Description of a two-room apartment for sale. How to write an advertisement for the sale of an apartment

Hello. In this article, I will share with you my best practices and tricks when submitting ads for the sale of apartments, namely, how to make it for sale. Here summary articles:

1. What is a “buyer portrait” and why do we need it?
2. How to make a sale?


5. What should not be the description of the apartment in the advertisement for the sale?

1. What is a “buyer portrait” and why do we need it?

It seems to be a simple task, to make beautiful. But some people have real problems with this. Of course, in the ad you need to emphasize the advantages of the apartment, but the ad is not “rubber”, and when describing it, you don’t need to write a whole poem - this scares people away. The main thing is to know who we are going to sell it to.

More precisely, for whom it can be suitable. For this we need a portrait of the buyer. Before you describe the apartment in the ad, you need to introduce the person (or family) who is looking for such an apartment.

We do not take exceptions, we take total weight potential buyers. Because old and young people are different. It is not necessary to “sew” everyone under the same brush. But now we are interested in the BASIC portrait of the client.
Mentally or in writing answer a few questions to understand what is important to this person (family):

- How old is the person (married couple)?

If these are young people, then the floor, the condition of the apartment, where the windows go, is not always important to them. The energy of the apartment, its cost, proximity to entertainment centers, etc. may be more important to them.

- Is he married or single?

If a person is single, then perhaps he will be interested in nearby cafes (canteens) with good cuisine, since there is no time to cook. If a person is a family man, he will be interested in a nearby park and a good playground.

- Where does the person work?

If he works in silence, then he may be interested in an apartment next to busy streets (invigorating, so to speak). Or vice versa, if a person works at the Tractor Plant with noise of N decibels, then after work he will want to take a break from the noise in a quiet apartment. Although it happens quite the opposite: noise attracts noise and silence attracts silence.

- What is the person's salary?

If low, then he will not be able to pay utilities in large apartments, and if high, then he will not be interested in birdhouse apartments. He needs space. And so on…

Therefore, the announcement must be made based on what he wants to hear.
a potential buyer about his apartment (what to see in it or next to it).

If you made an ad, but it didn’t work, remake it for a different portrait of the buyer. Maybe you just didn't guess. Test.

You will learn more about the step-by-step real estate sales system in my course.

2. How to write a description of an apartment for sale?

Lie more... Just kidding, of course. No. You can’t lie, the lie will still be revealed at the show. Here you can only disagree. You need to make it so that a person (a potential client) wants to see it. And already on the show - everything else.

Target beautiful description apartments - a client's call to you. This must be remembered. The purpose of describing the apartment in the ad is not to sell it. The purpose of the apartment description is
selling a call to you. To make the client want to call you and find out the details.

This way you (at least) will have the client's phone number and you will be able to offer him something else if you do not sell him a view of this apartment.

Therefore, describe the advantages of the apartment, taking into account the portrait of the buyer. There is a subtle point here. Minus in the description should also be present. Small, but still. Since a very “sugary” description of an object can arouse suspicion.

Describe not all the pluses so that the call is a logical continuation of reading the ad. You can test calls to action: “Call”, “Call right now”, etc.

Here are examples of how it's done good description apartments and not so good:

Bad description... Who needs "Primary privatization", "adult owners" and "all documents are collected"??? What is the customer buying? "Primary privatization" or "adult owners"??? He buys an APARTMENT! At least, all this is not put at the beginning of the ad, because the client (like all of us) reads the ad from top to bottom, and not vice versa. There is a lot of text: I want to quickly move on to the next ad. You need to show with all kinds of ads that you SAVE THE CLIENT'S TIME (in extreme cases, just show a mini-trust to the client, or better, both)

A good description of the apartment ... Minimum text, maximum pluses and benefits. People need benefits and benefits. They need to save their time and energy. Then they will at least have a positive attitude towards the ad = a positive attitude towards the submitter of this ad. I would like to call on such an ad and find out the details: this the main objective ads.

