Vciom is the All-Russian Center for the Study of Public Opinion. All-Russian Center for the Study of Public Opinion (VCIOM) Center for Sociological Polls

The All-Russian Center for the Study of Public Opinion, VTsIOM (until 1992 - All-Union) is the oldest Russian research organization that regularly conducts sociological and marketing research based on public opinion polls. One of the largest Russian companies in this market. Created in 1987.

"Description"

The oldest sociological company in the post-Soviet space (founded in 1987 by a decree of the Presidium of the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR as the All-Union Center for the Study of Public Opinion, since 1992 - All-Russian). VTsIOM conducts marketing, social and political research of the full cycle - from the development of a concept and tools to the preparation of analytical reports and presentation of results.

"Owners"

100% of the company's shares are owned

"Management"

"News"

The army and the Russian Orthodox Church topped the rating of institutions approved by Russians

The conflict of the Russian Orthodox Church with Constantinople did not affect its rating in the country - along with the army and law enforcement agencies, it remains one of the most approved public institutions, follows from the data of the All-Russian Public Opinion Research Center

VTsIOM recorded a decrease in Russians critical of migrants

In recent years, Russians have begun to treat migrants better in a number of areas, but in general this attitude remains negative. This is evidenced by the results of a survey by the All-Russian Center for the Study of Public Opinion (VTsIOM), received by RBC.

VTsIOM recorded a decrease in the rating of "United Russia" against the backdrop of the elections

The confidence rating of the United Russia party fell from 36.3% over the month (before the start of the election campaign before the elections on September 9) to 35.5%, according to a report by the All-Russian Public Opinion Research Center (VTsIOM), which RBC has.

VTsIOM named the most memorable questions at Putin's press conference

The most memorable question at President Vladimir Putin's big press conference on December 14 was the question of electoral competition and the opposition, asked by TV presenter Ksenia Sobchak. The data was presented by VTsIOM based on the results of a survey among Russians who followed Putin's answers. Sobchak's question was remembered by 19% of the press conference viewers.

VTsIOM determined the unemployment rate is twice the official

Unemployment in Russia is twice the official data of Rosstat and is 11%, follows from a survey by VTsIOM. The gap in indicators could be even larger if the criteria of state statistics were used in the calculations, sociologists say

VTsIOM recorded a record confidence of Russians in the police

VTsIOM sociologists spoke about the record growth of Russians' trust in the Ministry of Internal Affairs. In the year since last November, the number of respondents who trust the police has grown from 47% to 67%.

The Russians named the main tasks of the army and assessed Shoigu

The All-Russian Center for the Study of Public Opinion (VTsIOM) conducted a survey on the attitude of Russians towards the army. The respondents named the main tasks of the armed forces and spoke about their attitude towards the army. The survey materials were received by RBC.

VTsIOM spoke about the negative attitude of the majority of Russians to Sobchak

95% of respondents know well or have heard something about TV presenter Ksenia Sobchak, who announced her presidential ambitions, but 60% of respondents rather have a negative attitude towards her, VTsIOM reported

VTsIOM found out the attitude of Russians to Zeman's idea about payments to Ukraine for Crimea

Most Russians did not like Czech President Milos Zeman's offer to compensate Ukraine for Crimea. Only 6% of respondents considered this idea reasonable.

VTsIOM found the most opponents of vaccinations among people aged 35-44

Speaking about the reasons for refusing vaccinations, Russians mention side effects, distrust of doctors and the quality of vaccines, as well as the possibility of turning a child into a disabled person.

VTsIOM revealed the absence of savings among the majority of Russians

The majority of Russians (60%) do not have financial savings, 22% of Russians who did save money prefer not to take it to the bank, but keep it “with them”. This is evidenced by the results of VTsIOM, received by Izvestia.

VTsIOM noted the fall in Russians' confidence in doctors

Russians' trust in doctors is falling. If in 2010 54% of citizens trusted health workers, now their number has dropped to 36%. This is evidenced by the survey data of the All-Russian Public Opinion Research Center (VTsIOM). The results of the study are available from RBC.

