Banner design online. Online service for creating advertising banners

29.09.2019

Hello dear readers site. Today we will analyze several popular online services for creating a banner for a website. We will try to choose the best constructor for work, which will combine free functions and a Russian-language interface. Let's analyze their advantages and disadvantages. In the following articles we will talk about, in which you will see with examples that it is much more convenient to use online editors.

BannerBOO - online html5 banner maker

This online editor offers the possibility create html5 banners. The design of the main page disposes the user to friendly communication with the service. It is designed as a landing page page. Everything is intuitive, which adds pluses to this editor.

There are two main interface languages: Russian and English. You can view examples of ready-made banners by clicking on the "Gallery" button or select "More" to learn about the capabilities of the online banner maker. In addition, on the start page, you can get acquainted with the tariff plans by selecting the "Prices" menu, create an online banner, read the company's blog, get acquainted with ready-made html5 banner templates.

BannerBOO offers its customers two pricing plans:

Free. It contains restrictions on the number of banners created online, the space allocated on the cloud, and so on.
Start is $14.99. The monthly subscription removes all the restrictions mentioned above and has a number of undeniable advantages over the free plan.
A plus. This plan is under development. It also contains large quantity opportunities to create a banner online.

You can compare the possibilities of tariffs below:

Advantages:

Large selection of pre-made templates various subjects and various sizes
Placing a banner in the cloud service. This gives access to your banner from anywhere in the world.
Adaptability is the main difference between the finished product of this service and other online designers
Export to PNG format, the ability to upload your own images, distinguishes BannerBoo from competitors
Friendly Russian interface
Simple built-in editor

Minuses free creation online html5 banner in this constructor:

It is allowed to make no more than 3 banners
Limited cloud space 100 Mb
Service watermark on the finished product
Only static templates offered for the free plan

bannerfans

Banner Fans () – this editor stands out for its great functionality and ease of creating a banner. On the home page a layout is presented that will change each time you make changes to the template. The start page is gloomy, but we didn't come here to admire it. Initially, this resource is in English, but over time, support for many languages \u200b\u200bhas appeared. The choice of language is in the upper right corner (indicated by an arrow on the screen below). I want to note right away that the translation is disgusting, it seems that they were translated by Google translator.

Consider the menu:

Layout. Choose the size and background. You can upload your own images and set the color gradient.
Text. We prescribe the text we need. It is possible to place up to 6 lines of text. Set the font for each line, the color and slope of the letters (0-90 degrees).
Impact. Setting the shadow of letters, its brightness, distance from the symbol.
Border. Setting the frame.
Format. In what format to save.

Any change in the settings can be viewed by clicking on the button "Change Banner". These buttons are at the bottom of the window. Here you can save it, get the code to embed on the site, download as a file. Want to create a new banner, click "Start New" and a new layout will open.

Flaws:

Disgusting translation into Russian. You have to guess what this or that setting is responsible for.
Russian layout is not supported. When writing text on mother tongue you can get either an empty string or hieroglyphs
The text of the second and subsequent lines does not fit into the template if you specify a size other than 728x90 pixels
After each change, be sure to click on the button. "Change Banner" to see them

Advantages:

free
Support for many languages

canva.com

Canva () is an online service for creating a free website banner. On the main page, you are prompted to select a type:

Youtube banners. Style for Youtube
Medium Rectangle. Middle rectangle
Large Rectangle. sick rectangle
Facebook banners. Facebook banners
email headers. Designed for mailing. Placed in the header of the letter
leaderboard. Flat rectangle (stretched).
Wide skyscrapper. wide skyscraper. Convenient to place in sidebars.

Depending on the selected type, appropriate templates will be offered for creating a banner. Canva offers more layout options. It is enough to click on one of them, and it will be available for editing. Select any of the elements placed on the template (double click on it) and you can change it. This applies to both pictures and text.

