Star style: Ekaterina Mukhina - Russians advance and win. ELLE editor-in-chief Ekaterina Mukhina: I am a working neurotic What tasks need to be solved in the near future

Katya Mukhina, editor-in-chief Elle

QUESTIONS:
katya fedorova

A photo:
JULIEN T. HAMON, Kristina Abdeeva

producer:
Liza Kolosova

We decided to talk to new Elle editor-in-chief Katya Mukhina right after she was appointed last December, and our photographer even managed to catch her at Paris Fashion Week in March. However, Katya lives in such a crazy rhythm, combining the work of the editor-in-chief and celebrity stylist with the upbringing of her daughter Masha and an active social life, that we only managed to talk in Moscow at the end of June. But it turned out to be an extremely frank and lively conversation about the secrets of success in social networks, discipline, psychology and endless love for one's profession.

WE PHOTOGRAPHED KATYA IN MARCH, DURING PARIS FASHION WEEK.

fly

LEFT: KATYA ON THE WAY TO THE CHANEL SHOW.
ON RIGHT:KATYA AND ELLE FASHION DIRECTOR VADIM GALAGANOV.

When I was preparing for our meeting, I almost did not find an interview with you, although you have been in the fashion industry for quite a long time and are generally a public person. How so? Is it on purpose?

No, it just happened. I have a busy schedule and I've never really been into self-promotion. It was already quite late, when I left Vogue, it became clear to me that some tasks and dreams would be realized faster if I started to become a more public and secular person, especially with the development of Facebook and Instagram. I had the main profession, and I did not understand why this was all, taking pictures of myself, wasting time. And then Bryan Boy and other bloggers showed up out of nowhere, and six months later they were sitting in the front rows with such geniuses as Katy Grand, Anna Wintour or Franca Sozzani ...

People who worked for 30 years to get there.

Exactly. These are people who make fashion, but before they always remained behind the scenes. Especially on the scale of our country, where it is extremely rare to meet even a very cool makeup artist at a seated dinner party. So I was behind the scenes and didn’t understand why I needed all this, I didn’t even lead Facebook, and then everything changed. At first, I had a breakdown, but I had to step over myself, rebuild, start social networks and star in some kind of lookbooks. Although I never had the desire to be a model.

I do not believe!

Yes, moreover, when Dasha and I (- editor-in-chief of Harper's Bazaar. - Ed.) entered Moscow State University, there was a tent with donuts, which, unfortunately, did not pass me by. Donat with custard, donut with coffee - and I scored normally, despite the fact that since childhood I got used to the Soviet sports discipline. I'm a professional gymnast, a master of sports. For me, discipline is still the only thing that gives a real result. Why are so many gymnasts working miracles in China "To throw a mace and catch it clearly, tumbling three times, is discipline and unreal diligence. You sharpen this stone with a drop, every day a million times."

Interview: Dasha Veledeeva, editor-in-chief of Harper's Bazaar

How did it happen that you got into the sport? Did you have a goal since childhood, or did your parents force you to?

Mom gave me to the sport, but no one forced me. When they asked me: “Katya, do you like gymnastics?” - I understood that not really. But they brought me, and I had a goal - to get into the Russian team. Parents said - so it should be. For a long time I did not have the feeling that I could choose. They put a cutlet on the table - ate it. They gave me a red swimsuit - I put it on and went to perform. I only recently realized that, it turns out, you can make a choice.

We have hell 24/7. If you want a quiet life - go away, this is not here.

And how did you decide to go from sports to glossy?

In general, all my life I dreamed about television, and not about some kind of show business, but about a news program. There is such an incredibly beautiful film "Close to the Heart" with Robert Redford about real journalism, honest, about reporting from hot spots. I watched it 55 times, sobbed and wanted the same. And Dasha, who in life was my role model, said: “Are you crazy? Let's go to the magazine to work, a normal occupation, interesting. We have been friends with her for 20 years, and she has always guided me.