VTsIOM found Russians lack understanding of historical processes

In connection with the 100th anniversary of the October Revolution, sociologists tested the knowledge of Russians in history. The results, VTsIOM found out, demonstrated that it is not necessary to talk about the understanding of deep historical processes by the inhabitants of Russia.

VTsIOM found out the political motives of young Russians

Young Russians come to politics and social movements for "drive and career", they consider justice to be the main thing in the development of the country and they want to be subjects, not objects of politics. This is evidenced by the data of the All-Russian Public Opinion Research Center (VTsIOM), received by RBC.

VTsIOM cited data from a study of the attitude of Russians to Udaltsov

More than half, 61% of the inhabitants of Russia, do not know anything about the recently released opposition politician Sergei Udaltsov. 39% of Russians have not heard anything about him. This is evidenced by the data received by RBC from the All-Russian Center for the Study of Public Opinion (VTsIOM) on the study of the attitude of Russians to the oppositionist.

TASS: "There are revolutionary moods in Russia"

Russian government media published the results of a survey conducted by the All-Russian Public Opinion Research Center. Surprisingly, the sociological survey commissioned by the Russian government revealed a picture that was unpleasant for the authorities - pre-revolutionary moods in society.

VTsIOM: provinces need renovation more than Moscow

A VTsIOM poll showed that 70% of Russians had heard about the housing stock renovation program. At the same time, 73% of respondents believe that renovation is much more relevant for the province than in Moscow.

VTsIOM: Most Russians still get their information from TV

The number of Russians who learn the news while watching TV is falling, but still exceeds the Internet audience by 23 percent.

According to a survey by the All-Russian Public Opinion Research Center, the results of which were published on August 7, 69% of the population often receive information from central television broadcasts, 22% rarely watch the news, and 9% do not do so at all. At the same time, a year ago, the permanent audience of television was 2% more.

VTsIOM: 81% of Russians under 24 prefer to get news from social networks

81% of Russians aged 18 to 24 prefer to get news from social networks. Such a result was shown by the VTsIOM poll.

VTsIOM: Most Russians are not afraid of new US sanctions

Only 28% of our fellow citizens admitted that they were afraid of their possible negative impact on our country.

About a new round of anti-Russian sanctions, initiated by the US Congress, heard 68% of Russians, but most of them took this information calmly, sociologists say. According to the results of the VTsIOM poll, only 28% of Russians fear the negative consequences of the restrictions imposed, and 48% are convinced that they do not expect any changes after the imposition of sanctions. Moreover, 9% of respondents believe that, on the contrary, they will have a positive effect on the country's economy.

VTsIOM CEO: In Russia, the request for stability has disappeared and a request for change has appeared

In Russia, there was a public demand for change. This, according to TASS, was stated by the general director of the All-Russian Public Opinion Research Center Valery Fedorov, speaking at the forum "Territory of Meanings on the Klyazma".

According to Fedorov, a phase of “uncertainty about the future” is now observed in society, which is dangerous, since, according to the sociologist, “revolutionary moods do not appear in a crisis situation, but when the crisis is over and things are getting better.”

VTsIOM assessed how happy the Russians are

Most Russians - almost 85% - consider themselves happy. This is stated in the report of the regular monitoring of the level of happiness of the inhabitants of Russia of the All-Russian Center for the Study of Public Opinion (VTsIOM).

VTsIOM: 72% of Russians hope that the West will lift sanctions itself

According to VTsIOM, 72% of Russians believe that the Kremlin should not seek the lifting of Western sanctions against Russia. In their opinion, the West will soon cancel them itself, as it also suffers from them. Only 20% of respondents do not agree with them, RBC reports.