The menu on the left is:

Layout. Preset Templates
Elements. Here we select free photos, grids, frames, shapes, lines, etc.
Text. We write the title. Three types to choose from different sizes. In addition, you can choose the original type of inscriptions from a large number of examples.
Background. Specify what background or choose the structure of the picture.
My. In this section it is possible to upload your photos, pictures

Canva.com also has paid features. To change the size of the layout, you need to subscribe for a month. The cost is 12.95%. A year is cheaper. By paying, you get certain benefits. But even without them you can create a banner for free online using free constructor functions.

Advantages:

Great functionality. Many free features for full-fledged work
Russian-language and intuitive interface
Collaboration on project design
As in a full-fledged editor, it is possible to undo and redo changes
Sharing in social networks

Flaws:

There are paid features (for example, resizing), but they do not greatly affect the work on the design.
To get a test period for 30 days, you need to pay for participation in the project for a month.

Greetings friends on the blog ""! Today's article discusses the manufacture of an advertising banner with your own hands using free programs.

How to make your own banner ad

In the Infobusiness, to make money through the Internet, you can’t do without advertising, including banner ads. Advertising banners are installed on their own and other people's blogs, as well as on various banner advertising sites. For these purposes, advertising banners of various sizes and various designs are used.

If you make money on affiliate programs, on reselling, then, as a rule, advertising banners of various sizes come with these products, and the blogger only has to install an advertising banner on the site, or place them on advertising exchanges. But if you want to advertise your product, you can't do without your own banner. Where to get it? There are two ways:

buy (order) a banner on the freelance exchange;
creating an advertising banner yourself.

Of course, it’s easy to buy with money, but it costs money, and on the initial path of work they don’t exist anyway, first you need to earn money. Far from everyone undertakes to create an advertising banner on their own, the fear of the unknown, the lack of necessary knowledge– although it is very simple.

There were cases with me when it was necessary to perform placement advertising banners affiliate program on the Rotaban exchange, but I could not do this due to the lack of the required sizes of advertising banners (banners of other sizes were applied in the materials). Work on the Rotaban exchange was written in the article "". It turns out that in order to make money on affiliate programs, you also need your own advertising banners.

Let me remind you that advertising banners on the site are static and animated. A static banner is a simple image, which usually has some kind of inscription, while the animated one speaks for itself. So, making a static banner is easier than ever for any beginner, and in this article we will deal with it. There are a lot of options for making static banners, but we will use an example to consider a fairly simple option, and with the use of free programs.

So, to make an advertising simple static banner, we need a graphic editor, it can be simple type standard program Paint to the well-known Photoshop. In our case, we will create an advertising banner in the Pixlr graphics editor, I like this program, it is essentially an online photoshop, but much easier to use.

So let's get started! First we need to decide what banner size we need. Next, we go to online program Pixlr (how to do this is shown in detail in the article ““. We go inside the program and click “Create a new picture.” In the form that opens, set the size of the future banner, in our case 468x60 and click “Yes”.

Now the field of the future banner can be filled with the color we need and make inscriptions. How to do this was discussed in detail in the previous article "", where we made pictures for blog articles.

In this article, we will complicate our task, instead of the usual filling of the banner field, we use the “Gradient” mode, the filling will be done with a variable color intensity, the image will look prettier. To do this, in the left toolbar of the Pixlr program, select the “Gradient” mode (see the screenshot) - step 1. The “Gradient” strip appears in the upper part of the window, click on it - step 2, the color selection window opens, select the color gradation we need - action 3.

Now, with the mouse, set the cursor in the middle part of the future banner and move it up, down or right, left. Experimentally, we obtain the desired color gradation.

Now you can overlay an image, as well as write text in any color and size (as shown in the article "").

In order to place an advertising banner on your own or someone else's blog, you need to create another html code for the resulting banner. This is done very simply, just like placing a picture on a blog (for example, in a sidebar). So let's use the code template:

target="_blank"> Blog banner image address» width="468" height="60" border="0">

where width is the width of the created banner;

height - height;

It is not necessary to specify these parameters, but it is better to specify them, otherwise the banner elements may not be displayed correctly if it fails. To avoid showing a blue border around the banner, you need to display border="0" .

Now, in the above template, we insert the link where it should lead the visitor. In my example, this is .

