Natalya Ivanovna Kaspersky daughter of a barbarian. Kasperskaya Natalia Ivanovna Natalya Kasperskaya: "InfoWatch technology is not exactly surveillance"

20.10.2019

She is not in a hurry - although the assistants plan her daily schedule literally by the minute. He answers all questions simply - although in life and in business he solves problems of almost prohibitive complexity. Tall, with a perfect posture, a calm smile and an even, deep voice, she involuntarily makes you want to imitate her - although you understand that copying here is most likely impossible.

Natalya Kasperskaya is the owner of the InfoWatch group of companies, co-founder of Kaspersky Lab, one of the richest women in Russia and the mother of five children. After college, still undecided on a career, she gave birth to two sons and went part-time as a software salesman. Having felt the taste of entrepreneurship, it was she who saw the commercial potential in the fact that her first husband Evgeny “sitting and coding”, and in 1997 she insisted on creating her own company. Thanks to this, literally on every computer today there is a famous antivirus. And his “godmother”, who turned a startup into a international corporation with cosmic turnover, then managed to survive a dramatic divorce and a difficult division of shares in the business, resigned as CEO ... and started again from scratch. Or rather, from the development of a fundamentally different concept for her new company, InfoWatch, which, according to Kaspersky, “had only one name at the time of launch.”

M.C.: Natalia, today Marie Claire is celebrating its 20th anniversary in Russia – and in the same years you created the first big business, then changed course and built your own grandiose career. When you started, there was no such excitement around information technology as it is now, this industry has not yet been called a “dream job” and a “portal to the future”. How and when did you realize that you wanted to work in IT?

Natalia Kasperskaya: I think this happened two or three years after we founded Kaspersky Lab. That is, around the beginning of the 2000s, when it became clear that she had already survived both the first and second crises, and we were in the middle of the third. In general, difficulties of different levels and crises are normal at the beginning of a startup. Then I began to understand that I was here for a long time, that I would do this all my life. In fact, I remained in the field of information security - although I later left Kaspersky Lab.

Luck and perseverance

When you are asked about the secrets of a successful business, you say that it is important to catch the "subtle signals of luck" ...

I wouldn't say very thin. (Laughs) They are quite specific. Probably, in companies, as in people's lives, a lot also depends on luck. From the position of the stars, if you like. You can study some business methods for a long time, try to apply them, but if the “stars do not add up”, it is unlikely that everything will be easy.

You do not want to say that you read horoscopes at work, do you?

No, I don't read at all. (Laughs.) And I do not believe in horoscopes - I think that this is complete nonsense. But luck, of course, is, and it is predetermined by clear factors. For example, it is important at what point you enter the market. That's right - this is at the time of the initial growth of the market. Well, if the country has a very good situation with personnel. And there are opportunities that no one has yet discovered, and you have already found them. But the question is - how many people do we know who get to the right point? There are very few of them, enchanting career ups are a rarity. In the IT world, this is Bill Gates and his Microsoft, Steve Jobs and his Apple, Brin with Page and Google. Note that Gates and Jobs, peers, started at the same time and in a situation where there was already a need for computers for the population, but there were no normal means. Computers were at that time too complex, cumbersome, inconvenient to use. In fact, both, albeit in different ways, came to offer the public private computers for home use. And as a result, mega-corporations with multibillion-dollar turnovers were born. In another example, Dell figured out how to assemble efficiently and came up with a unique model for selling PCs directly, thereby drastically lowering the price of PCs and making them even more affordable. And she also found a place in the market - it turned out to take off. Google, which, by the way, was not the first in search engines(there were already four or five search engines), came up with an algorithm that was head and shoulders above everything else on the market. And because of this, they were able to fly.
In summary, we can say that the secret of a great business is when you do something very what people need which is currently being implemented either insufficiently well or not being implemented at all. I like this comparison: as if you were swimming along the river and fell into a rapid - you will be carried further without your will, and you just need to row so as not to be thrown out of the stream.

And if the flow does not carry?

Then you fight somewhere in the backwater, trying to pull out, and you are thrown back by a wave, and everything moves extremely complicated and slowly. Here, for example, InfoWatch is such a difficult child, we did not immediately manage to fit into the rapids. We had to wallow at the shore for a long time - then crises covered us, then the market stopped growing and we had to spend a lot of effort on its development, then suddenly new competitors appeared out of nowhere.

So it's not just luck?

Well, you have to be stubborn, of course.

Which of your accomplishments are you most proud of?

You know, InfoWatch has grown almost three and a half times over the past three years. And the project was really very difficult, a constant struggle, from the first day. I took it in 2007, practically from scratch I began to understand. A year later, I began to understand something in business - and then there was a crisis, sales fell by 60%. We release new version- does not work. You have to roll back to the old one and at the same time completely rebuild the entire development. And then everything in the same spirit! Pulled out one wheel - stuck others. The fact that the project is now moving and even flying is a colossal achievement.

Money and risk

I often communicate with Marie Claire readers - many of them have already succeeded in business, others dream of it. How do you know if it's "yours" or "not yours"?

And there is no need to understand. If a person has this tendency, it will definitely manifest itself. To do this, at least two qualities must converge - the love of money and the love of risk. If it is, most likely, the person has the makings of an entrepreneur. You can talk about other features, but these two are the main ones.

Well, everyone probably loves money, but most would like to protect themselves from risks ...

And entrepreneurship is generally a story about risk. First of all. You make something new, go to market with it, and the probability of a new product failure is over 90%. This must be understood. How, for example, does the venture capital market work? Companies create new products, go to venture capitalists and ask them for funding. Capitalists look at these companies very carefully, select business projects and invest in those that they consider the best. As a result, a good venture capitalist, on average, has the following ratio: only one company out of ten shoots, makes a breakthrough, really brings in big money. Three-four, depending on luck, go neither shaky nor rolls, and the rest simply disappear. That is, only half of the “live” companies remain in the portfolio, of which three or four have to be constantly supported, and only one takes off. But this one pays for the costs of all the others. And note that only a tenth of all applicants get into the portfolio of a venture capitalist - there is a very careful selection. And for risky investors (who invest according to the principle of three "F" - "family, friends, fools"), the success rate is even less - 1:15.

That is, first of all, you need a strong nervous system. What else?

Those who are afraid of risk should not even try. And yet, if a person starts his own business, he must be well versed in it. Although history knows different cases. For example, when a person began to engage agriculture, being a candidate of physical and mathematical sciences. (Laughs.) He just became interested, he delved into all the processes, spent a lot of time on it, did not give in to difficulties - and he succeeded.

Strength and balance

Do you think there is such a thing as "women's business"?

I think so: women are more open to people than men, they are able to feel and hear them better, they are more relationship-oriented. Although this rule is not for everyone - and among women there are those who spoil everything in any relationship.

Does the focus on relationships help or hinder more?

It's not always the same. When you need to be tough, maybe it's harder for a woman. When you need to build relationships, it's easier. I think, as always, you need to strike a balance. If a woman knows that she has a soft character, it is better to have a partner who will take a hard line. Or find an assistant, for example, a strong head of security - the risks must be reduced. This rule works not only for women, but for any manager. It is necessary to understand your weaknesses and select people who have these strengths as assistants.

Do you have effective communication techniques?

Not sure. It seems to me that as a woman, first of all, I have the ability to listen. It is difficult when the points of view of subordinates differ greatly and it is necessary to bring them together somehow. Because I am categorically against violent measures. A person cannot be ordered to do something against his will. It will be inefficient and end badly. So, you need to convince. If this fails, I suggest: let's try your own way, and we'll see. Very often a person tries, then comes and admits: okay, let's do it your way. (Laughs.) However, I often turn out to be wrong. And this is also good - it gives me the opportunity to learn.

Threats and protection

How to keep up with new technologies today? How do you feel about new gadgets?