VTsIOM recorded a sharp disappointment of Russians in Trump

After the next sanctions, the number of Russians dissatisfied with the US president exceeded the number of those who sympathize with him, follows from a new poll by VTsIOM. But respondents still believe in the imminent lifting of sanctions

All-Russian Center for the Study of Public Opinion, VCIOM(until 1992 - All-Union) - the oldest Russian research organization that regularly conducts sociological and marketing research based on public opinion polls. One of the largest Russian companies in this market. Created in 1987. 100% of the company's shares belong to the state.

Description

The oldest sociological company in the post-Soviet space (established in 1987 by a decree of the Presidium of the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR as the All-Union Center for the Study of Public Opinion, s - All-Russian). VTsIOM conducts marketing, social and political research of the full cycle - from the development of a concept and tools to the preparation of analytical reports and presentation of results.

Research is carried out both at the regional and federal levels, as well as abroad. There are partnerships and research is being conducted both in the post-Soviet space and in the EU countries, in Japan, China, etc. Among the partners and customers of the Center's research are leading Russian and foreign companies, universities, government institutions: the International Committee of the Red Cross , United Nations Development Program, Administration of the President of the Russian Federation, Ministry of Foreign Affairs of the Russian Federation, Federal Antimonopoly Service of the Russian Federation, Kommersant Publishing House, Reuters, NATO (NATO Moscow Office), US Department of State, Higher School of Economics, RSSU, Rosneft, RUSAL, Samsung, Intel etc.

VTsIOM is a member of a number of international professional networks (Intersearch, Eurasian Monitor, etc.) and in its research is guided by ESOMAR standards and norms.

VCIOM has the status of a scientific institution, publishes its own scientific journal (""), manages the work of its own department at the Higher School of Economics and the research center at the RSSU, and also regularly holds meetings of its own Scientific and Expert Council, which includes leading sociologists of the country.

VTsIOM was a federal state unitary enterprise, in 2003 it was corporatized. However, 100% of the company's shares belong to the state.

Structure and employees

The central office of VTsIOM is located in Moscow. Branches of the company operate in all 7 federal districts of the country. More than 70 specialists in the field of sociology, marketing, political science, finance, psychology and statistics work in the company's Moscow office. The Center is headed by Valeriy Fedorov. Since 2011 Yuri Voitsekhovsky has been the Chairman of the Board of Directors.

Among the company's employees are doctors and candidates of sciences, graduates of leading Russian and foreign universities (Moscow and St. Petersburg State Universities, Vienna and Moscow Diplomatic Academies, Higher School of Economics, etc.). Own network of interviewers has about 5000 people. Leading departments of the company include:

• Development Directorate
• Communications Directorate
• Department of Socio-Political Research
  • Department of Political Studies
  • Department of Social Research
• Business Research Office

VTsIOM Research

At the regional and federal levels, in the post-Soviet space and in the countries of the “far abroad”, VTsIOM conducts research in 3 main areas:

• politics (electoral research, monitoring of satisfaction with the authorities),
• social sphere (education, medicine, family, housing and communal services, fight against corruption),
• business (finance and insurance, real estate market, development of product and corporate brands, development of corporate reputation, trademark expertise, information technology market, media measurements, sports industry, automotive market), etc.

VTsIOM regularly acts as a coordinator and executor of international research projects for foreign and Russian customers - both in Russia and abroad, including UNDP, US State Department, NATO, etc. Since 2004, the Center has been actively involved in building a system of regular sociological research in the post-Soviet space (as part of the activities of the Eurasian Monitor agency, one of the founders of which is VTsIOM - along with the sociological services of other former republics of the Soviet Union).

The work uses a wide range of research techniques (personal interviews, focus groups, mystery shopping, hall tests, exit polls, expert surveys, telephone interviews, etc.). Among the methods of information processing are both descriptive and inferential statistical analysis, special sampling programs, etc. Weekly population surveys are conducted on an all-Russian representative sample (1600 people in 140 settlements of 42 regions of Russia).

