sale of information

The 21st century is considered the century of information and computer technologies. If the sale of equipment is already a problem, then trading in information is much easier. Being a professional in any field of activity, it is quite possible to earn money by selling your knowledge.

You can implement them in the form of video tutorials, online courses. If the baggage of knowledge is supported by extensive experience or some of its additions, then it is quite realistic to write a book about it. Selling books as a business has long been a stable industry in its own right.

Hand crafts are in great demand. If a person has skills in this area, then you can sell both the ready-made products themselves and video tutorials on creating such crafts. You can earn even on the ability to write poetry.

If it turns out really well, then you can write them to order or create your own collections that you can sell.

Revenue from sales

A huge role is played by the type of product itself, how much goods the seller has and in what place he sells it.

It is worth noting that the fact of location is one of the most significant, since for maximum sales efficiency it is necessary to find the right audience.

There are several other factors such as the uniqueness of products that affect the profit in the highest degree. When starting your own business selling something, it is very important to study all the preferences of potential customers in order to offer them the most suitable product.

Resale Opportunities

Of course, being engaged in the resale of goods, real estate, knowledge, etc., you can get tired, and all this can get boring.

However, you need to understand that the constant fuss and thoughts about what you can buy cheaper and sell more expensive is a direct way to earning real money. The best thing, of course, is to devote yourself to real estate business.

However, if at some point the resale stops and the apartment remains, then you can always start renting it out. This is one of the most simple ways earnings, and passive.

And this means that he will not interfere with doing any other things. By selling apartments or private houses, you can get good fortunes almost at any time.

Sale of furniture

Among the many ways to earn money, there are those that require certain skills. What is profitable to sell, knowing how to work well with your hands? This is not a job that requires education. An interesting option sales can become furniture.

However, a simple resale will not bring practically any profit. Therefore, it is worth paying attention to those specimens that have lost their presentation. Buying for next to nothing products that have defects, poor paintwork, broken parts, etc.

You can also earn. But this will require a certain amount of effort. Troubleshooting, painting, as well as creativity to give furniture a marketable and unique look can greatly increase its value.

Thus, having bought an old and ugly sofa, having worked on it, you can sell it at a price that will be several times higher. In addition, handicraft will always be highly valued among people of the upper class.

By paying enough attention to handicraft, furniture can be sold at huge prices.

What to trade in a small store: what is profitable, what product is better to sell

Many aspiring entrepreneurs are wondering what to trade in a small store.

In fact, the question is much deeper than it seems - after all, in a store with an area of ​​​​a couple of tens of square meters, not any product can be profitably sold, especially if the outlet is located in a residential area, that is, within walking distance. In this article, we will look at the best options for organizing trade in a small area.

Products

The first thing that comes to mind when it comes to starting a retail business is opening a grocery store. And it's really a good option. An area of ​​20-30 square meters will be more than enough.

The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you buy used equipment, you can save about a thousand euros.

Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the object.

Children's products

You can also make a lot of money selling baby products. The investment will be more than when opening a grocery store, but the profit can be much higher. So, in addition to 9-10 thousand.

dollars of initial investment in the product and shop equipment you will need to invest another 200-300 dollars in the arrangement of the ramp - many parents will come with strollers.

The yield of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city dweller keeps pets, so a pet store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you buy feed in the middle and lower price segments.

However, keep in mind that many pet owners want their pets to receive the highest quality product.

And in order to earn on this, investments will have to be increased: about one and a half thousand euros will have to be invested in expanding the range of high-quality feeds. The profit will be from 1.2 to 2.3 thousand euros.

If you establish contact with local manufacturers of furniture for animals, you can earn 200-500 euros per month additionally.

draft beer

Draft beer shops bring in a stable, albeit small, income and require minimal investment.

In a room of 30 square meters, you can open a retail outlet with about 16 taps, that is, you can offer your customers 16 types of beer.

Preference should be given to domestic varieties, as they are much cheaper and allow for a large margin (up to 100 percent), providing higher profits.

The total investment in the opening of such an institution will be about four to five thousand dollars.

Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars a month, then in the summer the income will be better - up to 2-4 thousand rubles.

dollars per month. It is especially profitable to open such stores in regions with a warm climate.

Pharmacy

Opening a pharmacy on its own will cost 14-16 thousand dollars, under a franchise - 20-25 thousand.

However, the second option is preferable: a pharmacy that has a familiar, well-advertised sign is more trustworthy, and, accordingly, will attract more customers and bring in big profits.

In addition, the franchise provides a lot of other benefits such as staff training, marketing support, and so on. The average monthly income of a convenience store is $3,000-4,000.