We are engaged in protection and in this sense we are in the rearguard of information technology. Protection always appears "after". Suppose a new gadget appears on the market. At first everyone is delighted, and then it turns out that the new super-technology has dual-use capabilities - for espionage, for stealing information, or new Trojans that are not recognized by current antiviruses work for them. Therefore, I do not like new gadgets - I think they are a priori unsafe, we just do not know these threats yet. So my husband and I were discussing whether to buy a new car. But I don’t want to - there is built-in Wi-Fi, the ability to remotely control, as in all modern cars. Now the car, like the computer, is subject to computer viruses. So I'll sit in my car until it breaks down (laughs).

Your business works to protect information, and today the trend is just the opposite: people tell everything about themselves, it’s as if there is no person if he doesn’t broadcast on social networks 24 hours a day...

Yes unfortunately. And such people then become victims of their talkativeness. Recently, a company announced that they allegedly released a tool that can determine a person's credit score by looking at a person's face. I don’t know how accurately this can be determined by the face, but it’s not difficult to establish the level of solvency of the subject from the posts on the social network. The task is purely technical, and the more he tells about himself, the more information for all the curious, including, of course, scammers. The less privacy, the more risk.

If I write on Facebook, then it passes the control of PR people. Our marketing service is in charge of posting, and I give content on a case-by-case basis. I see the social network as another communication channel - like your magazine, for example.

An article is circulating on the Internet that Silicon Valley gurus allegedly do not buy electronic gadgets for their children and generally give them to schools where they write with chalk on a blackboard. And how do you raise your children in this regard?

I think that this is very correct - I would also ban all electronics in schools, at least in the lower grades. For example, paper diaries were canceled for a daughter in the second grade, which means that someone writes assignments for her in in electronic format, the child gets used to the fact that he does not need to remember anything, does not rely on his memory. Modern children are already absent-minded, there are too many distractions. Our eldest daughter is 11 years old, she has a computer, tablet, smartphone. I would not buy this either, but here we have a discrepancy with my husband - he believes that a child should be brought up in the style of modern information technologies. Indeed, it is very difficult to limit this: if you do not buy anything, children will still find access to the Internet. Moreover, the forbidden fruit is sweet, and the child may think that it is there, under lock and key, that the magic door to the shining world, where there are no dangers.

And how are you doing?

It is wrong to completely ban gadgets. It is better to increase employment - for example, our eldest daughter is engaged in dancing, music, English, drawing, modeling ... And of course, to explain: “You go online, you meet different people, including bad ones. You don’t have to make contact, and you certainly shouldn’t let yourself be drawn into something.” In my opinion, information security should be taught from kindergarten, so that immunity has already developed by school. It's like knowing the rules traffic. After all, you can explain at different levels: the tale of Little Red Riding Hood is also about the fact that you don’t have to get acquainted with just anyone.

Family and career

How do you manage to take care of children, business at the same time and at the same time follow new technologies, trends, etc.?

I do not study new items personally - there is a special analytical department for this. And then my task as a leader is to understand what is worth doing. We try quite a lot different technologies, we study startups - a couple of companies were bought in this way.

How is your day, week?

It's very simple: there is a secretary who does the planning, taking into account my requirements. For example, several complex meetings for one day should not be set, and if there are many, then it is advisable to schedule them in one place. Twice a week I set aside time for writing texts and reading mail. I read the mail every day even in the evening. Weekends I try to spend with children in the country - this is a must. If I am invited somewhere on business these days, as a rule, I refuse. Well, then how it goes. It is clear that I can not be in time everywhere.

You and your husband are in the same business. Do you manage to leave work problems outside the doorstep?

Not always - production meetings periodically occur at home. And it's good if everything ends without a fight! (Laughs.) But somehow Igor and I manage to keep a balance. This is part of life, your own enterprise - like another child. True, I have not one, but a group of companies. So there are still children to take care of.

And what, even for the sake of business, are you not ready to sacrifice?

Family, children are sacred. Although you don't realize it right away. I have two "lots" of children - two sons are already adults, and when they grew up, I took less care of them. I spent a lot of time on Kaspersky Lab. Now I regret that I did not give the children what I could.

You are one of the richest women in Russia. Money for you - what is it?

A resource with which you can do many different useful things.

And for yourself personally?

Well, of course, I can’t say that I wear bast shoes. There are such businessmen, very greedy, who do not spend on themselves at all - I am not one of them. But I think that it is necessary to satisfy basic needs, provide a certain standard of living for yourself and your family, and spend everything else on business entertainment - new products, companies, technologies.

Let's say you have a favorite brand of clothing?

I have an interesting relationship with brands in general because I know how to build them. You can take some thing and make a brand out of it. Therefore, I do not remember them and do not tremble before them. I choose clothes from what I like. I can remember: here in this I was comfortable. But next time, maybe I'll buy something completely different.

What will you say today to girls who would like to repeat your success?

I am afraid to give abstract advice. This is a kind of craftiness, and quite harmful. Life is multifaceted, people are different, situations are different. Perhaps the only advice that I like to repeat is that modern women are often addicted to their careers and do not think about children, about family, they put it off “for later”. And this is a mistake. No matter how much you make your career, it will eventually end anyway. It is better to have relatives next to you. Joyful children's clatter outside the door when you come home from work - nothing can be better than this!

Natalya Kasperskaya: dossier

Natalia Kasperskaya
Age: 51 years old
A family: husband, two sons and three daughters
Education: Faculty of Applied Mathematics MIEM; UK Open University School of Business
Career: from a seller of accessories and software to CEO of Kaspersky Lab., then President of the InfoWatch group of companies
Hobby: guitar playing, amateur song
Sport: skiing, snowboarding, fitness
Clothing: the one you like, regardless of the brand
Travels: regular business trips around the world

Biography

NATALIA KASPERSKY

President of the InfoWatch group of companies, co-founder of Kaspersky Lab

Graduated from the Moscow Institute of Electronic Engineering (MIEM) with a degree in Applied Mathematics.

Co-founder of Kaspersky Lab, led the company for 10 years as a CEO. During this time, Kaspersky Lab has gone from an unknown startup to one of the leaders in the international IT market.

In 2007, Natalia Kasperskaya became the head of InfoWatch, which develops innovative solutions to protect corporations from internal and external threats.

Natalia Kasperskaya is:

head of the working group in the direction of "Information Security" within the framework of the program "Digital Economy Russian Federation»,
Chairman of the Board of the Association of Software Developers (ARPP) "Domestic Soft",
member of the Expert Council on Russian Software under the Ministry of Digital Development, Communications and mass communications RF,
Member of the Supervisory Board of Otkritie Bank.

Natalya Kasperskaya is the winner of the Women in Technology competition in the Middle East in the category Best Technology Business Entrepreneur and other international competitions.

Biography

RUSTEM KHAIRETDINOV

Vice President of InfoWatch Group

Graduated from the Faculty of Mechanics and Mathematics of Moscow State University. Lomonosov and postgraduate studies at the Institute of Mechanics of Multiphase Systems of the Russian Academy of Sciences.

More than 20 years of experience in corporate information technology and information security. Headed commercial blocks in leading IT companies: Steepler, Dell Systems, Gorod-Info, Kaspersky Lab, Netwell.

In 2004, he headed the commercial block of InfoWatch and within a few years brought InfoWatch to the leaders of the Russian market.

In 2010, he defended his dissertation for the degree of Candidate of Economic Sciences, proposing an innovative method for optimizing corporate information security costs. He actively teaches at universities and corporate universities, publishes in specialized and business publications.

Biography

NIKOLAI ZDOBNOV

Executive Director of InfoWatch Group

Nikolay Zdobnov was appointed Executive Director of InfoWatch Group in July 2018.

His area of responsibility is the implementation of the strategic plan of the group of companies, operational management structural divisions and subsidiaries, optimization of business processes and organizational development.

Nikolai started his career at InfoWatch as a sales manager in 2010, later became a deputy sales director, and later a product development director. Completed a number of successful projects to improve and automate work processes throughout the company.