Now we need to get the address of the image on the blog. To do this, we place the resulting banner, and this is a picture, on the blog in the media files folder and take a link from there. If you don’t know how to do this, I recommend that you look at the article “”, everything is shown in detail there - posting a picture and getting a link.

target="_blank">

As you can see, the process of making advertising banners is easy and simple, any beginner can do this work, and when you get rich, you can order freelance. An advertising banner of any size is made in 5-10 minutes. If you are promoting affiliate program, and there is no banner of a suitable size, this method is quite suitable both for making a new one and for reworking an existing advertising banner of a different size.

By the way, affiliate products are advertised by dozens or even hundreds of people, and everyone advertises the affiliate program with the same banners, believe me, there is very little return on such banners. To increase earnings, it is better to have unique advertising banners. You can watch the process of making an advertising banner in a short video, see here:

In the near future, we will consider the production of more attractive animated banners. Subscribe to blog updates and do not miss the news. There will be questions - contact. Good luck to you!

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In Russian in online mode- a rather urgent problem for organizations or individuals who are engaged in the sale of something or the distribution of their own services via the Internet. Such tools are becoming more and more in demand every day, and there are a number of objective reasons for this.

The traditional method of obtaining advertising banners and its disadvantages

Many people mistakenly believe that programs for creating individual advertising banners for their sites are very difficult to master, so they refuse to search for such services, preferring two options for solving their problem:

Reaching out to outside experts who propose to create a similar element. The main disadvantage of this option is the need to pay money for human services that could be spent more efficiently.
Conclusion of cooperation with various advertising networks. For example, with specialized services from Yandex or Google. Disadvantages of the option: limited opportunities to create individual, original banners, as well as the need to pay for the services of such companies.

Is there an alternative? Is it possible to get a truly original product at your disposal and save the budget for its creation?

Why creating an advertising banner for a website through the bannerboo.com online service is beneficial

The relevance of this option contributes whole line factors:

Getting the opportunity to create advertising banners through an online service for your site completely free. Naturally, with some restrictions.
Ease and simplicity of functionality a program that absolutely anyone can easily understand, even if they do not have the skills of a designer or programmer.
The possibility of creating really completely individual elements which are guaranteed to draw the attention of the representatives of the target audience of the advertised resource.

In addition, do not forget about the real savings of money:

When ordering such a tool through an advertising network, you have to pay not only the site on which the advertisement will be placed, but also the hosting service.
Creating with your own hands will allow you to exclude advertising networks from this chain and work with your partners directly.

Another possibility that this particular option of creating advertising banners online provides is that nicely designed links can be used on the pages of your own site. That is, beautifully design internal links or offers of partner resources, which can significantly increase their effectiveness.

Features of working with the online service for creating advertising banners bannerboo.com

To create an online advertising banner or its layout for your site in Russian or foreign language, does not require a lot of time and deep specialized knowledge. In fact, everything is very simple and intuitive if you use the offers of the bannerboo.com service:

1. Registration in the online service

This stage is essential to be able to work with the program. Representatives bannerboo.com we simplified it as much as possible, so registration will only take a few seconds of your time:

You can simply link your own account to a personal one. social media profile.
You can register through the provided e-mail box - answer the received link and that's it.

2. Package selection

On the this moment two options are available: free and premium. For the second one, you will need to pay $14.99, which will give you the opportunity to use all the tools for a whole month. this service without Borders.

Naturally, a premium account provides a number of benefits.:

The ability to create an unlimited number of advertising banners for YouTube or your site, while in the free version you can make only three pieces.
The absence on the received elements of the inscription about the copyright of the service, which increases their individuality.
Available animated templates. In the free version - only static ones.
Access to animated clipart and the ability to sort received banners into separate folders.

It is very easy to create an advertising banner for a website using the online service bannerboo.com

After registering and choosing a tariff, you can proceed directly to work with the program:

Go to your profile and create new company (for premium account).
The next step - selection of ready-made templates(static and animated) or completely custom.
If a person decides to stop at creating a completely new element, then he will need to choose its size.
The working window of the program will open, where, by the way, you can also change the size of the created banner.

Select the desired image and move it to the frame of the future banner.

In a special line, insert a link to which this element will be translated when users click on it.

