business man appearance

1. General rules

The specifics of entrepreneurial activity imposes very serious requirements on appearance its members. The appearance of a business person is the first step to success, because for a potential partner his suit serves as a code indicating the degree of reliability and respectability.

Neat, tastefully dressed, taut - such is the appearance of a business person, well received by surrounding partners and clients. And the point here is not some refinement of taste, but the fact that the appearance of such a person indicates his respect for people.

Like any professional group of people, entrepreneurs have a certain stereotype regarding clothing. Visiting any international fair or exhibition, you will notice that most stand attendants show a surprising similarity of views in choosing the color of a tie, shirt or suit.

Currently, many entrepreneurs take into account the advice of fashion designers. The fundamental principles in the preparation of the wardrobe, in their opinion, should be the versatility of clothing. If there are many things in the wardrobe that are rarely used, then the wardrobe is not designed correctly.

Oddly enough, the modern business world is conservative in matters of fashion. During working hours, it is customary to wear lighter suits than at receptions, and the tones of the suits in the summer should be lighter than in winter time. Suits of bright colors, as a rule, are not worn during working hours.

The shirt is also chosen in light colors, often white color. The color of the tie is also important. There is a rule that the tie should be the same tone as the shirt and suit, but lighter or darker, or the suit and tie should be in contrasting tones.

Currently, preference is given to ties of not too bright colors, as well as ties without a pattern or pattern, although just a few years ago, “firmachi” almost without exception wore red ties to traditionally dark blue suits. True, this was typical of younger managers who sought to look fashionable and elegant.

It is also worth asking what form of tie is currently in fashion. If narrow ties are fashionable, then too wide, of course, will be striking.

In a business setting, short-sleeved shirts are not recommended, as it is considered elegant for the cuffs of the shirt to be visible from under the sleeves of the jacket (about two centimeters). Although, of course, in very hot weather, you will look more natural in a short-sleeved shirt than in a suit, constantly wiping sweat off your face.

On a business trip, the manager often does not know where and how he will spend the day, whether or not he will have time to return to the hotel and change clothes according to the occasion. Therefore, a dark blue or dark gray suit is the most common type for every occasion.

As for shoes, it is advisable to wear black shoes. In summer, black shoes are not required for a light suit, but in any case, not sandals. If possible, the color of the shoes is matched to the color scheme of the suit.

It is better to have socks that are not very bright and catchy, preferably gray or dark, and brown for a beige-brown suit. It should also be borne in mind that socks and ties should be in harmony in their colors.

Men now wear a headdress and gloves mainly with a raincoat or coat to protect themselves from the cold. And yet the hat must also match the outerwear.

Hats are lighter in spring and summer, darker in autumn and winter. It is not recommended to wear velor hats, as well as black hats for non-black coats and suits.

Our businessmen, as well as participants in international exhibitions and fairs, must understand this kind of rules, since being abroad, out of courtesy, they must adapt to the regulations in force there regarding costume.

At the same time, you should not try to suppress your partners with the richness of your appearance, indicating your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains and bracelets, a conspicuous watch, or a garish tie can only cast doubt on your seriousness.

True, there are regions (for example, the Arab East) where it is not only allowed, but even required from a businessman to demonstrate luxury as a clear evidence of his prosperity. Monogrammed platinum lighters, watches with diamonds, cufflinks with precious stones, and super-expensive cars are such “signs of success”.

Of course, even our most successful businessman cannot yet equal oil sheikhs or Chinese millionaires from Hong Kong, and all attempts to appear like them only harm, since imitation of wealth is considered a grave sin in business.

Nevertheless, our Russian nouveaux riches, once across the ocean, are trying to keep up with the rich, leading a luxurious lifestyle, not sparing their own, but rather someone else's, funds.

The ostentatious luxury is easily forgiven to the Arab rich - it corresponds to their generally accepted appearance and behavior. And the stereotype of a “good domestic businessman” is completely different: this is a beginner with no great fortune, for whom natural talent, the ability to quickly learn wit and reason and the great potential of his country so far compensate for some uncouthness, lack of knowledge and capital.

So, for the first contact and subsequent negotiations with foreign partners, it is worth putting on a carefully cleaned and ironed suit with a light-colored shirt and matching tie.

Strict Japanese etiquette forbids taking off jackets or loosening tie knots even during negotiations, except when the head of the delegation of your partners suggests doing this, making it clear that the time has come for informal negotiations. By the way, there is even a special international term “know thai session” - “meeting without ties”.

European and American customs are much more liberal. However, they also categorically forbid appearing at negotiations in a shirt with a tie, not to mention sports shirts, even if it is unbearably hot. True, air conditioners in offices and cars, as well as a wide selection of light suits, help foreign businessmen to withstand such restrictions.

You should not appear at negotiations in jackets, sports trousers, jeans, and also in leather jackets, which self-respecting business people wear at best for country walks.

However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, the manager of a rock singer or the organizer of a "heavy metal" concert may sport an earring in his ear and wear a ponytail caught in a ribbon. And the art dealer is quite befitting in bohemian colorful jackets and silk neckerchiefs.

Foreign businessmen carefully follow the details and meticulously take them into account in their conclusions. For example, a monstrous impression is produced by short, folded socks that open the bare leg of a businessman when he sits cross-legged. Clean and hole-free socks are especially needed in Japan, where you have to take off your shoes when entering a house or restaurant.

A crumpled, stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie spoil the impression.

We must not forget about shoes - dusty and cracked shoes can spoil the impression of even a quite decent suit. It is necessary to discard the simple-minded habit of complementing a suit and tie with sandals from which socks peek out, to avoid too harsh colognes and aftershave lotions. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This should make the partner think that you will be just as “tight” in business.

2. The appearance of a businesswoman

For a businesswoman who wants to succeed in concluding contracts, in business negotiations, it is very important to remember her appearance, moreover, put her at the service of business. First of all, about clothes. Business clothes are distinguished by classic cut, discreet colors, and versatility. Sexy chiffon evening gowns and sumptuous trouser suits with prints reminiscent of Impressionist canvases are quite suitable for parties and cocktails, but the appearance in such outfits at work means the collapse of a career.

All over the world, the main clothing for work is a suit. The dress can be afforded only in the heat and only in one color.

In the wardrobe of a business woman there should be two or three skirts, jackets, two or three blouses. It is advisable to change toilets often, because the same thing worn every day is annoying and “extinguishes” the mood.

It is impossible to shorten the skirt excessively, blindly obeying fashion. Also, you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may turn out that men, instead of listening to you in negotiations, will consider your merits. In addition, they may get the impression that you are first of all offering to make sure of the beauty of your figure, and not of business qualities.

Hairstyle, makeup, jewelry should organically complement a business suit. The hairstyle should be strict, but at the same time elegant. Decorations should be as small as possible, but at the same time, they cannot be abandoned altogether. It is better to wear expensive jewelry. Cosmetics should be noticeable only at close range. Experts recommend buying more preventive cosmetics than decorative ones. Perfume should be used in such quantity that its smell is barely perceptible. And, of course, it must be good spirits.

But the most important thing is your personality. It's not about how you dress, but how you feel. If you smile and listen attentively to the interlocutor, do not overdo it with little female tricks such as “eye play” or “accidentally” naked knee, you are guaranteed success. However, women's tricks sometimes do not hurt. But everything is in moderation.

3. Clothing for the reception

For all receptions before 20.00, men can wear a suit of any soft color, unless these receptions are arranged on the occasion of a national holiday, in honor of the head of state or minister. For receptions held at 20.00 and later, it is recommended to wear a suit in black or dark color.

The jacket should, as a rule, be fastened with all buttons, except for the bottom, which is never fastened. In a buttoned jacket, they go to friends, to a restaurant, to an office for a meeting, to the theater auditorium, sit on the presidium or make a report. Buttons can be unbuttoned during breakfast, dinner, lunch or while sitting in a chair.

For all types of receptions, it is recommended to wear a white (not knitted) shirt with a starched or soft collar and a tie of any color, but not bright or black. A black tie is worn only as a sign of mourning or, if appropriate, with uniforms.

For formal suits, it is recommended to wear low shoes or boots in dark brown or black. Light brown or tan shoes do not go well with a black suit, while black shoes go well with a brown suit. In the summer, sandals or sandals, boots with thick soles, sports shoes can be worn with a light suit. Patent leather boots are worn only with a tuxedo.

Color men's socks should be darker than the color of the suit, which creates a transition from the color of the suit to the color of the shoes. Dark blue, dark gray, black are the most suitable colors for socks. Striped or plaid socks are not suitable for evening wear.

Women at receptions and business meetings should adhere to strict lines and soft tones. If the reception begins before 20.00, it is not removed at the table, but the hostess of the reception does not put on a hat.

At receptions on the occasion of the national holiday, more elegant dresses and dress-suits of normal length are adopted. For receptions and dinners after 20.00, evening dresses are worn - more elegant and open, with or without sleeves, the length is in fashion. A hat is not worn with an evening dress.

Shoes for receptions are worn leather or suede, with any comfortable heel, for evening receptions - evening shoes.

Gloves: the shorter the sleeve of the evening dress, the longer the gloves.

Handbag: for day receptions - leather, for evening - a small one made of brocade or suede.

The color and density of the material should correspond to the season, as well as the occasion for which the reception is being held. In summer, thinner and lighter materials are used, in winter darker and denser ones.

4. Behavior at the reception

If a man sits with his legs crossed while talking with his business partner, he must watch his trousers, as it is unacceptable for a bare leg to be visible above the sock. It is not customary to swing your leg, hug your knees with your hands. It is indecent to sit on the very edge of a chair, armchair, sofa.

A woman, sitting down, does not lift her dress or coat. She can cross her legs while sitting on a chair, but she should not allow herself to do this while sitting in a low chair or on a sofa. In this case, the legs should be kept to one side. In this case, you can lay one foot behind the other.

