Russian stars in advertising - who advertises what and how much they get for it. Russian stars in advertising - who and what advertises and how much does it get

At the beginning of 2018, fascinating videos began to flicker on TV screens, advertising a website for buying, selling and renting real estate Cian.

Cyan's advertisement with Alice, the story of the Goldfish and Neanderthals, quickly gained popularity due to its unusualness and lightness. The commercials are quite short at only 15 seconds each, but are different from the familiar commercials.

Video advertising CIAN "Alice and the cat"

The advertisement shows Alice (some believe that this is Snow White or Malvina), who has grown up, is looking for a decent housing option and says: “I have become quite big” in order to move out from my parents. The girl has a very large growth and can hardly fit into the room. True, instead of a fat cat, there is a young man in a suit in the video, who invites the blonde to visit Cyan.

Cyan ad girl

The big girl who portrays the heroine of the famous fairy tale "Alice in Wonderland" is actress Yulia Vasilyeva. This spectacular girl, who starred in various commercials, can be seen in the clips of famous Russian pop stars.

Other heroes of CIAN advertising

In a video advertising the CIAN real estate website, there is an old man from Pushkin's famous fairy tale "About the Fisherman and the Fish", who asks the Golden Fish where to buy a new building for an arrogant old woman. The voice-over emphasizes "we check everything personally."

It is no less interesting to follow the ups and downs of the life of Neanderthals, who cannot find suitable housing for themselves. The family who came to the museum immediately shares with them an excellent service for finding housing and offers to choose the right option in Qi'an.

The actors are perfectly made up, which creates a feeling of complete immersion in the primitive world.

Special attention deserves a commercial about Robinson Crusoe, who has been living in a hut for 15 years and knows that an excellent new building is being built next door. The young family recommends that Robinson visit the CIAN website in order to find housing to their liking completely free of charge.

Many probably do not like advertising, many are indifferent to it, but advertising with the participation of stars leaves no one indifferent. Some are outraged that there are already too many stars - they are everywhere, even in advertising, while others, such as fans, rejoice - once again to see their idol. How do you feel about celebrities in advertising?

Vera Brezhneva

The ex-member of the VIA Gra group smiled from advertising posters of money transfers. Brezhnev also advertised cosmetics, toothpaste, mobile phones, clothes and underwear. Her approximate fee for the video is $40,000.

Sergei Svetlakov

Sergey Svetlakov is currently actively cooperating with one of the mobile operators. The amount of his fee is 15-20 million rubles

Ivan Urgant

Urgant has a number of major contracts with Megafon. For example, for the promotion of yogurt Urgant's fee amounted to 150 thousand dollars.

Dmitry Nagiev. Fee ranging from 15 - 20 million rubles. The amount includes a full package of rights to use the image of the artist.

A star, according to advertising business workers, increases brand awareness. Thus, one of the most developed areas in advertising where stars are attracted is the banking sector. So in 2008, VTB 24 Bank attracted actress Chulpan Khamatova, conductor Vladimir Spivakov, TV presenter Alexander Maslyakov, figure skating coach Tatyana Tarasova and some other recognizable faces. It is worth noting the subsequent increased demand for banking services.
It was said that Sergei Garmash several years ago received about 25 million rubles for shooting commercials for one of their banks. Now Garmash is filming an advertisement for another bank, but the amount of the contract remains a mystery.
Ksenia Sobchak earns about 2-3 million dollars a year. The lion's share of this money is advertising and corporate events.

Mikhail Porechenkov

Cord (Sergey Shnurov)

Philip Kirkorov

The most promoted performers - the level of Philip Kirkorov, Larisa Dolina and Kristina Orbakaite - cost from $30,000 to $50,000 per video

Dmitry Hvorostovsky

Dmitry Hvorostovsky, due to his image and world fame, is in demand - he advertises luxury brands, such as watches, although more recently the singer has advertised chocolates. But it was very well presented and did not damage his image. The cost of Hvorostovsky's advertising contracts starts from 100 thousand dollars.

Anna Kournikova and Maria Sharapova

Maria Sharapova's fees, since tennis is popular all over the planet, will be measured in tens of millions of dollars.

Thanks to her attractiveness and correct advertising positioning, Sharapova's colleague Anna Kournikova also has a lot of advertising orders - 8-10 million dollars a year.