Working on the Internet often requires knowledge in the field of design. It is easier for those who have photoshop on "You". But what about the rest? The correct answer is learning. But learning the art of working with Photoshop in one day will not work, and pictures and images are needed today.

There is another option - to order this work to a professional. But the professional must be given clear instructions on what should happen in the end. To find out what the terms of reference for a designer should be, at first you will have to get into this unfamiliar area for a while yourself.

How to make a banner yourself?

I know that there are a lot of programs and services on the Internet that can solve this problem. From the abundance of these resources, I chose one worthy of my entry level. She helped me out pretty well at first and helped me navigate and determine what images I need on my site.

It's called artbanner.com. Be sure to bookmark this resource, as the help of professional designers is always in demand. If you do not have a familiar designer, then you already have one recommendation. With this resource you can:

1. Make your own banner

2. Edit photo

3. Make a favicon

4. Order a banner

Since I was only recently interested in one question: where to find an easy and accessible program for me that I can understand, I think that my advice will help beginners quickly and easily make an image.

If someone does not know what is banner on the Internet, then read the definition: this is an advertising or information carrier of a graphical form. These media can be completely different: static and animated, with and without various effects. Everything will depend on what audience the banners are designed for and what tasks they meet.

Let's see how you can use the "Banner Generator." The first thing I saw was the very accessible written rules that must be followed when working with an online program. Below is the generator itself.

As you can see, the program has several sections: Layout, Text, Frame, Effects, Save. We will do the very first actions in the "Layout" section. Let's choose the size of the banner. For example, we need to make a title for our blog. In this case, the size of 728 x 90 is suitable. We mark and proceed to the choice of background. It is easy to guess that by clicking on the box with the color, you can select the color you are interested in. It is also possible for the background to upload your picture from the computer.

If you need an image with text in 3 lines, then you will need to work in three fields. In the first one, we write the title, for example, Piggy Bank of Tips. Font we can do too different color. By clicking on the word Example in the picture, we get font samples where we can choose the one we like.

There are few options, but you must admit that they can still help out. Next, select the font size, here you will have to experiment, based on the size of your banner - is there a place to roam, or not. You can also play with the arrangement of letters, with shadows, and do the same in the other two fields, that is, the lines of your banner.

In the Frame section, you can set the size and color of the future frame. If you don't need a frame, set the Frame Size to 0 in the right field.

In the effects section, you can use the suggested effects. After all the steps, you can safely click the "Update" button.

If you do not like the result, you can open the sections one by one and change desired values. It will take time and the selection of the font, and the choice of the appropriate size of letters and background. In the "Text" section, the arrangement of lines can be adjusted with the sliders located on the left of the page and at the very bottom.

Only after you like what you drew, you can go to the Save section, where you will be prompted to generate an HTML code and a URL link.

Mark what is important to you and click "Save Banner" and "Generate Code".

Here is the final version. I think that for some temporary option is quite suitable. And the HTML code obtained in this wonderful program will be very useful in further work over a website or blog. By installing the code in the widget, we can inform visitors about a new article or important news and events.

You can also create a GIF banner on the "Banner Maker" page at artbanner.com.ua/konstruktor-bannerov. It's easy to make by following the instructions. Attracting the attention of visitors is guaranteed.

In this program, you can generate the HTML code for the images you already have that you want to use as titles or covers for your books.

In any case, you, dear readers, have another resource where you can independently and for free, without the help of specialists, make a banner, whose main task is to cause positive emotions at the visitors.

So, step by step, working on the Internet teaches us the basics different professions. Of course, becoming a professional is not easy, but amateurs, studying at successful examples can acquire the necessary primary skills to manage independent work. Master knowledge, be successful and efficient in your business!

In time, you'll be as good as this boy who parks his car smartly.

We released new book"Content Marketing in in social networks: How to get into the head of subscribers and fall in love with your brand.

As a rule, any web project is created in order to earn money on it. Otherwise, all activity on the Internet loses its meaning. One way to make money is to advertise on your website. The advertiser develops and places his advertisement on someone else's web resource for a fee in order to promote a product or service.

