Polina Kitsenko: “The main thing is not the goal, but the path to it. In cold water, beauty will last longer Well, then the last question. Your dream
For the fashionable Russian elite, the name of Polina Kitsenko is far from an empty phrase. The owner of the Podium boutique chain has been a trendsetter for several years and is one of the most influential people in Russian fashion. 
Such “stylish things” as Ksenia Sobchak, Miroslava Duma, Daria Zhukova, Olga Slutsker and many others are proud of personal acquaintance with her. At one time, it was Polina Kitsenko who taught all Moscow young ladies, and after them the whole country, to wear leggings in combination with mini-dresses. 
The niche occupied by the Podium trade brand in the capital's clothing market can be conditionally called "clothes for very rich people." For the first time in Moscow, these luxury stores opened in 1994 and since then have become a real Mecca for the “cream of society”. The official website of the Podium Fashion Group says that it laid the foundation for the development of the fashion industry in Russia. The assortment of boutiques includes almost all leading fashion brands specializing in the production of clothes, shoes and accessories of the highest price category. Polina Kitsenko herself has said more than once that it is mostly those clients who dress in her salons for whom buying outfits at the price of small cars is a common thing. Podium does not adhere to any particular style concept, it offers collections of clothes in the spirit of the mainstream and in the spirit of the avant-garde. 
Next to things from Alexander McQueen, Pucci, Baldessarini, Balenciaga there are new items from Celine, Chloe, Antonio Berardi, Emilio Gardem, Hugo Boss, Jean Dsquared2. Podium boutiques also offer expensive niche perfumes and cosmetics, jewelry and interior items. 
Profitable business Polina Kitsenko's boutiques are open in a number of regional centers of Russia, in particular, in St. Petersburg, Krasnoyarsk, Samara and some others. The company is not inclined to advertise information about its turnover; Moreover, at the peak of the crisis, the owner of Podium did not lag behind the general fashion to express dissatisfaction with the economic trends in the country and complained about the drop in interest on the part of buyers for dresses from Balmain worth 425 thousand rubles. But according to experts, the volume of investments in opening one Podium store can reach twenty million euros, and its net annual profit will be approximately twenty-five million rubles. 
But the success of Madame Kitsenko in business can be judged by the way she spends her leisure time. Polina with her husband Eduard and children often visit the fashionable ski resort in Courchevel: it has become a family tradition to go there for the New Year holidays. 
In addition, the Kitsenkos opened one of their famous boutiques there. It presents jewelry brands Loree Rodkin, Garrard, Palmiero worth from 15-20 thousand euros. Kitsenko's Courchevel project called Podium Jewelery is aimed at wealthy tourists from Russia, the countries of Muslim Asia and Latin America, primarily Argentina. 
One of the most high-profile purchases of Polina Kitsenko was the purchase of an unusual lot at a charity auction organized by Natalia Vodianova. The "style icon" laid out ninety thousand euros for a personal serenade performed by singer Bryan Adams, ignoring Andrey Malakhov's comments that "Factory sings for that kind of money." A fan of the ironic style But, probably, like most women with very different levels of income, Polina prefers to invest the lion's share of investments in her personal wardrobe, since her financial opportunities for this are almost unlimited. She often wears Azzedine Alaia, Phillip Lim, Givenchy, Chapurin Couture. 
The owner of Podium considers it her professional duty to be present at all world-class fashion events, including all famous Fashion Weeks and other cult shows. You can see her everywhere in the forefront of the audience: Polina enthusiastically selects interesting models for herself and her stores. Polina Kitsenko's style is defined by fashion experts as a balanced mix of luxury and rising, but not yet very popular brands. The images in which she appears in public often combine eclecticism and spontaneity, bordering on deliberate negligence. 
They say that this shows the ironic attitude of the trendsetter of the capital's fashion towards herself. “I am against mental anguish on the topic “What shoes will I pick up with this handbag?”. My consciousness doesn’t work like that at all, ”admits Polina. 
