MLM cosmetic companies direct sales. For an optimal solution, a number of aspects should be taken into account. Training and informing consultants

You can earn money in different ways. Someone is used to waking up every morning to the sound of an alarm clock or a smartphone signal and quickly getting ready, fearing to be delayed on the way to work - after all, you need to get there no later than a certain hour. Someone prefers shift or rotational options, which give the opportunity to relax after several hours (days, months) of hard work. Still others like to work on the Internet, which involves a minimum of personal interaction with strangers.

But what to do if you don’t feel like going to a regular job, but without human communication it’s boring? There is a way out: this is the so-called MLM business, which involves the sale of goods or services from person to person, without a number of intermediary dealers. Theoretically, this should lead to a reduction in product prices and an increase in its competitiveness compared to the store. Is this really so and is it work in a network company, let's try to figure it out.

Network marketing - companies in Russia (list)

First of all, you need to understand the basic terms and clarify the very principle of operation. network companies, fortunately in Russia it is not too different from the world.

Network (affiliate) marketing- this is a way of direct sale of products "from the manufacturer to the final consumer", which does not involve the introduction into the chain intermediate links(retailers, resellers and specially hired sellers).

MLM is a tracing paper of the English abbreviation MLM: Multi-Level Marketing (multi-level marketing). “Levels” in this case are not retail, but structural formations: no matter how complex the partner business network is, the goods still come from the seller to the final buyer without additional margins.

The principle of building a “team” of network companies is approximately the same and not much different from a financial pyramid: each new participant must not only purchase goods from a recruiter for a certain amount (and then sell it on their own), but also fulfill the plan prescribed in the rules of the structure, already himself attracting new distributors to the network. How successfully a new team member copes with these tasks will depend on his rating and the possibility of further promotion, and sometimes the right to continue working in the company.

Important: since Russian legislation does not regulate the MLM business in any way, each network company has the right to establish its own degrees of distinction for distributors, development and sales plans, trading conditions, and even regulate their behavior when communicating with customers. It is useless to argue with the requirements of the "employer": a newcomer who could not get along in a team can only leave it - often with losses incurred as a result of the purchase and the impossibility of selling the goods.

That is why network marketing in Russia (and in the rest of the world) can hardly be called an ideal start for a young entrepreneur. A person who has start-up capital and has an idea of ​​\u200b\u200ba "airbag" is better to consider other passive income schemes. Perhaps it will be a little longer and a little less profitable, but it will not remain at a serious loss.

The benefits of a network business include:

1. Free daily routine. Each seller, regardless of the accumulated rating and current status, is aimed solely at the result. You can wake up at any time and arrange a weekend for yourself when you want: the main thing is to continue communicating with the wards within the structure and customers and fulfill the plan.
2. Direct correlation between profit and effort. Unlike a fixed salary job, participating in network marketing gives the distributor the opportunity to sell exactly as much product as he can. Therefore, spending a little more effort, you can get more substantial income - and vice versa. The same applies to recruiting activities: for attracting new members beyond the plan, the distributor receives additional points, bonuses or cash payments. The conclusion is obvious: the more communicative and resourceful the consultant, the more he can earn.
3. Various bonuses. Depending on the regulations of the network company, this can be business trips abroad, cash bonuses or material rewards. However, since Russian legislation does not regulate incentive payments, like other aspects of the activities of grid companies, a newcomer should find out in advance whether they are provided for in a particular structure - otherwise, no matter how actively he works, he may be left with nothing.

These are the main advantages of network marketing, but it also has disadvantages:

1. Complete lack of guarantees. The distributor works in the company at his own peril and risk and receives exactly as much as, according to internal regulations, earned. There are often cases when an additional commission is charged from the seller's earnings, sometimes reaching 40% of the amount. This practically eliminates all tax liberties associated with the lack of state regulation network business. In other words, even if the seller does not pay money to the state, he will share earnings with the structure itself. And no one can guarantee him any significant profit.
2. Probability of being in the red. As already mentioned, in order to start and continue work, each distributor must not only engage in recruiting, but also regularly (once a month, quarter, and so on) purchase products that are supposed to be sold to the final consumer in the future. If he cannot do this, no one will return the money to the distributor, and all purchased goods will remain with him. And since the plan must be carried out, a person who wants to stay in the system will have to make new purchases in the future - and so on indefinitely, until the start of successful sales or until complete ruin.
3. Lack of state guarantees. This feature of the network business was described earlier: a distributor engaged in the field of MLM is not considered officially employed, does not have the appropriate rights and is completely defenseless against the “employer”.

Perhaps the low employment of the Russian population in network marketing (as of 2018, this is only 7% of the working-age population) is associated precisely with these disadvantages. Nevertheless, a fan should try himself in this area as well - the main thing is to find a company with adequate requirements and not get too carried away with purchases and “moving up” on an ephemeral career ladder.

Below is a list of the fifteen most popular network structures in Russia, suitable for both beginners and professionals in the field of MLM.

