The phrase that people are greeted by clothes has long become banal and uninteresting. Nevertheless, the appearance of a person has always been and will be his hallmark. However, the problem of those who do not know what business clothing is is also relevant. A formal suit is not always appropriate for "no ties" meetings, and summer shirts will not be to the taste of others at every business meeting. What kind of a business man is he? The answer to this question will help solve many problems.

Business appearance - what is it?

First of all, business people with whom others want to interact are distinguished from the rest by such character traits as accuracy, organization, purposefulness and the ability to value their own and other people's time. Moreover, the manifestation of the inner core is always reflected in clothes. Neatness and accuracy - it is this appearance of a business person that is the key to good impression. At the same time, untidy, wrinkled, or even completely dirty clothes are immediately associated with forgetfulness, unnecessary fuss and insecurity. In order not to become an object from the second category, it is worth remembering what types of business style exist today.

Regardless of gender, the nuances that relate to business clothes, the same for all. Each company or firm dictates its own dress code rules in work time. However, in nature there are only two types:

1. Conservative dress code. This style is characterized by the unity of rules for all employees of the company and does not accept exceptions. Suits, blouses, socks and even buttons must strictly match the allowed colors. This style is mandatory for those who negotiate outside the office, and in most cases the colors are corporate.
2. Contact dress code. This style is more suitable for meetings with colleagues after hours. For example, at gala evenings and other non-formal events. Main principle- Respect for the boundaries of decency and elegance. Strict suits and shirts can be replaced with loose trousers with blouses without a jacket. Women can do more bright makeup and add a variety of accessories to your look.

In a business environment, you should adhere to the rules of a conservative dress code. For representatives different sexes requirements will naturally be different.

What should a business man look like?

The most acceptable attribute of a modern businessman's clothing is a suit. This classic form of clothing will always be relevant. However, there are also such small details of the men's wardrobe as a vest, belt and socks. How to combine them correctly to create the image of a business person:

• the length of the trousers should be such that they go down slightly on the shoes in front and reach the beginning of the heel of the shoes at the back;
• the most preferred type of jacket is "English", i.e. classical. It has two slots at the back and lends elegance to any position, whether the man is standing or sitting;
• if a man puts on a vest, then it is worth remembering that it cannot be too short. The shirt and belt should not be visible;
• nylon and knit shirts business wardrobe highly not recommended. Also, you can not wear a shirt with a jacket under a jacket. short sleeve;
• the collar of the shirt should be one or one and a half centimeters higher than the collar of the jacket;
• The belt doesn't match with the braces. One thing should be worn;
• socks, regardless of the type of suit, must be in tone. White and too long are unacceptable.

Some more tips for various situations: light suits are best worn during the day, and dark ones in the evening. At any official meeting, it is better to wear a jacket buttoned up. You can unbutton buttons at a gala banquet or in a theater. Also in the arsenal of any man should be two handkerchiefs. One is in a trouser pocket and the other is in an inside jacket pocket.

View of a business woman

And now we'll talk about how it should look businesswoman. The representatives of the fair half have more choice in styles and types of clothing material. The main thing is the correspondence of the image to the environment in which the lady is located. So, a few words about what the look of a business woman should be:

And a few more tips: luxurious dresses are not worn during the day. The best replacement would be a suit dress. Blondes prefer to wear clothes of blue color, and for brunettes - yellow. For those who have a pink complexion, white is the most suitable color. And black is able to absorb the brilliance of other colors.

"They meet by clothes..." This proverb briefly and exhaustively answers the question of the importance of clothing in creating an image. The ability to choose clothes "for themselves" and, more importantly, to wear them in a good mannered manner is an important part of image.

Clothing is a kind of calling card. She renders psychological impact on communication partners, often predetermining their relationship to each other. Why does clothing acquire such significance that the whole image can be instantly destroyed by an incorrectly chosen detail?

From time immemorial, clothing, in addition to its main functions - protection and decoration - carries information about the owner, a kind of code that must be able to read. An experienced eye will immediately notice how skillfully you are dressed, whether the suit suits your figure, whether it suits your character and temperament, whether or not it helps to hide flaws, whether you can understand and feel the situation in which you are. your status, psychological features, social role, thoughts and feelings - everything will be reflected in the costume.

I would like to emphasize that it is very important to remember two important concepts proposed by the Swiss psychologist Max Luther: "aesthetic elegance" and "psychological elegance".

Aesthetic elegance is the quality in which each element of clothing is matched in color, shape, pattern and all elements are consistent with each other.