Be sure to check your actions. When coughing, you need to turn your head to the side and cover your mouth with your hand, with a sharp cough, be sure to attach a handkerchief to your mouth. You need to blow your nose quietly, blowing lightly into a handkerchief. You should not sniff your nose. The need to sneeze should be suppressed, if possible, by slightly squeezing the bridge of the nose on both sides or by bringing a handkerchief to the nose at the time of sneezing.

Thus, the selection of a suit, the color aesthetics of all clothes (shirt, tie, shoes, handkerchief), the ability to “sit” in a suit - all this requires the most serious attitude from a businessman, even such a trifle as using cologne and perfume.

5. Conclusions:

It must be remembered that there are no trifles in business relations. Clothing, behavior of an entrepreneur, manager - this is his calling card.

You don't have to wear a fancy suit. It is important that the suit is in good condition, does not hang in a bag, and the trousers should not resemble a greasy old accordion. The costume should be for revenge and for the time. If negotiations with partners are scheduled for the daytime, a light-colored suit will do. Pants and jacket can be of different colors. But if the negotiations are going on in the evening, the suit must be dark, the shirt must be fresh, ironed, the tie must not be flashy, the shoes must be cleaned. The elegance of a business man is determined by the shirt, tie and boots, and not by the number of suits that he brought with him.

Women should adhere to strict lines and soft tones at receptions and business meetings. Hairstyle, makeup, jewelry should organically complement a business suit. Evening dresses are put on for receptions and dinners after 20.00 - more elegant and open. But the most important thing is your personality.

For a trip abroad, it is enough to have three sets of clothes: dark and light suits, a decent jacket and a sweater for walking. If the route of the trip passes through the countries of the East, then women should not wear trousers, they should not appear on the street, in public places without stockings or tights (especially in countries that profess Islam), and men in bright ties.

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• INTRODUCTION
• CONCLUSION
• BIBLIOGRAPHY

INTRODUCTION

Seeing a person for the first time, people involuntarily pay attention to his appearance. business clothing accessory

“Clothes make up ninety percent of what people see in front of them when they look at you,” emphasizes Debra Guy Cox, Image Consultant. Clothing affects others, because, regardless of the consciousness of a person, it is instantly fixed by his senses. Therefore, it is not in vain that they say that a person is first judged by his appearance, then by his conversation, and then by the interior of his office.

Appearance, as a rule, reflects the inner, moral content of a person. "People judge us - that is, who we are, where we live and where we've been - based on just looking at our clothes," says Cox.

The culture of a person is emphasized by his clothes. It is, in a way, a visiting card of a person. Clothing carries information to partners in communication about a person, his tastes, belonging to a particular social or professional stratum. Tastefully selected clothes, accessories, a neat appearance make him confident, collected, energetic. No wonder Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of a golf club.

“The ability to dress is more important than the ability to enter a room or the ability to bow. Nothing is more conspicuous than the clothes of a person, ”they instructed in the old days. Looking at an entrepreneur for the first time, they immediately form an impression of him and his well-being.

The color of the clothes matters a lot. Exposure to color is a powerful psychological irritant: they can calm down, set up partners in a “businesslike way”, in a certain situation you can cause hostility or, on the contrary, positive emotions. Color Signals perceived by partners on a subconscious level. This explains the "secret" power of their influence. According to M. Luscher, the creator of the color test, widely known in modern psychodiagnostics, each color has its own psychological meaning. This is confirmed by domestic psychologists.

Clothing should correspond to the place, time, nature of the event. It must be worn correctly.

APPEARANCE OF A BUSINESS MAN

Characteristics of the style of a business man

A modern business person can be distinguished from the crowd immediately. Man, for cat A lot of business is serious work, it takes into account all the nuances that contribute to success:

- expressive gestures;

- confident gait;

- friendly smile; - elegant appearance

The clothing of a leader is part of the work environment and can say a lot about the personality of a leader.

General characteristics of the style of a business man:

- conservatism;

- moderation;

- neatness and tidiness.

Basic requirements for a suit

Costume

Primary requirements:

- dry thread fabric, i.e. strongly "twisted";

- the length of the floor of the jacket to the first phalanx of the thumb, lowered down the hand;

- the length of the sleeve of the jacket to the wrist;

- the length of the trousers: in front, the trousers are pulled over the shoes with a small fold; at the back they reach the beginning or middle of the heel;

- the color, density and texture of the fabric should correspond to the season and the climate of the region.

- wear dark blue suits at the end of the working week;

- gray suits - for business meetings

There is one "secular" rule: the darker the color, the more aristocratic it is.

For a business suit, colors such as burgundy, brown, swamp green are excluded.

The double-breasted jacket is always buttoned up. The jacket of a single-breasted suit is worn buttoned, but the bottom button is not fastened.

Shirt(not a shirt!)

Primary requirements:

- made of thin cotton with the addition of synthetics;

- always light colors, in harmony with the color of the suit;

- collar - classic, traditional;

- elements of sports or military style are not allowed;

- allow one patch pocket with the logo of the manufacturer

- shirt cuffs should “peek out” from under the sleeve of the jacket 1 - 1.5 cm

- silk, shiny and transparent shirts are unacceptable

In order to choose the right shirt, you should pay attention to three main points:

1) the shirt should not gather into folds and bubble around the waist, but should not come out from under the belt;

2) the number of buttons and where they are sewn is of great importance (especially for tall and overweight men). The bottom button was 8 cm below the belt;

3) the collar must be in size. The height of the collar depends on age, for example, a high collar hides wrinkles on the neck. The collar itself should be wrinkle-free and form a single whole with the tie knot.

Only white and plain shirts are combined with any suit and tie. Under no circumstances should a leader wear bright red shirts.

Requirements for business attire and accessories

Tie

Primary requirements:

- plain or with a geometric pattern;

- floral ornament, newspaper text, figurines of people and animals are not allowed;

- colors purple, lilac, pink, bright red are not recommended;

- length - the tie should cover the belt buckle of the trouser belt;

- the width of the tie is the same as the width of the side of the jacket;

Shoes

Primary requirements:

- low shoes only with laces;

- color - black or the color of the suit;

- the sole is thin, leather, without a welt;

- shoes made of suede, crocodile or snake skin, patent leather are not allowed (only at evening business receptions).

Socks

Primary requirements:

- the color repeats the color of the shoes;

- color drawing is unacceptable, it can only be textured.

- must be above the calf and without a single wrinkle.

Outerwear

Primary requirements:

- outerwear must match the suit in color and texture of the fabric

- a hat (a cap can beat) is fashionable, but moderately;

- takes unacceptable;

- scarf - can be bright or modest, but should be in harmony with all clothes;

- hand-knitted scarf is unacceptable;

The cloak and coat should be fashionable, but cannot be ultra-fashionable. Elements of sports and military style are not allowed. Color - beige, blue is good, but not black. The coat should be of good quality fabric, plain, the color of camel hair is well suited. The coat should fit well. A business man may wear a coat of suede or leather, but not black;

- umbrella - black.

Accessories

The very word "accessories" implies something secondary. But very often it is secondary objects that create the appearance of a businesslike and collected person.

Primary requirements:

- a bag, business card holder, purse, folder, or case, spectacle case - made of genuine dark-colored leather, but not snake or crocodile skin; no cheap jewelry. A briefcase and a case of a man - make a considerable impression on colleagues and partners. A shabby leatherette briefcase can spoil the impression;

Jewelry - the less the better. Tie pins, cufflinks should be decorated artistically, uniform in design, made only from natural materials. Plastic pins and cufflinks are not allowed. Recommended to wear only wedding ring(it is not an ornament, but indicates a status) or the ring must be expensive; thick gold chains and medallions are unacceptable;

- the belt must be leather, without frilly buckle;

- Pen and pencil should always be with you. One should not write with very cheap pens;

- gloves made of brown or black leather with a thin lining look good in gray. Suede gloves are only suitable for sports and leisure;

- handkerchiefs only cotton and white. It is undesirable to buy colored handkerchiefs or handkerchiefs to match the tie;

Glasses can affect the overall appearance of a person. If no glasses go, contact lenses should be worn. A metal frame is more suitable for young men, and makes older men visually younger. Heavy plastic or horn frames - people look older than their years in them. Men with a developed lower jaw are advised to wear heavy-rimmed glasses. Lightweight frames fit narrow faces;

- tie, belt and shoes preferably made of genuine leather. With proper selection, they can even smooth out the impression of a strict suit not for the first year of wearing.

Hairstyle

Primary requirements:

- according to fashion, but in its moderate expression;

- the hair at the back should not be longer than the top edge of the shirt collar and neatly combed"

A beard and mustache may be present only when it is necessary to hide flaws on the face. Lush mustaches and string mustaches make an unfavorable impression. Beard and mustache should always be well trimmed. .

Perfumes and cosmetics, must be of the same name (one "line"). Smell should be kept to a minimum, even if it is from an expensive and fashionable perfume company. Smell good cologne or lotion able to make a good additional impression on colleagues and partners. Many men, especially those who smoke, without noticing it, scare those around them with bad breath. Must have with you something refreshing.

Thus, in the external appearance of a business man, the following are unacceptable:

- business, conservative suit in combination with a checkered shirt;

- a suit with wide lapels and a narrow tie;

- business suit with elements of sports or military style;

- a jacket made of velveteen, velvet, leather;

- crookedly tied tie;

- uncleaned shoes;

- hand-knitted vest and scarf, etc.

- smokers, even if they sincerely prefer to smoke Prima, should wear a pack of good expensive cigarettes. It is advisable to carry cigarettes in cigarette case which should not look cheap. But in any case, a man must refrain from toatrhenium in the office of a non-smoking owner.

