How to open a private English school. Educational license

The number of language schools in Moscow is growing exponentially, there is no shortage in this market, but demand remains fairly stable. Knowing only English is no surprise. School owners are ready to offer clients Arabic business and conversational Hindi.

To launch budget language courses worth 5,000 rubles for 16 academic hours, according to H&F calculations, you will need a start-up capital of 300,000 rubles. With proper promotion, the business will begin to bring a stable income of 100,000 rubles in six months and in the same amount it will pay off the investment.

room

For a small language school, a room of 150 sq.m. will suffice. (approximately five working audiences). It should have a classroom layout and good sound insulation, otherwise it will be impossible to conduct classes if they decide to conduct an audition or watch a movie in the target language behind the next wall.

It is better not to be located in an office building. If this is still unavoidable, you should take care of a separate entrance. Issuing passes for people who spontaneously decided to visit the school, and meeting guards for foreigners who do not carry passports with them takes a lot of time. Classes and cinema clubs can drag on until late at night - students and teachers should have access to the school at any time.

Two more desirable conditions: proximity to the metro and location in the first line of houses. However, the main contingent initial stage- those who live or work nearby. Therefore, the location in the center of the area may be more important than the proximity to the metro. Although it is still better to open a school in a conspicuous place, in order to notify people in the area about it, a sign will help - the cheapest form of advertising.

On average, renting a room with all the listed characteristics will cost 90,000-150,000 rubles per month. Directors of language schools recommend paying for rent only by bank transfer. In case of problems with the owner of the premises, you will always be able to defend your innocence in court.

School owners are advised to rent a room adapted for classes, that is, in accordance with sanitary and fire standards. And there are a lot of subtleties in these cases: the number of toilets, the locker room, the number of meters per student, different registers, lighting levels, certificates for furniture, etc.

Repair

Cosmetic repairs, if required at all, can be done on your own. The equipment of one office, according to H&F estimates, will take 40,000 rubles. This includes the cost of furniture, listening equipment, a magnetic whiteboard and the markers themselves, which, by the way, are used up very quickly. Installation of air conditioners, without which group classes in small classrooms are unthinkable, will cost another 17,000 rubles per class. The maintenance of one cabinet per month costs 3,000 rubles.

The documents

There is no single organizational and legal form of activity suitable for all language schools. Her choice directly depends on the goals of the school and the audience with which she works. For small educational institutions with a small flow of students, the IP form is suitable. For larger companies working with corporate clients, it is more convenient to register as a NOU (NOCHU) - a non-state educational private institution.

NOCHU requires obtaining a license, and this is a rather lengthy process (from the moment of renting the premises to obtaining a license, the period will be about six months), because:

1.5 - 2 months - registration of NGOs in the Ministry of Justice

1-1.5 months - obtaining sanitary and fire certificates

2 - 2.5 months - getting a license

However, there is an opportunity to cheat here, for example, start working as an individual entrepreneur while the process drags on. In the absence of a license, the school has the right to conduct consulting activities, and this implies the absence of a clear schedule, lack of lesson plans, and so on.

Other expenses

Staff

The minimum rate for a Russian-speaking teacher is 700 rubles per academic hour. In most schools, it is customary to pay right after the lesson. Thus, for a 90-minute lesson, the teacher needs to pay 1,400 rubles. The rate of native speakers varies from 1,500 rubles to 2,000 rubles per academic hour. The British are the most expensive, the demand for them among students is especially high - for an hour and a half lesson with a group, they ask for 5,000 rubles.