Previously, Nikolai worked at Softline as an information security product manager, and then led the internal startup Softline Linux Solutions. Prior to that, he worked for several years on the customer's side, where he was responsible for information technology and information security.

Graduated from Nizhny Novgorod State University named after N.I. Lobachevsky with a degree in Computer Technologies and Information Security.

Biography

KONSTANTIN LEVIN

sales vice president

Konstantin is responsible for business development of InfoWatch Group in all regions where the company operates. Joining the InfoWatch team in 2007, he went from account manager to sales director in three years, and has been heading the InfoWatch commercial department for over 10 years.

During this time, the number of InfoWatch clients has grown several times, and Konstantin has more than a dozen of the largest transactions and well-oiled work of a geographically distributed division of five dozen employees on his account.

Before InfoWatch, Konstantin managed to try himself in various activities from accounting and consulting to software testing, marketing and product management. Realizing that he certainly wants to be on cutting edge, engaged in sales of information security solutions.

Levin graduated from the Moscow state institute radio engineering, electronics and automation, specialty "Organization of information security".

Biography

MARGARITA AMALITSKAYA

vice president of marketing

Strategic and operational marketing and product management are Margarita Amalitskaya's areas of responsibility.

Margarita has over 20 years of experience in business development, product management, and technology and strategic marketing in leading IT companies developing software and solutions for the Russian and international markets.

Previously, Margarita worked at ABBYY, Kaspersky Lab, Samsung Electronics and other IT projects, where she successfully completed business tasks in terms of multiple sales growth, increasing market share and entering new market segments.

Margarita graduated from the Faculty of Physics of Moscow State University. Lomonosov, has additional education in the field of marketing management.

Biography

ANDREY BIRYUKOV

Technical Director

in position technical director InfoWatch Andrey Biryukov is responsible for maintaining the company's technology leadership, innovation policy and development of new products that form the basis of business growth.

From 2014 to 2018, Andrey led the development from scratch of a key product of Kaspersky Lab for protecting critical information infrastructure. Previously, as a technical leader, he led a number of projects for the development of distributed enterprise solutions for clients of Quest Software, whose products are used by 130,000 organizations from 100 countries around the world.
In total, he has been developing software for 19 years.

Andrei graduated from the Faculty of Control and Applied Mathematics of the Moscow Institute of Physics and Technology. In 2006, he received a PhD in Physics and Mathematics from the Computing Center Russian Academy Sciences them. A.A. Dorodnitsyn.

Biography

VADIM SARALIDZE

Vice President for Public Relations and Government Relations

Biography

ALEXEY NAGORNY

Vice President for New Projects

Alexey has extensive management experience and successful launch of new products.

Responsible for search at InfoWatch promising directions and development of new market segments.

From 2011 to 2012, Alexey was engaged in the development of solutions in the field of mobile development, during the same period, several services under the osmino brand and the secure smartphone Tigafon were launched on the market.

In 2015, Alexey joined InfoWatch.

Biography

VYACHESLAV POSOKHOV

Deputy Executive Director for Operations

As Deputy Executive Director for Operations, Vyacheslav is responsible for the formation and implementation of the IT strategy of InfoWatch Group, management of key IT projects, and supervision of the company's project office.

He joined InfoWatch in 2011 as a corporate trainer and worked his way up to Director of Customer Services. With the participation of Vyacheslav in 2016, InfoWatch was among the finalists of the international competition for the best contact centers technical support for "Crystal Headset" customers.

In 2008, he started his career at Acronis software development company as a technical support engineer, and then rose to a technical support expert and a customer service quality control analyst.

In 2010, Vyacheslav received a master's degree in Computer Science and Engineering from the National Research University Moscow Institute of Electronic Technology (MIET). In 2013, he graduated from the Faculty of Management and Politics of the Moscow State Institute of International Relations (U) of the Ministry of Foreign Affairs of Russia with a degree in State and Municipal Administration.

Biography

ANDREY AREFIEV

product development manager

As head of the product development department, Andrey Arefiev is responsible for the formation and development of the product line, and thus for the creation of a long-term competitive advantage For the company.

Andrey joined InfoWatch in 2014 as a product manager and launched the development of three new product projects. In 2018 he was appointed to a senior position.

From 2002 to 2013, he worked at Quest Software, first as a Program Manager, then headed a department. His main focus was the development of Enterprise solutions for automating Active Directory management processes, these products were used in 95% of Fortune 500 companies and brought the company tens of millions of dollars.

Has 15 years of experience in software development as a full stack developer and project manager. Andrei graduated from the Faculty of Physics of Moscow State University. Lomonosov in 1994, later, as part of an international team, he studied the Earth's ionosphere at the IKI RAS. Head of the department at the Moscow Institute of Physics and Technology.

FULL NAME: Kasperskaya Natalya Ivanovna
Date of Birth: February 5, 1966, Moscow
Position held: Russian entrepreneur in the field of information technology, CEO of the InfoWatch group of companies, co-founder of Kaspersky Lab

"Biography"

Natalya Kasperskaya (nee Shtutser) was born in Moscow on February 5, 1966 in a family of engineers, employees of "closed" defense research institutes. She was elected a member of the council of the pioneer team of the school, later - a member of the regional pioneer headquarters. In the Komsomol years - the Komsomol. In parallel with her main studies, she was involved in basketball for five years at a children's and youth sports school (DYuSSh). She seriously intended to become a veterinarian, but abandoned this dream due to problems with the study of chemistry. In the eighth grade, she was transferred by her parents from an ordinary general education school to a school with a physical and mathematical bias at the Moscow aviation institute(MAI). Upon graduation, she passed the entrance exams to the Moscow State University (MGU) named after M.V. Lomonosov, but did not enter, missing half a point in the competition. Later, with the same grades, she entered the Moscow Institute of Electronic Engineering (MIEM).

Education

From 1984 to 1989 she was a student at the Faculty of Applied Mathematics at MIEM. The theme of her thesis is "Mathematical model of the cooling system of a nuclear reactor." In addition, he holds a bachelor's degree in business from the Open University in the UK.

Career

According to the distribution after the institute, Natalya Kasperskaya worked for six months researcher at the Central Scientific Design Bureau (TsNKB) in Moscow and went on maternity leave to give birth to her second child. Natalya began building her career in the field of information technology only at the age of 28, having settled in January 1994 part-time with a salary of $ 50 per month as a seller of accessories and software in the newly opened store of the Scientific and Technical Center (NTC) KAMI - a company created by the former his teacher then-husband Eugene Kaspersky from high school KGB of the USSR.

Kaspersky Lab.

Since September 1994, Natalia has headed the antivirus distribution department. AntiViral Toolkit Pro(AVP), on which Evgeny Kaspersky's development team has been working since 1991. In two or three years, she managed to establish the main product distribution channels, technical support, and enter foreign markets. The department's initial sales ($100–200 per month in 1994) began to grow rapidly. A year later, their volume exceeded $130 thousand, in 1996 it amounted to more than $600 thousand, a year later - more than $1 million. Income was divided between the team and the parent structure in half. By 1997, the future founders Kaspersky Lab.("Kaspersky Lab"), it became clear that it was necessary to stand out as a separate business.

Natalya Kasperskaya in June 1997 initiated the emergence Kaspersky Lab., insisted on such a name and worked as the CEO of this company for more than 10 years. The initial distribution of shares in Kaspersky Lab was as follows: 50% belonged to Evgeny, another 20% each belonged to two of his fellow programmers Alexei De-Monderik and Vadim Bogdanov, Natalya's share was 10%. Since 1997, Laboratoria's sales have doubled annually. In 2001, the company's turnover amounted to about $7 million, in 2006 - over $67 million.

In August 2007, due to an earlier divorce and a deepening ideological split with Evgeny Kaspersky, Natalya was dismissed by him from her post and removed from the main managerial functions, remaining chairman of the established board of directors of Kaspersky Lab. Her final parting with the once common business occurred in 2011. In 2007-2011, "Laboratory" fully bought out Natalya's share in this company (by 2007, it was about 30%).