Flowers

If, thinking about what you can trade in a small shop, you opt for flowers, you will never regret it.

Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros.

The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be available only through trial and error.

Confectionery

Investments in opening a confectionery store will amount to approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods.

If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. From ourselves we can advise: Penza confectionery factory
Profit from the sale of confectionery products will be from 800 to one and a half thousand dollars a month. You can increase your income by selling tea and coffee.

What to give up

It is impossible not to mention also the options from which, for one reason or another, should be abandoned:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumery;
• men's clothing and footwear;
• jewelry.

Now, knowing what to sell in a small store, and what is better to refuse, you can choose the option that you like and can afford. And even if something doesn't work the first time, don't give up. Remember, success comes to the stubborn.

What is profitable to trade

Trade is one of the pillars of the economy and the most popular activities in private business. It is often difficult for novice businessmen to decide what to sell in order to get the maximum profit without risk.

There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability.

Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the numbers net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality.

In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.

Which store to open?

It is not always necessary to chase the possibility of a high margin. For example, in retail chains that sell food products, the retail markup rarely exceeds 10%, but due to the fact that products are always well bought, even such a markup is quite profitable.

Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time.

To some extent, this also applies to household chemicals, although the shelf life here is much longer.

Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) markup relative to the purchase price.

Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult.

In addition, the start-up capital required to purchase clothes of the middle price segment in the right assortment is much less than if you work with the premium segment.

The undoubted advantage of the clothing trade is the lack of expiration dates, but seasonality has to be paid for this. Special attention it is worth paying attention to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up.

As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.

Look for profitable options

In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.

An entrepreneur engaged in trade dreams that his goods would not be stale on the shelves, but would quickly find demand. But during the crisis financial position population is deteriorating. Accordingly, people are less likely to make purchases of non-essential goods.

It would seem that those businessmen who trade clothes, may not worry about this: they say, a crisis is a crisis, and every person needs not only something to eat, but also something to wear every day.

However, changing conditions force them to be especially careful when deciding which clothes it is profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.

Which clothes is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this question from the point of view of elementary common sense.

What clothes are people likely to buy, even in an environment where their financial situation has noticeably worsened? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with such words as "bad", "obsolete", etc.

That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be sold out quickly.

For reliability, it is worth offering customers about the same assortment as last season, of course, taking into account the requirements of fashion, and if last summer the goods were quickly sold out.

As for expensive, especially exclusive, clothes - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or completely abandoned for some time until the moment of a stable improvement in the financial situation.

And what about the child clothes? One side loving parents in no case will they leave their baby without the necessary things, especially considering that in summer the kids spend a lot of time on the street.

On the other hand, during a crisis period, the sad saying is more true than ever: “It’s not up to fat - I would be alive!”. Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal children's clothes as a gift from relatives, friends and acquaintances who have older children, rather than go shopping. Therefore, to focus on the children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.

What is profitable to sell on the Internet: 8 business ideas

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business.

It is worth starting with the fact that for development successful business Creativity is needed on the Internet these days.

The period when people considered online marketing as a curiosity has already passed. Now we need a strict assessment of the possibilities and the constant generation of new ideas.

If you are ready for this, welcome to the worldwide sales network.

We will analyze who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to engage in.

Where did the idea to sell online come from?

With the development of the Internet, people began to think about how to sell products using it.

Entrepreneurship, sooner or later, had to spread to the world wide web.

This would allow for more potential buyers and save money on the sale of goods, that is, it was profitable in all respects.

Jeff Bezos - this name will forever remain at the origins of business on the Internet.

He was the first to start building his "empire" Amazon in the still unstable and empty global network.

1994 - Jeff Bezos founds Amazon.com. At that time, an online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid.

July 16, 1995 - The first Amazon online store opens. The first product sold over the Internet was a book.

This is very symbolic, because, based on the opinion of many ordinary people, it was the Internet that became the killer of the book market.

At one time, this way of selling goods became a curiosity and made many people reconsider their attitude to the Internet.

Over the past 10 - 12 years, the Internet business has qualitatively changed, competition has grown significantly.

The Internet has become an integral part of life. It is impossible to imagine the modern market without network commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the world market, is filled with new Internet markets so rapidly that if you sell banal clothes, it will not be able to attract new customers.

To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell on the Internet at the moment?

Based on the data of the diagram, it is possible to determine the main areas of business that have already managed to move to the network.

The leading position is occupied by technology and clothing. This is easily explained by the fact that such goods are easy to transport and do not require distinctive storage conditions.

But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

For many years, the trends have not changed.

But one cannot help but recall the new trends that are conquering the market with tiny steps.

These include the sale of food products, online consulting, hand-made products and many others.