Alexander Kaptsov

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Knowledge of a foreign language is becoming a necessary component for running a modern business, diverse trips outside the country and beyond. General globalization has brought the activity of linguistic centers into the category of the most demanded and profitable. How to organize a school foreign languages from scratch? What do you need to know to open a linguistic center? Example finished business plan for a linguistic center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, determine:

1. Student audience . Classes for kids, students or adults.
2. Range of languages ​​taught . The greatest demand is for English and German, Italian, Spanish. In the future, the language palette can be diversified.
3. Main areas of study : preparation for international tests, tests on certain systems, a foreign language for communication or for specialized use (in maritime professions, medicine, etc.).
   Organization Russian business always starts with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activities:

• more suitable for beginners. Less paperwork. There is an opportunity to provide paid services, hiring staff and renting space. However, it is not possible to issue certificates. Therefore, the activity of the IP is advisory in nature, it cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, and not by a teacher.
• A full-fledged educational structure will require the status of a non-state educational institution (NOE) or the format of a commercial institution (LLC). This allows customers who have completed the training to be issued a certificate of receipt. additional education- the fact of training is confirmed by a certificate or certificate.

So, they start with the following organizational and legal steps:

1. Setting up a business is the choice of its form.
2. Registration with the tax service and the Pension Fund (state or non-state).
3. Licensing of the activity of the center of linguistics.

What documents are required for the work of the school of foreign languages? Licensing of the linguistic center

In fact, the license confirms the readiness of the linguistic center to conduct classes at the proper level. This concerns the qualifications of the composition of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

The package of necessary documentation is voluminous.

You must provide:

• founding documentation.
• Papers for the premises (a lease agreement or a document confirming the right to property).
• Application for a license.
• Receipt for payment of state duty.
• Documentation for personnel (diplomas, etc.).
• Information about the availability of special literature.
• Study plan.
• Permits issued by the fire service and sanitary and epidemiological supervision.

Of course, complete list requires clarification from the Ministry of Education.

Note . All copies are notarized. The term for consideration of submitted documents is 60 days. No extension required. For some time now, the period of validity of the license has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for the location of the linguistic center, you need to be guided by several parameters:

1. Convenient transport interchange (proximity to bus stops, metro stations). The client should not experience inconvenience getting to school.
2. Availability of parking spaces (preferably free).
3. It's a good idea to open in one of the central urban areas, but those where the population density is high are also suitable. In this option, the first clients will certainly prefer the evening form of training. This means that the illumination of the territory is also of great importance.
4. It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
5. Office centers with a pass system are considered only if there is a separate entrance.

A few words about the room itself. To accommodate several classes, 100-150 "squares" will be enough.

The main requirements mainly affect the issues of comfort:

• Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
• Good classroom lighting.
• Good microclimate system.
• Equipped bathroom.
• Ability to connect to the Internet.

A relaxation room with the opportunity to drink tea and have a snack will not interfere. Many students will come after a hard day's work.

What is needed to organize the work of a linguistic center: a list of necessary for a foreign language school

A school in which foreign languages ​​are taught is opened after the completion of certain organizational measures. They relate to the equipment of the premises, interior design, recruitment, selection of training methods, promotional activities and the definition of marketing policy. Let's deal with everything in order.

Equipment

It’s easy to guess what to equip the classes with:

1. Tables and chairs.
2. Shelving.
3. Boards (preferably magnetic marker).
4. Computers (one is enough to start).
5. Router.
6. Air conditioning, fan, heating appliances (if necessary).

For greater convenience of students, it is necessary to acquire:

• cooler.
• Microwave.
• Electric kettle.
• Wardrobe for clothes.
• A sofa for those waiting to enroll in the course.

Do not forget about the reception. This is special workplace. It requires a special furniture set and computer equipment.

Interior design

A full-fledged language school needs a corporate identity, a memorable name and logo. Based on their own image, the interior is designed. Of course, this is a job for design professionals.

1. A mixture of styles (modern and canonical) is acceptable.
2. Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with steps A, B, C. These levels are accepted in European system in relation to the study of foreign languages.
3. Natural materials for furniture and wall cladding are welcome.
4. On the walls are canvases with various images or statements in the language being studied.
5. abundance bright colors excluded, mostly pastel shades are used.

It is important to create a stylish interior conducive to learning.

Inventory

This category includes:

• Sufficient amount of stationery.
• Consumables for office equipment.
• Educational kits (textbooks, manuals, manuals, etc.)
• We'll have to buy a safe for documents.
• Other little things without which it is difficult to work with students.

Personnel and teaching methodology

Employees are selected using special services or on the recommendations of friends.

