The appearance of a business person is the first thing people see. Clothing and appearance of a business man and woman

Plan

1. Etiquette in the culture of appearance

2.Appearance business man

3.Costume business man

3.1 Jacket, shirt, tie

3.2 Men's shoes

4.Costume business woman

5.Accessories

Literature

1. Etiquette in the culture of appearance

Seeing a person for the first time, people involuntarily pay attention to his appearance. “Clothes make up ninety percent of what people see in front of them when they look at you,” emphasizes Debra Guy Cox, Image Consultant. Clothing affects others, because, regardless of the consciousness of a person, it is instantly fixed by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office. Appearance, as a rule, reflects the inner, moral content of a person. “People judge us — that is, who we are, where we live and where we've been — based on just looking at our clothes,” says Cox. The culture of a person is emphasized by his clothes. It is, in a way, a calling card of a person. Clothing carries information to partners in communication about a person, his tastes, belonging to a particular social or professional stratum.

Tastefully selected clothes, accessories, a neat appearance make him confident, collected, energetic. It was not in vain that Rockefeller began his business by buying himself an expensive suit with his last money and becoming a member of a golf club. “The ability to dress is more important than the ability to enter a room or the ability to bow. Nothing is more conspicuous than the clothes of a person, ”they instructed in the old days. Looking at an entrepreneur for the first time, they immediately form an impression of him and his well-being. The color of the clothes matters a lot. Exposure to color is a powerful psychological irritant: they can calm down, set up partners in a “businesslike way”, you can cause hostility in a certain situation, or, conversely, positive emotions.Color Signals perceived by partners on a subconscious level. This explains the "secret" power of their influence. According to M. Luscher, the creator of the color test, widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists. Clothing must correspond to the place, time, nature of the event. It must be worn correctly. The lighter the suit, the best quality he should be.

2. Appearance of a business person

The appearance of a business person is the first step to success, because for a potential partner his suit serves as a code indicating the degree of reliability, respectability and success in business.

Only those who are well dressed and well-groomed, who have a sense of taste for imera, evoke trust. It can be said that in the field of business they are “greeted by clothes”, and only then they evaluate other qualities - punctuality, clarity, qualifications, loyalty to the word, etc. That is why there are many requirements for the appearance of a business person, his everyday suit (not to mention solemn occasions).

At the same time, you should not try to suppress your partners with the richness of your appearance, which testifies to your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains, and bracelets, a conspicuous watch, or a garish tie can only cast doubt on your seriousness.

True, there are regions (for example, the Arab East) where it is not only allowed, but even required from a businessman to demonstrate luxury as a clear evidence of his prosperity. Such “signs of success” are monogrammed platinum lighters, watches with diamonds, and cufflinks with precious stones, and super-expensive cars.

3. Suit of a business man

A business suit is like business card businessman. No business suit - no for the community of business people and the businessman himself. Not without reason, in the distant 19th century, the future billionaire Rockefeller began his path to success with investments not in business, but in himself: he spent literally the last money on two important acquisitions: the first acquisition was an expensive business suit, the second was a membership card in a prestigious golf club. The suit created an image, the card gave acquaintances or personal connections. He was a wise and far-sighted man, this Rockefeller!

Both for the first contact and for subsequent business meetings with important domestic and foreign partners, it is worth putting on a carefully cleaned and pressed suit with a light-colored shirt and matching tie.

You should not appear at business meetings in jackets, sports trousers, jeans, as well as in leather jackets, which self-respecting businessmen wear at best on country walks.

However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a heavy metal concert may flaunt an earring in his ear and have a hairdo in the form of a ponytail grabbed by a ribbon. And a bohemian-colored jacket and silk neckerchiefs are quite befitting an art dealer.

Successful businessmen pay close attention to details and meticulously consider them in their conclusions. For example, a monstrous impression is made by short, folded socks that open the white calves of a businessman when he sits with his legs crossed. Clean and hole-free socks are especially needed in Japan, where you have to take off your shoes when entering a house or restaurant.

A stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie spoil the impression.

We must not forget about shoes - dusty and cracked shoes can ruin the impression of even a decent suit. It is necessary to discard the ingenuous domestic habit of complementing a jacket pair with a tie with sandals, from which thread socks peek out, to avoid too odorous colognes and aftershave illons. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This should make the partner think that you will be so “tight” in business.