Led by Natalia Kasperskaya Kaspersky Lab. has become one of the largest anti-virus corporations with a network of regional offices around the world. At the time of the change of leadership, in 2007, the revenue of the "Laboratory" was $ 126 million. Its capitalization in 2011, when Natalya left the co-owners and left the company, was estimated at more than $ 1.3 billion, and annual revenue - at $ 700 million. After the change of leadership, the growth rate of the latter decreased markedly: in 2009, global revenue Kaspersky Lab. increased by 40%, in 2011 - by 13.7%, in 2012 - by 3%, in 2013 - by 6%.

InfoWatch

After the purchase by Kaspersky Lab of the Antispam technology developed by Ashmanov and Partners, the head of this company, Igor Ashmanov, gave the buyers an idea: he suggested using the antispam engine in the opposite direction - to protect against leaks. In 2001-2002, Kaspersky Lab specialists developed a system that later became known under the brand InfoWatch Traffic Monitor Enterprise, - protection of corporate users from internal threats (DLP-system). In December 2003, a subsidiary was founded to develop and distribute the new product InfoWatch. Since October 2007, Natalya Kasperskaya has been the CEO and majority shareholder InfoWatch. This company was part of her share in the division of business with ex-husband. Natalya Kasperskaya directed her main investments to InfoWatch, in the Kribrum and Nanosemantics joint companies with Igor Ashmanov, as well as in the German anti-virus company G Data Software AG. For the rapidly growing Kaspersky Lab, a by-product InfoWatch with unclear (at the time of allocation) prospects was a burden. Technological solutions and product line of the new company, in contrast to "Laboratory", are initially focused on large and medium-sized corporations (from 300 workstations), and not on small businesses and retail. This required fundamentally different skills and approaches, where Natalya's previous managerial experience was not very applicable. However, already in 2012, the previously unprofitable company InfoWatch for the first time went into the "plus" and continued to grow rapidly, by 60-70% per year. According to Forbes, revenue InfoWatch in 2014 amounted to 831 million, independent experts interviewed by Kommersant in the spring of 2015 estimated this business at $40–50 million. InfoWatch has become a group of companies from several subsidiaries grouped in two directions - protecting corporations from internal threats and from targeted attacks from outside. It occupies about 50% of the Russian market of confidential data protection systems (DLP-systems). Among long-term clients are Russian government agencies, as well as Sberbank, Beeline, Lukoil, Tatneft, Surgutneftegaz, Sukhoi, Magnitogorsk Iron and Steel Works (MMK), etc., the company is actively promoting its business in Germany , in the Middle East, in the countries of South and Southeast Asia. Current Shareholders InfoWatch- Natalia Kasperskaya and Deputy General Director of the enterprise Rustem Khairetdinov.

personal fortune

The first to evaluate the personal fortune of Natalya Kasperskaya was the Finance magazine in 2010 - then, according to the editors of this business publication closed in July 2011, it was $ 450 million. The publication caused a public controversy: on the air of the Finam FM radio station, Kaspersky denied the data , describing them as highly overestimated, and questioned the adequacy of the calculation method. However, on next year"Finance" has revised its estimate, increasing to $462 million.

According to business magazine Forbes, in March 2013, the state of Kaspersky was $ 220 million. In 2014, he also estimated it at $ 230 million, and in 2015 - at $ 270 million. ". In July 2015 the German magazine Der Spiegel published the result of his calculations - € 207 million. In August of the same year, the version of the women's magazine became known Cosmopolitan- $270 million

According to Spiegel, most of Natalya Kasperskaya's personal fortune is the proceeds from the sale of assets. Kaspersky herself in October 2015, in response to the question whether the results of Forbes calculations correspond to reality, indicated that the company she owns is non-public, with a priori unknown capitalization, but “if InfoWatch evaluate well, then normally counted.

views

About entrepreneurship Natalya Kasperskaya calls the paradox of entrepreneurship a situation in which investments are most difficult to attract at the very beginning of a business, when they are urgently needed. The more successfully the business develops, the more favorable investors become. Over time, they begin to run after the owners of such a business, but at this stage their money is no longer required - after all, in exchange, a potential investor will want a share in an established profitable business. With start-ups, the conversation is different: since the prospects are unclear, in exchange for funding, investors will demand control from their owners and begin to dictate what and how to do, which can ruin the business. Therefore, if a startup has a choice, Natalya believes, it is better for him not to attract external investments at all. She is sure:
You can get money on good terms only if you prove that you do not need the money. The more money you need, the worse the conditions will be. Kaspersky, however, explains that for a pragmatic investor, when buying a startup, it is more logical to leave the team of its creators at the helm than to take additional risks by attracting third-party management at its discretion. And for this, the creators need a powerful incentive, the best of which is a share in their own company. Natalya Kasperskaya recalls that having bought out 100% of one of the startups at the stage of the conflict of shareholders, she later gave two of its top managers a package of shares back so that they would continue to grow their business.
Natalya Kasperskaya considers three main features of an entrepreneur: the ability to sacrifice something, to try new things only out of curiosity and at the same time have a penchant for making money - the latter distinguishes an entrepreneur from a stuntman. When investing, she advises paying attention not to current market trends with exponential growth, but to areas in which you are well versed. Without this, it is impossible to take into account the hidden circumstances that are discovered only from within a particular market and for which skills are needed. It takes 5-6 years of work to master these skills in any industry, therefore, according to Kaspersky, it is more profitable to stay in “your” depressive industry, rather than rush about, even during a recession. At the same time, however, you can miss the moment when the industry dies off for good. Natalya Kasperskaya assesses the role of the CEO as deliberately lonely: he has no one to consult with. Business partners do not always understand the specifics or may have their own interest, and the status does not allow discussing the strategy with subordinates. However, the Internet removes unnecessary barriers if you take the time to communicate with subordinates. As Natalya notes, not everyone dares to come to the head with their proposals in person, but it is much easier to do this on the Web, so there is more trust in the end.
This, according to Kaspersky, has a downside. If in the mid-2000s the personnel service was alarmed by the fact that the interviewee had his own blog or account in social networks, by the mid-2010s it would rather be alarmed by the statement of the job seeker that he had nothing of the kind. As Natalia notes, companies have begun to strive for comprehensive control over the actions of their personnel. About Internet Security Kaspersky believes that even though “black lists” and blocking of prohibited sites are half-measures that need to be improved, nothing better has yet been invented. Nevertheless, the filtering of Internet content should, in her opinion, be applied only in the fourth place after prevention - systemic explanatory work with parents, teaching children with disabilities. preschool age understanding of the main Internet threats, as well as legislative activity and punishment of violators. At the Internet 2015 forum held in Moscow in December 2015, Natalia Kasperskaya outlined key proposals for tightening Internet regulation to the President of Russia, who, on the other hand, noted that he shared this approach. According to Natalia, the use of personal data by any organization needs to be introduced into the legal field and streamlined. This has not yet been done, despite the explosive growth of opportunities for collecting such data about citizens on the Internet, especially in social networks, for various manipulations. Kaspersky is surprised that the use of big data is being lobbied in Internet marketing, but few people consider this topic from a security point of view. Meanwhile, collecting big data about users of various electronic devices and services is surveillance. In addition to automatically collecting, storing and analyzing arrays of data on the activity of citizens, their movements, preferences, relationships with each other, purchases, negotiations, public and non-public records, photos and videos, etc., there are ways to extract from total weight individual dossier, Natalya Kasperskaya points out. If the selected object is, for example, an official admitted to state secrets, there is a threat national security, since all of the listed data is at the disposal of American manufacturing companies and, as a result, the United States. But that's not the only risk, Kaspersky warns. Dominating the global computer technology market, the United States is able to impose an embargo on the use of any of its devices and software products - for example, it is technically possible to remotely turn off Windows in Russia on all computers at once, turn off all smartphones at once, stop technical support for any corporate systems, making it inaccessible updating and blocking them. Natalya recalls that there have already been similar cases - for example, when the embedded computer worm Stuxnet disabled Iran's nuclear industry.
According to Natalya Kasperskaya, malware can be located right in the processor. In a similar way, a foreign manufacturer is able to arrange infrastructure sabotage, targeted attacks, including those of a propaganda nature, which are weapons in the information war in which Russia is. As long as the United States remains a de facto monopoly in global sales of leading software and hardware, the rest of the world (and, in particular, Russia) will have to put up with the listed risks, which, according to Kaspersky, are becoming unacceptable. About IT import substitution Natalya Kasperskaya believes that Russia needs to develop a national technology strategy and IT platform, its own independent chain of full-cycle solutions in the field of information technology, from the processor to the software. It is necessary to prioritize and understand what to replace in the first place, what in the second, to define the very concept of cybersecurity. She states that in the field of software (software), Russia's positions are already quite strong today - there are a large number of products that can replace foreign ones. The volume of IT exports from Russia in 2015, according to the Ministry of Communications, amounted to $ 7 billion (for comparison: export Russian weapons for the same year - about $15 billion). About 70 Russian companies work in the field of information security, this is enough. The main thing that the industry is sorely lacking, according to Natalya, is not subsidizing developers, but stimulating demand. The most obvious way to create it is to oblige state-owned companies or companies with state participation to buy domestic. Kaspersky is aware that, for example, it is unrealistic to replace Windows on mass computers in the coming years. However, if we consider specific areas - for example, a school tablet - this becomes possible. Already now there are both potential Russian developers of the corresponding software (for example, based on Linux systems) with support for most applications instead of Android from Google, and Chinese counterparts of adequate quality in terms of hardware. If there is a state order, additional funding will not be required here, Natalya believes. Natalya Kaperskaya does not share the idea of limiting IT import substitution to only software: the same mobile devices are, in fact, an inseparable symbiosis of hard & soft. In the field of hardware, Russia is still lagging behind (there is no element base, its own processor, the main functional units), but all this, except for the processor itself, has already been developed in China - and with software, according to Natalya Kasperskaya, it’s just worse there than in Russia. Synergy between the two powers would ensure digital sovereignty for both. The processor will have to make your own and share it with the Chinese. About Russia Since the pioneer years, Kaspersky believed that it was necessary to protect her native country, she was initially patriotic and now she is sure that she will remain so in the future. In 1991, Natalya, like those around her, wanted to change society in the days August coup she herself went to the barricades, but now she is ashamed of this episode of her life: she realized that she was on the wrong side.
Kaspersky sees the 1990s in Russia as a window of opportunity, when “everything was easier,” including starting your own business. At the same time, the sharpness of the then changes, the general instability of the country and the dangers caused by this, up to the murders of entrepreneurs, led to the fact that people feared for the future and left Russia. For itself, Kaspersky emigration excludes: “Drop everything and run, hide in the bushes - where, in which country?”. She feels her roots in Russia - her parents and relatives, friends, business. Nevertheless, from the point of view of entrepreneurship, it is uncomfortable for Natalya Kasperskaya to close herself only in her own country. Having organized a significant part of her business abroad, she compares Russia to a small pond, while the rest of the world is to the sea. Nevertheless, as of the mid-2010s, Kaspersky estimates the volume of the Russian market for corporate information leakage prevention systems (DLP systems) at $80 million, which is about a tenth of the global one. “Russia in this sense is a completely advanced power. In the field of DLP, we are absolutely ahead of the rest,” Natalya believes. For example, in terms of the severity of competition: if in the US the market is divided by only five DLP-suppliers, in Russia there are already seven of them.