Some VTsIOM projects over the past 5 years

Scientific and teaching activities

VTsIOM has the status of a scientific institution. In addition, the Center has a scientific and expert council, which includes well-known Russian sociologists, political scientists, philosophers and historians. Since 1993, VTsIOM has been publishing its own scientific journal “Monitoring public opinion: economic and social changes”. The journal is published 6 times a year and has been in the public domain since 2009 (both archive and latest issues). The editorial board of "Monitoring" (completely updated in 2003) includes leading domestic sociologists (employees of the Russian Academy of Sciences, Moscow State University, RSSU, SU-HSE, GfK-Rus, etc.

At the Faculty of Sociology of the Higher School of Economics, there has been (since 2008) the Department of VTsIOM, and at the RSSU - the Research Center of VTsIOM (since 2008). VTsIOM holds competitions of scientific works among young scientists - sociologists. It pays scholarships to the most talented sociology students.

The Center regularly publishes author's and collective monographs on the state of public opinion in Russia. Among the latter: "From Yeltsin to Putin: Three Epochs in the Historical Consciousness of Russians" (2007), "Political Russia: Election Guide 2007", "Political Dictionary of Our Time" (2006), "Russia at the Crossroads of the Second Term" (2005) . VTsIOM employees regularly make presentations at Russian and foreign scientific conferences and round tables.

The VTsIOM team maintains an archive in which public opinion research has been presented since 1992. So, in the VTsIOM database "Archivarius" - the results of public opinion polls "Express" from 1992 to the present, and in the expanded thematic archive - there are functions of in-depth search in the archive of the Center.

Story

Birth. The first public opinion research institute in Russia. 1987

The resolution on the creation of VTsIOM (then still "all-Union") was adopted at the July meeting of the Central Committee of the CPSU in 1987. The founders were the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR. The first head of the center was Tatyana Zaslavskaya, academician. Her deputy is Boris Grushin. According to Zaslavskaya, the model for creating the center for her was the Institute of Demoscopy in Germany, headed by E. Noel-Neumann. In -1988, thanks to the organizational efforts of Grushin, a network of sociological centers was deployed in the republics of the USSR and regions of Russia. This made it possible in November 1988 to conduct the first mass surveys on representative samples of the adult population of the country, and a year later the surveys were conducted on a systematic basis. In August 1989, Boris Grushin left VTsIOM and organized his own organization for the study of public opinion, Voice of the People,.

At the same time, VTsIOM, which appeared at the dawn of perestroika, according to the exact definition of Alexei Levinson, "played the role of a mother swarm from which emerged families, new agencies for the study of public opinion and the market." So, in August 1989, Boris Grushin left VTsIOM and organized his own public opinion research organization, Voice of the People. In 1991, one of the leading marketing services of modern Russia, the KOMKON company, was founded on the basis of the VTsIOM team. In 1992, FOM separated from VCIOM, originally created as a division of the center to raise funds from charitable organizations, and in 2003 VCIOM-A was created, later renamed the Levada Center.

2003 Conflict

From the very beginning, VTsIOM has been a state-owned sociological company. So, in 1987 the founders of the Center were the All-Russian Central Council of Trade Unions and the State Committee for Labor of the USSR, then (in 1998) the Center was re-registered as a federal state unitary enterprise (FGUP), and in August 2003, by the decision of the Ministry of Property Relations, the Federal State Unitary Enterprise VCIOM was transformed into the All-Russian Center for the Study of Public opinions." As before, the state remained 100% the owner of the organization. The board of directors of the company, consisting of representatives of the shareholder - the state, decided to replace the head of the Center (Yury Levada), who headed the company in 1992-2003. A young political scientist Valery Fedorov was appointed in his place. Claims against Levada, according to the new leader, were: "stagnation in the scientific field" and the fact that under him were "undeservedly forgotten" studies of "the social situation in the country, the problems of poverty, unemployment, employment, the labor market, emigration." One of the main tasks of Valery Fedorov as director, in his own words, was the preservation of the VTsIOM research team:

“He [Levada] wants to present his own dismissal as the destruction of the leading sociological center of Russia. I assure you that such destruction will not happen. Unfortunately, Yuri Alexandrovich is trying to present his dismissal as a mass exodus from VTsIOM. Of course, we won't allow that." .