Style is the most elusive, difficult to define, but the most important characteristic of not only clothes, but of the whole appearance. Style is the correspondence of the color, texture of fabric and style of a business suit, the nature of the business event, the weather, and the personal characteristics of a person. In addition, the individual parts of the toilet (shirt, suit, raincoat) must be in line with each other.

APPEARANCE OF A BUSINESS WOMAN

Characteristics of the style of a business woman

In today's business world, women play an increasingly important role. More and more women enter the business community, although for this they have to spend much more effort, time, talent than men. One aspect of modern business etiquette is women's business attire. For a business woman, as well as for a business man, clothes is a working tool, a means of influencing employees, business partners, etc. In addition, beautiful clothes are simply pleasant, increase self-confidence, give not only external, but also internal efficiency.

Basic requirements for a suit

Costume - the main type of everyday business wear for a woman. It could be:

- classic English costume;

- suit in the style of "Chanel";

- dress-suit;

- a trouser suit, reproducing the style of a men's suit, with a shirt-type blouse and always with a trouser belt.

Requirements:

- the suit must be lined;

- the color should not be bright;

- the length of the jacket or jacket should be fashionable, but within reasonable limits;

- skirt length: to the knee, to the knee, to the middle of the calf muscle.

- light, in color in harmony with the suit;

- the pattern on the fabric (stripe, cage, polka dots) should be soft, dim;

- the style of a blouse with an English collar, shirt or stand-up collar, ending with a small bow.

It is not recommended to use elements of sports, military and other clothing - shoulder straps, straps, patch pockets, etc.

Items made of knitwear are excluded from women's business clothes: vests, jumpers, scarves, mittens.

As for business receptions, a business woman can wear a regular casual business suit for daytime receptions. At receptions such as "cocktail", "a glass of champagne" it is allowed to use more elegant costumes. More expensive and bright jewelry. As for evening receptions, one should be guided by what is indicated in the invitation; if there is a mention of an evening dress, this instruction should be followed. If the invitation does not contain information about what you need to come to the reception, then you should stop at a classic suit, but from a more formal fabric (satin, lace on the case, silk velvet, brocade, etc.)

Outerwear:

- the jacket is undesirable, because it is a kind of sportswear;

- preferably a coat, raincoat, fur coat of classic styles;

- a scarf must be factory-made;

- headdress - according to the weather and in accordance with the fashion and desire of the woman, but moderately;

- gloves - leather, hand-knitted mittens are unacceptable.

Requirements for business attire and accessories

Shoes:

- from leather, but not from the skin of a crocodile, snake, not from suede or velor;

- classic boat;

- black color;

- heel height - optional;

- without decorations such as bows, rivets, rhinestones, etc.

Hairstyle according to fashion, but there are certain restrictions:

- the length of loose hair should not be below the shoulder line;

- if the hair is long, it should be gathered into a bun, braided, pinned up, etc.

Makeup:

- makeup is not required, but not forbidden;

- should not be excessive, should not be "prominent";

- perfumes, eau de toilette and other perfumes and cosmetics should not cause inconvenience to others;

- spirits should be felt slightly and only when approaching

Accessories

Bag - A4 format, made of leather (smooth, not snakes and not crocodile), no more. Case and folder are allowed.

Notebook, business card folder, glasses case etc. - should not be cheap, differ in taste, should not contain an excessive number of "decorative" elements.

Decorations - it is desirable that they make up a kit. Excessive jewelry should not be allowed. Stones, metals and other materials must be in harmony with each other, i.e. be of the same type. The wedding ring is not a decoration.

Stockings (tights) - at any time of the year are required, only flesh-colored, no pattern or "mesh".

Thus, the female image in the business world is characterized by moderation in everything, classic styles of clothes and shoes, knitwear, the absence of bright colleagues and partners that attract astounded attention, colors, moderate makeup and a reasonable amount of jewelry:

- in the guise of a woman should be " highlight";

- strict monochromatic business suit very decorated with a bright spot of color, whether it be a brooch, pendant, embroidery or appliqué. But do not overdo it - an abundance of large jewelry, bright cosmetics distract the attention of a male interlocutor and infuriate a female interlocutor;

- make-up of a woman - should not be bright;

- the skirt of the costume must be not above the knee;

- only allowed light scent of eau de toilette;

- you should resist the temptation to run into the store on the way to a meeting with a partner and come to him with full bags;

- the bag is a tool of production. No need to carry business documents in hosttvein bag. To do this, you need to get a small business bag or toaboutold folder.

CONCLUSION

Clothing is an important component of a business image.

Looking good at work means managing business communications and your personal career well. Appearance represents an employee of an organization in a business environment. With the help of well-chosen clothes, you can manage your impression of yourself, set up business partners for a particular style of interaction, and form the desired image. Employees of organizations who are professionals know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories and business manners in general essential information about personality. The most common form business clothes all over the world is a suit, and for both men and women.

A man's clothing style affects his success in business circles, and the right suit contributes to the creation of his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which should match the suit. Socks are another piece of clothing regulated by business etiquette.

With women's business clothing is still more difficult. On the one hand, women need to remain the fair sex even at work, on the other hand, they must adhere to strict standards. So, in business attire, it is better to abandon fitted or tight-fitting things. Another taboo is short and mini-skirts. The optimal length is to the knees. No less a mistake would be the appearance in the office without pantyhose even in the summer - bare legs are unacceptable. And, finally, the last thing - according to etiquette, bright makeup and loose hair are not prescribed for business women. The basic rule of a business suit is the appropriateness of time and environment.

BIBLIOGRAPHY

1. Business communication. Business etiquette: Proc. manual for university students / Compiled by I.N. Kuznetsov. - M., 2005.

2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok, 2005.

3. E. Bazhenova. Business etiquette: why you need to behave this way and not otherwise. - M., 2009.

4. Rotat L.S. Professional ethics and psychology of business communication. - St. Petersburg, 2011.

5. 30 main rules of business etiquette / Auth. T. I. Revyako - M., 2005.

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Appearance as the first step to success, behavior and clothing of a manager and an entrepreneur. Features of the wardrobe for a business trip, reception. The appearance of a businesswoman: criteria for business clothes, jewelry, makeup and hairstyles. Rules of conduct at the reception.

control work, added 04/03/2011


Study of the requirements for the suit and manners of a business person, the rules for wearing clothes and selecting accessories, perfumes, bags, shoes. Analysis of the features of the appearance of a business woman, the comparability of colors in color scheme, material texture compatibility.

Appearance characteristics

Social role purpose of clothing

Influence of color in clothes

Men's business suit

· Women's Business suit

"They meet by clothes ...". This proverb briefly and exhaustively answers the question of the importance of clothing in creating an image. The ability to choose clothes “for themselves”, and even more importantly, to wear them in a good mannered way is an important part of image.

Clothing is a kind of calling card. It has a psychological impact on communication partners, often predetermining their attitude towards each other. Why does clothing acquire such significance that the whole image can be instantly destroyed by an incorrectly chosen detail?

From time immemorial, clothing, in addition to its main functions - protection and decoration - carries information about the owner, a kind of code that must be able to read. An experienced eye will immediately notice how skillfully you are dressed, whether the suit suits your figure, whether it suits your character and temperament, whether or not it helps to hide flaws, whether you can understand and feel the situation in which you are. Your status, psychological characteristics, social role, thoughts and feelings - everything will be reflected in the costume.

I would like to emphasize that it is very important to remember two important concepts proposed by the Swiss psychologist Max Luther: "aesthetic elegance" and "psychological elegance".

Aesthetic elegance- when each element of clothing is matched in color, shape, pattern and all elements are consistent with each other.

Psychological elegance- the ability to create your own harmony, "zest", inherent only to you. By combining these two concepts, you will be able to dress individually and tastefully, feel comfortable in the “second skin”, knowing what you want to tell the world about yourself and what kind of reaction you will receive in response.

First of all, it is necessary to note the social role purpose of clothing. So, there is the concept of "white collar", "blue collar". Many people know that it refers to the technical intelligentsia and departmental officials. A number of enterprises have branded clothing. It is characterized not only by a certain style, but also by a variety of colors. In such enterprises, workers, employees and managers can easily be distinguished by work clothes. By the way, this disciplines employees, facilitates their communication contacts.

Of course, it is impossible to absolutize the importance of clothing in our life. However, let's not forget that it is expressive, attracts the eyes of people, causing them specific emotions.

One of the self-serving principles of a business person strongly recommends that if you want to be in the forefront of business people, your clothes today should correspond to the position that you would like to occupy tomorrow. So, a leader simply needs a respectable appearance, and some conservatism in his clothes is usually perceived as a symbol of stability.

Clothing can say a lot about our personality. For example, extroverts prefer unusual outfits, while introverts prefer sophisticated ones. The former prefer bright colors, and the second - cold. Extroverts love a lot of jewelry, while introverts have a simple and modest style.

1) with her functional purpose(work, home, guests, official reception);

2) with your age;

3) with their physical data.

The cut of clothing determines how the shape of the body will look. Even a thin person will appear fuller if they wear a square-shouldered jacket and wide baggy trousers. Right choice the cut of clothes is often able to hide what we consider to be the shortcomings of our figure.

If you do not want your clothes to distract the interlocutor from you and what you are saying to him, avoid outfits with an excessive amount of detail - pockets, locks, complex collars, shiny buttons.

Color also creates emotional associations. Warm, bright, light colors (such as red and yellow) come on and can make you prettier and friendlier, while cool, gloomy, dark colors(e.g. black, navy blue, grey) “retreat”, create distance, and you will look more powerful and impregnable. Warm, neutral colors (beige, brownish yellow) give the impression of great accessibility.

Brightly colored clothes can overwhelm a person, especially if they themselves have pale skin. But it's even worse if people pay attention to your flashy clothes and don't look at you.