Avon

The first network company on the list, founded, like most others, in the United States and came to Russia back in 1991. The scope of activity is the sale of cosmetic, perfumery and, to a much lesser extent, hygienic and souvenir goods.

Features of cooperation with Avon:

1. To start working in a network company, you must register as a coordinator. Already at this preparatory stage, the future team member will face difficulties: he will have to send the necessary set of paper documents to the company's office (fortunately located in Russia) and wait for them to be processed. Only after that you can start working.
2. A significant advantage of the network company opening the list is the low cost of products and small amounts of mandatory purchases. As of 2017, this is only 1600 rubles.
3. A coordinator who successfully sells goods and regularly (with the release of each catalog, that is, approximately once a quarter) attracts at least five new sellers can count on a bonus - a lump sum payment of 125 thousand rubles.
4. For each member of the team there are discounts on products:
   • 15% - when purchasing cosmetics and perfumes only for yourself;
   • 15–32% - when the above plan is fulfilled.

Important: Avon pays coordinators remuneration directly to a bank card, which is undoubtedly very convenient. On the other hand, it is this network company, at least in Russia, that “takes off” from each transfer from 20% (for beginners) to 40% (for advanced sellers) of earnings. In addition, the structure completely lacks vertical development, and all the achievements of the coordinator can be transferred to another seller upon unilateral termination of the contract with him.

Faberlic

The second chain company on the list, which also sells cosmetics, perfumes and related products. The structure was founded in Russia in 1997 and since then it has been systematically and steadily developing, without showing, however, any special miracles.

Features of cooperation with Faberlic:

1. To get started, you do not need to send any documents to the office of the network company.
2. The calculation is made in points: one point as of 2017 was equal to 80 rubles.
3. Mandatory monthly turnover - 50 points, that is, 4000 rubles. If this requirement is not met, the consultant may be deprived of the bonus or excluded from the structure.
4. Vertical growth is envisaged: in particular, to obtain the title of “Director”, it is necessary to achieve a turnover of 5,000 points, that is, 400 thousand rubles. The successful seller will be paid a bonus of 55,000 rubles.
5. The possibility of passive income is completely absent: no matter what stage the consultant reaches, he is still obliged to fulfill a regular sales and recruiting plan.

Among the advantages of Faberlic is the absence of an entrance fee. One of the most unpleasant disadvantages is the lack of business trips abroad and material incentives (only cash bonuses).

Art Life

This network company, third on the list, is also from Russia. It was established in 1997 and was originally engaged in the sale of bioactive additives (BAA), products proper nutrition(in particular, soluble jelly) and cosmetic preparations. Despite the extremely successful start of the project, over time, its growth began to slow down; Today, Art Life, not one of the leading Russian network business structures, continues to stay afloat, bringing a stable income to both the founders and ordinary distributors.

Features of cooperation with Art Life:

1. A beginner can register as a privileged client. In this case, he will only need to purchase a discount card worth 150 rubles, giving the right to purchase the company's products with a fixed 30% discount. He no longer has any obligations at this stage: you can remain a buyer for as long as you like, or you can move into the category of distributors (business partners).
   • This network company provides three options for cooperation:
   • « Smooth start» - acquisition for the purpose of further sale of goods for 50 points (about 3,000 rubles);
   • « Fast start» - purchase of products for at least 100 points (about 6,000 rubles, respectively);
   • « Leader start"- the amount of the first purchase is greater than or equal to 400 points (about 24,000 rubles).
2. In addition, a monthly sales plan has been developed for participants in the network business - at least 50 points (all the same 3,000 rubles). For the bottom three steps of the company, it is possible to take a break from work for three months.
3. Sales are conducted individually or in a team. In the first case, the distributor receives a 10% commission on sales; in the second (for the senior in the group) - up to 15% of the personal turnover and 5% for the sales of each junior consultant.
4. One of the highest levels in this network marketing is "Director". In this case, the group turnover must be at least 500 points per month and a total of at least 4,000 points. The income of the "Director" is 35% of the personal turnover, 20% of the sales of each of the "Masters" of the group and 25% of the turnover of each consultant.

The main advantage of a network company is a well-established system of remuneration and compensation.

Amway

The fourth network company in the list, founded in the USA in 1952 and first appeared in Russia more than half a century later, in 2005. Field of activity - the sale of household chemicals and items for the care of the house (apartment).

Features of cooperation with Amway:

1. To start working in the network business, you must pay an entrance fee of 5,000 rubles.
2. Mandatory monthly turnover - 200 points (as of 2017 - about 10,000 rubles.
3. Vertical growth is possible, but is greatly hampered by the high price of the product and the complexity of its sale.
4. The presentation of products, according to the requirements of the company, is carried out right at the buyer's home: a consultant can offer to wash something, remove a difficult stain, and so on.

The indisputable advantage of a network company is the quality of the goods sold. On the other hand, they are not cheap, so for many residents of Russia they remain inaccessible.