Elena Isimbaeva

Dima Bilan

Yana Rudkovskaya, Dima Bilan and Evgeni Plushenko are a trio of some of the most sought-after stars in the advertising industry. In 2009, a well-known cosmetics company paid Dima Bilan about a million euros for using his name in a perfume advertisement. Then the artist advertised chips, for which he again received a fee of one million euros. According to rumors, the Italian watch brand paid Bilan about the same amount.

Evgeni Plushenko and Yana Rudkovskaya

Evgeni Plushenko is number one in Russia in terms of the number of contracts among representatives of winter sports. For example, his contract with a well-known cosmetic brand brought him 1.5 million euros. Also, Yana Rudkovskaya and Evgeni Plushenko participated in an advertising campaign for toothpaste, earning about a million dollars. The little son of the star couple also starred in the pasta advertisement, who also earned about a million rubles.

The Russian mobile operator Tele2 has already won a significant market share. The company attracts customers not only with favorable tariffs, but also with catchy advertising. So, beautiful blondes took part in a series of commercials of the advertising company “Honestly Cheaper” and “Other Rules”. Spectators are conquered by charming girls from Tele2 advertising. Many men wondered - what are their names?

RK "Honestly cheaper" - in the role of a blonde Nina Esina

The musical group "Honest and Cheerful" starred in Tele2 commercials. Among them are four guys - Roman, Valery, Denis, Artem. And also a charming blonde who interested the audience with her voice, mannerisms and organic appearance. Even in a short video, she played so convincingly that the audience wondered - who is she and where is she from?

Nina Esina is the name of the Russian actress who starred in these videos.

She worked in the theater for several years, starred in many films and popular TV shows. Currently lives and works in Moscow.

Biography

Nina's date of birth is December 24, 1985. The official biography lists Moscow as her place of birth, but there are theories among fans that she was born in the city of Korolev (Moscow region) or in Leninsk (Kazakhstan).

Esina received a secondary school education. Immediately after school, she entered the RATI (GITIS), where she studied acting. Even during her studies, she began acting in films and playing in the theater. J. Beuys. Immediately after receiving her diploma in 2007, she continued her career at the Theater at the Nikitsky Gates. So, in 2007-2008 she appeared in the performances "The Catcher in the Rye" and "Female". From 2008 to 2012 she took part in the performances of the Documentary Play Theatre.

He has been acting in films since 2005, the first picture in the official filmography is "Mama Do not Cry-2". Over the years, she could be seen in serials on TV channels First, Russia, STS, NTV.

Film Achievements

The track record of the actress looks quite impressive: since 2005, she has starred in more than 44 films! The secret of success is simple: in addition to hard work and love for the profession, she has a universal appearance: she can play both a naive rustic provincial woman and a spectacular person. Among her works are many episodic characters. For example: in the series "Voronins", the film "Everyone will die, but I will stay", the film "Gagarin: the first in space". She played Nina and supporting characters in the TV series “Soldiers. Army Stories" on REN-TV, "Taxi Driver" on NTV, "Molodezhka" on STS.

The main roles performed by the artist deserve special attention. The audience remembered her in the TV series Dove as cute Rita, in the film Three Half Graces, where she played the daughter of the main character, and also in the last seasons of the series Always Say Always, which is broadcast by the Russia TV channel, where she played the role of the main character's friend. .

Today, the artist continues to participate in advertising and cinema, her profile is in the Firebird agency, which helps to find projects for filming.

A little about personal life

Why did the audience like the girl who starred in the Tele2 commercial so much? Perhaps the point is her incredible charm. Appearance also helped: a petite blonde (her height is 158 cm) conquered with an open look and a sincere smile. From the screen, she so confidently stated that “Tele2 has different rules” that it is simply impossible not to believe this.

The artist not only advertises the services of a Russian operator, but also maintains personal pages on Facebook and Instagram. There are several pages of Esina on the Vkontakte social network, but it is difficult to understand whether they are real or fake - the actress herself does not comment on their presence. Videos with the participation of the girl can be found on YouTube - in them she demonstrates her acting talent.

The actress carefully hides her personal life, but her official representatives from the acting agency declare that she is married. According to Instagram, she has a little daughter.