The most important color is the one closest to the face. Shirts, blouses, ties should be of such shades that suit the complexion and decorate it. So, if a person wants to emphasize the whiteness of his face, he should wear red clothes, but the yellow color will give a purple tint to the whiteness of the face.

Bad taste, extravagance, non-respect of seasonality and simply carelessness - these are the characteristics of clothing that are detrimental to the image. They cross out many of the wonderful qualities of people and create a false impression of them.

How can you strike a balance between the need to maintain certain standards in clothing and the desire to express your individuality? Only by developing a sense of proportion, and creating a holistic external image.

There is such a thing as “dressing with taste”. It is universal in its interpretation, because the tastes of people depend on many circumstances: common culture, material resources, age, ethno-psychological characteristics, etc. In addition, there is a certain standard of "good taste" that must be reckoned with. For a long time, “dressing tastefully” meant dressing strictly and in a monotone. During the democratization of tastes, one can dress differently and in an original way, but one should observe the ensemble principle, take into account one's kinesic data, the aesthetics of the time, social status, and the specifics of professional activity.

Undoubtedly, there are features of a business suit for men and women.

Men's business suit.

In the ensemble of business men's clothing, a shirt occupies a special place. You can have a pair of suits and a pair of jackets with trousers, and this will be enough to look spectacular and fresh. But at one obligatory condition A: Have at least a dozen different shirts in your wardrobe. At one time, white shirts dominated, but today color television clearly demonstrates how unreliable a white shirt is in “sculpting” an image. Of course, there are situations when, according to etiquette or ritual, it is necessary to be in a white shirt. However, men look much more advantageous in those shirts that in the best way set off the face and harmoniously combined with a tie.

The main decoration of a man is tie. Looking at a tie, you can accurately assess the taste of its owner. An elegant suit may go unnoticed, a beautiful tie never. The choice of color, pattern and size of a tie allows a man to show his personality and sometimes his mood. But the desired effect is achieved only by choosing the right tie for the suit: the dominant color of the tie should repeat one of the tones of the suit.

A solid color tie goes with any shirt and any suit. It is only important to follow the harmony of color.

A tie with polka dots is also popular, but more elegant than a plain one. The main background of the tie should dominate the color scheme of the clothes. The color of the polka dots on the tie is desirable to match the color of the shirt. The most common is a dark blue tie with small white polka dots, it gives men charm. The smaller the polka dots, the more refined the look.

For business attire, a tie with dark, clear diagonal stripes also works well.

Conservative ties (with circles, rhombuses, triangles) are indispensable for a person with an authoritative position. With their severity, clarity of lines, balance, such ties emphasize the position of its owner.

A tie with a variety of patterns is perceived by others playfully, so it is not recommended to wear it to a serious business meeting. But on the other hand, he can bring freshness if a man is dressed in a dull, gloomy suit. The variety of tones in the abstract pattern suits almost any costume, especially when traveling and on long-term business trips.

Pretty spoil the business look of a man ties with images of symbols, emblems, with newspaper text and "masterpieces" of painting. Business people should avoid black, purple, purple colors, intersecting and overlapping patterns, very short and massive ties (the latter are especially not suitable for overweight men with a short neck).

The best material for ties is silk, wool and cotton. Looks great synthetic fabric under silk. Silk ties go with a variety of fabrics and are suitable for any occasion. Cotton ties are worn mainly in summer.

The length of the tie should be such that, when tied, it slightly covers the buckle of the waist belt.

An important role in a business suit men play socks. They are matched first to the tie, then to the color of the pants, and finally to the color of the shoes. It is advisable to choose socks in a darker color than the suit (at least one tone).

The length of the socks should be such that not a single centimeter of bare skin is visible (especially when a man sits with his legs crossed) and that they do not gather on the instep.

For a business person, it is important to consider style matching elements of clothing. For example, a business, somewhat conservative suit or a striped suit combined with a plaid shirt will look disharmonious. The absurdity of the combination of a suit with wide lapels and a narrow tie is also obvious. Therefore, in the wardrobe of a business man, a plain suit can become a basic element. It has the ability to blend well with the colors and patterns of other elements of clothing, which greatly simplifies the choice of the right combination: suit - shirt - tie; monotony - drawing - monotony.

It should also be remembered that never match same drawings, they should always be separated by a single-color element. Therefore, for example, for a plain suit,

ü plain shirt, plain tie;

ü shirt with a pattern, plain tie;

ü plain shirt, patterned tie.

According to experts, a business man should have three suits: work, business and evening.

work suit- this is a regular (casual) suit: trousers and a jacket, which can be of different colors. A jumper, pullover or turtleneck sweater is quite acceptable (but not a sweater with a collar, as for a ski trip). Pants and a leather jacket or a well-tailored jacket are acceptable. In all cases, a shirt and tie are required. A tie is not required only for a shirt of a special cut or, for example, for a turtleneck.

Work suit business man wears in common days when he works with papers, a computer, a calculator, draws up a report or a report, that is, he spends almost all day at his desk. The head, if he does not have business meetings, meetings with partners, reception of delegations, can also come to work in a work suit.

business suit– this is trousers and a jacket of any color, and a shirt and tie matched to them accordingly.

Evening suit a business man should consist of trousers and a jacket of the same color and a white (only white!) shirt.

Do not put a pen, pencil, glasses, comb and other items in the upper outer pockets of jackets so that they look out.

Women's Business suit.

Modern women proved that they have depth and character, that they set ambitious goals for themselves and strive to move up the corporate ladder. However, in achieving these goals, they tend to make one of two mistakes:

1) try to compete with men, using only their external data, remaining true women and allowing fashion to determine the choice of their clothes (at the same time, in the eyes of men, they look like “dummy”, who are interested in the form more content);

2) try to imitate men, adopting their clothing style, and at the same time their behavior, losing their feminine individuality.

In both cases, the business woman loses. The right choice of clothes can greatly help her to succeed at work. But how to make this choice? We hope some tips will help you:

It is better to wear a suit with a skirt to work, not a dress;

Preference should be given to plain fabric, without a pattern, or various options for stripes and cells, but patterns such as flowers, birds, sailboats, etc. are completely undesirable, as well as different kind bright abstract drawings;

Your hairstyle should not distract the attention of others with excessive curls and curls;

Do not abuse cosmetics and perfumes (the whole world loves clowns who wear obvious cosmetics, but no one gives them responsible assignments in the business world);

It is not recommended to wear jewelry only as jewelry: they should be used functionally or purposefully (for example, an engagement ring should always be worn, because it indicates your reliability and efficiency; a large expensive pendant will add solidity to a short woman, etc.);

Use only a good handle and a handbag made of very good quality leather (by the way, organization and order should reign inside your bag).

purpose women's clothing was and remains an emphasis on personal originality and elegance. A woman has the right to the originality of her clothes, to her own style of wearing them. A woman enjoys unconditional success, successfully problem solving harmonious combination of colors in their clothes.

For service, a long-sleeved dress is most acceptable, and the most “authoritative” is gray with small stripes. The best colors for a business dress are dark blue, tan, beige, gray, light blue. The least suitable are bright colors.

An important place in the wardrobe of a business woman is occupied by decorations. Their purpose is to give a woman grace, to create that stroke in the image, without which it will not be complete. Wearing jewelry is not an indicator of a woman's material capabilities, but of her culture and refinement of taste.

A business woman should be careful in choosing points. This is an element of appearance that always remains in sight. The shape of the frame should fit the face. Round glasses glasses, for example, will emphasize its roundness even more. In this case, rectangular glasses are more suitable. Frames that draw too much attention to themselves should be avoided if you want people to remember your face and not your glasses.

Thanks to the effect of accessories, a woman can always give her visual image a special charm. A colored handkerchief (but not colorful), a brooch, a curly hairpin, an original belt, an elegant handbag - these and other simple details of a women's toilet give her individuality to her appearance. It is noteworthy that this does not require any significant material costs. The accessories themselves lend themselves to numerous combinations. You can have two scarves or neckerchiefs in your purse, changing them during the working day. It seems that there is nothing easier, but the effect is obvious. The novelty that has appeared in the guise of a woman will not go unnoticed.

A very important element in the visual image - makeup. Makeup is decorative cosmetics, the tactical purpose of which is to give the face aesthetics and attractiveness.

The choice of makeup depends on the color of the hair. In creating feminine charm, this determines the effect of "zest". Hair makes us attractive not by itself (although a similar effect is not excluded), but in combination with a hairstyle. Exactly hairstyle makes a woman attractive, and gives a man character. Hairstyle is selected

ü taking into account the figure;

ü taking into account the type of person;

ü taking into account the shape of the head.

An image is an external reflection of a human image, a visual and expressive “cut” of its personal characteristics. Creating an image is associated with creating an attractive image. Doing yourself is the most hard work, but, of course, it is of interest to every person.

body image

Psychological characteristics of the body

Habits

Human gait and posture

Facial expression and gaze

Each person has his own individual bodily constitution. Psychologists in their research have found a definite connection between a particular constitution and psychological characteristics personality.

Our body independently signals to others what is happening to us. Either everything is in order with us - a straight posture, a smooth gait, a raised head, or we are afraid of something - a stooped back, a small, mincing step, a head lowered. Body language conveys much more information about us, whether we like it or not. For our part, we can learn to understand this language and use it purposefully.

If you are shy about your body or are too critical of it, this attitude will affect the image as a whole. After all, your body is ultimately seen by everyone. And under the gaze of those around you is unlikely to be comfortable. If you have a positive body image, if you accept your body as it is, then your overall image will benefit in many ways.

To improve your body image, you need to work hard on your body. Remember that your body is constantly "talking", and how you use body language and facial language depends on the success of the image you create.