She used to arrange a mobile wardrobe from her car. In the back seat or in the trunk of Polina Kitsenko there is always a bag with several pairs of shoes, a couple of clutches or bags and a few outfits. She experiences incomparable pleasure when she creates images from a limited number of things. For her, this is a kind of exciting game. Svetlana Usankova.www.luxury.net
What woman does not dream of doing fashion and getting paid for it? But making a career in the fashion industry is not as easy as it seems. Polina Kitsenko started building her business at the end of the last century, when the fashion industry was just beginning to develop in Russia. Today she is the owner of a network of elite boutiques, a philanthropist and just a happy woman.
Biography of Polina Kitsenko
How old is our heroine, is unknown. This information is carefully hidden from the press. According to some reports, she was born on the fourteenth of April 1975. But Polina Kitsenko is unlikely to be more than 35 years old. The girl has a model height (181 cm) and controls her weight within 60 kg.
The biography of Polina Kitsenko begins in the Vladimir region. It was there that Polina lived with her family. The girl's father was a prosecutor, so the family lived in abundance.
When the daughter was eleven years old, her father was offered a position in Moscow and the family moved to the capital. Here, the biography of Polina Kitsenko is associated with an elite special school and the International University. On the advice of her father, the girl studied law. The specialty did not arouse much interest in the fashionista, but she studied diligently, thanks to which she came to America on an exchange. It was another, previously unknown world. A splash of colors and a riot of fashionable outfits struck the girl. She bought herself fashionable jeans and branded sneakers and was insanely happy about it.
After graduating from high school, the girl worked in a bank. But Polina Kitsenko reluctantly recalls this short period of her biography. And after meeting her husband Eduard Kitsenko, she made her dream come true and opened a fashion boutique.
First steps in the fashion business
Together with her husband, who at that time owned the Podium company, Polina Kitsenko, whose age is carefully hidden in her biography, opened the first store with the same name, Podium, in 1994. The woman was actively engaged in self-education, studied fashion trends, followed the latest. In her salon, she supplied products of famous brands and brands. Kitsenko's dream was to make fashionable clothes available to Russian citizens. Our heroine stood at the origins of the domestic fashion industry.
At first, the salon brought insignificant profit, on the contrary, it required huge financial investments and efforts from our heroine. But the biography of Polina Kitsenko proves that nothing is impossible. The woman independently looked for ways to import clothes, tracked each batch, and personally went for the goods.
As a result, since the mid-90s of the last century, her business began to gain momentum.
Business development and social life
Today, our heroine is the owner of the whole fashion empire "Podium Fashion Group" and a famous person. Her company is always one of the first to grasp new fashion trends. Polina collaborates with the stars of the domestic show business and is a regular visitor to all fashionable parties.
The woman managed to achieve her goal - she spread fashion to the people. Outfits from Polina Kitsenko, whose biography is no less interesting than her offspring, are now chosen by ordinary citizens. This is exactly what she dreamed of at the beginning of her business career.
Polina Kitsenko is a secular lady who boasts online of her friendship with Ksenia Sobchak, Natalia Vodianova, Ulyana Sergienko. Girls can often be seen in the same company at a party. With Ksyusha Sobchak and Uliana Sergeeva, Polina recently rested on Lake Baikal. She immediately posted a train report on Instagram.
Also, Polina Kitsenko, together with her husband, is engaged in charitable activities.
Personal life
The biography of Polina Kitsenko is closely connected with her husband Edward. It is he, as the business woman admits, who is her support and support in everything. Eduard Kitsenko is also a successful businessman, it was he who helped his wife build her fashion empire.
Our heroine is reluctant to talk about her personal life with journalists. But she claims that she is a very happy woman, because her loving husband always protects her. And wonderful children are waiting at home - son Yegor and a little daughter, whose name is not yet known to the press.