What is an advertising banner on the site

This is a rectangular block with a fixed or animated picture (text). Usually, after clicking on it, the user is sent to the advertiser's web page.

A bit of history

For the first time, the Internet banner saw the light in 1994: it migrated to the Web from the print media. In the future, this marketing technique began to develop: entire pages were created, filled from top to bottom with aggressive advertising. Over time, the visitor got used to not paying attention to its abundance - overfilling of websites with advertising began to be considered bad taste.

How does a banner ad work on a website?

New clients and buyers

In this case, it is not the number of people who have switched, but the quality of the target audience that matters. For example, an online store of down scarves needs not just curious visitors, but buyers. And it is more logical to place ads on women's web projects, forums, news resources. Scarves will be especially in demand in winter time and before holidays. Therefore, the seasonality of media advertising in this case is the autumn-winter period.

Traffic growth

Sometimes web resources exchange thematic media materials in order to attract new visitors. The administrator can place banners with links to the pages of his own site. This is done in order to capture the visitor's attention to some important text.

Benefits of this marketing technique

The price for creating and placing banners is much lower than the cost of watching a video on TV.
It does not require a huge staff to create material.
Adjustments for the target audience, easy changes to the advertising campaign.
Banner (media) advertising + targeting (targeting a specific target audience) is one of the most effective marketing techniques.

Types of internet banners

By display type

Static - one picture.
Dynamic - changing images, moving elements.
Video - the video is played when hovering with the mouse or when clicked.

By format

A simple static picture in raster graphics (JPG, GIF, PNG, etc.).
GIF-animation - drawings replacing each other in raster graphics.
Flash animation - vector graphics are used, smooth change of elements, interesting effects, sound can be superimposed.

Too “heavy” images significantly slow down the loading of a web page, which negatively affects visitor behavior and trust search engines. GIF-animation and Flash have more weight than a static image, so it is not recommended to oversaturate the page with such media materials. But visitors almost do not pay attention to a “light” static image and do not click on it, considering the image as one of the colorful elements of the page.

By size

The size of the banner for the site can be any. The main thing is that it should dynamically fit into the design and not be intrusive. If an Internet user has a filter for displaying ads, then a special stub picture of the same size should be inserted. But there are standard sizes in pixels, which we'll look at below.

728x90 - "Honor Board".
468x60 - "Horizontal".
336x280, 300x250, 300x600, 240x400, 180x50 - “Rectangular”.
300x600, 120x240 - "Vertical".
120x600, 160x600 - "Skyscraper".
250x250 - "Square".
125x125, 120x90, 120x60 - "Buttons".
88x31 - "Strip".

Almost all of the above sizes are available for placement in Yandex.Direct and Google Adwords.

How to make display advertising effective

Any clumsy block on a web resource is not yet an Internet banner. The designer must place in a small rectangle the main essence of the product or service and at the same time encourage a person to click.

Signs of a quality internet banner

Loads fast. The user does not have to wait long.
Attracts attention. In this case, it is not the color saturation or the variety of frames that matters. The picture should encourage the visitor to further familiarize themselves with the material.
Original. lookalike friend the entire Internet is replete with images of each other. Therefore, it is important to interest a sophisticated user with your TiUs.
Stimulates to make a purchase (perform an action). That's what it is the main objective any promotion.
Inspires confidence. Especially important for a little-known company. When developing, it is necessary to take into account the psychology of colors and phrases.

Where should the ad block be placed?

The placement and size of media materials is also important.

The larger the image, the more likely it is to click on it.
The best block size is 240x400.
The top left corner and header of the website is where the visitor's eye begins to slide across the page.
The top of the site is the most effective place.
Animation blocks attract attention, even if they are placed at the very bottom.

Red is the color of determination, motivation. But its overabundance can cause aggression to TiU. Its shades (purple, burgundy, pink) are less aggressive, but also successfully applied. Red in combination with black allows you to emphasize the importance of something.
Orange - good mood, a call to action. It is considered the most effective in advertising, but is poorly suited for the background.
Yellow - joy, tunes in to sociability, goes well with black.
Green - freshness, tone, health. Perfect for the background, used more often in medical T&U.
Blue - peace and tenderness.
Violet - the sacrament and solemnity of any event. Emphasizes the originality of TiU.
Gray is the most moderate color, it does not cause rejection in anyone.
White - purity. If a non-aggressive banner has White background, then it does not cause emotions.
Black - not suitable for the background, but indispensable as a font color.