Esina is an active girl, has many hobbies. For example, she practices yoga, sings, dances, loves outdoor activities. He also knows how to skate and bike, speaks English. She has a driver's license and enjoys driving. Moreover, shooting in Tele2 advertising and the operator's concept of fair prices inspired the girl to make several videos about dishonest car dealers on her own. These videos can be found in the official group "Honest and cheerful" Vkontakte.

Filmography

More than 20 works of the artist - small episodes. However, in some pictures she played significant characters. In what works can you see her acting? Answer below:

• "Mom Do not Cry-2" - Lena.
• "Three half-grace" - Irina, daughter of Natalia.
• "Redhead" - a fan of Elena.
• "Always say always" (seasons 6 and 7) - Elena, Tanya's friend.
• Churchill project. Autumn exacerbations ”, the sixth film - Anna Murashova, the daughter of the director.
• "Escape from prison" - Raisa, wife of Burbot.
• "Dove" - ​​Margarita, Lera's friend.
• "Forest" - Hope.

Most fans of the artist's talent agree that she needs a big, serious dramatic role in which she could fully reveal her acting potential. Perhaps we will see her again in a similar work.

RK “Other Rules” – model Alina Zasobina

In Tele2 commercials, a model-looking blonde is filmed. Few even know something about it, but almost everyone is interested.
Many people remember the blonde from the Tele2 advertisement for the video with the awarding of all subscribers of the company. Here she appears in a luxurious Dior Gold dress. According to the plot, the presenter presents a profitable offer to the applause of the public. The golden envelope contains a list of winners, which includes all the operator's subscribers.

In the Tele2 video “Other Rules”, the actress wears a golden dress with crystals on thin straps, sparkling on stage in the spotlight. The stellar image is complemented by a necklace and Hollywood styling. Fitted cut, decollete, emphasizing the figure, only increase the interest in the stranger from the advertisement. Subscribers are trying to find out who it is.

Biography

Alina Zasobina was born in Moscow on January 8, 1990. Neither in childhood nor in adolescence, there were no hints of a modeling career. In an interview, it was noted that she came to this area already late - at the age of 21. According to recognition, the case contributed to the beginning of a career. In Istanbul, the famous photographer Gigi Rigini noticed the girl. Within a couple of days, Alina posed for him, having received, even without any experience, excellent photographs for her future portfolio and placement in a modeling agency.
The purposeful girl was an excellent student at school, graduating with A's. Surrounding noted and mark her diligence. Today she combines the work of a model, TV presenter, actress.

Very little is known about his personal life. But the model has a son, judging by the few photos, who is now about 6-7 years old. Alina speaks casually about her husband, joint personnel did not appear on the network either. But, according to her confession, the upbringing of the child, in many ways, is on the father, as well as the grandmother. Raising a child, as the young mother says, is not at the expense of sleep, with the help of time management skills. Alina tries to spend all her free time with her little son.

Career

The main occupation of Alina Zasobina is the modeling business. Today she collaborates with the modeling and acting agency M-GLOBUS. But the girl's activities, of course, are not limited to this.

You can trace a small filmography of Alina. Basically, these are episodic roles. But in the series "Hotel Eleon" she played the hostess during the entire first season, and many people know her from this role.
The series "Kitchen" (episode in the 6th season, 2015).
The series "Hotel Eleon" (1st season, 2016-2017).
"The Fifth Watch" (episode in the 136th episode of the 3rd season, 2016).
"House Arrest" (episode).

Filming in TV series has become a unique experience with professional actors and a behind-the-scenes team. Each shooting day was perceived as an invaluable master class in acting. The projects showed the essence of film production from the inside out.
At the beginning of the year, Zasobina also spoke about filming in two feature films - "Sticker" and "Klubar". There was also mention of a possible trip to the United States for filming a movie. The girl did not reveal all the secrets. In general, the girl has been successfully developing as an actress in recent years.

One of the girl’s new projects is “Weather on TNT”. Alina Zasobina became the heroine of the first - pilot - release of the forecast on this TV channel.
The actress has a large number of commercials on her account, including popular products on the Russian market. You can see it in a variety of advertisements:
Lamoda, O'stin stores;
the drug "Maxilak";
salon "Euroset";
gasoline "G-drive";
Rosenergobank;
Kinder Surprise;
vitamins "Complivit "Radiance of a man";
Vichy products;
sausages "Klinskie", sausages "Good deed";
washing powder "Bimax Compact".