I really don't like conflicts, I get goosebumps right away. If I feel some kind of misunderstanding, I immediately call and ask: “Listen, such information has flown by, you are unhappy, for example, with support.” I always try to say it quickly. This is also work on yourself. Previously, I could be offended and not talk to a person for six months, but what's the point? The intensity of passions only grows. I saw many conflicts from the outside and realized that I don’t want this in my life. This time. Two - I have a lot of respect for my colleagues. I also have unsuccessful shootings, my colleagues have them, why talk about it? And if someone, on the contrary, has a successful cover or collection, I will call with great pleasure and tell about it, post it on social networks, somehow support it. We must support each other, not drown, because we have a small, new industry that is developing. We're still up to Carl Templer or Katie Grand to run and run.

Tell us how you decided to leave the position of fashion director of Vogue. For some reason, it’s very scary to leave there, I know from myself. But then there's nothing to worry about.

It was wild withdrawal, sleepless nights, but in the end I really went nowhere. I left with complete confidence that I was not doing what I should be doing, and for four years I tried to escape from this profession. In the end, I realized that I miss my job so much that I can’t live. I had withdrawal symptoms, like a drug addict, as if my arm and leg had been taken away. I sobbed at night, but now I consciously say that this is mine. I am wildly tired, but I get high from this process. I like that I can teach someone. After me, a lot of girls got a good promotion. I am very glad that I can give people something.

But even in the four years since Condé Nast, I'm grateful to finally have a good time with my child. I went with her to trainings, helped prepare for admission to an English school. I am not an ideal parent, but I gave her time during this teenage period as best I could. Everyone thinks that it starts at the age of 13, but in fact it is already the icing on the cake. It starts at 7-9 years old. And it was at that moment that I left, because it is impossible to combine Vogue and family.

RUSSIAN EDITORS AT THE CHANEL SHOW IN PARIS. FROM LEFT TO RIGHT: CHIEF EDITOR OF HARPER "S BAZAAR DARYA VELEDEEVA, CHIEF EDITOR OF GRAZIA ALENA PENEVA, CHIEF EDITOR OF ELLE KATYA MUKHINA. SECOND ROW: ELLE FASHION DIRECTOR VADIM GALAGANOV, GRAZIA FASHION DIRECTOR ALISA ZHIDKOVA

Yes! There is a lot of talk these days about the importance of balancing life and work. And what is the balance in the magazine. How many chief editors do you know with normal, full-fledged families?

A little. Now Masha is in London, and I sleep peacefully, because she is fed, watered, her homework is done. She calls me and tells me how she likes everything, and I'm calm. It is impossible to combine the format in which I live during the four months that I work at Elle with the format of a family. I live on an airplane, I come home, I fall, what energy can I give away? What are relatives anyway? This is an exchange of energy. You must support, a woman must be a muse in the family. What muse are you? You come home and just fall into bed like a cutlet.

But the girls look at your Instagram and imagine the life of the editor-in-chief in a different way ...

This is all fake, embellishment of everything that happens in real life. I don’t put it there, how I kneel, tie my shoelaces, although I don’t see anything wrong with that. There's a photo where I'm standing in an evening dress at the Cannes Film Festival, and people think that this is my profession. It suits me. I will never show my family again. My personal life should always remain behind the scenes. From time to time I post Mashunya, because I am insanely proud of her, in general, these are just beautiful pictures: travel, champagne, dresses, girlfriends. May it give you a good mood. We do not talk about what is bad in the gloss. Negativity is not needed, you always need to tune in to the positive. Our world is 50% hell, 50% heaven. Is always. And we must try to add positivity. To be honest, I'm working on myself, it's not so simple.

How magazine editors themselves became media

KATYA MUKHINA BEFORE CHANEL SHOWWITH THE FOUNDER OF THE STORE "KUZNETSKY MOST 20" OLGA KARPUT

I realized that I miss my job so much that I can't live

Let's talk about Elle. Did you quickly agree when you were offered to become editor-in-chief?