3.1 Jacket, shirt, tie

Outwardly, a businessman is easy to distinguish from all other men: he looks confident, stable, dressed quite conservatively. If a wealthy loafer chooses expensive and elegant clothes with a claim to chic, people of free professions - non-standard, workers - simple and reliable, young people - sports, then a business person is unthinkable without a men's suit, which in its entirety consists of a “troika” (jacket, trousers, vest ), and in the standard - the same without a vest.

Clothing shapes appearance business person. It attracts the attention of people concerned with interpersonal relationships. In the words of Alison Lurie, author of The Language of Clothes, "…sociologists tell us that fashion…is a sign language, a non-verbal communication system." The main thing in men's clothing is a suit. The most common styles of men's suits are: English; European; modified European; American "bag".

A mandatory accessory for a classic men's suit is a jacket. It must be worn on every visit.

The bottom button of the jacket is never fastened. The rest must be buttoned up in an official setting - on the podium, at the entrance to any room, etc. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table or in the auditorium. You can take off your jacket at official events only after the host, the honored guest - in a word, the first person at the reception, has done it. And if this very first person, despite the sweltering heat, as if nothing had happened, sits in a jacket, those present of a lower rank can only mentally send curses to this impervious to high temperature and other people's problems blockhead. Only when visiting close friends, you can take off your jacket without waiting for the host to do it. But first you should ask the owner for permission to do this. In late autumn, winter, early spring, in the evening it is better to wear a dark jacket. In the daytime and summer, a light-colored suit is preferable, in the heat, a cotton one. The suit can be plain, as well as small stripes or checks, but without sharp contrasts. For business negotiations, it is recommended to wear plain suits in gray, dark gray, dark blue or black. The most common in the business world is a two-piece suit, but a three-piece suit is allowed. The black suit is designed for the most solemn occasions. All other details of clothing are matched to the suit.

The cut of the jacket - double-breasted or single-breasted, with wide or narrow lapels - depends not only on fashion. A single-breasted jacket with two buttons shows the mobility of a businessman, his reaction speed, dynamism. A double-breasted jacket speaks of the ability to retain achievements, the reasonable distribution of funds or investments, reliability and durability in any cataclysm. Double-breasted suits are contraindicated for all overweight people, even normal or relatively tall people. They make their owners real fat men.

In addition to the width of the smell, jackets are also distinguished by the presence of cuts, which can be two, one or none at all. A jacket without a slot is called European. He looks attractive only on slender men. For fat men and even men of normal build, but with a tummy or wide hips, the European type of jacket is contraindicated. He ideally sits only on tall and thin people. And then if they are standing. You can sit in such a jacket without inconvenience, only by completely unbuttoning it.

The American jacket with one slot is more comfortable when walking, less connected with the build of a person. But it is also not very comfortable: in order to sit down, it must be unfastened. The most reliable in this regard is an English jacket with two slots. Sitting in it is quite easy, because the back of the jacket immediately diverges to the sides and does not interfere with the landing. It can not be unbuttoned completely. The fact is that it is customary to never thread the bottom button into the loop so as not to interfere with free movement.

The jacket with two slots allows you to get up and sit down easily and freely. It is probably necessary to proceed in the choice on how mobile your work is, and on the features of your complexion. The cut of the jacket in all other respects should simply meet your idea of ​​\u200b\u200bcomfortable and uncomfortable, that is, the feeling of comfort or discomfort when wearing a thing.

A business man for various events must have at least three suits and 12 cotton shirts of various colors, mostly pastel. They should match the suits in tone. Be sure to have white shirts, but white icy color. A thin strip or a cage is allowed. A motley shirt does not match a suit with a pattern. Never wear a striped shirt with a plaid suit and, conversely, a plaid shirt with a striped suit. The darker the suit, the lighter the shirt should be. The perfect shirt for visits of all levels is white. But the most harmonious combination and the best shirt do not make a good impression if the shirt is dirty. The freshness of a shirt is its most important characteristic. The sleeve is long. The shirt collar is classic. However, the choice of collar is important for men with a non-standard neck and face shape. In slender men with long thin necks, tapered collars (with close angles) or long and pointed collars emphasize those features that need to be muted. They look better with wide collars. They sort of widen the neck. Men with a full face and a short neck look more spectacular in shirts with narrow collars. Collars with an eyelet and a high neck are good for men with a medium neck.