We must remember that our posture and emotional reactions are controlled by habits, that is, they “work” automatically. For example, a person prone to depression stoops, moves sluggishly, apathetically. And due to the fact that the expression of depression does not leave him for years, characteristic, easily recognizable features appear. A cheerful person who smiles endlessly has “laugh lines” on his face, and he moves more energetically, confidently, and holds himself straight.

In one area of ​​therapy, bioenergetics, developed by Alexander Lowen and based on the writings of the non-traditional therapist Wilhelm Reitsch, it is argued that certain emotions are "stored" in certain parts of the body, creating a kind of protective shell. The jaw can accumulate misfortunes, the chest - neglect, the shoulders - too much responsibility. People express these accumulated emotions through the tension and loss of mobility of the corresponding parts of the body.

Sometimes a physical habit can be a reflection of "you in the past" rather than "you in the present." Perhaps there was a period in a person’s life when failure literally haunted him for several years. Over time, things have changed for the better. But if a person does not make special conscious efforts, body language will bear the stamp of the former depression.

Each person uses the face and body very individually, with its own characteristics. When impersonators appear on television, the role models are easily recognizable and without comment. Imitators notice the physical habits of people and parody them.

When we "read" each other, body language is the most fertile source for discovery. People react very strongly to it, and not always consciously. When the word and voice of someone do not inspire confidence, it is body language that allows you to make a final decision about a person. By your physical appearance, others can easily determine how tense or relaxed you are.

It is very important to remember about posture. The word "posture" is often associated with old-fashioned classes where they taught good manners. In fact, posture reflects a lot about who you are: how you feel about yourself, how life treats you, and how you feel in a particular situation. Having good posture does not mean being drawn to the line. It's about about the naturalness of the landing of the head and such a position of the spine when the body is not tense and not constrained.

Posture can be changed by identifying habits that can send signals that damage your image.

When we talk, we usually look at head or neck each other. The back of the neck is an extremely common area of ​​tension.

Shoulders are also a place of concentration of tension in many people; they look at the same time slightly raised and filed forward. If you are one of these people, we recommend that you say to yourself whenever the opportunity presents itself: “shoulders down and forward.” Especially suitable for this situation, when you eat on the train, walk down the street, drive a car. Reacting to this command should become a habit. Shoulders are very important for "shaping the image" - it is no coincidence that overhead shoulders are used in clothes, giving people visible significance. The shoulders serve as the “hanger” on which the rest of the body rests.

The shoulders are a significant part of the body, and tension from them can quickly transfer to the forearms, hands, and fingers. This is why many of us are unable to stand with relaxed hands: we drum our fingers on the table, clench our hands into a fist. Watch TV speakers closely and you will learn to recognize tense shoulders.

When characterizing movements, we are talking about the speed, direction and posture of the mover. If you feel uncomfortable in any situation, your movements will tend to be quick and jerky as you try to get out of the situation.

Often and quickly we move even when we think that we are bored. Slow heavy movements may indicate indecision and lack of energy.

If you are satisfied with your body and feel relaxed, your movements will be energetic and smooth; you will not fuss and twitch, you will strive to take up more space. Many of us have a characteristic gait in which movement is directed by a specific part of the body.

Gait - it is a kind of personality map. Its components are rhythm, step dynamics and body weight. All these data in different people appear with more or less difference. By gait, one can judge the well-being of a person, his age and character. Can be distinguished six basic types of gaits various people.

1. Confident man walks quickly, waving his arms, has a clear goal and is ready to realize it.

2. Critical and secretive, overwhelming other person keeps hands in pockets even in warm weather.

3. A person who is depressed drags his feet and, as a rule, looks under his feet, hands in motion or in pockets.

4. A person experiencing a burst of energy walks on his hips, as if he intends to reach the goal by the shortest route.

5. preoccupied man walks in the pose of a “thinker”, head down, hands clasped behind his back.

6. arrogant person lifts the chin high, the arms move with emphasis on energy, the legs are like wooden ones, the style is the striding of the leader.

The most expressive component of the image is face - our mirror. In popular science literature, there is unanimous recognition that it reflects the physical and spiritual state of a person, his character and even the principles that guide his behavior.

People tend to view faces with a certain amount of prejudice. We judge people by their facial characteristics until we get to know them better: thick lips are sensual, thin lips are mediocre, a high forehead is a sign of intelligence, and small eyes are a sign of dishonor. However, the expression of our face characterizes our personality much more accurately than its features.

The rate of change of facial expressions depends on many factors: the individual psychological characteristics of the individual, the level of its culture and even gender. If you are reluctant to express your feelings, then your face will not be particularly mobile.

To be able to adequately withstand life's trials, you need to accustom yourself to restraint in expressing emotions with the help of facial expressions. You should master at least six basic facial expressions - pragmatic, decisive, open, closed, cautious and shy. For members of some professions, such as police or military, showing emotions in emergency situations detrimental to their work. Therefore, the officers of these services develop the skill to keep their upper lip literally in a “stiffened” state in order to hide their emotions behind a stone face.

We all have to mask our faces to some extent, and if the “mask” we usually wear expresses concern or irritability, then the attitude of others towards us will be appropriate.

You can tell a lot about a person by the way they smile. A smiling face more often evokes disposition towards its owner. A serious face is more successful in removing a possible confrontation than a gloomy one. And no matter how well you are brought up, you will not be able to shine with a smile if you are experiencing physical pain or some kind of mental suffering.

Image specialists distinguish three zones on the face: upper (forehead), middle (eyebrows, nose, eyes, lips) and lower (chin). Of particular importance are the eyes, which have the ability to self-presentation - glance. We have already talked about visual contact in previous chapters, but now we will focus on the role of the gaze that it plays in self-presentation.

If you want to present yourself as a confident, sincere and receptive person, be sure to establish constant and direct visual contact with your partners.

There are situations when a person does not look at the interlocutor. There may be several reasons for this. Firstly, it is possible that the interlocutor simply does not like him. In any group, everyone will look at the most famous and respected of those present more often than at other people. Secondly, it is possible that the one who does not look at the interlocutor is simply timid, and avoiding eye contact is nothing more than a manifestation of nervousness. Thirdly, he may consider his status higher than the status of his communication partner and therefore is in no hurry to “notice” him. Fourth, a person finds his interlocutor very attractive and, fearing to give himself away with wide eyes, prefers not to look at him.

Without seeing a person's eyes, we are at a disadvantage, because without eye contact it is difficult to get a correct idea of ​​\u200b\u200bthe person. Movie and show business stars often wear dark glasses, not wanting to be recognized. And since we can't see their eyes, it only enhances the halo of mystery and raises their status.

It is also important to choose the right "dose" of visual contact. If a passenger sitting opposite you on a bus or tram stares at you, you feel uneasy. It seems that he is trying to overwhelm you by deliberately demonstrating his superiority. If your eyes move too quickly over the faces of those around you, they may feel some tension.

The habit of avoiding eye contact, due to shyness, is acquired very easily. But if she begins to control your behavior, this is bad: a person who enters the room and does not look at those present will find it very difficult to establish any contact with them. Therefore, you need to learn special exercises which help to get rid of difficulties in this area.

I would like to end the conversation about body image with the words of L.N. Tolstoy, according to whom the beauty of bodily forms always coincides with the concept of active life energy. In order to learn how to control your body, you do not need to have any special physical data. It is important to want and be able to do this.

Behavior patterns

· Typology of behavior patterns

Etiquette and strategic behavior patterns

Criteria for selecting a behavior model

In our life there are always certain stable parameters of behavior.

So, some, getting up in the morning, start the day with physical exercises. We do the same things over and over throughout the day. Thus, there is a specific set of behaviors for everyday purposes. This does not exclude the “wedging” into them of some other models of behavior due to a specific situation.

Model(French modele) is a sample. The choice of a behavioral model does not imply any insensitive standardization of human actions, i.e. the absence in them of a living temperament, originality of thinking, originality, habits. The choice of a behavior model is the reproduction of such options that, in everyday communication, help a person become sociable, and therefore attractive.

With a typology of behavior patterns, it is possible to distinguish behavior models in official communication and informal(family, comradely, domestic). Behavior patterns can be active(aggressive) and passive(defensive) character.

The business sphere is the most diverse sphere of communication. Its characteristic feature is that in it all subjects of communication act in official statuses, which inevitably determine the choice of their behavior patterns. As a result, its participants are focused on achieving some business effect.

The great Goethe said that behavior is a mirror in which everyone shows himself. And not only shows. There is a kind of talent for peering into this mirror, sensitively picking up on it the attitude of others. This is one of the secrets of imagery. Everyone masters those behaviors that bring success. The more objective the idea of ​​your behavior, based on the reaction of people, the more effective the strategy and tactics of this behavior will be.

In everyday life, we perceive the behavior of another person as a holistic image. Expressing our position, we do it simultaneously by various means. So, wanting to show sympathy for a person, we, as a rule, will not only tell him about our feelings, but also convey them in soft intonations of voice, in a friendly look. This complex of signs forms model Or, as psychologists say, pattern behavior. The model is perceived as a whole.

The integrity of the model is violated when its constituent elements contradict each other; for example, sad news, which is spoken of with an ironic intonation.

In practice, each model of behavior in different people is embodied in different ways. Most of the behavior patterns in everyday life are not the object of special study, but among the many models there are those that are comprehended by people and become the subject of special study. it etiquette models(prescriptions) and strategic models.

Label models characteristic of every profession. For example, the ethical attitudes towards an enemy and a diplomat differ from each other. If we thoroughly know the ethical precepts, then the question arises: how to achieve this pattern, by what means? The answer to this question is given by the strategic model. .

Strategic models are actually recommendations on how to behave in order to achieve a particular goal. We invent a certain strategy of behavior, think about what words to say to the interlocutor in order to convince him that we are right, how to show him a willingness to cooperate, how to win his sympathy, etc.