Psychological elegance is the ability to create your own harmony, "zest", inherent only to you. Given these two concepts, you will be able to dress individually and tastefully, feel comfortable in the "second skin", knowing exactly what you want to tell the world about yourself and what kind of reaction you expect to receive in return.

Social role purpose of clothing

First of all, it is necessary to note the social role purpose of clothing.

So, there is the concept of "white collar", "blue collar". Many people know that it refers to the technical intelligentsia and departmental officials. A number of enterprises have branded clothing. It is characterized not only by a certain style, but also by a variety of colors. Therefore, by working clothes, one can easily distinguish between workers, employees and managers. By the way, this disciplines employees, facilitates their communication contacts.

There are salon clothes - for official visits. It includes a tailcoat and a tuxedo. Their wearing is strictly regulated. So, they don’t walk the streets in a tailcoat without a coat or raincoat, and a tuxedo is not worn at events starting before 5 pm. Many domestic emigrants in search of work in the United States have repeatedly seen how ineffective their visits to employers were if they appeared in a crumpled suit and without a tie, sloppy combed.

Of course, it is impossible to absolutize the importance of clothing in our life. However, let's not forget that it is expressive, attracts the eyes of people, causing them specific emotions.

One of the self-serving principles of a business person strongly recommends that if you want to be in the forefront of business people, your clothes today should correspond to the position that you would like to occupy tomorrow. So, a leader simply needs a respectable appearance, and some conservatism in his clothes is usually perceived as a symbol of stability.

Clothing can say a lot about our personality. For example, extroverts prefer unusual outfits, while introverts prefer sophisticated ones. The former prefer bright colors, and the second - cold. Extroverts love a large number of jewelry, while the style of introverts is simple and modest.

• 1) with its functional purpose (work, home, guests, official reception);
• 2) with their age;
• 3) with their physical data.

The cut of clothing determines how the shape of the body will look. Even a thin person will appear fuller if they wear a square-shouldered jacket and wide baggy trousers. Right choice the cut of clothes is often able to hide what we consider to be the shortcomings of our figure.

As observers, we respond differently to different geometric shapes and give them certain qualities. Collars, pockets and rounded lapels will have a softer look than details that have a strict geometric shape and a large number of sharp corners. A simple wool sweater with a crew neck will give you a calm, accessible look, while a formal suit with sharp geometric shapes will give you imperiousness and austerity.

If you do not want your clothes to distract the interlocutor from yourself and what you are saying to him, avoid outfits with an excessive amount of detail - pockets, locks, complex collars, shiny buttons.

Specificity entrepreneurial activity makes very serious demands on the appearance of its participants. Over time there have been general rules reflecting the appearance of a business person. The appearance of a business person is the first step to success, because for a potential partner, his suit serves as a code indicating the degree of reliability and respectability. Neat, tastefully dressed, smart, this is the appearance of a business person, well received by surrounding partners and clients. And the point here is not some refinement of taste, but the fact that the appearance of such a person testifies to his respect for people. Like every professional group people, entrepreneurs have a certain stereotype regarding clothing. Visiting any international fair or exhibition, you will notice that most of Stand attendants show an unusual similarity of views in choosing the color of a tie, shirt or suit. Currently, many entrepreneurs are listed with the advice of designers. Fundamental Principles when compiling a wardrobe, in their opinion, the versatility of clothing should become. If there are many things in the wardrobe that are rarely used, it means that the wardrobe is not designed correctly.

Surprisingly, the modern business world is conservative in matters of fashion. During working hours, it is customary to wear lighter suits than at receptions, and the tone of the suits in summer time should be lighter than winter time. Suits of bright colors, as a rule, are not worn during working hours. A shirt is also chosen in light colors, often white color. The color of the tie is also important. There is a rule that the tie must be the same tone as the shirt and suit, but lighter or darker, or the suit and tie must be in contrasting tones. Currently, preference is given to ties of not very bright colors, as well as ties without a pattern or pattern, although just a few years ago, "firmachi" almost without exception wore burgundy-colored ties to usually gloomy blue suits. True, this was typical of younger managers who sought to look fashionable and elegant. In a business setting, shirts with small sleeves are not recommended, as it is considered elegant to have the cuffs of the shirt visible from under the sleeves of the jacket (approximately two centimeters). Although, obviously, in very hot weather, you will look more natural in a shirt with small sleeves than in a suit, constantly wiping sweat from your face. On a business trip, the manager often does not know where and how he will spend the day, whether or not he will have time to return to the hotel and change clothes according to the occasion. Therefore, a dark blue or dark gray suit is the more common type for each option. As for shoes, it is better to wear dark-colored shoes. In summer, dark-colored shoes are not required for a light-colored suit, but in any case, not sandals. If possible, the color of the shoes is matched to the color palette of the suit. It is better to have socks that are not quite colorful and catchy, preferably gray or black, and brown for a beige-brown suit. It should also be borne in mind that socks and a tie in their own coloring must be in harmony. Men now wear a headdress and gloves to a greater extent with a raincoat or coat to protect against the cold. And yet, the hat must also match the outerwear. Hats are lighter in spring and summer, black in autumn and winter.