On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds or yokes. Let's say one patch pocket. Usually there is a logo (word trademark) of the manufacturer on the pocket.

John T. Molloy writes in Dressing for Success: "If you have the intention of taking everything I have written in this book seriously ... then you will never, in your entire life, wear a short-sleeve shirt to a business meeting, no matter whether you are a recent worker as a simple courier or you are the president of a company.The short sleeve is a symbol of the lower social stratum of the middle class and therefore cannot evoke feelings of respect and power purely psychologically.

Elegant shirts should be without pockets, but if they are, then it is not customary to put anything in them. The corners of the collar, when tied with a tie, should not lag behind, as in cheap shirts. The cuffs of the shirts are simple, fastened with a button, and double (French), fastened with cufflinks. Double - give the image a gloss. Due to the width and details of such cuffs, the arms do not seem long.

Particular attention is paid to the tie. A tie is a mandatory addition to a plain shirt. With a suit with stripes, plaid, etc. a solid color tie goes well. And with a plain suit - a tie with a pattern, motley. If the shirt is not light-colored, you need to make sure that the tie is combined with its color. Only a plain tie is suitable for a bright shirt with a pattern. In all cases, the tie should be darker than the shirt. The color of your business partner's tie can help you determine his character, mood, and position in these negotiations. Bright red ties express expressiveness, some inconsistency. The combination of bright red with yellow - looseness, perseverance in upholding one's own point of view. A red drawing on a dark background can indicate self-confidence and determination. Blue, dark brown colors with the addition of red and a little bit of emerald indicate goodwill, readiness to take into account the opinion of the opponent. Gray-pearl colors emphasize the ability to control feelings. Poisonous greens combined with yellows may indicate some alertness. Blue ties radiate calmness. A black braided leather tie indicates a desire to be elegant, attractive. For business negotiations, it is better to choose gray-pearl, blue-red, maroon ties. Graphic ties are recommended. Such a color scheme will set your interlocutors in a businesslike mood, emphasize your respect for them. But a bright tie with an avant-garde pattern will create a feeling of emotional pressure among your business partners, will annoy and distract them. It is also recommended to use a set of identical colors of a tie and a handkerchief (the tip of which looks out of the breast pocket). For an evening dark suit, a silk tie is best suited. A synthetic tie is only worn with a leather jacket. Bow ties appear only at official events. Cloth black tie is appropriate only at funerals and memorial ceremonies. It is not customary to combine a tie with a sports, woolen shirt, with any shirt that is worn outside. The width of the tie should be directly proportional to the size of the jacket, i.e. the wider the shoulders of the person, the wider the tie should be. The tie must not be allowed to hang below the waist. But too short is also unacceptable. It should just not reach the buckle of the trouser belt. And, of course, the tie must be tied neatly and correctly. Ties made of dense matter should be tied anew each time.

3.2 Men's shoes

Not only a tie, but also shoes indicate the social status and luck of a man. In all business etiquette manuals about shoes, the following is written: they must be expensive, conservative in appearance, with thin soles, black or dark (for a dark suit) and the appropriate shade for a light suit. But above all, shoes should be comfortable. So if the seller in the store assures you that this is the same model that is ideal for a business suit, then, having figured out its purpose, check how comfortable it is on the leg, and do not forget for what purpose you are purchasing it: if you only wear indoors, then the choice is fair, but if you have to walk in these business shoes on our sinful earth and in the slushy season, then you should think about whether your shoes can handle rain, snow or mud. Otherwise, you run the risk of soon giving expensive shoes to the nearest garbage dump.

Lightweight low shoes with lacing made of genuine leather(top, bottom, insoles). Boots are worn with outerwear: black lace-up boots, classic black leather low shoes with laces. Moccasins are possible if they are made of first-class genuine leather and are simple in style. Do not wear shoes with high heels, as well as patent leather. A business man does not wear velor shoes. They are not allowed in business. Patent leather shoes only match the tailcoat and tuxedo.