Oriflame

The fifth company on the list, founded in Sweden over 50 years ago and came to Russia in 1996. Realized production - cosmetics and bioactive additives (BAA).

Features of cooperation with Oriflame:

1. There is no entrance fee for participation in the network business.
2. Mandatory monthly turnover - 150 points, that is, about 6,000 rubles.
3. Discounts for consultants - up to 32% for the next personal order after the next implementation.
4. Award for reaching the level of "Director" - $ 1,000, "Golden Director" - $ 2,000. To obtain a director's title, it is necessary to sell goods in the amount of 250 thousand rubles a month.
5. A network company consultant may not engage in recruiting at all, without losing income.
6. The income of the "Golden Director" and the higher levels is passive, amounting to 5% of the amount of sales of the team he created.

The network company holds monthly foreign conferences for employees, including newcomers. The business can be inherited or sold to a third party.

TianDe

Sixth on the list is a joint Chinese-Russian company founded in 2007. Sales area - cosmetics, perfumes, products healthy eating, dietary supplements, souvenirs and bijouterie.

Features of cooperation with TianDe:

1. You don't need to pay anything to start working in the network business.
2. Sales are calculated in points (the approximate rate is 50 rubles for 1 point).
3. The consultant receives only 50% of sales.
4. Vertical growth up to the level of "Diamond Director" is possible.
5. There is no passive income at any stage of the career ladder

Since the company is relatively young, there are rather modest incentives for distributors of any level: discounts on personal purchases up to 24% and cash bonuses. A member of the TianDe team should not count on foreign business trips in the near future.

Herbalife

The seventh network company on the list is one of the most famous in Russia and the CIS countries. Founded in 1978 in the USA, came to the Russian Federation at the end of 1994. Field of activity - sale of products for a healthy diet and getting rid of excess weight as well as cosmetics.

Features of cooperation with Herbalife:

1. To get started in network marketing, you need to buy a basic distributor kit.
2. The distributor of products receives 25% of the sales made by him.
3. The next step is the supervisor. His income is already 50% of retail sales, 25% - from wholesale plus commission - 5% for each distributor.

The main disadvantage of working at Herbalife is the high level of competition and, consequently, the difficulty in selling the same type of product. In addition, products that are of really high quality are quite expensive and therefore have little demand in the territories of the countries of the former USSR.

Mary Kay

Eighth in the list is a network company established in 1960 in the USA and in 1993 "brought" to Russia. Objects of trade - cosmetics and perfumery.

Features of cooperation with Mary Kay:

1. Only adult women can work in the network business.
2. A beginner needs to purchase a starter kit, the cost of which is regularly reviewed.
3. You can earn income both directly from sales, and from participating in presentations and attracting new consultants.

An additional opportunity for those who do not want to participate in network marketing is to purchase a loyalty card, which entitles them to a discount of up to 40%. Bonus - free training in makeup and sales techniques.

Vorwerk

The ninth in the list and the oldest network company, originally from Germany. Year of foundation - 1885; appearance in Russia - 2005. Field of activity - sale of equipment for the kitchen and floor care.

Features of cooperation with Vorwerk:

1. A beginner is required to undergo free training.
2. Refresher courses are held regularly.
3. Vertical growth is possible.
4. The consultant may choose to engage exclusively in direct sales without recruiting new salespeople.
5. Floating scale of percentage due to distributors for each sale.

Vorwerk transfers earnings directly to bank card consultant without charging any additional commission.

Natura Cosmetics

The tenth network company in the list, founded in Brazil in 1966 and came to Russia in 2008. The products sold are cosmetics and perfumes (more than 1000 items in total as of 2018).

Features of cooperation with Natura Cosmeticos:

1. Entrance to the network business is free, as is the initial training.
2. Additional discounts, bonuses and cash bonuses are provided for each consultant who copes with the sales plan.
3. Sellers of the first and second stages - consultants and "Advisors" - receive a percentage of each sale.

The schedule of the product distributor is completely free: he can work when it suits him, as well as take small “vacations”.

Siberian health

The eleventh grid company on the list, founded in Russia in 2015. The subject of sale is healthy food products and "ecological" cosmetics.

Features of cooperation with Siberian Health:

1. You can start working without a down payment.
2. A complex system of points, discounts and incentives, as well as deductions for not meeting the monthly plan.
3. Every month, the consultant is obliged to buy (for himself or for the purpose of selling) products for 100 points, that is, about 6,000 rubles.

The main disadvantages of this network marketing project are the high cost of products and huge internal competition: it will be extremely difficult for a beginner to break through and start earning any serious money at Siberian Health.

Agel

The twelfth in the list is the network company Agel, founded in 2005 in the USA and almost immediately came to Russia. The product being sold is natural edible gels from berries with the addition of fruits and herbs.

Features of cooperation with Agel:

1. The possibility of earning income both from personally recruited distributors, and from the "first generation" of sellers invited by them - the so-called quadruple.
2. By virtue of technical features project to enter the business, you need to pay from 450 to 1300 dollars, and the emphasis is on the most expensive option.
3. Each month, the consultant is required to purchase products worth at least $120.
4. Beginning distributors receive only 3% of sales.