Private life

Hobbies
Natalya Kasperskaya liked social activity from school. She recalls how she sang in a children's choir, took part in school performances, concerts and pioneer propaganda teams, drew wall newspapers and composed poems for them. In addition, she went in for sports - basketball, skiing, swimming, and also collected postage stamps, badges and Soviet coins.
AT student years Natalia got carried away theater life Moscow, she knew the repertoires of the main youth theaters of that time: the name of the Moscow City Council, on Taganka, Sovremennik - and sometimes spent the night in lines for tickets to fashionable performances. In addition, the KSP movement influenced her, she herself often sang with the guitar in companies. Later came hobbies trampoline, skiing, traveling in the company of friends and children, reading professional literature. Natalya Kasperskaya calls Good to Great and Built to Last by American business consultant Jim Collins her favorite books that have influenced her worldview. She is fluent in English and German.
Kaspersky admits that she does not know how and does not like to cook, although she was forced to do this on maternity leave. She does not understand clothing brands, does not remember them and does not spend time shopping, including online shopping, but simply buys what she likes and fits well. Natalia has no reverence for brands, because she understands how these brands line up. Similarly, it applies negatively to gadgets and social networks, because he understands that these are ways of spying on a person. But she is forced to use the donated Sony Xperia, and provides her presence in social networks through a PR service, she herself rarely goes there.

A family

Natalya met her first husband, Evgeny Kaspersky, in a rest home in January 1987, when she was 20 years old. Six months later, they got married. In 1989, while in her fifth year at the institute, Natalya Kasperskaya gave birth to her first child, Maxim, and in 1991, her second son, Ivan. The couple separated in 1997 and divorced in 1998 at the initiative of Eugene, however, due to the overall rapidly growing business, they were forced to hide the fact of divorce for a couple more years so as not to demotivate employees and the market. Igor Ashmanov, the future second husband, was introduced to Natalya in 1996 at the CeBIT IT exhibition in Hannover: the stands of their companies were next door. A year later, meeting again at the same exhibition, they resumed their initial acquaintance with a hat, starting to actively communicate on professional topics. As Kasperskaya recalls, two or three years later, after her divorce from Evgeny, they began dating, and in 2001 they got married. In 2005, Igor and Natalya had a daughter, Alexander, in 2009 - Maria, in 2012 - Varvara. The sons of Kaspersky graduated from Lomonosov Moscow State University (MGU): Maxim - Faculty of Geography, Ivan - Faculty of Computational Mathematics and Cybernetics. Ex-husband - Kaspersky Evgeny Valentinovich- Russian programmer, one of the world's leading experts in the field of information security. One of the founders, main owner and current head of AO Kaspersky Lab, an international IT security solutions company with more than 30 regional offices and leading sales in 200 countries. Laureate of the State Prize in the field of science and technology for 2008. In the press it is characterized as a "thunderstorm of computer crime"

"The driving force" of Russia according to the Financial Times

- (Blogger), - (Representative of Russia to NATO), Vladislav Surkov- (Acting head of the presidential administration of Russia), Anton Nosik- (Journalist / blogger), Oleg Kashin- (Journalist), Evgenia Chirikova- (Leader of the movement "In Defense of the Khimki Forest"), Tatyana Lokshina- (Human rights activist), - ( socialite), Valeria Guy- (Film director), Alexey Popogrebsky- (Film director), Vasily Barkhatov- (Theater director), Marat Gelman- (gallery owner), Arkady Volozh- (general director of "Yandex"), Sergey Belousov- (CEO of Parallels), Yuri Solovyov- (Deputy Chairman of the Board of VTB Bank), Eugene and Natalya Kaspersky- (co-owner of Kaspersky Lab),

"Companies"

InfoWatch, Kaspersky Lab

Kasperskaya Natalya Ivanovna is mentioned in the press:

Kaspersky: In the Russian Federation it is impossible to speak about cybersecurity

The founder of Kaspersky Lab told what problems Russia has in the field of information security.

Natalya Kasperskaya will open a monitoring center for information attacks in Innopolis

InfoWatch CEO Natalia Kasperskaya announced the opening of a federal center for monitoring information attacks. It is expected that the organization will begin its activities in the next six months in Innopolis.