It is not recommended to wear velor hats, as well as dark hats with coats and suits that are not dark in color. Our businessmen, as well as participants in international exhibitions and fairs, are required to understand this kind of rules, since being abroad, out of courtesy, they are obliged to adapt to the regulations in force there regarding the costume. There are regions (for example, the Arab East) where it is not only allowed, but even required from the entrepreneur to demonstrate luxury as a clear evidence of his prosperity. Such “signs of success” are monogrammed platinum lighters, watches with diamonds, and cufflinks with precious stones and super expensive cars. The ostentatious luxury simply says goodbye to the Arab rich - it corresponds to their generally accepted appearance and behavior. And the stereotype of "good Russian businessman” is quite different: this is a beginner who does not have a huge fortune, to whom natural talent, the ability to quickly learn the mind and reason and the huge potential abilities of his country so far compensate for some uncouthness, lack of knowledge and capital. But serious Japanese etiquette forbids taking off jackets or loosening tie knots even during negotiations, except when the head of the delegation of your partners allows it to be done, making it clear that the time has come for informal negotiations. By the way, there is even a special international term "no tie session" - "meeting without ties." So, for the first contact and subsequent negotiations with foreign partners, it is worth putting on a carefully cleaned and ironed suit with a light-colored shirt and matching tie. European and American customs are even more liberal. But they also categorically forbid appearing at negotiations in a shirt with a tie, not to mention sports shirts, even if it is unbearably hot. True, air-conditioning in offices and cars, as well as a secure selection of light suits, help foreign entrepreneurs to withstand such restrictions. You should not appear at negotiations in jackets, sweatpants, jeans, as well as in leather jackets, which self-respecting business people wear at best for country walks. But there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a concert " heavy metal"may flaunt with an earring in his ear and have a hairdo in the form of a ponytail grabbed by a ribbon. A dealer in paintings is quite befitting colorful jackets and silk neckerchiefs. Foreign businessmen carefully look after the details and meticulously take them into account in their own conclusions. For example, a terrible impression is created by short, folded socks that open the entrepreneur's bare leg when he sits cross-legged. In particular, clean and hole-free socks are needed in the country rising sun, because there you have to take off your shoes when entering a house or restaurant. A crumpled, stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie also spoil the impression. We must not forget about shoes - dusty and cracked shoes can spoil the impression of even a quite decent suit. It is necessary to abandon the simple-minded habit of complementing a suit and tie with sandals from which socks peek out, to avoid very harsh colognes and aftershave lotions. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This should force your partner to think that you will be just as "tight" in business. For a lady entrepreneur who wants to make a splash when concluding contracts, in business negotiations, it is not at all important to keep the thought of own appearance moreover, put it at the service of business. Women's clothes are distinguished by classic cut, discreet colors and versatility. Sexy chiffon evening dresses and chic trouser suits with prints reminiscent of Impressionist canvases are quite suitable for parties and cocktails, but the appearance in such outfits at work means the collapse of a career.

All over the world, the main clothing for work is a suit. The dress can only be afforded in the heat and only plain. In the wardrobe of a business lady must be two or three skirts, jackets, two or three blouses. You need to change toilets more often, because the same thing worn every day gets boring and “extinguishes” the mood. Extremely shortening the skirt, blindly obeying fashion, is not allowed, and you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may turn out that men, instead of listening to you in negotiations, will pay attention to your merits. In addition, they may get the impression that you first of all offer to make sure of the beauty of your figure, and not of business qualities. Hairstyle, makeup and jewelry are required to organically complement a business suit. Hairstyle must be serious, but at the same time stylish. Decorations should be as small as possible, but at the same time they should not be abandoned. Cosmetics should be visible only on close range. Masters recommend taking more preventive cosmetics than decorative ones. Perfume should be used in such quantity that their smell was barely perceptible. And, of course, it must be excellent perfume. But the most important thing is your personality. It's not about how you dress, but how you feel. If you smile, listen intently to the interlocutor and do not overdo it with female tricks, such as “eye play” or “accidentally” naked knee, you are guaranteed a sensation. However, women's tricks sometimes do not hurt. But everything is in moderation.