The company is primarily suitable for experienced network marketing professionals with the appropriate skills and capital to enter the business. Among other things, it will be difficult for a newcomer to break through due to strong internal competition.

green world

The next company, thirteenth on the list, was founded in China in 1995, and appeared in Russia in 2011. The scope of activity is the distribution of products for maintaining health and taking care of the home.

Features of cooperation with Green World:

1. The consultant is obliged to purchase goods at least once every three months. The acquisition amount is not fixed.
2. An active distributor must purchase at least $100 worth of merchandise quarterly.
3. There is a flexible system of discounts and incentives for a successfully completed sales plan and attracting new distributors.

Despite its long-standing presence in the Russian market, this network business is still little known and is not developing as actively as the previously mentioned TianDe.

Vitaline

The fourteenth network company on the list comes from the United States. Year of foundation - 1994; year of "arrival" in Russia - 1999. Products sold - cosmetics, bioactive additives and healthy food products.

Features of cooperation with Vitaline:

1. In addition to network marketing, the company actively cooperates with Russian pharmacy chains and online stores, which greatly aggravates internal competition.
2. The newcomer automatically receives a 30% discount on products.
3. Every month you need to purchase a product for at least 45 points (about $ 90).
4. With the growth of turnover, the premiums for the distributor also increase - from 10% to 32% of the monthly sales volume.

The disadvantage of the company is the high cost of products, which makes it difficult to sell them in Russia and the CIS countries.

Zepter International

The list is completed by an Austrian network company founded in 1986. In Russia, it appeared twenty years later, in 2007. The scope of activity of the structure is the sale of kitchen appliances and utensils, elite household chemicals, cosmetics, jewelry and even jewelry.

Features of cooperation with Zepter International:

1. Beginners take a free course.
2. Thanks to a well-established network marketing scheme, competition within the company is minimal.
3. A consultant with minimal sales receives only 18% of the total value of products sold; the maximum stipulated share is 25%.
4. Vertical growth and creation of own substructure is possible.

Due to the high cost of Zepter products, they are quite difficult to sell: the business is suitable for professionals, while it will be difficult for a beginner even after initial training.

How to choose a network company for cooperation?

The ideal network company should meet the following requirements:

1. First of all - to correspond to the interests and abilities of the seller.
2. Engage in the sale of goods permitted for free circulation on the territory of the country.
3. To offer quality products that are safe for the health and life of customers.
4. Be present on the market for at least 5-10 years.
5. Have a well-thought-out, profitable marketing plan for the distributor, as well as a flexible system of discounts and rewards.

Advice: it is better for a novice seller to choose an MLM business with little internal competition and a low entry threshold: this will help not only to avoid possible disappointments, but also not to regret too much in case of termination of cooperation about wasted money.

Summing up

It is real to make money in the field of network marketing: for this it is enough to have ingenuity, sociability and a small starting capital, as well as to be internally prepared for possible failures.

A novice direct sales agent should not invest all the money in the initial or subsequent purchases, as well as overly trust superior colleagues. This is how, remembering caution, he will be able to protect himself from ruin and build a worthy career in the network company of his choice.

The number of distribution companies specializing in MLM is increasing every year. This is due to the fact that this business is profitable and quickly generates income. They are easy to do without even leaving the house. If you study in detail the basics and concept of MLM marketing, you can achieve excellent results in 2-3 months.

What is network marketing

MLM business is a multifaceted concept that opens up many perspectives. It implies the concept of the sale of services and goods, based on the formation of a network of independent sales agents who are not only involved in the sale of products, but also have the right to attract new partners who will be endowed with similar rights. The income of each networker is formed from commissions from the sale of products and additional remuneration (bonuses), which directly depends on the volume of personal sales of the involved sales managers.

History of network marketing

Carl Rehnborg is considered the founder of the MLM business. He developed ideas that later turned into an entire industry with huge multi-million dollar turnovers. In 1927 in the USA, Rehnborg began to work hard on the creation of nutritional supplements. For testing purposes, he distributed the developed drugs for free to his friends, who subsequently refused to take them.

After Carl realized that the free is not appreciated, he began to sell supplements: the results were not long in coming. Information about drugs quickly spread, and the number of people interested in them increased. Karl Rehnborg could not satisfy the needs of all customers on his own, so he had to come up with new scheme. He invited his acquaintances to provide information about bioadditives, and, subject to successful sales, promised to pay commissions. From these events began the history of network marketing.

California Vitamins was founded in 1934 by Carl Rehnborg. It operated a sales system, according to which the consumer of the product became its distributor. In 1939, the marketing company was renamed Nature's Sunshine Products, the principle of drug distribution remained the same. Network agents independently attracted new clients to cooperation, advised them, made sales plans, came up with individual sales schemes, and offered to create their own network.