The staffing of the language school consists of the following specialists:

1. Directors or a general manager.
2. teachers . List of requirements: diploma higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the availability of a proven teaching methodology, knowledge in the field will not interfere cultural characteristics foreign countries.
3. Administrators . It's better to hire a spirit person for shift work.
4. cleaners . She only has a few working days a week.
5. accountant - Remote work recommended.

There are only three main methods of teaching languages: commutative, project method, training lessons. Which one to give preference to, each business owner chooses independently. As a rule, teachers who already have certain experience in this aspect are engaged in this activity.

Advertising and marketing

• It is better to entrust the creation of a logo and the formation of a brand to a freelancer.
• At first, it is recommended to actively distribute flyers in the area where the school is located. This will be a kind of notification of passers-by about the new educational institution.
• Bonus programs and promotions contribute to the development of the client base. For example, a story about a school in social networks is encouraged with a free lesson, a friend brought to class is given a 10% discount, everyone who wants a free 1st lesson, and so on.
• Without your own website or page in social networks, it is difficult to get promoted. The Internet resources contain detailed information about the linguistic center with a schedule of classes, information about enrollment in new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and save on contextual advertising.

Many experts consider word of mouth exposure to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of human rumor. However, first you need to attract students and develop a positive reputation. Only after that, language school graduates will begin to tell their surroundings about a great educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculation of costs and profitability of a linguistic center

Funds needed to solve organizational issues:

Monthly expenses for the salary of employees, including teachers, whose income consists of a salary and interest for the lessons:

Approximate calculation of current monthly expenses:

At the moment, the discussion of the new law on education, which affected all levels without exception, has become very widespread. educational system. These are changes in the name of educational institutions, and the approach of teachers to the process of transferring their own knowledge to students.

So, for example, preparation for the Unified State Exam will now take place a little differently, because now each graduate will be able to prepare for specific task packages that are already open to everyone. In most cases, the school curriculum does not allocate enough time, so students must take care to somehow acquire the necessary skills and knowledge.
An option may be a lesson with a tutor or attending courses or a special language school. AT given time Schools of English, Italian or any other foreign language are very popular. This is understandable, because if children can cope with all other subjects with the help of their parents, then with teaching and explaining the nuances of English language not everyone can do it. This requires at least attendance at courses or language practice.

Thus, if you are a specialist in the field of foreign languages ​​and want to start your own business, then opening a foreign language school is a profitable business. But it is not enough just to be a good linguist. You need a clear and specific business plan with which you can open a school of a particular foreign language.

Business plan for opening a school of foreign languages

Most often, people (both children and adults) seek help in the field of English, so your business plan should include a clause regarding why you decided to teach this particular foreign language. Several factors can testify in favor of one or another language, and much will depend on the city in which you intend to open a school (do not forget to include this item in your business plan too). So, if in a settlement with a small number of inhabitants the demand for these services is not very high (and, most likely, it will be only schoolchildren studying English), accordingly, there will be practically no demand for other foreign languages.

AT major city you can not only open a school where it is convenient for you, but also get many more customers.

To open a school for the study of a foreign language, you will need to register as individual entrepreneur. This type registration means compulsory licensing. A pleasant factor of this event will be that at present the license will not need to be renewed every 5 years, as it was before.

Now, once you have received a license to conduct educational activities, this will be enough for you to then engage in it at least for the rest of your life. This item is necessary so that you can subsequently hire workers in your foreign language school. This item is one of the main ones in such a document as a business plan, because in the future you will also have to choose the legal form of your business. If you plan to work only on your own, without resorting to hiring employees, then a license is not required. Moreover, for registration as an individual entrepreneur, you will pay only 1,500 rubles.

In addition to everything, it is necessary to apply for registration with the tax service, as well as register with a state or non-state Pension Fund Russia.

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Choice of premises and equipment

An important factor in the success of your institution will be the place where the foreign language school will be located. In a city with a high population density, there should not be any special problems with finding a good place to open a foreign language school. It is necessary to try to do this near large shopping centers(but not in residential areas), close to educational institutions various levels(both preschool and higher educational institutions). As for the small settlements, then you should open a foreign language school in the very center, and also do not forget to make sure that the advertisement about your institution is in the most crowded places (at the station, again, next to schools, kindergartens, colleges, and so on).