Introduction

AT modern world in the face of increased competition business conversation becomes an important factor determining the success of not only an individual, but the whole company, organization.

“They meet by clothes, see off by the mind,” says folk wisdom.

Many people ignore this rule very often. However, consciously or unconsciously, we judge others by their appearance. According to some studies, 55% of the impressions we make on other people are determined by what they see (skin and hair color, appearance, posture, facial expressions and gestures, facial expressions, the nature of eye contact); the other 45% of impressions are determined by what people hear ( semantic load speech, its pace, voice pitch, speech clarity, pronunciation, etc.).

When meeting a person for the first time, seeing how he is dressed, how he looks, we judge not only his appearance, but also who is he. And vice versa, knowing what kind of person we are going to meet, we can mentally imagine him. Assuming that each category of people looks a certain way, and seeing a person corresponding to these ideas, we automatically attribute him to one category or another. And then we expect from him certain actions, appropriate behavior.

It must be remembered that clothing reflects and emphasizes individuality, characterizes a business person as a person. The choice of clothes is determined by the scope of the upcoming activity and position: for example, the clothes of bankers are distinguished by conservatism, which is not welcome in creative circles.

The appearance of a business person is the first step to success, because for a potential partner a suit serves as a code indicating the degree of reliability, respectability and success in business.

In this paper, we will consider the features of business clothing etiquette.

The work consists of introduction, main part, conclusion and bibliography.

The appearance of a business man

The transition from the original forms of market relations to civilized ones increasingly actualizes the meaning and implementation and business etiquette. Etiquette is a set of rules of conduct governing external manifestations human relationships (treatment with others, forms of communication and greetings, behavior in public places, manners and clothes).

To a large extent, our initial impression of other people is formed by their external data. Ceteris paribus, people more easily accept the position of the person to whom they experience an emotionally positive attitude, and vice versa, it is more difficult to accept (and often reject) the position of a person to whom they experience an emotionally negative attitude.

The service environment imposes certain requirements on the appearance of a business person. In the world of fashion, a certain concept has long been formed - "business suit". He, of course, takes into account the latest trends and trends in fashion, but at the same time remains strict and conservative to a certain extent.

By choosing a suit broad sense words (i.e., taking into account all related components), a business person should be guided by the following general rules: unity of style; match the style of a particular situation; reasonable minimization colors(the so-called "rule of three colors"); comparability of colors in the color scheme; material texture compatibility; comparability of the nature of the pattern in various components of clothing; compliance with the quality level of accessories (shoes, folders for papers, briefcase, etc.) with the quality of the main suit.

In the process of preparing for negotiations, you should pay attention to the choice of a business suit. Even very high-quality, expensive and fashionable things can look tasteless if you do not comply with the condition of unity of style. Your suit and accessories should be combined not only in terms of colors and texture of the material, but also look like a single stylistic whole. You can not mix "power" and "affordable" or sporty and purely business style in one suit.

The “powerful” or “powerful” style of clothing (a dark suit with straight “hard” shoulders, a white shirt, a traditional dim tie, moccasin shoes) corresponds to a situation of an important meeting or important negotiations. However, if you want to create a relaxed atmosphere and eliminate distance, it is better to use an "accessible" style, such as a less formal gray suit with "soft" shoulders.

If you have a problem with being too "hard" or too "soft" in clothing, try to solve it with color. A dark business suit can be “revived” with a light (but not white) shirt or a slightly brighter than usual tie. A suit in an "accessible" style can be kept in one color scheme of muted tones, then it will look more formal.

At the interview, based on the results of which a decision will be made to fill a vacant position, the appearance should indicate that you will easily join the ranks of the organization's employees, since you have a corporate image (and therefore you place high corporate values).

When seeking a promotion, dress as you would dress for the job you want to get. Thus, the authorities are more likely to introduce you to this position.

Details of one suit must also meet such a requirement as compatibility, i.e., match each other in the following parameters:

colors (the details of the costume should not contrast sharply with each other, the combination of “incompatible” colors, such as, for example, bright red and bright green, is unacceptable, unless the situation or uniform requires it), it is best to follow the “three colors” rule ;

the texture of the material (the items of the costume should not be made of fabric of clearly different textures and densities, for example, from heavy wool and silk);

seasonality (light summer trousers and skirts next to heavy winter jackets and jackets will look out of place).

The most important color is the one closest to the face. Shirts, blouses, ties, neckerchiefs should be of such shades that suit not only the color of the suit, but also your face and decorate it.

For a business person, accessories often have a functional meaning: a briefcase contains Required documents Watches help you manage your time properly. People pay attention to these accessories because they are used constantly.