3. What photos are better to post?

Ouch. This is generally a sore subject for many non-professionals. They take pictures of the apartment so that you don’t even want to go into it. But the photo increases the effectiveness of the ad by 2 (if not 3) times.

Firstly, the photo must be taken with a high-quality camera (or a camera from a phone with a flash). If the photos are of poor quality - it repels.

Secondly, the photos must be light (not dark). To do this, take pictures with a flash and (if there is a window from which light beats in the frame) try to keep the window not in
focus. For example, here is a dark photo and a light photo. See the difference?

Thirdly, the apartment should not be a mess (at least in the photo). Ask the owner to clean up (tactfully, of course). Mess = unkemptness = price reduction or “not a call” to you.

Fourth, there should be no people in the photo (if possible). As if the property is waiting for him (the client). And then you look at some photos - you don’t want to disturb people somehow in the apartment. Well, etc. Everyone has their own cockroaches in the head (in the subconscious).

Fifthly, you need a favorable angle when taking a photo. So that the plus that you want to convey with this photo is revealed to the maximum. This is with experience, of course. For example, if you take a picture of a room without a ceiling, then visually the ceiling (in the client's view) is, as it were, higher (or lower, depending on the photo).

Or a photo in contrast (comparison) with something. If you take at home, this contrast can be made by catching a nearby house in the worst condition in the photo, etc.

For example, here is a photo:

The house for sale (with blue shutters) appears to be much larger than the others behind it.

The house for sale (with a blue fence) loses to the house standing behind.

4. What else to consider in the description of the apartment when submitting an ad?

Keep in mind that the title of the ad is what the potential client pays attention to immediately, and then to the rest of the text. The purpose of the headline is to hook the client, to motivate him to read the ad in its entirety. In the title - only the advantages of the apartment (a few, the most important for the buyer).

Consider the buyer persona. It's like a reprise: one two and it's funny. So it is here: once or twice and clicked on the title (to read the ad in full).

Try to get a mini client trust by doing . How can you achieve confidence in yourself? Trust yourself first. Thus, knowing that you are giving him a mini-trust, the client (in his thoughts) is obliged to show a mini-trust to you. For example, you can indicate some minus of the apartment (among the pluses) and describe it “honestly” using the “but” technique. “Yes, there is a minus, but there is + + +”

For example: For sale 3 rooms. flat …. "+" .... "+" .... "+" ... Of course, in it (or next to it) there is (a) "-", but this "-" (we remake it into "+") ... "+". In general, we agree. Call! - Exclamation point(in thoughts) is read more forcefully.

about selling an apartment to stand out among so many offers? We share the advice of experienced realtors.

Where to write an advertisement for the sale of an apartment?

"Cian", "Avito", "Yandex.Real Estate", "Yula" - an experienced realtor will name at least a dozen sites with ads. Among them there are both specialized resources where only real estate is sold, and universal bulletin boards where you can buy anything - from a kitten to a cottage.

What to write in the ad?

So, how to write an advertisement for the sale of an apartment? To begin with, indicate the basic data (number and area of ​​​​rooms, floor and number of storeys of the house, type of layout, etc.). We will not continue the list - all the parameters are in a special form to fill out. Don't leave fields blank: real estate websites have a tag search system that allows the buyer to find what they need. There are not many of these fields on bulletin boards, but they require the most basic information to be indicated.

Specialized sites have more informative forms to fill out.

Most websites and boards have a field in which you can describe the object in more detail and colorfully. Description is powerful tool It's important to learn how to use it!

3 nuances to consider when compiling ads

Not all data is needed.Do not write in the ad about a happy childhood spent in an apartment, or go into detail about the reasons for the move. If the buyer is interested in this information, he will ask at the meeting.

Not all terms are clear.Everyone imagines a spacious Provence-style kitchen in different ways. “Kitchen 12 sq.m. with parquet flooring, beige wallpaper and light green built-in headset” sounds much more specific.