To start doing this business (if the business plan does not imply significant investments), the equipment that you used as a student will be enough. If you conduct classes alone and with a small number of students, then for a start you can purchase a basic set of furniture (chairs, tables) and teaching aids: textbooks, workbooks, audio and video materials. As a technique, at first, 1-2 laptops are quite useful. In the future, as the business expands (this will also need to be included in the business plan), it will be possible to purchase more advanced teaching aids and, accordingly, purchase new equipment.

No matter what anyone says, knowledge of foreign languages ​​(English, French, German, etc.) is the very cherished key to getting a prestigious, well-paid job, perhaps even abroad. That is why the school of foreign languages ​​is truly promising business idea, having correctly implemented it, you can, like the character of the famous Disney cartoon Scrooge McDuck, swim in gold! Well, perhaps the last phrase was an artistic exaggeration, but it’s really worth thinking about bringing this idea to life.

Step 1. Choosing the form of organization and registration with the tax

How to open a school of foreign languages? You should start by choosing a legal form. Beginners, as a rule, are limited to registration as an individual entrepreneur. This will allow you to teach students and hire staff, but you will not be able to issue certificates. And in work book there will be an inscription "specialist in foreign languages", but not "teacher".

In practice, it turns out that if there is some start-up capital and an entrepreneurial streak, it is much more profitable to register an LEU. Of course, there will be much more responsibility and all sorts of subtleties in this case. However, you will get more high status and you will be able to give your students full-fledged certificates.

In addition, the NOU has more chances to gain a foothold in the city, as experienced and qualified teachers will go to work in a reliable organization with a clear social package.

After that, you will need to register with the tax office. Depending on the chosen form of organization, this process can take from 5 days to 1 month.

Step 2. Obtaining a license for educational activities

This document is issued in territorial body education. In order to get it, you need to provide a certain set of documents ( full list specified by the body). This may be documentation related to the premises, course instructors, their level of qualification, etc.

Step 3. Choosing a room

Be sure to decide where your language learning center will be located. There should not be any particular problems with finding a suitable place. You can buy or rent premises near large shopping centers, near various educational institutions (from kindergartens to universities).

If possible, try to avoid accommodation in sleeping areas. Also, find out if there are schools close to your direct competitors - a more popular and well-known organization will steal a fair amount of students from you.

Step 4. Buying furniture and equipment

When talking about how to open a foreign language school, be sure to consider this expense item. In principle, there are no special requirements here: you can learn a language even sitting on the floor. But to create a prestigious and credible image, you see, this is not enough. Stylish tables and chairs, bookcases, basic teaching aids (textbooks, workbooks) - all this you will need in the first place.

In addition, media materials should be present in each classroom. These include audio and video recordings, interactive language learning programs, etc. Ideally, set up indoors interactive whiteboards and buy several laptops - progress is moving forward, traditional methods of mastering knowledge are being replaced by new ones.

As your business grows and develops (this can also be included in the business plan of a foreign language school), you can buy new teaching aids and equipment - interactive screens, projectors, etc.

Step 5. Search for teachers

The success that your foreign language school will have is 95% dependent on the quality of teaching. However, here you will have to sweat - a few talented and experienced teachers will decide to leave their homes for the sake of a new project.

First of all, you need to decide which languages ​​you want to teach. According to statistics, the most popular are English, Spanish and Italian. But German and French, oddly enough, in last years faded into the background.

You can search for employees both through acquaintances and through specialized sites related to job search.

It is important to keep in mind your target audience. So, for teaching children and adolescents, it is best to invite teachers who have worked at least a few years at the school. They know how to interest children, attract their attention and help consolidate new knowledge. But when it comes to teaching business language for students and adults, it would be more logical to choose as teachers those people who have lived for several years abroad.