The MLM-firm fully provided networkers with goods, paid commissions in a timely manner. So in MLM a new definition appeared - single-level marketing. The story of the business did not end there: a new round was set by the American Way Corporation (abbreviation of Amway), created in 1959 by former Nature's employees Jay Van Andel and Rich de Vos.

What is the merit of these people in the development of the MLM business? They began to sell not one product, but several. The list of products offered to consumers has been replenished with food additives, chemicals for household and household goods. Soon network marketing companies appeared on the world market. They began to function successfully in Russia, China, England. Their importance has become enormous both for people and for the economy of many countries.

Types of network marketing

MLM business is developing at a fast pace, its varieties are increasing every year. The main types of network marketing are as follows:

• Puff (the most popular, adapted to the Russian market, its a prime example- companies selling cosmetics - Avon Products, Faberlic, Mary Kay, Oriflame. The essence of this type of marketing lies in the fact that the concept of the company is based on the work of certain layers of employees of several levels.
• Pyramid. This type of marketing involves the following scheme of work: there are founders who find several people who sell services and goods, they subsequently find a few more people and control their activities, and so on ad infinitum.

How Network Marketing Works

Principle of operation Russian companies MLM is the same

1. First, a person is interviewed, where he is introduced to further prospects and opportunities.
2. Then the person is told that he should, using the network, attract new people, the greater their number, the greater his monthly income.
3. How does network marketing work? New employees, becoming distributors of the company, independently promote it, for which they receive commissions, contributing to own development and business development.

The essence of network marketing

What is MLM (multilevel marketing), what is its essence? This is one of the most popular and effective ways to legally promote services and products. MLM companies offer unique products that are in demand both in individual cities, regions, countries, and around the world. MLM business is not only direct sales. You don't have to sell anything to be successful in this field.

The main components of multilevel marketing are well-organized intellectual distribution, the effective use of all its capabilities and advantages. In other words, the main essence of network marketing is that consumers, being at the same time partners of the company, develop its network and make a profit from the turnover.

Network Marketing Principles

MLM business is based on the following rules:

• equality for all;
• helping others;
• minimum entry costs;
• having a residual income;
• pyramid structure (this principle of network marketing ensures the constant development of the business and its stability).

Network Marketing Structure

Running through the MLM business and not noticing the main thing, many do not achieve the desired results. Why? Because they do not know how to properly build the structure of network marketing. What is a structure? These are people who take part in the organization of trade, and the final income directly depends on their number. It can include acquaintances, friends, complete strangers. The main task is to skillfully unite them and constantly motivate them for successful promotion.

Network companies

There are many companies that specialize in MLM business. They sell cosmetics, chemicals, household appliances, household goods, other products. A detailed list of network companies successfully operating in Russia is given on the Mlmbaza website, the most popular are:

• Life;
• Oriflame,
• "Siberian health";
• Faberlic;
• Avon;
• Primerica;
• Shaklee;
• Talk Fusion;
• Neways;
• Vitamax;
• Zepter International;
• Kirby;
• Atistek;
• Lurk;
• True.

Work in network marketing

Anyone can try their hand at multi-level marketing business. Companies provide training in network marketing, but not everyone can master this profession. An MLM distributor must be able to organize the sale of products, draw up schemes for the effective distribution of services and goods. The profession obliges to attract new partners, expand the client base (network), apply intellectual resources, use the network, establish a system that will generate income directly for the company and the network manager.

Network business on the Internet

The global web opens up incredible opportunities for networkers. Using her gifts, you can make a fortune without leaving your home. On the Internet, products are promoted through their own websites, information groups, blogs, and communities. The main task of the distributor is to find the target audience, create an effective sales information network, constantly improve and develop it. Network business on the Internet has the following advantages:

• the ability to conduct business from anywhere in the world;
• the possibility of attracting potential partners from any regions, cities and countries;
• a lot of information programs that provide prompt assistance in solving organizational issues, conducting education and training;
• the possibility of selling through online stores with an integrated order basket;
• possibility of learning online.

How to make money in network marketing

To be successful in this business, there are a few things you need to follow. simple rules:

• be a sociable person who is not afraid to approach strangers with a proposal;
• be able to interest, present products brightly and unusually;
• actively involve their relatives, acquaintances, colleagues;
• constantly improve oneself, raise the intellectual level;
• skillfully build a pyramid by attracting new people to not only earn sales commissions in network marketing, but also provide residual income.

Cons of network marketing

Before you start a distributor career, you need to familiarize yourself with the main disadvantages of the MLM business. This is the only way to understand how correctly the direction of activity is chosen. List of cons of network marketing:

• unstable income;
• great moral burden, constant pressure from customers;
• the need for material investments;
• high level responsibility for the people involved.

Network Marketing Benefits

MLM marketing has both its pros and cons. He teaches to receive unlimited income, which depends on the aspirations and character of the person. Another benefit of network marketing is Financial independence. Network agents have a free work schedule, independently plan their day, make decisions, gain new skills, the opportunity to develop socially, improve their status. These advantages cover all the disadvantages of this type of activity.