RK "Smart Tariff" - actress Victoria Belyakova

Blonde Victoria played the role of the brunette Mia, the artificial intelligence of Tele2.

Character and interests

She is very positive in life, loves to joke and laugh a lot. Beauty with a sense of humor, sings, draws and goes in for sports. Victoria is a vegan. I have never been drunk in my life and never smoked a single cigarette. There was no time to be distracted by alcohol due to sports: pair acrobatics, skiing, equestrianism. I went to the ballet, sits on all the splits.

He tries to do everything and always “do the topic” and is a very empathic person. She is for love and does not practice one night stand. She is always in a long term relationship. Victoria is an adherent of personal acquaintance, it is easier to feel that very energy. But if they knock from an interesting account, then maybe they will answer. Most importantly, do not send vulgar photos.

Career and filmography

Victoria Belyakova was born in Novosibirsk on July 24, 1996. She grew up and studied in Moscow. Height: 170 centimeters. Personal life: not married. She graduated from music school in piano. She studied academic and pop vocals. She was fond of dancing, mastered the classical, modern types. She also did pair acrobatics. In 2017 she graduated from VGIK with honors, workshop of V.A. Grammatikov. In the VGIK Educational Theater she played in performances: "The Last" Maxim Gorky - Vera (dir. R. Spirichev); "Sandbox" - She (dir. M. Volchak). Since 2016, she has been an actress of the Moscow State Variety Theatre, among her works: "Turn the Game" - DJ Star (dir. O. Subbotina). Since 2015, he has been acting in films, making his debut in the film The Green Carriage (Nina).

Recently, she has been crying a lot: in the play “Turn the Game” with Dmitry Malikov, in the detective story “Revenge for Dessert”, in the series “Moms of Champions” and “In a Foreign Land”. Recently she played the champion of Russia in swimming in the series "Moms of Champions" on STS. She was fond of pole dance - dancing on a pole at the age of eighteen.

I decided that with her appearance of a deer Bambi, with my “baby face”, it’s great to go beyond stereotypes and in the future play a cheeky person in a movie.

Filmography:

• 2015 - Green carriage - Nina
• 2016 - Dancing to the death - champion
• 2016 - She shot down a pilot - Natasha in her youth
• 2017 - Police officer from Rublyovka to Beskudnikovo - Vika
• 2017 - Edges of love - Elena Nikolaevna
• 2017 - Black blood - Jeanne (uncredited)
• 2018 - House arrest - Alina 2
• 2018 - Viy-2. Secret of the Dragon Seal - Louise

Write in the comments what do you think about the image of the girl from the Tele2 advertisement?

Elena Chernyavskaya - theater and film actress, model, participated in the filming of advertising "JACOBS", "Nescafe Gold", "BIO Balance", "Linex Forte". She gained all-Russian popularity after the release of the film “What else do men talk about”, “Duhless” and the series in which Elena played the role of Angelina Smirnova.

Actress and model Elena Chernyavskaya was born on June 1, 1986. The girl grew up in an ordinary Moscow family. From an early age, Elena was engaged in ballroom dancing, her parents supported her daughter's passion.

As a teenager, Chernyavskaya dreamed of a career as a choreographer, she wanted to open her own dance club. On the way to her dream, Elena began to train at a sports and dance college, and at the same time enrolled in a modeling studio. Ballroom dancing required serious investments - costumes, shoes, accessories were expensive. Elena quit dancing so as not to burden her parents, and decided to earn money herself.

The underage girl was taken on a part-time job at McDonald's, the salary was also small, but it was money earned on her own. Elena Chernyavskaya learned how to cook french fries, she was happy because she could have lunch at work for free. True, the lack of physical activity and fast food quickly made themselves felt with extra pounds. Then Elena went to work in a KFC restaurant, began to monitor nutrition. The girl earned enough to go to the gym, buy branded cosmetics and clothes.

In addition to the main place of work, Elena made a portfolio and took it to the Ostankino television studio. The first commercial in which the girl starred was a video about washing powder. There were few offers in the early years of his career.