Further history (2003-present)

VTsIOM continued to conduct research programs started by the former team and publish the journal “Monitoring public opinion: economic and social changes” (since 2003, the former editorial team continued to work in the newly created journal “Bulletin public opinion”).

The priority area of ​​VTsIOM's research today is the political mood of the population, attitudes towards authorities at all levels, their decisions, initiatives and programs. In addition to the authorities, VTsIOM continues to conduct research commissioned by the largest Russian commercial companies and public associations. New areas of research have also appeared, in particular, the company began to pay more attention to the social situation in the country, as well as marketing and international research.

Thus, since 2003, VTsIOM has been conducting weekly constructions of social well-being indices. The empirical basis for calculating the indices underlying the time series is the data of weekly Express Polls conducted by VCIOM on a representative all-Russian sample (taking into account quotas by sex, age, education and territorial zoning of the State Statistics Committee) in 42 regions, territories and republics of Russia in 140 settlements (number of respondents 1600 people).

Since 2003, research in the post-Soviet space has also become more important. In 2003, the company became one of the founders of the research agency "Eurasian Monitor" and by 2009 conducts regular surveys of the population in 14 states of the former USSR.

In July 2016, VTsIOM agreed with the British holding WPP on the purchase of TNS Russia, which measures the TV audience in Russia to calculate the cost of advertising. The start of talks about the sale was given at the end of June 2016, after the adoption by the State Duma of a ban on foreign companies from engaging in telemetry in Russia if the share of foreign participation is more than 20%.

Criticism

The company is sometimes accused by those who are the object of its research. Thus, the leader of the Communist Party, Gennady Zyuganov, criticizes the objectivity and correctness of the research of the Center: “I believe that this is an unfair research,” said the Chairman of the Central Committee of the Communist Party of the Russian Federation G. A. Zyuganov, evaluating, at the request of the media, the published results of the VTsIOM study on the problem of Mausoleum V. I. Lenin (according to this study, Russians are in favor of reburial of Lenin's body in the cemetery).

VTsIOM often makes calls to citizens' home phones without their prior consent, and they can call late at night, and on weekends and holidays.

Court between The New Times and VTsIOM

VTsIOM is also accused of "special" relations with the Kremlin. For example, Natalya Morari, one of the authors of The New Times magazine, in the fall of 2007, published a series of materials about the corruption of VTsIOM and the manipulations used in the center’s research to please the Administration of the President of the Russian Federation. In December 2007, it became known that Natalia Morari was banned from entering Russia. VTsIOM also filed a lawsuit against The New Times magazine, and after a ten-month review in September 2008, the Moscow Arbitration Court recognized the published information that the center had “special commercial relations” with the Kremlin as “untrue” and ordered the magazine to publish a refutation and pay a fine of 10,000 rubles, and the court ordered the journalist who wrote the articles to pay a fine of 100 rubles.

However, with regard to the accusations that “when conducting polls, sociologists from VTsIOM on the instructions of various parties use the so-called formative questions, that is, questions that lead to strictly defined answers,” the court refused to satisfy the claims of VTsIOM. The court decided: “The applicant’s argument that the surveys conducted by VTsIOM were not of a formative nature is unfounded,” and “the VTsIOM press release No. Moscow Arbitration Court. The judgment in this connection has been contested by the applicant and the investigation is ongoing.

However, in August 2013, the director of VTsIOM, Valery Fedorov, noted that the main customer of VTsIOM is the Kremlin and the United Russia party, and that the results of polls conducted on their orders can be published only after the permission of the customer.

Description

general information

The oldest sociological company in the post-Soviet space (established in 2009 by a decree of the Presidium of the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR as the All-Union Center for the Study of Public Opinion, with - All-Russian - For more information about the history of the creation and development of the company, see the section "History of VTsIOM"). In Russia and abroad, VTsIOM conducts marketing, social and political research of the full cycle - from the development of a concept and tools to the preparation of analytical reports and presentation of results.