Video: how network business works

Does everything more people. Network marketing reached its highest heights in Russia. The rating of companies in 2018-2019 clearly shows the development trend of such enterprises. But they decide to cooperate with them only indirectly, still considering such work as another pyramid scheme. Is this opinion justified?

We will try to understand all this in this article, with illustrative examples and facts.

The scheme of network marketing is quite simple. There is a company that produces a certain type of goods or receives wholesale products that need to be sold.

To distribute your product, you need workers - distributors who find potential buyers those who conduct advertising (usually, they clearly talk about the functional features of the product) and take orders on the spot. They are found using a referral system - a chain where one employee offers profitable cooperation to others, and they, in turn, to a third.

The salary of a sales consultant depends on the share received from the sale of goods. The company benefits from the retail value of products, which exceeds store prices, but in this case, no funds are spent on advertising, on wages to sellers (rate). The distributor chooses for himself the level of earnings by selling the goods.

What this employee needs:

1. A proven company that brings real earnings.
2. Base of clients, due to which the percentage will go.
3. Ability to convince and present a product.
4. The desire to develop, since in the initial stages it will be quite difficult to stabilize earnings.

An additional incentive for the distributor is to receive a fixed income from involving other people in the business. Such a referral system allows you to receive a percentage not only from your sales, but also from the income of the invited employee.

Many such earnings are compared with a financial pyramid. But there are differences:

sales consultants do not pay upfront fees, which are required in financial pyramid for dubious documents and agreements.

In this case, the sale of real goods is carried out, at inflated, but favorable prices for the population. This business operates legally and does not violate the laws.

How to start a network marketing business?

When choosing a job in the field of network marketing, important aspect is a convenient marketing plan. Everyone chooses for themselves the option according to their needs. In the domestic market a large number of franchises for remote earnings: (cosmetic, travel, legal).

The very first company related to marketing was Mary Kay, which began its distribution more than two hundred years ago.

Initially, the cosmetics company worked offline: it created trainings, brought distributors as part of the bonus program, sold its products in different cities and countries.

But the network began to work not among the first. This was the first step in the development of such a business, and other brands began to equal Mary Kay.

Other companies are also actively promoting their product on the World Wide Web - Avon, Faberlic, Oriflame, NL and Amway. On the this moment they occupy leading positions in the rating of successful grid companies in Russia.

How do you find the perfect network marketing business for you to work on?

Beginners should get comfortable in this business by attending various trainings, consulting with more experienced workers. Many companies create a step-by-step training system that allows everyone to move up the career ladder. In addition, MLM organizations at the first stages of training and work provide training material, video tutorials.

Brand

To test the reliability of the company, you can opt for start-up firms or give preference to already established franchises. , which only stands at the origins, can only recommend itself, develop, develop a client base in order to get easy money.

But to promote the brand, you should work on the name, distribution and advertising of products. Because people do not yet have an idea about the new product.
A solid, already established company also has its positive aspects.

The product has already been promoted, and it is sold with great demand. If the company has confirmed its name, then in the coming years it will not close. Among the minuses are the requirements for applicants for distributors.

Product quality

What commercial network companies produce must be of high quality and environmentally friendly. Since this type of business is distributed as word of mouth, any dissatisfied buyer can spoil the impression of it.

In addition, there are other criteria for evaluating products:

Limited shelf life. This is necessary so that there is a constant demand. If the product has a shelf life of more than a year, then the distributor will practically not be able to find an interested client.

Therefore, the ideal distribution option is considered cosmetics, chemistry, perfumery, personal hygiene products, household goods.

TOP 5 successful network marketing companies in Russia in 2018-2019

Oriflame

In addition to cosmetics, there is a Wellness line that guarantees health.

To receive a salary or a good discount, a consultant should achieve a turnover of at least 6 thousand rubles. A 20% discount is given at the first stage.

If the consultant reaches these 6 thousand, then the income from his structure is automatically calculated and submitted, with the release of the next catalog, 12% is returned upon the personal order of the employee.

From this we can conclude that a person who is going to build his marketing business, upon reaching the turnover, receives a total discount of 32%.

Interesting fact. The company owns five factories and a leather research institute. On the official website are constantly published scientific work, there are personally patented formulas.

You can join the Oriflame team right now. Going by link, you leave a request and an experienced competent specialist will give you detailed instructions cooperation with the company. In addition to this, you can count on round-the-clock assistance, support and free training.

The advantage of modern network marketing is that you don't have to leave your home to build your successful network business. Almost all work processes take place in the virtual space.

Avon

The marketing company started its work in 2004. And since 2010, it has been actively introduced into the network. To register as a coordinator and get the opportunity to invite people as referrals, build a business on their own, copies of documents are sent to the company on the official website, after which registration is carried out.

As pluses, one can name the minimum prices for purchases from 1.6 thousand rubles, since cosmetics are available to 95% of the population. Avon company guarantees a bonus program - 125 thousand rubles. But it is possible to get it if the coordinator recruits the first line of the catalog for 5 new active workers throughout the year.