Beginning online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Do not linger on banal decisions.

The future of Internet business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell on the Internet

In this section, you will be able to choose your path among an "ocean" of options. Below are selected only the most unbanal business ideas of what is profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already heard about making money on the Internet with the help of freelancing. But most understand it as independent execution assigned tasks.

And what if you become an intermediary between the camp of customers and performers?

Freelance exchanges are very profitable if you consider them as a business.

Having a huge base of customers, as well as performers, you can establish a permanent job for all participants + keep a percentage of financial transactions for yourself.

The best examples of how to profitably engage in online mediation on the Internet:

• https://www.fl.ru/
• https://www.weblancer.net/
• http://1clancer.ru/
• https://joby.su/
• http://devhuman.com/
• https://freelansim.ru/

These online resources occupy a leading position in the Runet space.

Why is freelancing a business for active people?

To make a profit, you need to acquire a huge number of exchange customers.

The process of site promotion takes a lot of time and money, as well as effort. Therefore, one cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

How often have you thought about going to the gym, proper nutrition? The trend of our time is a healthy body.

Many are ready to invest money in their physical form, and this simply needs to be used!

The idea of ​​a healthy lifestyle online store is to implement a whole range of online services on one portal:

• drawing up a training plan;
• provision of sports nutrition;
• organization of sports activities for the clients of the resource;
• motivational work with subscribers;
• online coach service.

The essence of the idea lies in an integrated approach. After all, there are already many services that provide sports nutrition.

You need to take a potential client into your networks with the volume of services, as well as their quality.

In the twenty-first century, society is shifting to selling not goods, but a way of life. Given this fact, the idea is worthy of attention and doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe.

If you have great ideas for cooking unique dishes, but the high cost of organizing your own establishment makes you forget about the dream, a restaurant on the Internet is profitable.

The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

Stage Implementation

If you doubt the profitability of a business, consider one important detail: a person has several basic desires.

The desire to eat delicious food is one of them. The ability to order your favorite dish on the Internet with home delivery will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is the approach of the twenty-first century.

Entrepreneurial activity on the Internet can be built not only by selling goods or engaging in financial transactions.

Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea.

All you need in the first stages is your website, a good webcam + a lot of time to work.

Modern living conditions provoke constant moral breakdowns, chronic fatigue. Lack of communication breeds complexes.

The task of the psychological center on the Internet is not to prescribe medication to patients.

First of all, the consultant must listen to people's problems and have a lot of life experience to give advice.

5. Handmade market on the Internet

Do you know how to make exclusive things with your own hands?

Start making a living doing this. Open a shop on the Internet, where you can profitably sell your own creations.

The idea is not new, but very popular. To order a small detail that will decorate the interior of any room is the desire of many potential customers.

What are the advantages of a hand-made shop on the Internet:

• Free schedule, implementation of a hobby in practice.
• Work at home or in a personal workshop.
• Work in its own format - the absence of strict framework.

Considering all the positive aspects, starting your own small business will not be a big problem.

If you are a brave and skillful craftsman, make your dream come true - make money on the Internet on what brings pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any novice entrepreneur, finding an up-to-date suitable form of a particular document is quite problematic.

Organize your service, the main task of which will be to collect package documentation for legal processes.

For example, the registration of entrepreneurial activity is a complex process.

Offer the client on the Internet a ready-made package of documents, which only needs to be filled in with data.

Naturally, for a fee.

Paper work requires experience and care + constant updating of information.

Work in this format is suitable for people with higher legal education. And, whatever one may say, such a thing is profitable.

7. Remote technical support is a good idea

Do you know how many people can't turn on their laptop after removing the battery?

Help in such situations will seem ridiculous for experienced system administrators, or experienced users.

But even this can make money!

Online support organization plan:

• Design and development of your own website.
• Resource promotion, customer base search.
• Work on the organization of qualified assistance online.

To operate such a service, 2-3 qualified employees are enough.

Their task is to constantly support customers, solve their problems, by providing a clear guide to action.

How to find a product for sale on the global network, you will also learn from the video:

8. Is it profitable to sell furniture on the Internet?

You say that selling furniture is trite? In general, you will be absolutely right.

But even this type of activity can be presented from a profitable side. See the banality of your competitors as an opportunity to beat them.

The main idea is the refinement and implementation of furniture layouts invented by customers. You will need your own furniture design application.

Yes, initially it is not the cheapest option. But you get superiority over the rest of the market players, and get into the top industry of modern Internet business.

Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design design and an extensive choice of materials.

What is profitable to sell on the Internet? Literally anything if you can find the right marketing approach.