Elena Baturina retained her first place in the ranking of the richest women in Russia

The top ten also included the founder of the Wildberries online store Tatyana Bakalchuk ($500 million, third place), member of the board of directors of the Progress Capital investment company Olga Belyavtseva ($400 million, fourth position), and the owner of the Sodruzhestvo group of companies Natalia Lutsenko (325 million, fifth place), member of the board of the Andrey Guryev Charitable Foundation Yevgenia Guryev ($260 million, seventh place), tennis player Maria Sharapova ($260 million, eighth place), InfoWatch CEO Natalia Kasperskaya ($190 million, ninth place ), the main owner of the airlines "Siberia" and "Globus" Natalia Fileva (190 million dollars, tenth place).

Natalya Kasperskaya spoke about the system for intercepting conversations in the office

InfoWatch CEO Natalya Kasperskaya spoke about the principles of the system for intercepting telephone conversations in the office, Kommersant FM reports.
“What we are doing looks like this: these are some virtual cells that are placed inside, it intercepts calls coming through this virtual cell on the white list. This means that the list is predetermined by the employer. And only those phones that are included in this list will be analyzed accordingly,” she said.

Three IT-entrepreneurs entered the rating of the richest women in Russia

Natalya Kasperskaya: "Spring Law"? If there is, then everyone must comply with it.

Natalya Kasperskaya, President of the InfoWatch group of companies, co-founder of Kaspersky Lab, commented on changes to the legislation live on Pravda.Ru.

The company of Natalia Kaspersky bought the German manufacturer of anti-virus software cynapspro

InfoWatch Natalia Kasperskaya bought a controlling stake in the German developer of anti-virus software cynapspro. Now the companies intend to start expanding into European markets. In the near future, InfoWatch and cynapspro will create a new joint brand for services aimed at small and medium businesses.

Natalya Kasperskaya thanked the MUR and the FSB for saving her son

MOSCOW, April 25 RIA Novosti. Natalya Kasperskaya, the mother of Ivan Kaspersky, who was released from the hostages the day before, thanked the participants in the operation to free her son on her Facebook profile. “Murovtsy need to erect a monument! also helped a lot. Thank you to everyone who supported us during this difficult time!” she wrote.

Natalya Kasperskaya: “We did not spare money for the ransom of our son”

The kidnappers turned out to be an unemployed Saveliev family from Moscow and two friends of their son. The young man was kept for five days in a cold bath without windows, handcuffed. Due to the constant darkness, Ivan thought that he spent only two days in captivity, and not five, as it really was.

Natalya Kasperskaya: “We will still do a private placement as the first step towards an IPO”

Interview. One of the most successful Russian business women, who managed Kaspersky Lab until 2007, is now working on her own project. But the former employer does not leave without attention.

It is specified that Kaspersky withdrew from the board of directors as a result of the re-election of its members. In addition to Evgeny Kaspersky, the council still includes three representatives of the company: Buyakin, Steven Orenberg and Alexei de Monderik, as well as John Bernstein from the General Atlantic investment fund. It was this company that acquired shares from Natalia Kasperskaya in January.

Natalia Kasperskaya: women are better where there is communication

The proportion of women among chief accountants is 93%, HR directors 70% and financial directors 48%, the document says. However, in positions such as CEO, chairman of the board of directors and president, there are still very few women, company experts say. About the difficulties of doing business for women in Russia, BBC Russian Service correspondent Mikhail Ternovykh spoke with one of the most successful Russian business women, one of the founders of Kaspersky Lab, Natalia Kasperskaya.

Natalya Kasperskaya gave birth to her fourth child

Natalia Kasperskaya, one of the most famous and respected IT ladies on the Russian market, CEO of Infowatch and wife of Igor Ashmanov, has given birth to her fourth child. The girl was named Mary.

Natalya Kasperskaya: "An entrepreneur is a person with a high level of aggression"

Natalya Kasperskaya heads the board of directors of Kaspersky Lab, manages Nanosemantics and InfoWatch companies, and works as an investor with the Navystavka.ru startup. Working in the IT business for more than 10 years, she realized that the main thing is to establish contact between salespeople and programmers. “If the situation gets out of control, I always side with the programmers. The main work rests on them, they create the product,” she said at a meeting organized by the Club of Successful Businessmen

Natalya Kasperskaya: "InfoWatch technology is not exactly surveillance"

Last week it became known that the chairman of the board of directors of Kaspersky Lab, Natalya Kasperskaya, headed InfoWatch, a subsidiary of LK, which produces software to protect against internal threats. At the same time, Kaspersky redeems 50% plus one share of InfoWatch, and a decision was made to issue an additional issue of the company's shares in order to attract new investments. Former CEO of Infowatch, Evgeny Preobrazhensky, was fired, along with several other employees of the LK.

Business lady Natalia Kasperskaya.

Perhaps Evgeny Kaspersky would have remained a talented, but little-known programmer, if not for his ex-wife Natalya. It was she who established the successful sale of her husband's IT developments. And if the business began to flourish, then the Kaspersky family broke up. But Natalya and Evgeny managed to maintain their relationship and are still co-owners of Kaspersky Lab.

“Natalia, you are a very famous person, winner of many awards, the heroine of ratings and reviews. How do you feel about this?

- Ludmila Bulavkina

Natalia Kasperskaya:
Far from always write what is actually. But the last award was very pleasant. No. 1 in the TOP-1000 Managers rating in the IT category according to Kommersant Publishing House and the Russian Managers Association. And this is entirely recognition of the achievements of InfoWatch.

“Have you completely ceased to associate yourself with Kaspersky Lab?”

- Ludmila Bulavkina

Natalia Kasperskaya:
For three years now I have not been following the "Laboratory" at all. At first, it was very difficult for me to part with the company, but when I sold the shares, I somehow immediately let go.

"Did your parting with business coincide with personal changes?"

- Ludmila Bulavkina

Natalia Kasperskaya:
If you mean divorce, then these events are separated by as much as ten years. I have been divorced from Evgeny since 1998, and my final exit from the business took place in 2011. Prior to that, we had a normal business partnership.
When we were just creating a business, I did not insist on a significant share of my own, then it seemed to me unimportant. Zhenya offered me only 10%, and I agreed, since we had 60% for two. But in a divorce, I would have to insist on getting my rightful half, which I did not do. Then she regretted...
In general, the Laboratory was a huge part of my life for 13 years. Not surprisingly, when suddenly my role in it changed, it became a tragedy.

"How did InfoWatch appear?"

- Ludmila Bulavkina

Natalia Kasperskaya:
I chose a complex, unprofitable project at that time. Acquired a controlling interest from the Laboratory in exchange for future investments. And I've been developing for 6 years now.
We have been lucky all the time in the development of the Laboratory's business. The market grew constantly, we were in the right place at the right time. And InfoWatch faced a lot of trials and had to solve various problems. At first, the market had to be trained, but it still did not buy. Clients did not understand why information leakage protection was needed, and did not want to buy our systems. Then it was necessary to overcome the consequences of the financial crisis. For several years of work in 2012, InfoWatch for the first time entered the “plus”, growth reached 75%, and this year it will also be significant. But, in any case, this is not a rapid that carries, but rather a constant struggle with whirlpools, rifts, shoals and so on.

“What makes you not quit, believe, continue?”

- Ludmila Bulavkina

Natalia Kasperskaya:
Probably innate stubbornness.
I was lucky one day to build a business, pick up the right people to the team. But in the second business (InfoWatch), all my experience, knowledge and connections were not very applicable. In addition to expertise in the selection of people. After a lot of effort, we have a wonderful team! Everything else had to learn anew, gain new experience.

“What is the fundamental difference between the two businesses?”

- Ludmila Bulavkina

Natalia Kasperskaya:
InfoWatch solutions, unlike the products of the "Laboratory", require serious collaboration with the customer, personal communication. These are products for large corporations, and not for small businesses, and even more so for retail, like the "Laboratory". The approaches to retail and corporate business are very different. For example, a completely different sales channel, a longer sales cycle, pronounced seasonality, and so on…

“International expansion helped you a lot in the growth of the Laboratory. What are the plans for InfoWatch?”