VCIOM has the status of a scientific institution, publishes its own scientific journal (""), manages the work of its own department at the Higher School of Economics and the research center at the RSSU, and also regularly holds meetings of its own scientific and expert council, which includes leading sociologists of the country. (For more information about the scientific potential of the center, see the section "Scientific and teaching activities" below).

Team

More than 70 specialists in the field of sociology, marketing, political science, finance, psychology and statistics work in the company's Moscow office. The Center is headed by Valery Fedorov. Among the company's employees are doctors and candidates of sciences, graduates of leading Russian and foreign universities (Moscow and St. Petersburg State Universities, Vienna and Moscow Diplomatic Academies, Higher School of Economics, etc.). (For more information about the scientific potential of VTsIOM employees, see the section "Scientific and teaching activities of VTsIOM"). VTsIOM branches operate in all 7 federal districts of the country. The network of interviewers has about 5,000 people.

Research directions

VTsIOM conducts research both at the regional and federal levels, as well as in the post-Soviet space (together with colleagues from other countries of the former USSR - members of the Eurasian Monitor agency, one of the founders of which is VTsIOM) and in far abroad countries. Among the main activities of the company:

(For more details, see the section: “VTsIOM Research” and in the note: “Clients and Partners of VTsIOM”)

Methodology

The work uses a wide range of research techniques (personal interviews, focus groups, mystery shopping, hall tests, exit polls, expert surveys, telephone interviews, etc.). Information processing methods include both descriptive and inferential statistical analysis, special sampling programs, etc. Population surveys are conducted weekly based on an all-Russian representative sample (1,600 people in 140 settlements in 42 regions of Russia).

VTsIOM Research

At the regional and federal levels, in the post-Soviet space and in the "far abroad" countries, VTsIOM conducts research in 3 main areas:

• politics (electoral research, monitoring of satisfaction with the authorities),
• social sphere (education, medicine, family, housing and communal services, fight against corruption),
• business (finance and insurance, real estate market, development of product and corporate brands, development of corporate reputation, trademark expertise, information technology market, media measurements, sports industry, automotive market), etc.

VTsIOM regularly acts as a coordinator and executor of international research projects for foreign and Russian customers - both in Russia and abroad (among which, in particular: UNDP, US State Department, NATO, etc. More - in the note: "Clients and partners of VTsIOM"). Thus, since 2004 (as before the collapse of the USSR), the Center has been actively involved in building a system of regular sociological research in the post-Soviet space (as part of the activities of the Eurasian Monitor agency, one of the founders of which is VCIOM - along with the sociological services of other former republics of the Soviet Union). Union).

Some VTsIOM projects over the past 5 years

• Exit polls (exit polls) in the parliamentary and presidential elections of the Russian Federation.(customer - OJSC "First Channel") 2007 - 2008.
• (JSC "NK" Rosneft") 2007
• Evaluation of the image of the company-employer.(JSC "Severstal") 2008
• Evaluation of the image of the company-employer.(LLC "RUSAL-Management Company") 2007
• A study of the well-known trademark.(Heineken Commercial Service LLC) 2007
• Social adaptation of people with HIV+ status: assessment of the situation in healthcare, education and employment.(United Nations Development Programme) 2007
• The study of interethnic relations based on the results of all-Russian polls.(Institute of Diaspora and Integration) 2007
• Studying the conditions of the business environment, assessing the interaction between business and government (according to entrepreneurs).(RSPP) 2007-2008
• Study of the level of trust in the media among Russians.
• The attitude of the population of Russia to the judiciary.(Apparatus of the Public Chamber of the Russian Federation) 2007
• Sociological research on unfair competition.(Federal Antimonopoly Service) 2007