You still won’t be able to get rid of “shoes for all occasions”. For cold seasons, you will have to choose winter and autumn shoes, for summer - summer shoes. But in all cases, shoes should look expensive and prestigious. This does not mean that she needs an extravagant style, although today there are very bold decisions in the world of men's shoe fashion. Men's business shoes are simple, that is, they should not be different kind inserts of a different color, additional straps, buckles, emblems and other details that are good in youth fashion, but do not correspond to business style. Shoes should always be immaculately clean, both inside and out. During the day, the leg releases 200 ml of sweat. A business man wears thin woolen socks. By absorbing sweat, these socks stay dry to the touch. Socks should be long. In this case, cross-legged, invisible from under the trousers naked body (erogenous zones). It is unacceptable that the bare part of the leg is visible. Long socks add elegance to the leg. Socks with laces are undesirable. The color of the socks creates a transition from the color of the suit to the color of the shoes, combined with them. Dark solid colored socks are preferred. White socks are not allowed. They are worn mainly by athletes. We read about this in one of the commandments on how to dress a novice businessman at a business school in Frankfurt am Main: “A gentleman wears white socks! A businessman, if he is a gentleman, - too. The basic principle of choosing a business suit is simple: men's clothing should fit well and the person in it should be comfortable. So when choosing a business suit, it is recommended not only to put it on and stand by the mirror, but also to walk around, sit, even bend down, evaluating the suit not in static, but in motion. Also, if you choose a comfortable suit, be sure to check that you are comfortable even when the pockets are not perfectly empty. If they are provided, then they exist for something. At the same time, pockets that are no longer empty should not bulge and protrude.

4.Business woman suit

A woman's desire to be noticeable is her deepest need. The color of the costume can increase or decrease the aura of power and charm of a woman. The requirements for the clothes of a business woman, in principle, are not much different from the requirements for the clothes of a business man. However, business etiquette allows a woman to deviate from strict male standards. For a woman - a businessman who wants to succeed, it is very important to remember her appearance.

Business attire is distinguished by classic cuts, discreet colors, and versatility. Evening dresses made of sexy chiffon and luxurious trouser suits with patterns reminiscent of impressionist paintings are quite suitable for a cocktail party, but the appearance in such outfits at work means the collapse of a career. A women's business suit can be of traditional colors (red, yellow, brown, green, blue, white, black), almost any color, except for bright shades and sharp contrasting combinations. The best colors for a business dress are dark blue, tan, beige, dark brown, gray, medium blue, light blue, etc.

Black business suit in recent times is forced out. It is suitable for conferences, council meetings and other events that are more solemn than the usual labor activity. All over the world, the basic clothing for work is a suit. The dress can be afforded only in the heat and only in one color.

In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is desirable to change toilets often, because the same thing, worn every day, bothers and “extinguishes” the mood.

It is impossible to excessively shorten the skirt, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may happen that men, instead of listening to you at business meetings, will consider your merits. In addition, they may get the impression that you first of all offer to make sure of the beauty of your figure, and not your business qualities.

A woman's clothing should correspond to the place, time, nature of the event. You need to know how to wear it correctly. For example, it is not customary to receive guests or go to guests in evening dresses during the daytime. For this occasion, an elegant dress or dress-suit is suitable, but not a jacket and skirt. Good taste requires the ability to combine existing clothes. The set can be supplemented with a new skirt, jumper, scarf, scarf.

The skirt is worn with a leather belt, matching the color of the suit. If a woman has a high waist, then the color of the belt is matched to the color of the blouse, if it is low - to the color of the skirt. A business woman should not wear a cheap or ill-fitting jacket. The lowered, shapeless shoulders of the work look sluggish and helpless. Therefore, small hangers are used. But at the same time remember that the shoulders narrow the sides. A buttoned jacket should be comfortable and true to size. Its optimal length is not lower than the hips. For women with a high waist, long jackets are recommended, for women with a low waist, short ones. Do not forget about the direction of fashion.

Blouses should be simple, elegant and look expensive. The complex design of the blouse does not harmonize with the business jacket. Ruffles, lace give femininity. Transparent or tight-fitting blouses are suitable only for a jacket. Summer clothes should be made from natural materials or with a small amount of synthetic or acetate fibers.