Then Chernyavskaya worked as a sales assistant in clothing stores, during this period the girl thought that she would hardly be able to make a career without education. Elena entered the National Institute of Business and in 2008 received a diploma in marketing. The girl also attended design courses, but success came in another area.

Model

Elena returned to the modeling business thanks to the occasion. On social networks, the girl saw photos from the portfolio of a friend and persuaded her to take her with her to a photo shoot at a modeling agency. The administration evaluated the external data of Chernyavskaya and saw in the girl, whose height was 170 cm, and the weight at the same time reached 47 kg, a promising model. Soon, Elena's smile met Muscovites on the capital's billboards.

The model was appreciated by advertisers, they began to offer contracts. Elena was the face of the brands "JACOBS", "Nescafe Gold", "BIO Balance", "Alpen Gold". Then there were shootings in advertising for mobile operators, the Ekonika trading company, and the Faberlik cosmetic brand. In the mid-2000s, the girl participated in the filming of scandalous commercials for the Eldorado store starring. In one video, a phrase artist called Elena Chernyavskaya a "bunny" to whom he gave advice on customer service. Elena Chernyavskaya advertised Sagitta fur clothes.

In 2014, the actress accepted an invitation from the editors of Maxim magazine to participate in a photo shoot. On the pages of the publication, the girl appeared in seductive poses almost naked. According to the magazine, Chernyavskaya took 83rd place out of the 100 most beautiful girls in Russian show business.

Elena's career was on the rise, but with a rational mind, the girl understood that the stars of the modeling business quickly light up and quickly go out. Chernyavskaya seriously thought about cinema and began attending the German Sidakov School of Drama.

Movies

Elena's film debut took place in 2009. Chernyavskaya was offered a cameo role in the series "M + F". The girl was filming with and.

Elena's second job turned out to be more serious and complex - the girl played the episodic role of the administrator of the "Accident" group in the comedy "What else do men talk about." In 2011, the actress starred in the films Duhless and Retired 3.

The popularity of the actress came after filming in the television project "Kitchen". In 2012, Elena Chernyavskaya came to the casting among thousands of other girls. The actress successfully passed the selection - Elena was approved for the role of Angelina. The heroine of Chernyavskaya is a beautiful girl from Yekaterinburg, who became the administrator of the French restaurant Claude Monet. The audience watched with undisguised interest the professional and at the same time natural play of the actress.

After the release of "Kitchen" on the screens, Elena Chernyavskaya began to be invited to talk shows and other television projects. In 2015, the actress's filmography was replenished with work in the melodrama "Winged" about the private life of airline employees, as well as the role of school teacher Zhanna in the crime film "Partners", in which the girl is found killed after a love scene with the main character Edward ().

Personal life

The personal life of Elena Chernyavskaya is almost no different from the life of other beautiful girls. The actress loves to travel, go shopping, spend time with friends.

Elena Chernyavskaya is not yet married. But from time to time in the newspapers there are reports of the girl's novels. Chernyavskaya herself does not comment on gossip. Perhaps, with intrigue, the girl stirs up the interest of readers and viewers in herself. It is unlikely that such a beauty as Elena Chernyavskaya spends her evenings and goes on vacation abroad alone.

The performance will be held in Russia only 50 times, after which the production will be taken to the USA. An old mansion was chosen for the show, the action of the play is dispersed in a space saturated with light and sound effects. Spectators, previously dressed in special masks at the entrance, independently move through the rooms and corridors where the action takes place.

The performance lasts 3 hours, all viewers are invited to familiarize themselves with the content of the play in advance so that they can easily navigate through the episodes. It is forbidden to move around the mansion in groups and discuss what is happening, the audience gets all the pleasure from communicating with each other at the end of the performance in the bar. The performance involved 32 artists, including Elena Chernyavskaya.

In the center of Meyerhold, the actress is busy in the experimental production of Andrei Stadnikov's Motherland. The premiere took place in mid-November 2017.

Now the actress works on the TNT channel in the Comedy Club project, where she plays in the skits of Serge Gorely from the Foreplay series. With the participation of Chernyavskaya, the videos “How to meet a police girl”, “How to meet a girl in a cafe”, “How to go on a date if you have no money” have already been released. On December 11, 2017, Channel One premiered the family saga, in which Elena Chernyavskaya also starred. In the film, we are talking about an exemplary Moscow family, whose well-being is collapsing with the beginning of the 80s.