• Factors and prospects for the development of football in Russia(National Football Academy Foundation) 2006
• Assessment of the attractiveness of housing infrastructure facilities of the Bolshoe Domodedovo investment project("Coalco") 2006-2007
• Study of the perception of NATO by Russians.(NATO) 2006
• Analysis and assessment of the situation of perception by the population of the phenomenon of corruption in the public sector of the Russian Federation.(United Nations Development Program and Accounts Chamber of the Russian Federation) 2006

• Investment behavior of the population and awareness of the deposit insurance system.(Deposit Insurance Agency) 2005-2006
• A study of the perception of large pharmaceutical brands in Russia and Eastern Europe.(Stanton Beringer consulting) Annually since 2005
• Conditions for the functioning of small business in the regions of Russia.(OPORA Russia) 2004-2006
• Evaluation of the reputation indicators of JSC Aeroflot(Aeroflot - Russian Airlines) Annually since 2005
• Syndicated study of the corporate reputation of 10 largest Russian companies. Twice per year since 2004.
• Monitoring of the main indicators of the social moods of the inhabitants of the countries of the post-Soviet space. Participants: leading sociological services from 14 post-Soviet countries. Twice a year, since 2003 - within the framework of the Eurasian Monitor project

Scientific and teaching activities

VTsIOM has the status of a scientific institution. In addition, the Center has a scientific and expert council, which includes well-known Russian sociologists, political scientists, philosophers and historians. Since 1993, VTsIOM has been publishing its own scientific journal "Monitoring of public opinion: economic and social changes". The journal is published 6 times a year and has been in the public domain since 2009 (both archive and latest issues). The editorial board of Monitoring includes leading national sociologists (employees of the Russian Academy of Sciences, Moscow State University, RSSU, Higher School of Economics, GfK-Rus, etc.).

At the sociological faculty of the Higher School of Economics, there has been (since 2008) the department of VTsIOM, and at the RSSU - the research center of VTsIOM (since 2008).

VTsIOM holds competitions of scientific works among young scientists - sociologists. It pays scholarships to the most talented sociology students.

The Center regularly creates and publishes author's and collective monographs on the state of public opinion in Russia. Among the latter: "From Yeltsin to Putin: Three Epochs in the Historical Consciousness of Russians" (2007), "Political Russia: Election Guide 2007", "Political Dictionary of Our Time" (2006), "Russia at the Crossroads of the Second Term" (2005) . (For more details, see the link: "VTsIOM Library - some books published by the company's team in recent years").

The VTsIOM team maintains an archive in which public opinion research has been presented since 1992. Thus, the VTsIOM Archivarius database contains the results of Express public opinion polls from 1992 to the present, and the extended thematic archive has in-depth search functions in the Centre's archive.

VTsIOM employees regularly make presentations at Russian and foreign scientific conferences and round tables.

Story

Birth. The first public opinion research institute in Russia. 1987

The decision to create VTsIOM (then "All-Union") was adopted at the July 1987 meeting of the Central Committee of the CPSU. The founders were the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR. The first head of the center was Tatyana Zaslavskaya, an academician. Her deputy is Boris Grushin. According to Zaslavskaya, the model for creating the center for her was the Institute of Demoscopy in Germany, headed by E. Noel-Neumann. In - years, thanks to the organizational efforts of Grushin, a network of sociological centers was deployed in the republics of the USSR and regions of Russia. This made it possible in November 1988 to conduct the first mass surveys on representative samples of the adult population of the country, and a year later the surveys were conducted on a systematic basis. In August 1989, Boris Grushin left VTsIOM and organized his own organization for the study of public opinion, Voice of the People,.

"The first of the new." 1992-2003

Appearing at the dawn of perestroika, VTsIOM, according to Alexei Levinson:

"played the role of a mother swarm, from which the emerging families, new agencies for the study of public opinion and the market, separated."