- Ludmila Bulavkina

Natalia Kasperskaya:
Now the InfoWatch business is actively developing in Russia, is at an early stage of development in the Middle East, we are preparing to enter the Asian market. Such client-oriented work is difficult to do remotely, it is necessary to hire people in the region. The birth of children limited flights. Now youngest daughter I've grown a little, I'm catching up.

"Who are the children without you?"

- Ludmila Bulavkina

Natalia Kasperskaya:
We have two nannies working in shifts. But they don't live with us, because. both Muscovites, with their own housing. I was looking for them traditionally through an agency.

"What are your requirements for a nanny?"

- Ludmila Bulavkina

Natalia Kasperskaya:
To love children first. And of course, would be engaged in their development. Although I don’t have high hopes for nannies in terms of upbringing, I send children to sport sections and mugs.

"Are your children's lives organized according to your scenario?"

- Ludmila Bulavkina

Natalia Kasperskaya:
The three younger ones are still too young to choose something on their own. And I no longer give advice to the two older ones. They are adults, because I have two daughters-in-law. They live separately, we don't see each other every day.

“Your youngest is only a year old. At the age of 46, becoming a mother for the fifth time is probably especially responsible. Are you worried? Did the birth take place not in Russia?

- Ludmila Bulavkina

Natalia Kasperskaya:
In Moscow - and where else! I am working! She went on maternity leave a week before the birth, two hours after she was already working - she answered letters.
I gave birth in the 72nd maternity hospital, because next to the house. I'm generally an unpretentious person, but I liked it there - all the service is top class.

“Now all sorts of modern births are fashionable. Partner, with the presence of her husband, for example. How do you feel about this?

- Ludmila Bulavkina

Natalia Kasperskaya:
Have you ever seen my husband? (laughs).

“Tell me, how did you and Igor meet?”

- Ludmila Bulavkina

Natalia Kasperskaya:
We met him twice. First time in 1996 at CEBIT in Hannover. We were just introduced to each other. And at first we didn't like each other at all.
And the second time - exactly a year later, in the same place, in Germany, at the same exhibition. We ended up together at the same stand organized by the Ministry of Science, which at that time provided an opportunity for young Russian companies to exhibit. I represented the newborn Kaspersky Lab, and Igor represented my then company Medialingua. All participants of the stand traveled together - by plane to Berlin, and then by bus to Hannover. It's about four hours on the road. Behind me, two men were talking very intelligently and thoughtfully about history. And all the time I tried to see, because of my high back, who is so smart there. Just one of them was Igor.
Igor is a person who has an amazing ability to put any information on the shelves. In combination with his oratory skills, this leads to the fact that a crowd of listeners gather around him all the time, which he enlightens on some issues. I would call it an innate ability of a teacher. Then at the exhibition we began to communicate on professional topics. My business grew rapidly, but knowledge and understanding were not enough. Igor helped me a lot with this very “laying out on the shelves”. We started dating seriously two or three years later, after my divorce from Eugene.

"What attracted you to Ashmanov?"

- Ludmila Bulavkina

Natalia Kasperskaya:
Igor is a very integral person. Though he a famous person and a businessman, he is constantly interviewed and invited to TV shows, but publicity does not spoil him. We have been together for more than ten years, I do not notice any radical changes in him. Igor is smart enough to always have feedback from the world.
He is an engineer, a technologist, extremely deeply versed in many areas, he invented many of his technologies and began to develop himself. I am more of a salesperson, an entrepreneur, I like to focus on business rather than development. Just two different complementary approaches.
We are both CEOs in our own businesses. And this is actually a very lonely role. As one American friend of mine said, “CEO is the lonely job”. In this position, you have no one to consult with - you will not consult with subordinates, and partners do not always understand or can help. Therefore, our communication with Igor just began with such a mutual exchange - I told him about building sales channels, and he told me about his developments, and also helped me put them on the shelves.

“You are both successful people. Is there a rivalry between you?

- Ludmila Bulavkina

Natalia Kasperskaya:
It is pointless to compete with Igor. Behind him is an obvious superiority (laughs)..
But seriously, we just successfully complement each other, being experts in different things. It is very comfortable.

“You have three common children. In one of the interviews, you regretted that you had not yet given birth at the right time. Maybe there are thoughts to open your own Fund for Helping Children?

- Ludmila Bulavkina

Natalia Kasperskaya:
I don't have my own fund. Usually, funds are created by the wives of businessmen or people who are very good at organizing this when they have free time. I don't have free time. It is easier for me to give money to well-known foundations, to help specific children - for health or education. Therefore, I regularly do charity work, but I see no point in organizing my own foundation.

“Are you helping on your own behalf or from InfoWatch?”

- Ludmila Bulavkina

Natalia Kasperskaya:
Personally. Until recently, InfoWatch could not afford such an expense item.

“You and Igor also have common businesses - Kribrum, Nanosemantics. Have you thought about merging everything into one corporation?”

- Ludmila Bulavkina

Natalia Kasperskaya:
Cribrum technologies (social media monitoring) are used in Infowatch. As for Nanosemantics (it makes virtual interlocutors), this company lies aside from information security, and I personally invested in it, because I believe that artificial intelligence someday it will be very big topic.
In general, we both have our own directions. For me it is information security, for Igor, in his Ashmanov & Partners group of companies, several topics are combined at once - artificial intelligence, linguistics, marketing, search technologies, robotics.
I want to continue to focus entirely on the area of information security. One product will complement the other, we are now forming single system sales for our holding, a single administration and management group. We are planning geographic expansion, as well as expanding the product line

“You are accompanied by security. Moscow is not a safe city?

- Ludmila Bulavkina

Natalia Kasperskaya:
Moscow has become much better than in the 90s, when they were shooting in the streets, but worse than in the 70s, when children could be allowed to go anywhere alone.
Something bad can happen to anyone. Unfortunately, no one is guaranteed against accidents and even attacks. We live in a large metropolis, so different problems are possible here. Child safety is a whole other issue.

“Are you talking about that sad incident with the kidnapping of your son?”

- Ludmila Bulavkina

Natalia Kasperskaya:
Not about that.
I became involved in the topic of child safety thanks to an invitation to a round table organized by Putin and Medvedev in 2011 on the eve of Mother's Day. 12 were invited there different women, including me as a representative of the IT business.
The organizers suggested that I cover the topic "Information security of children on the Internet." I prepared, read, and was horrified. The way children are lured into sects, addicted to drugs, insulted, bullied. For some children, this attitude can be fatal. I'm not talking about calls for suicide!
The softest thing that happens is the planting of various malicious programs on the children's computer, and pumping out parents' money through the children. Unfortunately, parents have little control over this area of their offspring's lives. Modern children are better prepared and tempted on the Internet than their parents.
Fortunately, there are initiatives, there are people who are concerned about these issues, various laws are being adopted. I'm not talking about the "12+" badge - this will not save anyone. Blacklists, site bans - all these are half measures, but nothing better has yet been invented. Need whole complex measures.

“Can you list what these measures are to improve children’s online safety?”

- Ludmila Bulavkina

Natalia Kasperskaya:
In the first place - PR and explanatory work with parents. They need to be educated, told about threats and dangers.
On the second - teaching information security to children, starting from kindergarten. You can first give children an idea about the existing Internet threats in the form of fairy tales. After all, the fairy tale about Little Red Riding Hood is a lesson for children that it is not necessary to talk to strangers. So there should be a fairy tale about the dangers on the Internet.
In third place is legislative activity. Adoption of laws and punitive measures in relation to violators.
And only in last place are technical measures, namely filtration.

"Traditional blitz. What are your favorite brands, brands?

- Ludmila Bulavkina

Natalia Kasperskaya:
I don't understand clothing brands and don't remember them. I like it - I bought it. I know a little about how you can build a brand, and therefore I have no reverence for them.
I don’t have time for shopping, I don’t buy online either. My shopping is once every three or four months to be in some boutique, for example, at the airport, and leave a decent amount there right away, buy in bulk what I like and fit well.