The need to invent behavioral strategies is due to problems that arise in the process of communication. The effectiveness of the communication process depends on many factors that are of human nature. These include the psychophysical characteristics of a person, his mental characteristics, character traits and attitudes. Some factors are obvious and we take them into account automatically, others require special consideration. It is much more difficult to identify and take into account the influence of a person's internal positions on his behavior with a particular partner.

Consider one of the most important points underlying many strategies - attitude of a communication partner towards oneself. This is necessary because there are many difficulties in the level of self-esteem, in the ratio of self-esteem and the assessment of others. For example, if a person, by the gestures of others, notices that their feelings do not correspond to his ideas, then he is upset. Patterns of behavior appear to protect one's own "I", the so-called defense mechanisms.

These reactions interfere with mutual understanding and interaction. In order not to cause a feeling of threat in the partner and not to provoke him to psychological protection, we need to help a person in understanding how we perceive his actions. And here plays a huge role Feedback. Feedback is information that we provide to others that contains our response to their behavior.

Your opinion about your partner should be expressed in such a way as not to cause feelings of resentment, indignation and protest in him and in the one with whom he shares his observations and assessments. This is especially important if we are dealing with a person who is internally immature, extremely insecure, and hard to take any criticism. It should be borne in mind that not only those who suffer from "complexes" require careful, tactful handling. Everyone, even a completely self-confident person, needs confirmation of his own importance in the eyes of others. Nothing is so painfully experienced as disrespect for the individual and an insult to self-esteem.

On the contrary, feedback, in which the positive qualities of a person are fixed, has an enormous positive potential.

Only by realizing the positive inclinations inherent in it, believing in the possibility of their development, a person can respect himself and strive for further self-improvement. The expression of a feeling of sympathy, the recognition of the merits and merits of a person, as a rule, evoke in him a reciprocal sympathy, the mood to continue communication, to meet the wishes of the interlocutor. In this case, if we really respect and appreciate the other person, then the expression of such feelings is not only morally justified, but also desirable for both partners.

But if psychological support is provided only in order to obtain a one-sided benefit (it becomes a means of manipulating the consciousness and behavior of another person), then the moral assessment will certainly be negative.

D. Carnegie's advice formulated by him in the book "How to Win Friends and Influence People" received great popularity in our country, as well as in the USA, in the author's homeland. Most of D. Carnegie's recommendations are based on a person's need for self-respect, respect from the interlocutor, attention to his needs.

The end result, for which D. Carnegie proposes to use his recommendations, is to extract the maximum benefit from communication. As the strongest arguments in favor of his advice, D. Carnegie says that with their help you can make a monetary profit, conclude profitable contracts, and make a successful career. Some of our compatriots, having familiarized themselves with the advice of D. Carnegie, did not understand his main idea, believing that they are inapplicable in our society, as they teach hypocrisy and hypocrisy.

This, of course, is not true. By itself, this model does not carry a manipulative coloration. It can also be used for partner interaction, when both parties get a positive effect from communication. Basically all advice is based on common sense. In addition, a vivid form of presentation, many life examples make D. Carnegie's book attractive and useful in many respects.

Another important psychological idea which underlies the strategic model is the idea of ​​the need self-serving, self-presentation. The communication partner acts in accordance with his plans, based on his definition of the situation. In order for communication to proceed according to the desired plan, each of its participants in communication must “submit itself” in accordance with its plan.

We present ourselves consciously or unconsciously, directly or indirectly. For example, we can do this directly, naming when meeting a person our status, country or city where we came from, marital status. Self-presentation can also be carried out indirectly, with the help of hints and statements ("when was the last time I was in Paris ..."), a costume, emphatically elegant or casual, certain manners and attributes.

Self-presentation in professional communication is extremely important.

We should not forget that when choosing a model of behavior, we do not depend so much on ourselves, but on many external circumstances. This does not relieve us of personal responsibility for our behavior.

What are Criterias of choice behavior patterns?

1. Moral impeccability. For all our inclination to a subjective interpretation of morality in society, there are generally accepted approaches to explaining such concepts as honesty, justice and conscience.

2. Compliance with the law and the order established in society. One of the postulates of ancient Roman law read: "Man is a sacred thing." Any attack on him was unacceptable. Since it came from the people themselves, they were ordered to build their relationships in strict accordance with the spirit and letter of the law.

H. Taking into account the specific situation, in which a person acts or finds himself by coincidence.

4. Purpose, which the individual puts forward.

5. Self-critical evaluation own opportunities to use a particular behavior model.

Any copying of someone else's style is very dangerous. So, a person with external flaws cannot imitate beautiful movie characters, famous people - it will look unnatural and ridiculous.

6. Sex related personality. Recommended show the qualities expected from either women or men. So, men appreciate in a woman not only external attractiveness, but also a certain touch of eroticism. Women, knowing such programming of the male psyche, cannot ignore this. In turn, men should not forget that women consider the most attractive qualities in them not only intellectual originality and spiritual nobility, but also purely masculine strength and charm.

Women and men have great opportunities for non-standard choice of behavior patterns, bringing their natural charm into communication, but they often forget about it.

Women are usually in a more difficult position. After all, many men are reluctant to accept their leadership, are by no means impartial about their professional data. As a rule, in order for a woman to achieve at least half of what men achieve, she needs to know and be able to do twice as much. At the same time, men should be warned against inflated self-esteem. According to management experts, there is a critical shortage of male leaders in the United States today. Other countries are also experiencing it.

The skillful use of criteria for choosing behavior models, along with skillful entry into one's life roles, is one of the most important provisions of imageology.

Date added: 2016-11-02

Agroecosystems, their differences from natural ecosystems. Consequences of human activities in ecosystems. Ecosystem conservation

Alcohol, tobacco and other means of influencing the human genetics and psyche as a global means of control

Anatomical (morphological) signs of the external structure of a person

business man clothes
The most common and most recognized business clothing today is a suit. A suit is a visiting card of a business person. First of all, look at how a person is dressed. The first impression remains in the memory of the people we meet for a long time. Therefore, neglecting your appearance is an unforgivable mistake.

For example, neatness and smartness in clothes are often associated with organization in work, with the ability to value one's own and other people's time. Slackness is a synonym for fussiness, forgetfulness.

Rules for wearing a suit:

Rule 1
Never wear a suit and athletic shoes at the same time. These things are incompatible in their purpose.

Rule 2
When wearing a suit, do not take a sports bag. It is advisable to carry papers and necessary things in a diplomat, briefcase or folder. If necessary, the bag should be of a single color.

Rule 3
If you are wearing a suit, always wear a tie. A tie is required for the suit. A business suit without a tie is not worn. Exceptions are sports-cut jackets, which can even be worn over a T-shirt. But such jackets do not belong to business attire.
It is unacceptable to wear double-breasted jackets without a tie.

Rule 4
The shirt worn with the suit must have long sleeves. It is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5 - 2 cm.
It is best to choose a shirt that does not have chest pockets.

Rule 5
Do not let the long end of the tie be visible, protruding from behind its front part.

Rule 6
Do not stand out with your clothes during working hours. In everyday communication, a discreet suit is considered good form.

Don't wear overly light suits. The most common colors are dark blue, dark gray.

Do not wear colorful or dark shirts.

Ties are not too bright and without catchy patterns.

Dark colored socks.

Rule 7
If you do not know which shoes or shirt to choose, then prefer a white shirt and black shoes.

Rule 8
When tied, the tie should touch the lower end of the belt buckle.

Rule 9
The width of the tie should be proportional to the width of the lapels of the jacket.

Rule 10
The tie should be lighter than the suit and darker than the shirt.

Rule 11
Do not allow patterns to be incompatible, that is, two elements of a suit in a row cannot have a pattern.

A few simple tips:

Wear light-colored suits during the day, dark ones in the evening.

In a formal setting, the jacket should be buttoned up. You can completely unbutton your jacket buttons during dinner or while sitting in theater chairs. Rising, it is necessary to fasten on the top button.

Keep your evening dress in perfect order at all times. The same applies to shoes, socks, cufflinks.

The suit must be comfortable.

Don't always follow fashion. It is better to look not fashionable, but good, than fashionable and bad.

Carry two handkerchiefs with you. The first "working" one is in your pants pocket. The second - always absolutely clean - in the inner pocket of the jacket.

A bow tie, intended for official celebrations or major holidays, is worn only with dark suits. A tie for an evening suit is best chosen from natural or artificial silk.

If the tie is made of quality material, then the knot is untied when it is removed. If the tie is made of inexpensive material, then the knot can not be untied, but the tie can be removed over the head.

1. A modern business person can be distinguished from the crowd immediately. What makes up this image, to the characteristics of which we can add the definition of "business"? Of course, a person for whom business is a serious job takes into account all the nuances that contribute to success. A confident gait, expressive gestures, a friendly smile and other non-verbal signals of a successful business person are taken by others for granted. But do all even very businesslike and successful men dress correctly? What should a business man look like?

Modern production and the related problem of improvement business relations make managers pay more and more attention not only to direct, but also to indirect factors that determine the effectiveness of business ties.

It is unlikely that anyone will now deny that the style of a man's clothing affects his success in business contacts and the right suit contributes to the creation of the right working atmosphere. The leader's clothing is part of the work environment and can say a lot about the leader's personality.

The development of business dress style is more like a calm river than a whimsical stream. Business clothes are not subject to random fashion impulses, and therefore are quite conservative.

The clothing options proposed by T. Molloy are universal - they are developed on the basis of a mass study of the influence of clothing on business success.

The art of combining elements of clothing should always take into account color, line, texture and style. Inept combinations can make the leader look faded (light gray suit, blue shirt, light blue patterned tie, or green shirt and blue suit).