Filmography

• 2009 – “M+F | Love Journal"
• 2011 - "What else do men talk about"
• 2011 - "Retired-3"
• 2011 - "Duhless"
• 2012-2014 - "Kitchen"
• 2014 - "Everyone writes as he hears"
• 2014 - "Kitchen in Paris"
• 2015 - "Inspired"
• 2015 - "Partners"
• 2017 - "Serebryany Bor"

In September 2017, a fashionable and unusual advertising campaign for the new Veon platform, released in July of the same year, was launched on all TV screens, in cinemas and on digital channels in the country. This unique program works via the Internet and allows millions of users to communicate with each other without restrictions by calling and SMS messages through the application, watch the latest cinema and various amateur videos without restrictions, read personally selected news collections and receive all kinds of discounts and great offers from companies -partners. For Beeline subscribers, the Veon platform is considered doubly useful and beneficial, since they do not pay at all for Internet traffic using this program, which means they reduce their costs without infringing on themselves in communicating with friends.

The commercial was filmed in the brand's corporate style, using black and white colors and bright color accents. The clip itself has already gained a significant number of views, and is rightfully recognized as one of the brightest and most memorable advertising campaigns of this fall.

Celebrities who starred in commercials for Veon

To shoot the original Veon video, the Contrapunto advertising agency, together with the Beeline team, assembled a special cast of models and actors, including such Russian celebrities as Yuri Dud, Pavel Tabakov and Svetlana Ustinova. These three later starred for a number of Veon advertising posters, distributed throughout all the settlements of Russia.

Yuri Dud

Popular video blogger, interviewer and editor-in-chief of the sports channel Sports.ru Yuri Dud played a major role in advertising the new app. This ambitious young man in his youth wanted to become a famous football player, but the career of an athlete did not work out, but his activities as a journalist began to develop rapidly, actively progressing every year. In 2016, this guy received the well-deserved title of "Person of the Year" according to the monthly popular magazine "GQ". Therefore, later it was no surprise to anyone that the choice of the key character of the commercial by the Contrapunto team fell precisely on Yuri.

Pavel Tabakov

No less famous character - actor Pavel Tabakov also took part in the filming of the advertising campaign of the Internet platform. This young man is known to the general public for such domestic cinematographic works as "Duelist", "Orleans", "Happiness is ...", etc. Despite his young age, only 22 years old, Pavel managed to win the hearts of millions of viewers and gain a considerable number of fans during his creative activity.

Svetlana Ustinova

Not without a commercial and without the fair sex. The role of the girl from the advertisement was played by the charming actress Svetlana Ustinova, who took part in 49 cinematic projects over her 35 years and received a national vocation after filming in the film Cold Front. The girl appears in the video several times: at the very beginning of the commercial, Veon, playing the guitar, flashes several times during the commercial and shines again at the end of the video, playfully winking at the viewer from the screen.

Music from the Veon commercial

The dynamic song Run Boy Run, recorded and released by French director and musician Woodkid, was chosen as the title track. This video was recorded for the Russian audience.

Filming was carried out in Troyeshchyna, Vydubychi, the Havansky Skatepark and Podilsky Gateways and lasted for a total of 33 working hours. To participate in the filming process for The HARDKISS Veon, a unique team of diverse characters was selected at a preliminary casting. The preselection itself was attended by more than 150 people and each of them was eager to get into the advertising clip.

Many shots taken on the set of commercials were not planned in the original plan of the advertising project, and ideas for them came to the heads of the creative team right during the workflow. So, for example, it happened with an impressive shot shot against the backdrop of a beautiful pink sunset on the roof or with the application frame of the video. In the latter case, the camera itself turned by accident, and thus managed to see and capture a gorgeous frame.

In general, the advertising campaign reflects the main idea of ​​the whole concept of the Veon application: brightness, individuality and originality in one format. Such an unusual and stylish advertisement did not go unnoticed among hundreds of others, and attracted a lot of attention from a large number of people to the Veon Internet platform itself, which, in principle, the developers and advertisers were striving for.