Straightaway. I have a lot of energy, and at some point I became unbearable, because there are too many of me. I have two publishing houses - Condé Nast and Hachette, where I have worked all my life, and I understand them. I was invited to many places, but in the end I did not dare to go anywhere. There were always some reasons why, but now I understand that it's just fear. Everything is clear to me here, I come, everyone knows me: drivers, girls at the reception, here sometimes people do not change for years. I like it, it gives me pleasure to make the magazine better, to raise young people, in the end, to see my friends more often. I have a goal. I want to do a redesign, I want certain girls to appear on the cover. I am not currently competing with Vogue, Bazaar. I want to make Elle Elle.

Changing the editor-in-chief is a painful process. How did the team react? How did you interact with each other?

There are people who have remained since the time when I first worked at Elle. Someone left because they realized that I work very hard. We don’t have something that I can’t, I’m tired, at home and the phone is turned off. I always say: if you need to leave, the child has a matinee, you need to see a doctor - please, only you agree with each other so that it doesn’t happen that I come, and the editorial office is empty and everyone has a matinee at the same time. One or two do their job, the rest are on the hook. I'm loyal here, but if someone writes that they urgently need hi-res, I can send them at night. I always ask you to turn off the sound on the phone, I have insomnia, I start writing ideas, letters to everyone. There are people who work from 10 to 18, and then they have to switch off. If you are like this, it will be difficult for you with us, you will go crazy. I'm not fooling anyone, we have hell 24/7. If you want - work, if you want a quiet life, measured - leave, this is not here. You need to really love your job and go where you are interested. They come to me with the words: "I want to be your assistant." I ask them all: “What do you even dream about?” So that neither the person nor I lose time. Why would I teach him something that he won't need at all? It is very important to understand what will really bring you pleasure.

You get tired. It's really hard, but our task is to make sure that each page of the magazine is such that the reader wants to buy something from it. Same with texts. I open an article and see if I want to read this article about sex, psychology, work, boss. I recently recalled how they scolded Shakhri (Shakhri Amirkhanova - former editor-in-chief of Harper's Bazaar. - Ed.) for making a magazine for herself and friends, and now I understand that it's right: to make a magazine about what what are you interested in, to be sincere, real. When I went to Elle, they told me: "Be careful, there is a lot of psychology, and you are a stylist," although I am an editor by education. And psychology has long been very interesting to me. I go to trainings, I realized that with your positive energy you can change your destiny, make life better for yourself and those around you. And I say: are you laughing or something? I can say more here than anyone.

At my school, all the walls were covered with pages from magazines. Does anyone still do this?

Yes. At Masha's girls' school, all the walls are glued. By the way, I recently found my dreamboard (a collage of images of what you would like to get from life. - Approx. ed.). Did it once, got terribly angry, spent a lot of time. The funny thing is that in the upper left corner, where the career is, I pasted my photo and signed: “Elle Editor-in-Chief Katya Mukhina.” Then I worked at Elle and for me it was a distant dream. I was stunned when I saw this. Many things from this dreamboard came true. The main thing is to work on yourself 24 hours a day. Everyone tells me: "Kat, calm down, calm down and rest." And I always think about what to correct in myself.

IN THE LOBBY OF HOTEL COSTES

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There are thousands of cafes and restaurants in Moscow, and new ones open every week, but the list of the most favorite places where you go not for the sake of curiosity, but for the familiar and proven, rarely changes with time. The Village continues the column, which is dedicated to just such favorite places. In the new issue, stylist Ekaterina Mukhina talks about Uilliam's restaurant - a place where you don't need to dress up and it's nice to come with your family.

About the place

There are several points by which I choose where to go. The first is territorial. I live in Patricki and I really enjoy walking. When I worked at Conde Nast, I also tried to walk to work. Uilliam's is just nearby. It's very convenient: you go to dinner with your family in the evening, you meet a lot of friends.