Style. For the leader, it is important to consider the conformity of the styles of clothing elements. For example, a business, somewhat conservative suit combined with a plaid shirt will look disharmonious. The absurdity of the combination of a suit with wide lapels and a narrow tie is also obvious.

Unity of style is easiest to achieve by choosing plain elements of clothing. Many men believe that such combinations are not attractive, but this is not so. For example, if a leader is dressed in a dark blue suit, white shirt and dark red tie, then this indicates his good taste. A one-color suit should be the main element of a business man's attire. Such a suit has the ability to go well with solid colors and patterns of other elements of clothing, which greatly simplifies the choice of the right combination: suit - shirt - tie. The suit can be blue, gray, beige, brown.

Combinations with a one-color suit. Any shirt pattern is combined with a plain suit. If you also add a plain tie, you get a wonderful trio: monotony - pattern - monotony. Leaders should remember that the same patterns never combine, they should always be separated by a single-color element. For example, a plain gray suit, a light shirt with dark red stripes, a plain gray tie that repeats the color of the suit look good together. Another option is also possible: the same color suit and shirt and a dark red tie, repeating the color of the stripes of the shirt. In the examples given, the tie completely repeats the color of one of the elements, and the combination of a suit and a shirt is quite picturesque.

So, for a plain suit, there are three main options:

* plain shirt, plain tie;
* shirt with a pattern, plain tie;
* plain shirt, patterned tie.

Striped suit. It is not advisable to wear plaid shirts with him, because. checks are dissonant with the stripes of the suit and do not match his businesslike, serious style. A plain blue or white shirt works well with this suit, and the stripes on the suit and matching them in color with the shirt will give a refreshing overall look.

Striped suit and striped shirt - good combination in the event that the stripes of one of the elements do not stand out too much and are colorful, it is much more difficult to find the right combination in the case when both the suit, the shirt and the tie have a pattern.

Ties with polka dots, rhombuses, triangles are more suitable for a striped suit with a plain shirt.

Checkered suit. The shirt should be only one-color, the tie - without a strict direction of the pattern or one-color. If the checkered suit is faded, then it can be revived with a shirt. For example, a dull-colored blue suit will be refreshed by a bright blue shirt, especially if it matches the stripes of the suit. A good effect can be achieved with a light gray or blue tie.

Not everyone knows that the combination of brown and blue tones gives the appearance of authority and solidity. For example, a brown and blue plaid suit, a light blue shirt and a tie with an abstract pattern of blue and brown tones.

If a man chooses a suit in orange, brown or golden tones, then he must remember that in combination with a white shirt, only a tie that emphasizes the orange, brown or golden component of the suit is suitable.

Every businessman should know that in business situations it is not recommended to give preference to clothes of bright colors, because. such a costume attracts attention and requires a particularly delicate taste and great experience.

Tie. The combination of shirt and tie changes the overall look of any suit. For example, in the summer version it is good to use a light beige three-piece suit, a light plain shirt, a dark tie, which gives the effect of a fresh look combined with efficiency.

A tie can be one of the main indicators of external taste and status. Unfortunately, most men pay little attention to him.

To choose the right tie, you need to remember the following:

* the length of the tie should be such that, when tied, it reaches the belt buckle;
* The best material for ties is silk, wool and cotton. Looks great synthetic fabric under silk. Silk ties go with different fabrics and are suitable for any situation. Cotton ties are worn mainly in summer.

Tie patterns. A solid color tie goes with any shirt and any suit. It is only important to follow the harmony of color.

A tie with polka dots is also popular, but more elegant than a plain one. The main background of the tie should dominate the color scheme of the clothes. The color of the polka dots on the tie is desirable to match the color of the shirt. The most common is a dark blue tie with small white polka dots, it gives men charm. The smaller the polka dots, the more sophisticated the look, the tie with polka dots suits business people.

A tie with dark, clear diagonal stripes is also suitable for business attire. Conservative ties (with circles, rhombuses, triangles) are indispensable for a person with an authoritative position. With their severity, clarity of lines, balance, such ties emphasize the position of its owner.

A tie with a variety of patterns is perceived by others playfully, so it is not recommended to wear it to a serious business meeting. But on the other hand, he can bring freshness if a man is dressed in a dull, gloomy suit. The variety of tones in the abstract pattern suits almost any costume, especially when traveling and on long-term business trips.

Pretty spoil the business look of a man ties with images of symbols, emblems, with newspaper text and "masterpieces" of painting. Business people should avoid black, purple, purple colors, intersecting and overlapping patterns, very short and massive ties, the latter especially do not suit overweight men with a short neck.

Shirt. The best fabric for a shirt is cotton, these shirts are pleasant to wear, soft and look solid. Synthetic-cotton blend shirts always look good and don't wrinkle, but this shirt is very stuffy in hot weather.

In order to choose the right shirt, you should pay attention to three main points:
# the shirt should not gather into folds and bubble around the waist, but should not crawl out from under the belt;
# great importance has a number of buttons and where they are sewn (especially for tall and overweight men), because when moving, the bottom button slips out from under the belt, risking exposing the stomach, i.e. it is necessary to make sure that the bottom button is 8 cm below the belt, and if it is not there, sew it on;
# The collar is the most responsible place. It must always be true to size. The height of the collar depends on age, for example, a high collar hides wrinkles on the neck. The collar itself should be wrinkle-free and form a single whole with the tie knot.

Shirt cuffs should be slightly below the wrist and protrude 1 cm from under the sleeve of the jacket, fit snugly to the arm and at the same time make it possible to freely look at the watch.

Only white and plain shirts testify to good taste, authority, and competence. Only white and plain shirts go with any suit and tie. Pastel colors are also good - the paler the better.

Under no circumstances should a leader wear bright red shirts.

If a man has a sickly complexion, he should forget about gray, yellow and green colors.

A business man should remember that only a “new Russian” will wear a darker shirt than a suit and a lighter tie than a shirt. A business man should always have a shirt lighter than a suit and a tie darker than a shirt.

Quite a suitable pattern for a business shirt - stripes. The distance between the strips can be the most varied, but the closer the strips are to each other, the better. Shirts with multi-colored stripes more than 6 cm apart should not be worn. On a white background, the stripes can be of any color, but they must be combined with the color of the suit. The darker the stripe, the better. For example, maroon stripes are better than bright red, dark blue is better than blue.

The requirements for a plaid shirt are the same as for a suit: the plaid should be simple and delicate. Different carpet patterns, ribbons, chains, circles, flowers, wavy lines are not suitable for a business man. And of course, no business man will allow himself to appear at work in a shirt with shoulder straps.

The situation determines the clothes. An experienced leader knows that different situations he plays different roles and should be dressed accordingly.

For example, working meetings of the head. On Monday, he meets with the director of the association. For this meeting, you need to look authoritative, solid and not defiant. For the meeting with the heads of departments, you should dress almost the same as on Monday. On Wednesday - a general conversation with the staff of his department. To make the atmosphere friendly and psychological climate- disposing, the boss should look simpler and "more accessible" than when meeting with high authorities. If you have a conversation on Thursday with an employee of the enterprise equal in position, then you should try to look the same as the person with whom the meeting is to be. And if a meeting is scheduled on Friday to conclude an agreement with an employee of a small enterprise, then the appearance of the manager should not suppress him, it is recommended to dress easier. All these techniques should be imperceptible, unobtrusive, only then they acquire psychological significance for business contacts.

Here are some tips about this N. Kozlov gives:
# To make a good impression you should wear:

* solid suits, for example, gray with a pale blue shirt and a maroon tie;
* beige suit with a blue shirt;
* dark blue suit with a pale shirt;
* a checkered suit in beige and soft brown tones.

# Do not wear

* nothing flashy;
* nothing contrasting:
* black suits with a white shirt.

# If the novice leader still needs to assert his authority, then he should wear a pinstripe suit and a white shirt.

Presentation in front of an audience. It is very important not to go unnoticed. Do not control people's attention! If a leader appears in front of an audience in a pale blue suit, a pale blue shirt, and a pale blue tie, they will simply not pay attention to him and, most likely, will not be listened to.

It is also important not to blend into the background. It is better to know in advance what will be behind you during the performance. If suddenly it turned out that the speaker merges with the background, then the best thing in this situation is to take off your jacket.

It's better to look a little extravagant than to let the listeners ignore you. The leader must take into account that from a certain distance, small details merge, for example, a small-sized suit can cause dizziness, and stripes can cause ripples in the eyes.

If the head of the speech puts on a dark blue or dark gray suit, always a plain, white or very pale plain shirt and a tie that matches the color of the suit, then he will definitely be in the spotlight, he will be heard in the audience.

Accessories. The very word "accessories" implies something secondary. But very often it is secondary objects that create the appearance of a businesslike and collected person.

Jewelry - the less the better. Tie pins, all kinds of badges on the lapel of a jacket will not add shine. It is advisable to wear only a wedding ring. Cufflinks should be simple, small and discreet.

The belt can be anything, but without a frilly buckle.

A business man is not painted with thick gold chains and medallions.

It is desirable to have a wallet made of good dark brown leather.

An attaché case (diplomat) should become an indispensable item for a business man, preferably dark brown without metal decorations.

Every business man should always have a pen and a pencil with him. Men should not write with very cheap pens.

Gloves are all good, but the best is brown leather with a thin lining, looks good grey colour. Suede gloves are more suitable for sports and leisure.

Business suitable for a man a scarf made of wool and silk in any discreet color, combined with clothing. The white scarf looks too formal.

Handkerchiefs are desirable to have only cotton and white. It is undesirable to buy colored handkerchiefs or handkerchiefs to match the tie.

For business men, black and brown shoes of any shade with or without laces are suitable, but by no means varnished.

Leaders need to pay attention to their socks, which should be dark in color, above the calf and without a single wrinkle.

Cloak. The most suitable color for business people is beige, blue is good, but not black.