Otherwise, you will not be able to realize even an ordinary bedside table.

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Life without an office

A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much you can start doing business, etc.

You, he says, have already gained some experience and you can say what is more profitable to do now.

Experience of working for yourself, of course, appeared in two years - a little experience in conducting retail sales(at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. To date, we have sold 2 small retail outlets, and 2 stores have been merged into one and moved to another location ).

During this time, we have not only sold: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics from 200 items. , connection services to OPSS, cell phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to remember with a snap 🙂

However, I have already developed my own view on most of the issues and problems that I had to solve.

I tried to give my answers to these questions, they are subjective, but now I have just such convictions.

I divided our conversation into several semantic blocks and I will slowly lay them out.

If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “what to do - list” (warning! There are no ready-made answers in this article, but it is highly recommended to read it, like all articles in this series) .

So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e.

in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle.

In general, I was a little surprised.

Tell me what you want.

I want to do exactly what is profitable now, what works best now!

So after all this is never known in advance.

We moved one outlet only 200 meters away, and the revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e.

in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

Well, tell me, what are you trading now - is it profitable to do it?

Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with.

Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen.

It's training and experience, and your job is to minimize the cost of that training. Training, I must say, very interesting. Those.

it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e.

become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc..

You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable.

There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even a very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest is a profit for those who want guarantees.

If you were going to do entrepreneurial activity, then there are only probabilities and possibilities. And if you want some universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist.

Well, damn it, but if we take the trading area in passing place in the city center, to bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price.

It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years.

And now - every year people buy something new for themselves. The same thing with shoes - a year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread.

It seems to me that this is a win-win option ...

Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition.

However, I am skeptical about the idea of ​​some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken."

Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on.

All gears in this mechanism are interconnected.

How about this thought.

You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product.

Maybe I shouldn't be in business until I come up with something innovative, some unique product?

Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas.

You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy.

Or maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement.

You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting.

Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration individual entrepreneur? It's so difficult! I know several of them.

This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view.

From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money.

You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business.

Earlier on TNT there was a show "Capital", which came different people with its innovative products, which were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

Listen, I still don’t understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothing?

Let's do it. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all.

This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business.

The main thing here, in my opinion, is to master business technologies - sales, purchases, etc.

And vice versa - a successful entrepreneur can make money from almost everything he undertakes.

And if it does not work out, then this is not a reason to stop doing business - one project more - one project less.

Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it.

Figuratively speaking, before doing scientific discoveries, learn at least to read and write - this is the basis.

This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. In a good place, almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.

Have you read? Now check out Jack Ma's 10 Rules for Business Success
His wife and friend helped him raise his $20,000 start-up capital. He is the first businessman from mainland China to be featured on the cover of Forbes magazine. He is the richest person in China and the 18th richest person in the world. His fortune is estimated at 29.7 billion dollars. His name is Jack Ma and he is the founder of Alibaba.com and here are his 10 rules for success:

You probably already know that the Internet is ideal for sales, since its audience is not limited to a district or city, like a regular outlet. By opening your own online store, you can raise your wealth and earn money by selling a variety of goods. But what exactly is profitable to implement through the network? Consider what is better to sell in an online store, why, and how much you can earn in this way.

Introduction

There are two options for opening an online store:

1. Are you already doing ordinary business, and now decided to increase sales through the network. This is a very practical solution, and with the right approach, you can increase your sales by 50-70%. The main thing is to ensure fast processing of orders made, instant dispatch and convenient payment.
2. You have decided to open a business from scratch by launching your own online store. This is also quite a popular practice among young businessmen. The hardest part about opening a store is choosing the right niche.

An online store is a great choice for a first business

In the first option, everything is clear - you do not need to think about where to get the goods, what you will trade and what pricing policy to pursue. You already have everything you need, so all that remains is to create a store and properly promote it to attract customers. The second case is more complicated - you will need to start everything from scratch.

How to choose a product for sale

So, you open a store from scratch and you still have no idea what to sell. We recommend that you take advantage of the following tips:

1. Study analytical materials related to sales. The network constantly uploads fresh analytics on sales already made and forecasts for the future. Focus on these materials if you want to be in trend.
2. Choose the category of product in which you are well versed. If you worked with plumbing, then sell plumbing, if you sold shoes, then work with shoes.
3. Consider assortment. Remember the Pareto rule - 20% of the product brings 80% of the profit. Choose your products as wisely as possible. For example, if you sell flashlights, then you should have replacement batteries for sale, charging device, spare buttons, housings and LEDs.
4. Study key competitors, think about whether you can fight them. Usually the most profitable and interesting niches are already taken, but there is always room for new business.
5. Check how many people are interested in your product. This can be done through Yandex Wordstat. If there are less than a thousand requests for your region or the whole country, then your product is unlikely to be popular.