Excluded from business clothes knitted jumpers, vests, etc. A full person looks even fuller in a suit or dress made of fabric with a transverse stripe, with a large pattern, very light. Complete any figure of the skirt in the shape of the letter "A". In wide fluffy skirts tall women do not produce a business look. It is better to wear a long skirt cut along the oblique line.

For women, shoes are an essential part of the toilet. The most elegant are boats with closed toe and heel. In the business world, white shoes are unacceptable. They look cheap and are not a symbol of success. Shoes of ivory color, beige, beige-gray, etc. are desirable. Dark shoes are suitable for dark dresses. Shoes with colored details, “metallic colors”, with decorations are unacceptable in the business sphere. Shoes with flared heels, as well as closed shoes, are worn only with trousers. Patent leather shoes are preferred in the evening. AT summer period sandals with an open heel but with a closed toe are acceptable. As a rule, stockings and tights are combined with the color of shoes. They must not have a drawing. Dark-colored shoes and stockings visually reduce the feet.

Hairstyle, makeup, jewelry should organically complement your business suit. The hairstyle should be strict, but at the same time elegant. Decorations should be as few as possible, but at the same time, they should not be abandoned at all. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive than decorative cosmetics. Perfume should be used in such quantity that their smell is barely noticeable. And, of course, it must be good perfume.

The most important thing is your individuality. It's not about how you dress, but how you feel. If you are calm, self-confident, if you smile and listen attentively to the interlocutor, do not overdo it with little female tricks like “eye play” or “accidentally” naked knee, you are guaranteed success. However, women's tricks sometimes do not hurt. Novse in moderation.

5.Accessories

A business person always has high quality accessories that he can only afford.

A woman's handbag or case should be from the best varieties genuine leather, as well as a briefcase, folder, purse (wallet) - for a man. A portfolio is essential for every successful person. Folders are used only for internal use (meetings, meetings, etc.).

In the business sphere, a woman must definitely wear a watch, otherwise she makes it clear to others that she does not value time. Watcheson prefers with a clear dial, classic design. They are selected according to the fullness of the wrist. Small watches are small, large ones are heavy and uncomfortable. Electronic clocks, as well as those with a pointer, are inelegant.

Watches are the most important, expensive and prestigious accessory of a business man. In a classic business style, preference is given to elegant mechanical watches with hands ... Quartz ones are more practical and easy to use, but mechanical ones are more prestigious. The image of a man is distorted by watches made of plastic, rubber, with various decorations, emitting ringing, squeaking, with an indistinct dial. Convenient watches, in which the glass is on the same level with the case. The convex glass is subjected to the most friction, darkening the dial. The strap is recommended in calfskin or imitation crocodile, as well as a metal bracelet. A pocket watch is worn with a tailcoat. In the business world, it is customary to wear gold, silver, pearl or combinations of jewelry. Jewelry with precious stones is worn only in the evening. Rings should be in harmony with the toilet and appearance of the owner. They are usually worn on the ring finger. It is undesirable to wear small rings, as they cut into the finger, leaving a deep mark that remains for a long time, even if such rings are no longer worn. A ring worn on the little finger shortens and widens the hand. Small elegant rings significantly emphasize the width of the hand. A ring on the index finger is a sign of bad taste. The grace of the hand emphasizes a small stone in a thin frame, a large one always emphasizes only its own beauty. Any rings look good on a narrow hand with long fingers. On such a hand, a ring with a stone in a convex setting looks beautiful even on the middle finger. Rings with stones rich colors suitable for all hands, and soft, transparent - for swarthy. Jewelery on men has a deterrent effect on customers. It is allowed to wear two rings: a wedding ring and a signet. Preference is given to jewelry made from the most "male" precious metal - platinum. Cufflinks in a men's suit should be gold, silver, mother-of-pearl, possibly with natural stones delicate color of the "Onyx" type. Artificial materials are unacceptable. It is desirable that the cufflinks are combined with a tie clip. The frame of glasses should not exactly copy the shape of the face, but only preserve its line. The upper part of the frame should be in line with the eyebrows, and the eyes should be located in the middle of the glasses. The frame should not be wide and below the middle of the cheeks, that is, below the level of the nostrils, so as not to distort the formula. It is good when the frame of glasses is in harmony with the color of hair, eyebrows, clothes. For dark hair, dark eyebrows choose a dark frame. But remember that a heavy dark frame enlarges the nose. A metal or softly tinted plastic frame is suitable for blond hair. The handle of a business man, as well as women, pay attention no less than to other accessories. Along with a Swiss watch and elegant glasses, a good pen is one of the things that can reveal the true social status of its owner. Among the prestigious companies that produce expensive fountain pens, the most popular in Russia are Parker, Sheatter, Mont Blanc and Cross.