The company has certain plans and turnovers, for failure to comply with which you can lose the opportunity to obtain qualifications. The company gives a discount on each product.

If the employee orders products for himself, then the discount is 15%, when the plan is fulfilled, the bonus reaches 32%. From this we can conclude that if an employee does not fulfill the plan for recruits, then he must independently fulfill the sales plan for them.

How to develop your network team

1. Blogs. Before you start blogging on Instagram or others social networks need to develop a client base.
2. Distribution of letters with advertising of production.
3. Providing discounts and assistance in consulting on the city's website.

To receive your first income, you do not need to register an individual entrepreneurship, the transfer of wages is carried out on a card. The company rarely conducts trainings at the All-Russian level.

In each city there is an office of the company where you can turn for advice. The first line of recruiting has an almost endless plan. If the plan is not fulfilled, the company has the right to terminate the contract with the employee. There is no international sponsorship.

Faberlic

The company has been operating for about 20 years in the marketing market. The company began its activities in Russia, which consultants never cease to remind. Faberlic pays a bonus amount after the employee reaches a certain rank - Director.

Bonus 55,000 rubles are paid after the closing of this title. Mandatory turnover is the achievement of 50 points with the expectation that 1 = 80 rubles. The mandatory purchase should be 4000 rubles. The director reaches a turnover of 400,000 rubles.

The company contains a plan for recruiting the first line. Any Director level has a gap. If the consultant has 2 closed directors in the first line, then an additional growing group with a turnover of 1000 points is required to generate income.

If the super-Director does not have a personal group, then he is not given wages for this line of the catalog. This means that passive income is not possible in this case. If the plans are not met, then the cosmetics company may terminate the contract with the employee. There is a possibility of going abroad.

NL

Individual entrepreneurship registered in the Russian Federation. The company's products are - Energy Diet - expensive, but high-quality diet foods nutrition.

One of the few companies that cooperates with equally well-known marketing franchises, for example, Oriflame. Therefore, beginners have the opportunity to get advice about food, as well as cosmetics.

To receive wages, there must be a commodity turnover of 21 thousand rubles for the period. The company is quite profitable, despite the narrow focus and high cost.

Amway

The business of this network company operating in Russia in 2018-2019 is built on the sale of household chemicals, washing powders. There are negative sides. The newcomer pays a small fee to conclude an agreement with Amway.

The product is expensive and has a fairly long shelf life. Trade turnover in the exchange of 10 thousand rubles. Some household product is consumed quickly, which allows you to find a sufficient number of buyers. The sale of household chemicals on the Internet is practiced. For this in online mode show the capabilities of a particular product.

Conclusion

Successful Russian grid companies have a certain established and well-established in practice professional organization, which is able to build a stable system to ensure the profitability of personal investment.

New hires should prepare for a slow but promising bottom line, as large sums in the first months are almost impossible to get. Especially it concerns big companies where there is a lot of competition. Therefore, in such a case, experience is needed and it is recommended to start with small company, smoothly moving to global markets.

1. Anatoly
2. Evgeny
3. Alexander
4. Ludmila
5. Sergey
6. Danir
7. Alexei
8. Irina
9. Sergey
10. Olga
11. Karina
12. Olga
13. Anna
14. Arthur FLP
15. Anna
16. Victoria
17. Natalia
18. sadiya
19. Irina
20. Vladimir
21. Waist
22. Natalia
23. Ekaterina
24. Milan
25. Tatyana
26. Rufina
27. Michael
28. Svetlana
29. Svetlana
30. Olga
31. LANA
32. Boris
33. Oleg
34. Katia
35. Andrei
36. Valentine
37. Nelly
38. maryam

I gave statistics on search queries on the Internet using the Yandex Wordstat service. Much water has flown under the bridge since that time. How, I wonder, are things four years later, in April 2016?

This time I slightly changed the conditions of the rating. Last time I analyzed the popularity of companies by the interest of people in them in terms of cooperation. Therefore, I mainly studied search queries for the key phrase "", when it came to Faberlic statistics.

This year, I decided to analyze search statistics for more high-frequency queries and used only the name of the company in the query.

For those who do not quite understand what the Yandex Wordstat service shows, I will explain a little.

For example, you are interested in how many people fill in Yandex requests with the word Faberlik. Type the required keyword in the statistics line and get the number of impressions with this word. In the picture, we see that over the past 30 days there were 947,453 queries in Yandex containing Faberlic. The Yandex statistics service takes into account all requests with the word Faberlic: and "how to become a Faberlic consultant", and "Faberlic Catalog", and "", and many others.

Thus, it turns out that the higher the figures in the statistics for keyword or phrase, the more people are interested in this phrase on the Internet. Accordingly, we can conclude that the more people on the Internet are interested in the Network Company, the more popular it is among the population. Of course, for a better analysis, it would be good to have data on turnover, dynamics, range of goods, know the average check, the number of consultants and consumers. But unfortunately, Network Marketing Companies in Russia do not publicly publish such data. Therefore, we will operate only with those figures that are available to us. In addition, these figures quite realistically reflect brand recognition and popular love.