Too many accessories make a person look fussy and can be distracting. The impression should be made by the results of the work, and not by what is in your hands. Make sure that all the little things are functional. At the same time, we should not forget that sometimes it is the details that “logically complete” your image. Details should contribute to, not interfere with, the overall perception of you as a qualified professional and a pleasant conversationalist.

Usually clothes depend on the lifestyle and place of work. In industries such as finance, law, politics, accounting, consulting, wearing formal clothes is almost mandatory. In other industries, such as the media or advertising, much more freedom is acceptable.

However, it should be noted that the main rule that you should strive to fulfill when choosing a business suit in all its components is the overall impression of neatness and accuracy. This should make your partner think that you will be just as accurate in business.

And we should not forget that “by the mind” they only see off, therefore, “clothing” when meeting and communicating is in many ways a determining factor.

Success in business depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now. Indirect factors also affect success, and it is the very factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.

Appearance- This business card person. Every self-respecting person considers it his duty to monitor his appearance, certainly cares about the impression he makes on everyone around. This state of affairs seems to be absolutely true and correct, because there are certain criteria by which the appearance is evaluated. And for successful career advancement, it is simply necessary to create a certain image corresponding to the position that a person occupies in society. Otherwise, no matter how skilled and experienced the worker is, he will not be able to advance high in the service.

Why? Because a person who is in a society must adopt the laws adopted in this particular society. And taking care of your image is one of those rules, the observance of which is a guarantee of success.

Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothes will not only tell people who you are, but also reflect your aspirations.

Clothing as a means of achieving success has always been a part of business life. Business is largely based on visual images. Your appearance is your brand.

Most people who aspire to make a dizzying career are guided by the opinions and actions of others, those who have already managed to achieve success in the business field. Of course, this is the most reasonable approach, since it is in this way that the correct behavior model can be chosen. For a long time, numerous studies have been conducted on how people are affected by clothing and the appearance of the interlocutor. It is no coincidence that since ancient times there has been a proverb "They meet by clothes, see off by mind."

And all the results of research conducted on the basis of surveys various people, show that a sloppy look, clothes that are not suitable for a strictly defined occasion, cause others to dislike this or that person. Subconsciously, when evaluating such an interlocutor or employee, people have an opinion that his mental and business abilities are at the same low level as his appearance.

In addition, the negative impression is aggravated by the fact that it is not clear to others how a sane, self-respecting person can pay so little attention to their own appearance. In this case, it seems that the person himself treats himself with disdain, and if so, then, of course, others will treat him the same way.

Obviously, in addition to clothing, the manner of carrying oneself, including even, at first glance, insignificant little things, such as gestures, movements, voice, is of no small importance for creating the necessary image. Each gesture, movement can be interpreted by the interlocutor as a manifestation of weakness, insecurity, or, much worse, as a manifestation of disrespect for others. The image of a businesslike and successful person is, first of all, self-confidence, best qualities and merit.

Increasingly, we come to the conclusion that the formation of one's own image is an integral part of successful self-realization. Within five seconds, you present yourself either the way you want, or the way the interlocutor sees you. If you are interested in creating the impression of a high status professional who can be trusted and who is expensive, in this case you must learn how to form an appropriate image.

How to “make” the image work for you?

The path to business success is a strict correspondence between your business image and your profession. Sometimes it is more difficult for a woman to form the image of a business person than for a man. The color scheme of a woman's business style should not exceed 4 colors. 2-3 colors are considered the best, and with 4 - two of them should be close in tone. The business style is based on multifunctional colors: black, dark blue, white, gray, beige. Then restrained, little emotional: brown, burgundy, gray-blue, aqua, bottle, emerald, mustard, sand, dark purple. In light shades, pastel colors predominate: all shades of beige, purple, blue, gold, etc.

The main task of the color scheme in business style clothes - create a neutral or inviting background for successful negotiations.

So, the predominance of dark tones in a combination of clothes adds solidity to you.

The prevalence of light shades - tunes in to the positive, the conversation can move into a more friendly direction.

The contrasting combination of dark and light creates a neutral background for conversation.

Appearance of a man is of paramount importance for gaining a positive business image.

Determining the nature of clothing must be guided basic principles:

• accuracy
• neatness
• conservatism
• restraint
• officiality
• tradition

If your image is not in the best way influences your career, instead of being ironic, make it work for you. Find your style that reflects your personality, suits your status, business environment, and conveys a sense of professionalism, polish, and reliability.

Therefore, if you are not serious about how you look and what you are wearing, it is time to reconsider your views on this significant moment and change your appearance.

« Only the most imperceptible people do not judge by appearance." Wilde Oh

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