Literature

1. Business communication. Business etiquette: Proc. manual for university students / Author-compiler I.N. Kuznetsov. - M.: UNITY-DANA, 2005. - 431 p.

2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok. - Publishing House of the Far East University, 2005.- 200 p.

3. Elizaveta Bazhenova "Business etiquette: why you need to behave this way and not otherwise."

4. 30 main rules business etiquette/ Auto-stat. T. I. Revyako - M .: AST .; Mn.: Harvest; 2005. -96s.

21. Appearance of a business person

In the modern business world, great importance is attached to the ability and ability of a person to make a good impression. For a business person, it is important how he looks in the eyes of others, what impression he makes on his colleagues and partners, because the efficiency and effectiveness of his activities depend on this, so he strives to create (form) a certain “attractive” image.

An image is a purposefully formed image with which a person presents himself to the world, a kind of self-presentation form that contributes to the impact on others. This is the art of managing the impression that a person makes on others. On the one hand, we try to give information to others, on the other hand, we pursue some goals.

The concept of image includes not only natural personality traits, but also specially created ones. Many people have an attractive appearance, but, as a rule, people's sympathy is acquired through the ability to present oneself. It is not enough just to have attractive external data, they should also be skillfully disposed of, and their absence does not block the road to creating a favorable personal image. All it takes is desire and skill. the best way Express your strong personal qualities.

One of the conditions for creating a positive image is knowledge of the rules of etiquette and the ability to behave in accordance with them. Having good communication manners helps a person achieve his goals. In manners, the image of a person is recreated, those of his qualities that are evaluated by people as positive or negative are visually manifested. A person with good manners is universally respected by both men and women.

The style of thinking and demeanor, as well as the ability to communicate with people, is important. Communication tactics are very important for the image of a business person. It is necessary to have several options for behavior in the same type of situation and be able to quickly use them. In any communication, primarily business, one should not allow any confrontation, and even more so - conflict. Of course, heated debates and differences of opinion are possible, the main thing is that this does not turn into personal hostility. It is very important to understand the motives of your behavior, to determine exactly why you need it, what you want to get as a result.

To create an image, it is necessary to take into account that when forming a first impression, the first thing people pay attention to is your appearance and your manners. To create the desired image, it is very important to be able to own and manage your non-verbal language: facial expressions, gaze, gestures, posture, posture, gait, etc. It is necessary to accustom yourself to restraint in expressing emotions with the help of facial expressions and gestures. Remember to smile, because a smiling face always evokes favor. Your posture largely reflects how you feel in a particular situation, and the gestures and postures you take speak of your attitude towards this situation or people. You can be tastefully dressed in expensive things and perfectly built, but if you do not know how to stay calm, your posture out of habit represents readiness to defend yourself, and your face is gloomy, then your partner will be uncomfortable in your company.

The appearance of a person and the harmony of all the components of his wardrobe (color, silhouette, fabric and various accessories) are the main component of the image of a business person. Clothing is one of the main conditions for how an opinion will form about you, it carries certain information about a person, and in accordance with it we are correlated with one category or another, they determine social status, economic opportunities and belonging to professional field. Very often, clothing is a kind of business card, it can psychological impact on communication partners, often predetermining their relationship to each other.

Business style - clothes for work, important meetings and business negotiations. This is a strict, conservative, seasoned style, belonging to the category international standards. In a business suit, preference is given to classic models of good quality clothes, discreet color combinations, and classic shoes. It is better to refrain from using bright, eye-catching color combinations in your business suit, but at the same time, clothes should not be completely black or white.

But when choosing a color, you should take into account the time and place of stay, your occupation. You should not wear too bright things if you have a business meeting.