As a result statistical studies the following results came up:

The table shows only companies that received more than 100,000 search queries in Yandex per month. Pay attention to the significant gap between the top three.

And now let's compare how the statistics for the key phrase "registration in the company" has changed.

In this table, I was primarily interested not in the ratio of numbers between companies, but in the dynamics. She is impressive. If in 2012 only 824 people were interested in registering with Faberlic, then in 2016 there were already 3643 people. Growth 324%. And this is for almost all leading companies in the rating. Thus, we can conclude: more and more people use the Internet to shop and get the necessary information.

Top 100 direct selling news 2017– the most significant rating for network companies. This event is awaited by many companies around the world - why?

The annual DSN Global 100 is compiled by Direct Selling News magazine. The reputation built on positive industry reports has made DSN magazine a trusted journalism resource for the direct selling industry. Since 2004, the magazine has been dedicated to the positive stories of direct selling companies, including the opportunities provided to millions of independent entrepreneurs, products and services that have helped change the lives of consumers, and the philanthropy of industry members who have consistently reached out to those in need.

Top 100 dsn 2017 is a list of the most profitable direct selling generating companies in the world for 2017.

This indicator is very important and shows the stability of the company, their growth and development.

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2017 DSN Rank MLM company	Company	G100 2017 Revenue (FY2016)
1	Amway	$8.80 billion
2	Avon	$5.70 billion
3	Herbalife	$4.50 billion
4	Vorwerk	$4.20 billion
5	Mary Kay	$3.50 billion
6	Infinitus	$3.41 billion
7	Perfect	$3.06 billion
8	Quanjian	$2.89 billion
9	Natura	$2.26 billion
10	Tupperware	$2.210 billion
11	Nu Skin	$2.208 billion
12	Primerica	$1.52 billion
13	JoyMain	$1.49 billion
14	Jeunesse	$1.41 billion
15	Oriflame	$1.38 billion
16	new era	$1.16 billion
17	Telecom Plus	$1.12 billion
18	Belcorp	$1.09 billion
19	Ambit Energy	$1.08 billion
20	USANA	$1.01 billion
21	Pola	$1.004 billion
22	young living	$1.00 billion
23	SUN HOPE	$940million
24	DXN	$927.0million
25	World Ventures	$926.6million
26	Isagenix	$924.3million
27	Yanbal	$924.0million
28	Team Beachbody	$863million
29	Market America	$798 million
30	A C N	$750million
31	Stream	$735million
32	Tiens/Tianshi	$695million
33	It works!	$686 million
34	Team National	$659million
35	Yandi	$644million
36	Miki	$597million
37	advocare	$586 million
38	Arbonne	$541million
39	Plexus Worldwide	$532million
40	Rolmex	$515million
41	PM International	$460 million
42	Scentsy	$456million
43	legal shield	$450 million
44	Le Vel	$449million
45	Omnilife	$375.93million
46	YOFOTO	$375.92 million
47	Fordays	$365million
48	Faberlic	$356million
49	Kang Ting	$348 million
50	Nature's Sunshine	$341million
51	4Life Research	$328 million
52	AnRan	$321million
53	Naturally Plus	$300 million
54	NHT Global	$288 million
55	LR Health & Beauty Systems GmbH	$286 million
56	Merro	$283 million
57	Menard Cosmetics	$267million
58	Family Heritage Life	$265million
59	Viridian+	$263 million
60	Pro Health	$257million
61	noevir	$249million
62	Hy-Cite Enterprises	$233million
63	Resgreen	$232 million
64	KK Assuran	$229million
65	Take Shape For Life	$222.4million
66	CUTCO	$222.0million
67	Southwestern Advantage	$218 million
68	Life Vantage	$207 million
69	kangmei	$206 million
70	pure romance	$203million
71	Alphay International	$200 million
72	princess house	$195million
73	Mannatech	$180 million
74	Charles	$173 million
75	BearCere'Ju	$170 million
76	youngevity	$163million
77	Seacret	$161million
78	Kasley Ju	$154.4million
78	Longrich	$154.4million
80	Giffarine Skyline Unity	$154.0million
81	Marketing Personal	$153million
82	ARIIX	$151million
83	World Global Network	$146 million
84	Naris Cosmetics	$144million
85	FuXion Biotech	$135million
86	New Image Group	$124 million
87	Ideality	$115million
88	golden sun	$103million
89	Zurvita	$100million
90	Diana Co.	$98 million
91	Vestige Marketing	$97million
92	Global Ventures Partners	$92.1million
93	Koyo Sha	$91.8million
94	Total Life Changes	$88 million
95	Immunotec	$82.2million
96	Jimon	$77million
97	Nefful	$75 million
98	Captain Tortue	$71million
99	Shinsei	$69.4million
100	Vision International People Group	$69.0million