Text Send Rules

The picture only "catches" attention. It is the text that matters on the media block, so consider the following recommendations:

Reach out to your target audience.
Come up with an interesting headline.
The text should hint at possible solutions to the problem.
It should intrigue, arouse curiosity.
Should describe interesting story like in any commercial.
Should have a connection with the graphics on the frames.
The words "Enter" or "Press" encourage action.
The word "Free" intrigues everyone.
The text should take up to 20% of the rectangle space.
Any number is credible.

If you have a logo, don't forget about it.
Formatting the font as underlined blue text prompts the user to click on the link.
Use design elements from Windows - such banners are clicked on more often.
Do not use flashing, black or red backgrounds.
Changing images should not be too fast. A person needs to have time to understand your message.
If the background of the rectangle is white, draw a border around it.
Forget cursive, small print, and words in flashy capital letters.
Advertising material should repeat the style of the advertised Internet project.
Erotic context always increases click-through rate (not applicable for all advertisers).
Images of people attract attention.
Create no more than 4 frames in an animated block.
The total animation scroll time is no more than 5-6 seconds.
If media advertising pops up and is imposed, then the user closes it.
Advertising material should lead to a page that more fully reveals its essence.

Programs for creating banners for the site

Depending on the format, the appropriate software is used to create the material. If any graphics editor is suitable for developing statics, then specialized software is needed to develop animation.

ADOBE PHOTOSHOP - paid. The most powerful graphics editor. Supports many formats, tools, allows you to use different special effects and achieve high quality images.
EASY GIF ANIMATOR - paid. Outputs GIF or AVI format, allows you to work with both animation and static. Beautiful effects, frame changes are provided, it has a large set of tools. There are 20 openings available for free test application.
BANNER MAKER PRO - paid. Intuitive interface, simple functions, any size of created materials, high quality finished products.
ARTWEAVER - shareware. The Russian program, a graphics editor, has many tools for image processing. You can work with the basic set of functions for free.
ULEAD GIF ANIMATOR is shareware. More than 15 plugins, convenient storyboard, synchronization with Photoshop, saving in many formats. You can save the material in HTML.
ADOBE FLASH CS5 PROFESSIONAL - shareware. A powerful program for developing FLASH animations. It has built-in functionality for the production of FLASH-movies, hundreds of plug-ins, "live" animation, adding music, supports the FLA format. It has a test period of 1 month, you can find free hacked versions on the Internet.
GOOGLE WEB DESIGNER is a free service from Google. Complicated interface, a small number of effects, but a lot of tips in Russian.
GIMP is free. Free analogue of Photoshop. In terms of functionality, it is inferior to its predecessor, but the zero cost tips the scales in favor of GIMP.
PAINT-NET is free. Works only with static, nothing more; Lots of features, easy interface.
AURORA 3D-ANIMATION is shareware. From static to FLASH. Many templates, simple interface, fine-tuning of frame changes, supports SWF format.
SOTHIK SWF is free. Allows you to create FLASH, has many ready-made templates and pictures.
EASY BANNER - free. Software for newcomers to design, works with both static and animation, there is an impressive selection of backgrounds and stock images.
ALEO FLASH INTRO BANNER - free of charge. Works with FLASH, GIF-animations and statics, a lot of template sounds, ready-made animations, fonts. Simple interface.
ATANI is free. Works with GIF format. The toolkit is very simple and clear.
BANNER FANS - online service, free of charge. Lots of useful settings and features. Allows you to draw static media materials, you can create a banner online for the site.
ANNERS NACK - online service, no charge. Extremely simple working principle ready-made templates. The user can easily select the appropriate ready-made version and make their own adjustments.

Summary

The quality of an Internet banner is determined not by how it looks, but by its clickability. Advertising may not be perfect, but if people follow it to your site, then you did everything right!