“Nevertheless, you are wearing a recognizable Chanel jacket.”

- Ludmila Bulavkina

Natalia Kasperskaya:
Apparently, the seller was lucky. She suggested - I put on a jacket, it suited me, and I bought it.

What would you like to have more time for?

- Ludmila Bulavkina

Natalia Kasperskaya:
For children, of course. For a joint holiday. We always rest together.

“Do you sleep on vacation or do you move a lot?”

- Ludmila Bulavkina

Natalia Kasperskaya:
I sleep for exactly two days, and then I again want to run and jump. I love trampoline, mountain skiing. In this we have small differences with Igor. On vacation, he likes to sit at his “machine” - at the computer.

"Are you Aquarius according to the horoscope?"

- Ludmila Bulavkina

Natalia Kasperskaya:
Yes, but I never believed in horoscopes. I do not see the connection between the stars and my personal life.
It seems to me that a horoscope is such a “swindle” for the poor. Some sentences are built that are hard to argue, and then they pass off as your unique feature or prediction. For example: "Today it is advisable for you to refrain from excessive business contacts." Excessive - is it when there are three meetings or eight? Or when they don't exist at all? Everyone will evaluate the forecast as he wants. This is such a way to predict without predicting anything ...

“Tell me a little about the children, about how and why you named them that.”

- Ludmila Bulavkina

Natalia Kasperskaya:
The eldest son is Maxim. I really liked the name and it seemed rare. I wanted some originality. But when, almost a year later, for the first time, Maxim and I went out to the playground for a walk, almost all the boys on the playground turned to my “Maxim”. Since then, we stopped experimenting and began to choose names according to some other criteria.
For example, Ivan is named after his two grandfathers.
Daughter Alexandra (8 years old) - the name is inspired by the scales in the maternity ward. I spent several hours in the prenatal ward, and there the situation is poor, and my eyes always clung to the Sasha baby scales. She is Sasha, a boyish character, a winner.
Maria (4 years old) - Sasha gave her name. So she said: “I want my sister Masha.”
The youngest Varvara (1 year old) was named after Igor's great-grandmother. Varyushka - so our Masha affectionately calls her.

Today is the Day of Family, Love and Fidelity - our Russian answer to the Western Valentine's Day. Our holiday is also associated with the saints - Peter and Fevronia of Murom, they are considered the patrons of the family, and their marriage is a model of love, matrimony and harmony. Peter and Fevronia had five children: four sons and a sweet daughter. In honor of today's holiday, we decided to talk about modern well-known large families.

The Raskovalov family, four children

Vadim and Yana Raskovalov met at a social event and already in the early 2000s officially formalized their relationship. The wedding took place at the Catherine Palace in Tsarskoye Selo.

Vadim Raskovalov is a former owner of a network of St. Petersburg fitness clubs, and now a co-owner of Podium. Yana is not only a great mother, she has her own brand Yana Raskovalova, where she brings her author's ideas to life.

The couple now has four children - three daughters and one son. Yana gave birth to her fourth child recently, and from the first days after the birth she has been in great shape. Even in the last months of pregnancy, the jeweler and designer did not hesitate to show off her body in fashion shoots - and it is not surprising, because even in interesting position the blonde looked great.

The Kaspersky-Ashmanov family, five children

Natalya Kasperskaya met Igor Ashmanov back in 1996, at the CeBIT exhibition in Hannover, while still married to Evgeny Kaspersky. As Natalya recalls, they began dating Igor three or four years after her divorce from her husband, and in 2001 they legalized their union.

Igor Ashmanov is a Managing Partner, CEO of Ashmanov & Partners, one of the founders and the most famous top managers of the Russian IT industry.

Since October 2007, Natalya Kasperskaya has been the CEO and majority owner of InfoWatch. This company was part of her share in the division of business with her ex-husband.

Natalia has two sons from her first marriage - Ivan and Maxim, and three daughters from her second - Maria, Varvara and Alexandra.

In interviews, Natalia often says that she would like to spend more time with her family, but business is another child of hers that needs to be looked after all the time. At the same time, Natalya believes that it is children who give a person an understanding that someone needs him, that there is someone to work for. And Natalya calls children her true value.

Vodianov-Arno family

Antoine first saw Natalya in 2008 - at that time she was married to the British Lord Justin Portman. Arno then headed the communications department of the Louis Vuitton fashion house, and Vodianova starred for an advertising campaign for this brand. For Antoine, it was love at first sight. But he decided to write to Natalya only when he read in the newspapers that she was divorced.

Thanks to Natalia, Arno truly discovered Russia for himself, began to better understand his beloved.

Natalia is sure that Antoine has a very strong sense of empathy. And that's why they love each other so much - they both have something important, something in common in their souls.

The couple has two sons - Maxim and Roman. Natalia also has three children from her marriage to Justin Portman - Lucas Alexander, Neva, Victor.

Arno jokes that thanks to Natalia, five children appeared in his life in two and a half years. At the same time, he quite seriously claims that this is the best thing that happened in his life.

The Thompson family, six children

Olga came to America at the age of 14. She studied at the ballet school in California, then at the art history department of Stanford University, worked at the Legion of Honor Museum as an exhibition curator. Her chosen one was the English photographer Charles Thompson. They met in New York in 2000, and in 2002 they got married in Yasnaya Polyana. In choosing the venue for the celebration, apparently, Olga's passion for Tolstoy's work played a big role.

The family loves to travel around Russia - they were in the Tver region, in Vladimir, in Suzdal, they love to look for old dilapidated buildings. According to Charles, he sees in them layers of previous realities superimposed on each other. The whole family speaks excellent Russian.

Charles is still a professional photographer. Olga is a co-owner of Tissus Tartares, a designer fabric company.

Now the couple has six children - Tatyana, Alexander, Anastasia, Maria, Anna, Natalya.

The Thompsons often attend social events. So, for example, last year the whole family was seen at the Tatler debutante ball.

Aminov family

Stella and Vadim Aminov formalized their relationship in 2002. They have six children.

Vadim Aminov is a member of the board of directors of Neftetransservice, and his fortune in 2014 was estimated at $0.7 billion. Together with his wife, he owns a part of the shares of the Simachev brand, Stella's business is also developing and bringing in a good income. Stella is an example modern woman, who successfully combines parenting and business - she is the owner of the Five Kids boutique.

Photographer: Lena Sarapultseva

Over the years life together Stella Aminova's husband transported his family several times from one country to another until they settled in Russia.

Aminov always wanted to have a big family, and his dream came true. But Stella always dreamed of a career. The couple now have six children. Daniel Nathan, twins Miriam and Rachel, Joseph and Aron.

Stella Aminova is very caring mother, and with each subsequent child, her sense of responsibility for children only increases. If she and her husband go somewhere, they definitely take the children with them, except, of course, for social events and events that do not involve a children's society.

We hasten to congratulate all couples on this wonderful holiday, glorifying love and strong relationships. We wish you all a long and happy union!

The material was prepared by Polina Rtishcheva and Ilnara Sagandykova

Beautiful and large - on the Day of love, family and fidelity was last modified: August 9th, 2017 by Polina Rtishcheva

Luck and perseverance

Money and risk

Strength and balance

Threats and protection

Family and career

NATALIA KASPERSKY

RUSTEM KHAIRETDINOV

NIKOLAI ZDOBNOV

KONSTANTIN LEVIN

MARGARITA AMALITSKAYA

ANDREY BIRYUKOV

VADIM SARALIDZE

ALEXEY NAGORNY

VYACHESLAV POSOKHOV

ANDREY AREFIEV

"Biography"

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"The driving force" of Russia according to the Financial Times

"Companies"

Kasperskaya Natalya Ivanovna is mentioned in the press:

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Natalia Kasperskaya: women are better where there is communication

Natalya Kasperskaya gave birth to her fourth child

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Natalya Kasperskaya: "InfoWatch technology is not exactly surveillance"

Business lady Natalia Kasperskaya.

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