Step 6. Recruitment of students

When thinking about how to open your own language school, try to prepare everything in such a way that you can start work in late summer or early autumn. It was at this time that classes began at schools and universities. And even adults who have long forgotten about such a concept as summer vacation, are more willing to go to get new knowledge when the unbearable heat recedes.

Step 7. Advertising

Of course, you have already imagined an audience full of enthusiastic students who are actively taking notes. new material and try to discuss in the language being mastered. When you are interested in how to open a foreign language school, be sure to think about how you will advertise your services. Indeed, without this, your potential customers simply will not know that you exist!

by the most effective way at the moment is advertising on the Internet. Many underestimate her, but in vain. By creating your site, you can provide people with detailed information about each course and learning conditions, talk about the teaching staff, the experience and achievements of each employee.

Speaking about competitors and the market of educational services in general, we can safely say that in Russia it is oversaturated with supply and is highly competitive. You can find a service provider for every taste, in every price range.

At the same time, the market is promising and dynamically developing even in times of crisis. After all, the need to learn a foreign language is recognized by both optimists and pessimists. The former believe that everything will stabilize and do not want to change the usual rhythm of life (fitness, cafes, foreign language courses), while the latter are thinking of leaving the country (and urgently begin to improve their language).

Therefore, it is profitable to open a school of foreign languages, especially considering that investments at the start are minimal. But because of the high competition, it will not be superfluous to study the market. However, this is not necessary in all cases.

We did not cut the market, because at the time of opening we simply did not have necessary experience. And, to be honest, we didn't need it, because we already had requests from potential clients.

We have exactly the case when demand gave rise to supply: we knew for sure that we would have a certain number of students. In a word, it has nothing to do with those cases when a company enters the market with some kind of product, not knowing whether it will be in demand at all.

In addition, we were already acting teachers, and to say that we opened a business from scratch is not entirely true. We had few skills directly related to running a business, but we had an idea of ​​how to organize the educational process, by the time we opened our own client base and teaching experience in a private school.

It was the latter that helped us at the very beginning. We watched how the director of this school conducts business, how contracts are concluded, corporate training takes place, we noticed mistakes that we would not like to repeat. We can say that the only competitor we have studied is the school where we ourselves worked.

Also, at the start, you need to decide which audience to work with. Today, foreign languages ​​in private schools are studied by people of all ages, starting from the age of 3. So you can work with kids, preschoolers, schoolchildren, students, working people and pensioners. Each category needs its own training program, and not just one. It is impossible to teach a first-grader and a graduate preparing for the Unified State Examination according to the same template. And it’s almost impossible to cover all segments of the population at the start, so it’s better to start working with a category with which you already have experience of interacting.

Personal experience

We started working with adults, and so far I have never worked with children in my life. Because I just don’t know the right approach to them, I can only observe it from the side as a mother. Therefore, we launched the "children's sector" in our schools much later, when I saw the effect of education on my child and invited a specialist to head the corresponding direction in our school.

If you want to start a business with something you don't know how, it's important to hire a good specialist. Moreover, you need to try out his method on yourself as a client, wait for the results. Because you can't convince people that your product is good without ever trying it. At the start, you need to do what you can, what you are ready for. Only this will ensure high quality services.

This also applies to the choice of languages ​​that will be taught in your school. If, for example, you are considering launching a course Spanish, without having information about it and about the advising market, nothing will come of it. You will not even be able to hire good specialists, as they are extremely reluctant to go to unknown schools.

It is best to start with one direction, work it out well and “run it in”, and only after that open new directions: launch courses in other languages, expand the reach of the audience. Something new at the school of foreign languages ​​should be launched regularly. Trying to sell the same thing for 10 years is very dangerous. Periodically, the market sags in each segment. The same English sometimes goes by the wayside, other languages ​​periodically become more popular, and in turn.

But the palette needs to be expanded gradually, starting from everything at once - the same as spraying. This is exactly the problem of many schools that declare many languages, but cannot gather groups, and as a result, dissatisfied clients, without waiting for the start of classes in a month or two, leave. At the same time, they do not just take their money, they leave a negative impression, they no longer return to this school.