Not all abbreviations are clear. It’s better to write longer, but more understandable: not everyone will understand what you meant by “apartment in the 2nd entrance from 6” in the strange cipher “2PD / 6”.

How to stand out?

1. Write beautifully

The description should not be dry, like an excerpt from a data sheet. Use emotional epithets "cosy", "bright", etc. If the windows open beautiful view then write about it. Friendly neighbors? New renovation? Write everything! This will make the ad more attractive.

Alexander Ivanov, private realtor, Moscow:
- No clue to sell faster, no. The realtor himself must be creative. Make each ad stand out so that it is read to the end. Avoid standard phrases, describe the object very colorfully.

2. Highlight with CAPS

Do you want to draw attention? Use capslock. For example, to highlight the advantages, distinguishing features apartments (rare layout, located in a new building) or favorable conditions for the buyer (from the owner, without intermediaries). But just don't overdo it.

3. Talk about what the client cares about

Imagine yourself as a buyer: what would you ask first? Some people care about the condition of pipes and quiet neighbors, while others are concerned about the issue of documents. However, it will be a big plus for everyone if you indicate the basis for obtaining an apartment (purchase and sale, will, donation), the number of owners, the number of years in the property. This will tell the buyer how secure the transaction is.

Is there a secret that will definitely help sell an apartment? Unfortunately no. All apartments are different, and there can be no universal recipe.

Maxim Karkachechev, realtor from the Etazh real estate agency:
- If the apartment is on the ground floor, the clients are interested in whether the windows are high above ground level. And when on the last - the presence of a technical floor from above. The apartment is on the second floor - then many are interested in whether the windows overlook the canopy of the entrance, if there is a store downstairs. If the house is located along the road, then they ask which side the windows face and if you can hear the noise of the road.

4. Take normal photos

In order for a potential buyer to respond to an ad, it is important to produce good impression. And photographs play a big role in this, so they must be of good quality.

1. Photos should be informative, show all rooms from different angles. Plus the facade of the house and the yard. Do you have a nice view from the windows? Take a picture of him too.
2. The apartment needs to be put in order. Hide personal belongings, remove everything unnecessary from tables and bedside tables. Turn off the TV and computer - the screen should be black.
3. Take pictures on cloudy days but if you are already taking pictures on a sunny day, then do not stand in front of the window - the frames will turn out to be overexposed. You can shoot in the evening with the lights on, but then the rooms will seem smaller.
4. Don't overwhelm the horizon. To make the photo look neat, its edges should be parallel to the baseboard or jamb.
5. Choose good angles. Photos taken from an angle with a wide-angle lens look good. Such frames look more voluminous, and the room on them is more spacious.

Compare for yourself: which of the two apartments seems better?

How to write an advertisement for the sale of an apartment? In general, in order to conduct a transaction with residential real estate, it is better to use the services of a real estate company that has good reputation coupled with years of experience. The specialists of this company will advertise your offer, as well as check the transaction for legal purity: they will establish the presence or absence of third-party claims on the property being sold and find a responsible and solvent buyer.

When contacting a real estate agency, it is important to know that an agency employee may be present during the settlement of the contract, he assists the client in selecting buyers and advertising the apartment, advises on all kinds of legal matters, that is, it performs the functions of an intermediary, but is not a party.

But you can also submit your own ads. It is important to compose them correctly in terms of attracting potential buyers, especially if your offer is not the most profitable in comparison with the rest. Consider the features of compiling "selling" ads, taking into account the psychology of the buyer and his needs.

How to write an ad for the sale of an apartment: a sample of a successful and unsuccessful ad

Let's start with two examples of ads.

1. “I will sell a 2-room apartment, a room, a bathroom, a balcony.”
2. “I will sell a clean, bright apartment in a “green” area. After cosmetic repairs, Pipes Changed, New Plumbing, View From The Window To The River, Spacious Glazed Balcony, Separate Rooms And Bathroom, Quiet Area, Good Neighbors, Bus Stop, Shops, School And Kindergarten Nearby. Net sale, all documents are in order, bargaining is possible.