What is popular

Let's look at what is profitable to sell in an online store and why. We open the statistics for 2016 and see what is popular:

1. Household and kitchen appliances - 28% of total sales.
2. Electronics, cameras, flash drives - 15%.
3. Phones, smartphones-15%.
4. Films, music, books - 14%.
5. Shoes, clothing, sports accessories -12%.
6. Souvenirs, handmade, gifts - 8%.

The remaining 8% is divided between food, furniture, medicines and other small items.

Note: this list is provided for informational purposes only. Do not think that it is most profitable to sell household appliances and electronics. Yes, it is bought most often, but in this area there is very high competition with large retailers and retail chains. Think about whether you can compete with them and set the price lower.

You can buy almost any product in the online store.

Product Requirements

Do you want to open a successful online store? The main thing is to choose the right assortment. Your product must meet the following criteria:

1. Compactness. You don't have to start trading with barbells, pianos or cabinets - your item should be freely shipped by postal companies. If you are starting with bulky goods, then you will need a warehouse, movers, etc.
2. Marginality. You should not start trading cameras that cost 300-500 dollars, and the margin on them is a maximum of 10%. Approximately the same situation with tablets and cell phones— the margin on them is minimal due to high competition. You must fully pay for the product in 3-4 sales. This is possible when the “cheat” is 25-35%. Otherwise, you will find yourself in the red due to force majeure: breakdown, marriage, customer refusal, loss of the package, etc.
3. Price. The price of the product must be tangible. Of course, you can start trading in needles and threads, but in order to feel a profit, you will need to sell at least 1000 of them, which will be difficult for a young business. Therefore, it is best to sell expensive goods. The ideal option is a profit of 1,500 rubles or more from one sale.
4. Uniqueness. Your product should be difficult to compare. For example, if you sell iPhone 6, then the buyer will simply enter its name into the search engine and receive hundreds of links from well-known online stores, in which the price will certainly be lower than yours. Therefore, choose a product that cannot be easily compared.
5. Stability. Your product should not depreciate. New model phone or video card loses up to 30% in price in 6 months. Not sure if you can sell the game during this time? Don't take risks. Only stores with an already established customer base can operate with such goods.
6. Noncompetitiveness. Choose such a product so that you do not immediately get involved in competition with large retailers and shops. You are unlikely to be able to sell cameras or smartphones (unless you have a significant price advantage) because this market is crowded.
7. Provider. You need a high-quality supplier who will not only deliver goods to you constantly without delay, but also provide discounts, take back unsold products, and deliver goods without payment. For example, a client came to you and placed an order for the same 10 Parker pens that you trade. You only have 2 pens in stock, so you ask the supplier to send you 8 more, promising to pay from the sale. The supplier sends you pens without payment, you sell them and return the money to him.

Read also: Business plan for a computer hardware store

You probably already understood what product can be sold in an online store - it should be as monopoly as possible. Do not get involved in the battles of competitors, because from the start you have no margin of safety and room for maneuver.

A compact product does not require a lot of storage space and a full-fledged warehouse

Key points

Above, we have already described how to choose a product and how it should be. Now we list the main points of what you need to consider before opening an online store. The points described below can be seen as step by step instructions to open a store.

Assessing the market size

You need to find a middle ground between highly competitive products and products that are sold in single copies. It is unlikely that you will be able to provide a serious level of sales in the niche of sportswear for pregnant women - weightlifters. It is better to choose something more purchased. For example, men's cufflinks. You can determine the interest in a product by studying the number of key queries in search engines through Google Adwords or Yandex Wordstat.

We study competitors

A large number of competitors indicates that the product is selling well. But here you need to correctly calculate your strength. In the tools described above, you can see the number of competitors that offer content on the selected topic. Keep in mind that you will have to fight them.

Note: study the sites of competitors, determine their key advantages and disadvantages, think about how to make the store better and more convenient.

Studying the market

What is popular today may not be popular tomorrow. It is necessary to predict how popular the product will be in a month, quarter, year. Perhaps this is just a passing fad, or perhaps a brewing trend that has not yet been occupied by anyone. This is exactly what happened with quadrocopters - at first no one understood what they were for, but now they are used almost everywhere. Other examples: selfie stick, personal dosimeter and breathalyzer.

Be sure to study the market well before you start trading

Product Availability

People buy goods on the Internet when they are not available in the nearest store (or when the prices for them in the store are very high). You should not sell screws and self-tapping screws over the Internet, because they can be purchased at any hardware supermarket or hardware store.