Investment size

Step-by-step instruction

In order to survive in a competitive environment and not dump prices, it is necessary to pay the greatest attention to the quality of the services provided. Therefore, after you have studied the business from the inside and collected the necessary amount of investment, you need to think over the issue with the curriculum in detail. First of all, it will depend on what audience you plan to work with at the start. For example, it is better to teach languages ​​to very young children through creativity: music, dancing, modeling, etc.

With adults, this is somewhat easier, but they also pursue different goals when they come to a foreign language school: someone wants to emigrate, someone needs a language for work, someone for travel. Accordingly, it is desirable to give different programs for different purposes.

When opening our school, we wrote several programs: business English, conversational English, financial, legal English, English for tourists, etc. We have taught all this before, so the programs were working and tested on people.

We currently have about 65 programs taught at our school, including very narrow areas such as interview preparation. All of them are written by professionals. And there is simply no other method than to involve a specialist in writing a program. For example, we now have a methodologist who has a higher Teacher Education and three years of professional experience.

Another way is not to write your own program, but to use modern study guides international class - textbooks from publishers such as Macmillan, Longman, Cambridge, etc. They offer their programs, which you can simply download on the Internet and follow the step-by-step instructions provided.

The teacher can also create a program on his own. But for this you need to conduct a lot of classes, describe them, writing down the dates, results, textbooks used. Only then will it be a truly normal training program.

Personal experience​​​​​​​

It was with the help of our teachers that we launched the teaching of German, French and Italian. Almost all teachers in our school have MSLU education, they all know at least two languages. When we had already formed the staff of our teachers, each of them spoke one more language. At this stage, it was easy to launch a second foreign language, because we were confident in the professionalism of our employees.

In general, the teacher is a key figure in this business. This is exactly the person who will "keep" your client. If you make a mistake with the teacher, the client will not stay with you with all the investments, beautiful offices, chic sales managers.

If the founder of the school himself has a specialized education, “boils” in this environment, then it will be much easier for him to recruit staff, simply because he can involve his classmates in the work.

Otherwise, you can search for teachers in standard ways, for example, through sites with announcements. It is also worth "monitoring" students and graduates of local universities. For example, I constantly interact with the Moscow State Linguistic University, I know all the forums, I am present on all the sites where students sit, and I often write to them directly, asking if they want to apply after graduation to our staff.

Do not be afraid to hire young professionals. From the age of 21-22 you can work, while demonstrating all the talents and high level language proficiency - C1.

Sometimes applicants come to us, but after the interview, we advise them to start studying at our school at the Intermediate-Upper-Intermediate level, as they make a lot of mistakes in speech. This can often be found in the Moscow market.

Personal experience

By experience, we found out that a sign is important for a school. Initially, we thought that today people are looking for information, including about courses, on the Internet, which means that signs are not needed. But it turned out that when we rented an office with a front sign, 30% of clients came to us just passing by.

At the stage of brand formation, do not forget about PR: publications, free events, prize draws from partners. Try to find interesting partners and exchange audiences. It is very useful.

Even with the most competent promotion strategy, clients will not engage with you if it is inconvenient in time. At the start, my partner and I worked from 7 am to 10 pm ourselves, we looked at what time people were most active. Having studied the peaks in demand and having recruited a staff of professionals, we set the working day from 10:30 to 19:30. At the same time, the largest influx occurs in the evening: after work, people come to meetings, testing, demo lessons.

In addition, for the convenience of the client, you have to work on weekends, which at first was a big problem. Therefore, we have developed a duty regime. Now we have a person who works on Saturdays, but does not work on Mondays, and on Sunday one of the training coordinators is always on duty. It turns out that the employee is on duty once a month on Sunday and gets time off any day he wants. Thus, the office is almost always open, so the client can come at any time.

It goes without saying that long before the opening, it is necessary to take care of finding a suitable room for the school and its design. And there are a number of rules here too.

The school of foreign languages ​​must be located in a place with good traffic. We took it as an axiom for ourselves that the distance from the metro is no more than 6 minutes. The allowable indicator for Moscow is up to 10 minutes from the metro.