The colors are mostly monophonic, but there may also be options for soft stripes in a blue-gray, blue-brown palette, the cell is only medium in size, non-contrasting. Brightly colored clothes can overwhelm a person, especially if they themselves have pale skin. It is possible that, having paid attention to your noisy colors, people will not look at you yourself.

When choosing business attire, stick to neutral colors to suit your color scheme.

Dark neutrals (navy blue, dark grey, brown, black, blue-green) will make you look more significant, while warm neutrals (beige, brown-yellow, light gray) will create a calming feeling.

The most important color is the one closest to the face. Shirts, blouses, ties should be of such shades that suit the complexion, set it off. Usually the color of clothes is selected with the following calculation:

1) shades of blue are most suitable for blondes;

2) brunettes - shades of yellow;

3) white color goes to people with a pink skin tone on the face.

When choosing clothes, a woman must adhere to certain rules:

1) long jackets / jackets in contrasting colors go with short skirts, and short ones go with long skirts. With short stature, the skirt should be of the same color, to the middle of the knee or slightly higher;

2) skirts, slightly flared, trapezoidal cut or straight, made of soft, colored or dense fabric;

3) trousers of straight cut, without cuffs. Vertical or horizontal lines are possible depending on height;

4) blouses with elegant sleeves made of flowing, light, plain fabrics or with a small, elegant pattern;

5) if the budget is limited, keep only one or two in your business wardrobe, but of excellent quality and impeccable cut of the suit, which can be combined with each other;

6) in the clothes of a business woman there should be two, maximum - three objects of the leading tone. If you put on a black suit, it is advisable to wear black shoes with it and there should be some other black item, such as a bag;

7) stockings are simple (thin, transparent, without patterns), harmonizing in color with the skirt. A common mistake is that our business ladies wear sleeveless clothes in summer. Sleeves should cover the shoulders at all times, and they should not be flared or too short. If you chose a skirt or dress, then an indispensable rule of business etiquette is the presence of tights (5-12 DEN). The grossest and most common mistake is their absence in the summer;

8) jewelry: classic style earrings, wedding ring, a chain with a pendant, a watch is the minimum allowed in a business suit. It is necessary to refrain from bright, large and shiny jewelry. In Europe, it is generally not customary to wear jewelry, especially expensive ones.

It is not necessary, of course, to completely abandon everything feminine. Your colleague or partner must perceive you as a woman (because communication with a man follows one rule, and with a woman - according to others, and this does not mean at all that you are considered as a sexual object), and for this he needs some are external references. It should only be remembered that the business style of communication requires the minimum use of elements of sexual provocation in clothing;

9) are excluded from business wardrobe tight-fitting knitwear, maxi skirts, sheer fabrics, sheer fabrics. No exposure is allowed: neckline, miniskirt, bold slit, skirt slit, bare shoulders, belly;

10) the best choice shoes for a business woman are shoes in classic colors, i.e. black or dark brown, without frilly decorations, with medium heels in a fashionable configuration. Shoes must match the color of the suit. If the suit is light, then you can wear light (not white) shoes that are in harmony with the color of the suit, and of the same color and texture as the handbag.

According to the rules of etiquette, summer shoes with an open heel are allowed, but not with open toes, no matter how flawless the pedicure is.

Too defiant makeup is not recommended, but the complete absence of cosmetics on the face is also undesirable. Make-up paints are best used close to natural. Makeup, especially during the day, should not be conspicuous.

The golden rule when using perfume is moderation. When choosing a perfume, it is preferable to smell that suits you personally, even if it is not the most fashionable.

It is very important to be able to correctly determine the style of clothing for different cases so that, firstly, not to feel insecure, and secondly, not to attract undue attention of others to their appearance. You can have fashionable clothes, but not make a decent impression.

Men can wear any suits of soft colors:

1) a jacket is preferable to a classic "English" one (with two slots at the back). Unlike the "European" (without slots) and "American" (with one slot), it allows its owner not only to stand elegantly, but also to sit elegantly;

2) trousers should be of such length that they go down a little on the shoes in front, and reach the beginning of the heel in the back;

3) a shirt under a jacket is allowed only with long sleeves. Nylon and knitted shirts should not be worn.