Regular exercise helps Polina to keep herself in excellent physical shape. Kitsenko love to make family bike rides, go on trips with the whole family. Polina regularly goes in for fitness, makes morning runs and leads a healthy lifestyle.
The husbands of famous socialites, who until now preferred to remain in the shadow of their famous wives, finally appeared before the public in all their glory. The journalists managed to declassify the names and some details of the personal life of such influential spouses, such as, for example, the husband of Miroslava Duma, the companion of Polina Kitsenko and other oligarchs and officials who are able to provide their loved ones with a chic luxury life. In total, there are 40 names on the list of husbands that everyone heard about, but were afraid to ask. The rating was compiled by Tatler magazine and published in the September issue. StarHit selected and summarized the most interesting information from this material.
So, for example, socialite and part-time photographer with vocal experience in the field of pop music, Ilona Stolie, is more often used to seeing in the company of friends - Herman Larkin and Petr Aksenov. Many uninitiated in the ups and downs of the personal life of a chic blonde had an erroneous opinion that she was not married. However, in fact, Ilona's hobbies are sponsored by a completely official, but very modest spouse - Vitaly Yuzhin, a State Duma deputy from United Russia. From time to time he accompanies Stolie at various events, but in general he prefers to devote his free time to such typically male hobbies as football, hunting and fishing.
The gorgeous brunette Snezhana Georgieva also prefers to hide her husband. The co-owner of one of the most popular closed clubs in Moscow, as it turned out, is accused of hiding her life partner from prying eyes. The journalists managed to find out that Snezhana was not worried in vain: businessman Artem Zuev is so good-looking that his secular wife simply does not want to tempt her unmarried girlfriends.
// Photo: Alexey Antonov (ITAR-TASS / Rodionov Publishing House LLC)
Yana Rudkovskaya's best friend Natalya Yakimchik is not alone either, who appears in the world more often in the company of a star producer than her husband, ex-head of the Moscow Heritage Committee and former vice-president of the Moscow Chamber of Commerce and Industry Valery Shevchuk. But outside the camera flashes, Yakimchmk and Rudkovskaya are family friends and visit each other.
But designer Alena Akhmadullina hides her heartfelt friend like a professional secret agent. According to Tatler, Alena is now spending time with the chairman of the board of directors of Stankoprom, Sergey Makarov. The couple is already building a common country house together.
Finally, another super-secret husband is the life partner of the journalist and fashionista Miroslava Duma. The name of the man from whom the fragile beauty gave birth to a son and daughter is known to everyone, but the joint photos of the couple are actually limited to the period when both spouses studied at MGIMO and their romance was just beginning. Now Alexei Mikheev works as an official and avoids publicity, while Miroslava, on the contrary, has gained wide popularity around the world and has earned the status of a style icon.
Not many are familiar with the husband of a bright activist of the capital's light, Ksenia Sobchak's best friend Polina Kitsenko. Her sporting successes and achievements in business are visible to everyone, and almost nothing is known about her husband and father of children, Eduard Kitsenko. As it turned out, the main secret of this family is common interests. Eduard, like Polina, goes in for sports with inspiration and introduces heirs to a healthy lifestyle.
Entrepreneur Place of birth Aleksandrov Instagram @polinakitsenko
Russian businesswoman Polina Kitsenko is best known as the owner of the Podium fashion chain. We can say that the woman stood at the origins of the fashion industry in modern Russia. A public person can often be found at social events in the company of celebrities. Polina's friends include Ksenia Sobchak, Natalya Vodyanova, and recently the singer Cher. Kitsenko is involved in charity work, is seriously interested in sports.
Biography of Polina Kitsenko
A woman is very successfully silent about her age. The date of her birth cannot be found even in omniscient encyclopedias like Wikipedia. It is known that Polina was born in Alexandrov, Vladimir region. Her father was an official and held a high position in the prosecutor's office. In elementary school, his daughter dreamed of becoming a geologist.