If a man wears a coat, then it should be of good quality fabric, plain, the color of camel hair is well suited. The coat should fit very well. A business man may wear a suede or leather coat, but not black.

Hairstyle and more. The characteristic features of a business person are neatly combed hair and polished shoes.

The leader should choose a hairstyle that is suitable specifically for his environment and circumstances. Not everyone knows that a hairstyle does wonders for a human face, it can hide both protruding ears and an irregularly shaped skull.

Leaders should know that a beard and mustache has never been successful. A beard and mustache may be present only when it is necessary to hide flaws on the face. But even then one should not forget that a lush mustache and mustache strings make an unfavorable impression. Beards and mustaches should always be well trimmed, and during business lunches, crumbs should not get stuck in them ...

Glasses can affect the overall appearance of a person. If no glasses go, contact lenses should be worn. A metal frame is more suitable for young men, and makes older men visually younger. Heavy plastic or horn frames - people look older than their years in them. Men with a developed lower jaw are advised to wear heavy-rimmed glasses. Lightweight frames fit narrow faces.

The colors of your success.

Black - has the property of somewhat oppressing - both wearing a suit and looking at it.

Brown - at the first contact makes a neutral impression. However, subsequently a well-chosen combination of brown with others looks very elegant.

Green - soothes and creates a feeling of confidence, it is good for a business suit, but bright green tones are only suitable for evening meetings.

Blue is almost universal for clothing. It makes a favorable impression in any setting.

White and gray - fit well into the framework of the business style, but in an informal setting they are lost against the background of other, more lively colors.

Red - ideal for short-term communication in an informal setting: a person in red is well remembered. However, prolonged contact will be perceived as an irritant.

If there are many women among subordinates, then the boss should dress in dark solid striped suits that fit well on the figure. The leader must carefully ensure that his shirts and ties match the color of the suit, and his whole appearance is extremely neat. A male leader in a women's team at work should dress in such a way that he is respected, not loved ...

Some men in any clothes look sloppy. The manager needs to ensure that his shoes are spotlessly clean, his hair is neat, his shirt is fresh, and his tie knot is in place.

In conclusion, there are several rules:
# Dress as well as possible;
# Keep your clothes clean and tidy;
# If in doubt what to wear in a particular situation, it is better to dress conservatively;
# Dress, if possible, in the same style as the people you have to meet;
# Do not wear anything flashy, bright;
# Keep your hair clean;
# Try to make your actions, words and clothes memorable from the best side;
# Wear a diplomat;
# Always carry an expensive pen and pencil with you;
# Wear expensive ties and keep your jacket on if possible;
# Before going to a business meeting, you should once again look in the mirror, and you yourself will be surprised how many small errors you will find in your appearance;
# If you are demonstrating your company's products at an exhibition, remember that your clothes and your whole appearance as a whole are a piece of information about the general level of your enterprise and the quality of the products supplied.

The specifics of entrepreneurial activity imposes very serious requirements on the appearance of its participants. Over time there have been general rules reflecting the appearance of a business person. The appearance of a business person is the first step to success, because for a potential partner, his suit serves as a code indicating the degree of reliability and respectability. Neat, tastefully dressed, smart, this is the appearance of a business person, well received by surrounding partners and clients. And the point here is not some refinement of taste, but the fact that the appearance of such a person testifies to his respect for people. Like any professional group of people, entrepreneurs have a certain stereotype regarding clothing. Having visited any international fair or exhibition, you can see that most of the stand attendants show an unusual similarity of views in choosing the color of a tie, shirt or suit. Currently, many entrepreneurs are listed with the advice of designers. The fundamental principles in the preparation of the wardrobe, in their opinion, should be the versatility of clothing. If there are many things in the wardrobe that are rarely used, it means that the wardrobe is not designed correctly.

Surprisingly, the modern business world is conservative in matters of fashion. During working hours, it is customary to wear lighter suits than at receptions, and the tones of suits in summer should be lighter than in winter. Suits of bright colors, as a rule, are not worn during working hours. The shirt is also chosen in light colors, often white. The color of the tie is also important. There is a rule that the tie must be the same tone as the shirt and suit, but lighter or darker, or the suit and tie must be in contrasting tones. Currently, preference is given to ties of not very bright colors, as well as ties without a pattern or pattern, although just a few years ago, "firmachi" almost without exception wore burgundy-colored ties to usually gloomy blue suits. True, this was typical of younger managers who sought to look fashionable and elegant. In a business setting, shirts with small sleeves are not recommended, as it is considered elegant to have the cuffs of the shirt visible from under the sleeves of the jacket (approximately two centimeters). Although, obviously, in very hot weather, you will look more natural in a shirt with small sleeves than in a suit, constantly wiping sweat from your face. On a business trip, the manager often does not know where and how he will spend the day, whether or not he will have time to return to the hotel and change clothes according to the occasion. Therefore, a dark blue or dark gray suit is the more common type for each option. As for shoes, it is better to wear dark-colored shoes. In summer, dark-colored shoes are not required for a light-colored suit, but in any case, not sandals. If possible, the color of the shoes is matched to the color palette of the suit. It is better to have socks that are not quite colorful and catchy, preferably gray or black, and brown for a beige-brown suit. It should also be borne in mind that socks and a tie in their own coloring must be in harmony. Men now wear a headdress and gloves to a greater extent with a raincoat or coat to protect against the cold. And yet, the hat must also match the outerwear. Hats are lighter in spring and summer, black in autumn and winter.

It is not recommended to wear velor hats, as well as dark hats with coats and suits that are not dark in color. Our businessmen, as well as participants in international exhibitions and fairs, are required to understand this kind of rules, since being abroad, out of courtesy, they are obliged to adapt to the regulations in force there regarding the costume. There are regions (for example, the Arab East) where it is not only allowed, but even required from the entrepreneur to demonstrate luxury as a clear evidence of his prosperity. Such “signs of success” are monogrammed platinum lighters, watches with diamonds, and cufflinks with precious stones, and super-expensive cars. The ostentatious luxury simply says goodbye to the Arab rich - it corresponds to their generally accepted appearance and behavior. And the stereotype of a “good Russian businessman” is completely different: this is a newcomer who does not have a huge fortune, who has natural talent, the ability to quickly learn the mind and the huge potential abilities of his country so far compensate for some uncouthness, lack of knowledge and capital. But serious Japanese etiquette forbids taking off jackets or loosening tie knots even during negotiations, except when the head of the delegation of your partners allows it to be done, making it clear that the time has come for informal negotiations. By the way, there is even a special international term "no tie session" - "meeting without ties." So, for the first contact and subsequent negotiations with foreign partners, it is worth putting on a carefully cleaned and ironed suit with a light-colored shirt and matching tie. European and American customs are even more liberal. But they also categorically forbid appearing at negotiations in a shirt with a tie, not to mention sports shirts, even if it is unbearably hot. True, air-conditioning in offices and cars, as well as a secure selection of light suits, help foreign entrepreneurs to withstand such restrictions. You should not appear at negotiations in jackets, sweatpants, jeans, as well as in leather jackets, which self-respecting business people wear at best for country walks. But there are special areas of business where extravagant outfits are allowed as a kind of trademark and sign of belonging to the workshop. For example, a rock singer's manager or a heavy metal concert organizer might sport an earring and a ponytail caught in a ribbon. A dealer in paintings is quite befitting colorful jackets and silk neckerchiefs. Foreign businessmen carefully look after the details and meticulously take them into account in their own conclusions. For example, a terrible impression is created by short, folded socks that open the entrepreneur's bare leg when he sits cross-legged. Socks that are spotless and without holes are especially needed in the land of the rising sun, since there you have to take off your shoes when entering a house or restaurant. A crumpled, stale handkerchief, a half-torn button, or the habit of wiping glasses with the end of a tie also spoil the impression. We must not forget about shoes - dusty and cracked shoes can spoil the impression of even a quite decent suit. It is necessary to abandon the simple-minded habit of complementing a suit and tie with sandals from which socks peek out, to avoid very harsh colognes and aftershave lotions. And in general, the main thing to strive for is the general impression of neatness, accuracy and even some pedantry in clothes. This should force your partner to think that you will be just as "tight" in business. For a lady entrepreneur who wants to make a splash when concluding contracts, in business negotiations, it is not at all important to keep the thought of own appearance moreover, put it at the service of business. Women's clothes are distinguished by classic cut, discreet colors and versatility. Sexy chiffon evening dresses and chic trouser suits with prints reminiscent of Impressionist canvases are quite suitable for parties and cocktails, but the appearance in such outfits at work means the collapse of a career.

All over the world, the main clothing for work is a suit. The dress can only be afforded in the heat and only plain. In the wardrobe of a business lady must be two or three skirts, jackets, two or three blouses. You need to change toilets more often, because the same thing worn every day gets boring and “extinguishes” the mood. Extremely shortening the skirt, blindly obeying fashion, is not allowed, and you should not wear things that emphasize your attractiveness (tight sweaters, jeans). It may turn out that men, instead of listening to you in negotiations, will pay attention to your merits. In addition, they may get the impression that you first of all offer to make sure of the beauty of your figure, and not of business qualities. Hairstyle, makeup and jewelry are required to organically complement a business suit. Hairstyle must be serious, but at the same time stylish. Decorations should be as small as possible, but at the same time they should not be abandoned. Makeup should only be visible at close range. Masters recommend taking more preventive cosmetics than decorative ones. Perfume should be used in such quantity that their smell was barely perceptible. And, of course, it must be excellent perfume. But the most important thing is your personality. It's not about how you dress, but how you feel. If you smile, listen intently to the interlocutor and do not overdo it with female tricks, such as “eye play” or “accidentally” naked knee, you are guaranteed a sensation. However, women's tricks sometimes do not hurt. But everything is in moderation.