The collar should be an inch and a half higher than the collar of the jacket;

4) the vest should not be too short, neither the shirt nor the belt should be visible;

5) the belt, of course, excludes suspenders, and vice versa;

6) socks for a business and festive suit are selected to match, in no case white and long enough.

A man's clothing style affects his success in business contacts, and a properly issued suit helps to create the right working atmosphere.

The art of combining elements of clothing should always take into account color and line. The line is not so much the general silhouette of clothes as general direction lines on a jacket, shirt, tie, on a suit they are arranged either in vertical stripes or in cells. Ties come without a pattern, with an abstract pattern or with clear direction stripes: horizontal, vertical, diagonal.

The main thing is that the lines of the clothing elements do not sharply intersect with each other and do not merge.

Ties with polka dots, rhombuses, triangles, etc. are more suitable for a striped suit with a plain shirt.

Unity of style is easiest to achieve by choosing plain elements of clothing. A one-color suit should be the main element of a business man's attire. Such a suit has the ability to go well with solid colors and patterns of other elements of clothing, which simplifies the choice of the right combination: suit - shirt - tie.

The suit can be blue, gray, beige, brown. It goes with any shirt design. If you add a plain tie here, you get a wonderful trio: monotony - pattern - monotony. It must be remembered that the same patterns are never combined, they should always be separated by a single-color element, if the combination of a suit and a shirt is pale, then it can be revived with a brighter tie, for example: a gray suit, a blue shirt and a dark red tie.

You can have a good pair of suits and a pair of jackets and trousers, and that will be enough to always look spectacular, with obligatory condition have at least a dozen different shirts and ties in your wardrobe. From the combination of shirt and tie changes general form any suit. White and plain shirts go with any suit and tie. The shirt should always be lighter than the suit, and the tie darker than the shirt.

A tie is the main decoration of a man. Looking at a tie, you can accurately assess the taste of its owner. An elegant suit may go unnoticed, a beautiful tie never. The choice of color and pattern of a tie allows you to demonstrate the individuality, and sometimes the mood in which its owner is. Ties of any pattern, color, size look elegant when they are not striking. Each season dictates its fashion for color. It should be remembered that the dominant color of the tie should repeat the color of the suit. The desired effect is achieved not by patterns, but by the correct selection of a tie for a suit. A plain tie goes well with any shirt and any suit, you just need to follow the harmony of color. Avoid black, purple, magenta, overlapping and overlapping patterns, very short or bulky ties. The length of the tie should be such that, when tied, it reaches the belt buckle. A tie with the image of symbols, emblems, newspaper text, etc. is unacceptable for a business suit.

Choose the right hairstyle for your environment and circumstances. The hairstyle does wonders for a human face, it can hide both protruding ears and an irregularly shaped skull. Men with dark hair look more authoritative and can enhance this impression if they wear a suit that matches their hair color and their hair is a little longer than usual. Blond and redheads should not wear clothes that match the color of their hair.

Glasses can greatly affect the overall appearance. If no glasses suit you, wear contact lenses.

The main rule that should be observed when choosing clothes is the appropriateness of time and environment. When developing a style of clothing, it is necessary to take into account your data: age, complexion, position in society.

Skillfully selected clothes and practiced manners of wearing them literally transform a person, making him more attractive and interesting.

Since clothing carries the main flow of information about us, the way you look gives your partners or clients an impression of your company, which is very difficult to change in the future. It is difficult to conduct serious negotiations with a company representative who is dressed casually or showed up to the office in worn-out shoes. And although his clothes may be very expensive, but his slovenliness is subconsciously questionable. Clothing must be neat, clean and ironed.

It is important to take care not only of clothes, but also of yourself. Dirty nails or hair ruin the overall impression, even with very good clothes. Too brightly made up face will reduce the good effect of a skillfully chosen dress. Even a cloud of perfume can destroy the charm if it trails like a misty plume. If you take care of yourself, not only do others treat you well, but above all, you yourself feel better and more confident.

Bad taste, excessive extravagance, non-observance of seasonality and simply carelessness - all this is detrimental to the image. The inability to dress crosses out many excellent qualities and creates a false impression of them.

Sometimes flashy clothing is perceived by people as a desire to attract attention in the absence of other ways to achieve this. You need to dress in such a way that you look original and do not cause negative feelings in others. You can create your own unique appearance through the clothes that suit you.