The second point is how democratic the place is. I constantly have to dress up for some events, so when you can come to a restaurant in jeans or sweatpants with saggy knees in the evening with your family and your dog, sit on the steps and drink wine - it's nice. Mario is a wonderful restaurant, but I'm not ready to put on heels, diamonds, a floor-length evening dress on Tuesday after work - this is how most guests look there.

I go to Uilliam's - I never order a table there: no matter how crowded, they always find a place for me. This restaurant is valuable for its special family atmosphere, which is difficult to create artificially. And, of course, they cook very well here. With a chef - William Lamberti - I don't know him, but I love the food he designs and cooks, it's pretty simple and really tasty.

About dishes

My friend Misha Druyan often invites me to Michelin-starred restaurants, where it is very tasty, but for every day I prefer simple, understandable food. I like seafood or a piece of meat with a salad. I can eat both a burger and something with mayonnaise - the main thing is that it should be fun. But, of course, there must be some kind of food culture.

I love meat. Choosing between pasta and a piece of meat, I will choose the second. So the three of us come to Uilliam's and order three angus, my daughter also eats this piece with pleasure. When I gave birth to a child, I started to eat a lot. But I practically don’t eat pasta, risotto and other side dishes, this allows me to stay in shape "People who don't have dinner should put up a monument. Dinner for me is a special time, the end of the day, a relaxed state, communication with loved ones. In addition to this delicious angus, there are also very tasty bruschettas with crab - you can eat it right with the board, chicken soup and corn.

4 more favorite places

Photos: Olya Eichenbaum

There are not so many well-known Russian stylists who are known not only in Russia, but also abroad. Only this does not apply to Ekaterina Mukhina - a stylist, director of the fashion department in various influential fashion publications and just a beautiful and charming woman.

After graduating from the Faculty of Journalism of Moscow State University, Ekaterina Mukhina got into the fashion industry as a junior editor of the Russian Vouge. A few years later, Vouge was replaced by Elle magazine, and from junior editor, Ekaterina became editor of the fashion department. Then there was Marie Claire magazine and the position of director of the fashion department. But in the end, Ekaterina returned to Vouge Russia and became the first Russian director, replacing Simon Robins in this post. Mukhina was also a guest fashion director of Vouge Ukraine.

Ekaterina is quite famous all over the world, she always looks great at fashion shows. And her images often "leave" in various blogs about fashion and style. Light and relaxed style, sometimes a little casual, but this makes it even more interesting and intriguing. Catherine in an interview has repeatedly said that you need to look for your own individual style, and not follow fashion trends. The leading image stylist commented on how Katya Mukhina herself dresses and some of the images.

“Ekaterina Mukhina has been living and working in the fashion world for many years. She completes the images easily and naturally, as she breathes. There is no artificiality, the feeling that she specifically tried. Fashionable things are taken and inscribed in everyday looks. There is a slight charming negligence in everything.

In the first two images, one technique was used: an interesting textured skirt is complemented by a simple one.

Moreover, in the first case, Ekaterina relied on the play of textures (suede boots and bulk knit sweaters) and added a little color. Irregularity in the ensemble is set by earrings resembling Gzhel. Why did she wear them?

In the second case, the skirt completely solos, the rest of the elements either support it (the color of shoes and lipstick) or simply do not interfere (sweatshirt, clutch).

The third image is assembled for a fashionable outlet. And here we see a more complex and striking layout.

Sports and dramatic style, creative combination of colors and textures. A fashionable and perfectly acceptable combination of mini, bare legs and.

Most of all I like the choice of the bag: the style is the same, sporty, with elements of a dramatic style (chain), and the color and denim texture do not directly match the elements of the ensemble. An additional irregularity is the sudden curls of the hairstyle on Catherine’s usually carelessly disheveled hair.

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