At the age of 11, the girl moved to the capital with her parents. Already in Moscow, Kitsenko graduated from an English special school and, on the advice of her father, entered the then new university - the International University. Upon graduation, Polina received a law degree.
In her student years on exchange, she came to America, which made a strong impression on the girl. Then, in 1991, Kitsenko began to wear things that were real chic - Reebok sneakers, Lee jeans. According to the woman, she herself developed her taste for things.
For the first time after university, the girl worked in a serious position in a bank, dealt with plastic cards. From the age of 18 she was fond of fitness and in one of the halls of the World Class club she met her husband, Eduard Kitsenko. The man owned the Podium company and one store. Despite his unwillingness to work with his wife, Polina was able to take an important place in his business.
The woman was engaged in self-education in the fashion industry, learned all the subtleties and wisdom of doing business. Thanks to her efforts, a network of stores opened throughout the country. Over time, the first Podium Market was opened, that is, a boutique focused on a wider range of customers. In the clothes of foreign and domestic designers, purchased in P. Kitsenko's stores, you can see celebrities. The woman herself often attends social and charity events in the company of her friends Ulyana Sergeenko, Ksenia Sobchak, and much less often in the company of her husband, who is reluctant to go there.
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Polina does not like to put her life on display. There are very few pages on her social networks dedicated to family or everyday life, but there are so many sports recommendations, direct PR for a healthy lifestyle and beautiful photos of the celebrity herself in expensive outfits and at social events.
It is known that Kitsenko was born in the Vladimir region in a family of officials. Her parents moved to Moscow when she was 11. There, a capable and diligent girl went to an English special school, and after graduating from it, to the International Institute. Kitsenko studied as a lawyer, but the student paid much attention to languages.
Edward
Developer Vadim Raskovalov and Podium Fashion Group co-owner Eduard Kitsenko (left to right) at the new annual Metamorphoses project of the Silver Rain radio station and SNC magazine at the Gogol Center.
It is difficult to say when Polina became a fan of a healthy lifestyle and became so interested in sports that now she can easily carry millions of fans of morning jogging and healthy eating with her. However, it is known that her husband, businessman Eduard Kitsenko, whose last name she bears, fully shares her passion for an active lifestyle.
When the lovers got married, Edward owned the Podium company and one store and, according to rumors, was against his wife also doing business.
Young people met many years ago and soon created the very family that many people only dream of throughout their lives. In one of her interviews, Polina calls herself Chekhov's Darling, and Ksenia Sobchak (her friend and author of that interview) reveals secrets: the star always personally prepares breakfast for her husband and arrives home early to be with him.
Kitsenko has two children - a son and a daughter, the age difference between them is 12 years. They travel a lot for the whole family, often having active rest: skiing, cycling, climbing ... They work, one might say, also together. When the lovers got married, Edward owned the Podium company and one store and, according to rumors, was against his wife also doing business.
Fashionista
However, the girl was extremely interested in fashion. In an interview, she admits that she is still delighted to find unusual and beautiful things - even a sweater for a thousand, even a priceless couture dress.
It was at her suggestion that stores selling premium brand clothes first developed into a chain, and then some of them were modified into Podium Market, a more accessible boutique that works for a wide audience.
The special knowledge that the fashion industry demanded from her, Polina studied on her own. The businesswoman says that her husband helped her in many ways.
Most kind
She calls him the kindest and most patient man and talks about his subtle, unsurpassed taste, with the help of which her husband directs Polina herself. Well, what else to expect from a man whose business is directly related to the fashion industry?
Kitsenko also talks about the fact that a spouse can give good advice on the image of his wife. It was he who invented the legendary blonde hairstyle. He can also casually note which outfit on the Field sits more advantageously.
Maybe that's why Polina calls her husband her best friend, and her family - not sports or work - is the closest sphere in which she is ready to be realized endlessly.