Both apartments are approximately the same in terms of their cost and characteristics. But what ad do you think will attract the most attention of a potential buyer? The answer is obvious.

Hence the conclusions:

• let's describe as much as possible complete description apartments (later we will take a closer look at what must be indicated in the ad);
• try to attract the buyer with the advantages of your apartment (they must be true) - good view from the window, recently renovated, developed infrastructure and other advantages;
• indicate the possibility of bargaining or try to attract with some kind of bonus: for example, promise to leave the built-in kitchen (it usually always remains and is included in the price of the apartment, but the buyer does not need to know about it) - in general, promise additional benefits.

In general, show all your imagination, find all kinds of benefits from buying your apartment and offer them to the buyer.

How to write an advertisement for the sale of an apartment for posting?

One of the options for advertising used to sell apartments is posting ads. It does not make sense if your apartment already stands out among other offers: the price is reasonable, the condition is not bad, the documents are in order and there are no encumbrances and bureaucratic obstacles.

you made a decisionsell your apartmentby buying a new spacious home. Well, that's commendable. But the question immediately arises of how to inform potential buyers about the apartment being sold, how to voice your offer. the best and viable option will becomeaccommodation effective advertising about the sale of housing in the most popular advertising sources, which are widely used by residents of your locality. Thus, it willsell your home quicklyand on suitable terms, that is, at the maximum declared price.

Free real estate consultation

It’s worth saying right away that you don’t need to amuse yourself with the thought that on the advertisement you submitted even in a popular newspaper or magazine, on a popular site for the sale of housing in your city or in another source, you will immediately receive many calls with offers buying an apartment. After all, your ad will be one of the thousands that are published daily on popular sources of information. Questions about how to stand out in this case, how to write the most correct and interesting announcement, which would make buyers pay attention to it, will be discussed below.

We compose a beautiful and competent advertisement for the sale of an apartment and give comprehensive information:

Important write an ad correctly so that buyers are interested in dialing the phone number you provided and talking to the owner of the property. In view of this, it is simply necessary to make the text in the ad attractive, while providing only information that corresponds to reality. It's best to have multiple options. selling an apartment, since there are resources where for advertisements for the sale of housing the number of characters is limited.

The content of the advertisement for the sale of the apartment

The text of the ad must contain basic information about the housing for sale, including:

• the location of the residential building where the apartment is located, indicating the district and street; you can also indicate the number of the house itself so that the buyer can find it on the map, having familiarized himself with the existing infrastructure, which includes the presence of a school, kindergarten, hospitals and supermarkets, entertainment venues and stadiums;
• if you have a metro in your city, then you should definitely indicate the distance to it from home; such a distance can be indicated in minutes of walking;
• be sure to indicate how many floors in your house and the floor where the apartment for sale is located;
• how many rooms are there in the apartment, is there a balcony (loggia), how much utility rooms whether the bathroom and toilet are separated; what is the total area;
• the number of rooms and the presence of a balcony, utility rooms;
• what is the cost of the apartment and is there a possibility of bargaining;
• who is the owner of the apartment; if there are several tenants, then clarify whether they have restrictions on their rights (a disabled person, a minor, with limited legal capacity, is in prison);
• contact numbers of the seller (preferably not one).

example of an advertisement for the sale of an apartment (sample).

In the advertisement for the sale of an apartment in its description, we indicate the main advantages of buying your particular apartment:

If you really want your ad stood out, be sure to include a paragraph about distinctive features apartments, how can it be characterized from an attractive side. Buyers will be interested in all the details that directly relate to features of the apartment what area surrounds it. For example, if your apartment is located on the sunny side, then this fact must be emphasized. You can also indicate that there is a 24-hour supermarket near your house, and there is video surveillance, security, and a concierge at the entrance. If the windows overlook the territory of the park or a beautiful mountain range located in the distance, the open sea, a quiet courtyard or an apple orchard, then also be sure to indicate this fact. Some buyers are interested in the question of whether there is parking near the house, convenient vehicle access. If yes, please indicate. You can safely give any positive characteristics to interest potential apartment buyers.