In other cities, it is also worth focusing on stops public transport. One way or another, people should be able to calmly walk to you, and not ride on the crossbars. It is highly desirable that the school has its own parking, but in the city center this may be a problem.

It seems to many novice entrepreneurs that the office must be located in the center. Perhaps there is some truth in this. For example, our central office is always packed to order. But when choosing a room "more central", it is important to consider one point:

In the center of competitors on every corner

In addition, rental rates central regions quite high and can vary significantly. For example, you can rent a Class A office paying the appropriate price for it, while a competitor literally across the street rents a Class B office that is almost as good in quality, but its price is much lower.

The cost of rent ultimately affects the cost of the course for your students. Therefore, you need to adequately assess the average check, the budget of your client. Even those students for whom money is not a problem do not want to overpay just for a building. Before you go broke on the entourage, consider whether your customers will pay for it.

At the same time, according to the principle “the cheaper, the better”, you should not choose an office either. Too much budget options may not be entirely “clean” from a legal point of view.

It is advisable to resolve the issue with the premises together with a lawyer, so that he checks the contract and the building for “cleanliness”. Sometimes everything looks perfect, but after a couple of months it turns out that the building belongs to other people, and you can be kicked out the same day. This will seriously damage your reputation.

There are no strict requirements for the purpose and condition of the premises, for repairs in it. It is advisable to avoid the open space format. The walls must be built initially so that you do not have to divide the room yourself. Otherwise, sound insulation will suffer, and hence the quality of classes.

The number of classes will depend on the workload of the school. At the initial stage, 4-5 rooms are enough ( total area- about 60-80 sq.m, taking into account the entrance and administrative areas). Large quantity does not make sense as the classes will be empty. This often does not produce the most good impression on clients. Better move indoors over time bigger size in the same territorial block. It is undesirable to move to another area, since many clients are residents of neighboring houses, who are often not ready to attend their favorite school after it has moved.

In case of registration of LOU (non-state educational institution) there are a number of additional requirements for the premises: the presence of a separate bathroom, the presence of a separate entrance, the height of the ceilings - from 2.6 m, a source of natural light in each classroom, etc. It is also important to get opinions from firefighters and SES. They will be required to obtain a license to conduct educational activities.

The documents

Organizing a business in Russia, it must first of all be registered with the tax authorities. And for this, it is imperative to decide on the organizational and legal form of ownership of your future business: to work as an LLC, NOI or as an individual entrepreneur?

The IP form is, of course, good for beginners. It allows you to provide services to clients on a paid basis, rent premises, hire staff, but you will not be able to issue certificates to your graduates, and your activity, from the point of view of the law, will be only advisory, not educational. Corporate clients will not be available to you. And officially you will be considered only a specialist in foreign languages, and not their teacher.

In order for your school to become a full-fledged educational institution according to the laws in force today in Russia, you should register a NOU (non-state educational institution) or commercial organization with the form of LLC (limited liability company).

This will allow you to obtain a license to carry out educational activities. Such a document is drawn up at the territorial education authority, and in order to receive it, you need to provide a certain set of documents (the full list is specified in the authority itself). This is usually documentation related to the premises, the qualifications of teachers, the quality of teaching methods and plans, etc.

At the end of 2013, Russia adopted amendments to federal law on Education that private schools of any legal form have the opportunity to obtain a license to carry out educational activities. This is great news! But, unfortunately, the process of obtaining a license has not become easier, and the requirements for a licensee in the face of a small private school are still too high.

To obtain a license for educational activities it is best to use the help of specialized law firms. But do not confuse obtaining a license with its illegal "purchase". This will inevitably lead to repeated checks and the identification of counterfeit.

A weighty argument in favor of obtaining a license is the opportunity for your clients to return their personal income tax (personal income tax - a direct federal tax in Russia) from the amount paid for education (and this is 13%). This is a significant competitive advantage.

About what you need to get a license

Typically, a license requires:

Copies of constituent documents certified by a notary;

Copies of documents certified by a notary, which confirm that you have a room for work;