Nice text for apartment sale

Try to in your ad there were no vague terms. Do not shorten words and sentences. Create in ad the right mood to attract potential buyers. Feel free, for example, to write not just an apartment, but a cozy, large, bright apartment, not just a bedroom, but a sunny dream bedroom. Create an ad, which would turn into a dream for buyers.

If you sell an apartment along with the furniture, you can simply write in the middle of the ad: “come and live.” These words will certainly attract attention, since the overwhelming majority of citizens want to buy an apartment ready for occupancy. In this simple way, you can emphasize other details, but only those that are really important, for example: fresh new building, secure parking or green courtyard.

At the end of the ad it is necessary to include phrases that express a call to action for buyers.

Such phrases, in particular, include: “call now” or “great offer, a free apartment will not wait long.” The phrase needs to be well thought out and formulated so that it does not occur anywhere else.

Correct photos for selling apartments

Don't forget next to effective an advertisement for the sale of an apartment place real estate photos so that buyers can give their own assessment of the apartment, its condition. It is best to include five or six photos of excellent quality, which are taken from a good angle and can emphasize positive sides apartments. In addition to photos, you can fill in the ad floor plan, which makes it possible for potential buyers to understand the location of rooms and other premises in the apartment.

Sincerely, private realtor Brosalin Artem Alekseevich!

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Where to place an advertisement for the sale of an apartment in Penza? How to write an advertisement for the sale of an apartment?

Newspapers of Penza: "From the first hand", "From hand to hand", "Lucky chance". You can also advertise the sale of an apartment in free newspapers, which you often find in your mailboxes. Internet resources. Free classifieds sites such as "Apartments in Penza. RU", "bazarpnz.ru", "From hand to hand", "Penza building portal.", etc.

Compiling an ad. In order to attract potential buyers, try to indicate complete and reliable information in the ads, namely: address - street and house number, floor / number of storeys of the house, wall material - brick / panel, area of ​​\u200b\u200bthe apartment - common / living / kitchen sq.m., location - corner / not corner, the presence of a loggia / balcony glazed / not glazed, adjacent / separate rooms, combined / separate bathroom. Additional Information: entrance metal door, the condition of the apartment, the presence of tiles in the bathroom, the condition of pipes, plumbing, the presence of plastic windows, etc. Be sure to include the price of the item. This way you will save yourself from unnecessary calls from the curious. You should not submit empty ads like: "I'm selling an apartment in the center." Such an announcement will not arouse interest among people, because. does not carry any semantic load.

Another way to find a buyer is posting ads. Often, neighbors in the house, in the area, want to buy an apartment in your area, the parameters of which are suitable for yours.

We paste these leaflets on the bulletin boards of the entrances of the houses, pillars, bus stops Yours and neighboring areas.

An example of an advertisement for the sale of an apartment:
For sale 2-room apartment on the street. Suvorova, 159. 7/15-storey brick house, not corner, 72/34/11 sq.m. Excellent condition, after repair, plastic windows, glazed loggia, separate bathroom in a tile, new plastic pipes, new plumbing, stretch ceiling, laminate. Documents are ready. Free from residence and registration. Price: 3,000 thousand rubles.

From such an advertisement, the buyer sees the main characteristics of the apartment for sale, its condition, cost, and already determines for himself whether it is interesting to him or not. You can add to this ad about the location of infrastructure near the house: kindergartens, schools, sports complexes, shopping centers, shops, stops public transport etc.

If you have set an adequate price for your apartment, corresponding to the state of affairs in the Penza real estate market, and correctly compiled an ad, then the results will not be long in coming.