Conflict. 2003

From the very beginning, VTsIOM has been a state-owned sociological company. So, in 1987 the founders of the Center were the All-Russian Central Council of Trade Unions and the State Committee for Labor of the USSR, then (in 1998) the Center was re-registered as a federal state unitary enterprise (FSUE), and in August, by the decision of the Ministry of Property Relations, the FSUE VTsIOM was transformed into the All-Russian Center for Public Opinion Research ". As before, the state remained 100% owner of the organization. The board of directors of the company, consisting of representatives of the shareholder - the state, decided to replace the head of the Center (Yury Levada), who headed the company in 1992-2003. A young political scientist, Valery Fedorov, was appointed in his place. Claims against Levada, according to the new leader, were: "stagnation in the scientific field" and the fact that under him were "undeservedly forgotten" studies of "the social situation in the country, the problems of poverty, unemployment, employment, the labor market, emigration." One of the main tasks of Valery Fedorov as director, in his own words, was the preservation of the VTsIOM research team:

“He [Levada] wants to present his own dismissal as the destruction of the leading sociological center of Russia. I assure you that such destruction will not happen. Unfortunately, Yuri Alexandrovich is trying to present his dismissal as a mass exodus from VTsIOM. Of course, we won't allow that.".

VTsIOM today. 2003-2009

VTsIOM continued the research programs developed by the former team and retained the right to publish the journal Public Opinion Monitoring: Economic and Social Changes (since 2003, the former editorial team continued to work in the newly created journal Public Opinion Bulletin).

The priority area of ​​VTsIOM's research today is the political mood of the population, attitudes towards authorities at all levels, their decisions, initiatives and programs. In addition to the authorities, VTsIOM continues to conduct research commissioned by the largest Russian commercial companies and public associations. New areas of research have also appeared, in particular, the company began to pay more attention to the social situation in the country, as well as marketing and international research.

Thus, since 2003, VTsIOM has been conducting weekly constructions of social well-being indices. The empirical basis for calculating the indices underlying the time series is the data of weekly Express Polls conducted by VTsIOM on a representative all-Russian sample (taking into account quotas by sex, age, education and territorial division of the State Statistics Committee) in 42 regions, territories and republics of Russia in 140 settlements (number of respondents 1600 people).

Since 2003, research in the post-Soviet space has also become more important. In 2003, the company became one of the founders of the research agency "Eurasian Monitor" and by 2009 conducts regular surveys of the population in 14 states of the former USSR (in cooperation with colleagues - leading sociological companies in these states.

New regular projects have appeared: The state of the business climate in Russia, the Freedom of Speech Index, the Assessment of Higher Professional Education in Russia, the Assessment of the Courts in the Russian Federation, etc.

A new, more applied and pragmatic focus of VTsIOM research programs was also expressed in the change of the Center's motto: instead of the former "From opinion - to understanding", it became: "To know is to win!"

Criticism

The company is sometimes accused by those who are the object of its research. Thus, the leader of the Communist Party, Gennady Zyuganov, criticizes the objectivity and correctness of the research of the Center: "I believe that this is an unscrupulous research," said the Chairman of the Central Committee of the Communist Party of the Russian Federation G.A. I. Lenin (according to this study, Russians are in favor of reburial of Lenin's body in the cemetery).

VTsIOM is also accused of "special" relations with the Kremlin. The most famous scandal of this kind is associated with the publication in The New Times magazine in the fall of 2007 of a series of materials about the corruption of VTsIOM and the manipulations used in the center's research to please the Administration of the President of the Russian Federation. VTsIOM filed a lawsuit against The New Times magazine, and after a ten-month review in September 2008, the court found the published information that the center had a "special commercial relationship" with the Kremlin "untrue" and ordered the magazine to publish a refutation. and the journalist who wrote the articles was ordered by the court to pay a small fine.

However, with regard to the allegations that “when conducting polls, sociologists [from VTsIOM] on behalf of various parties use so-called formative questions, that is, questions that lead to strictly defined answers,” the court refused to satisfy VTsIOM's claims. The court decided: "The applicant's argument that the surveys conducted by VTsIOM were not of a formative nature is unfounded." “The VTsIOM press release No. 771 dated September 18, 2007, to which there is a link in the statement of claim, testifies to the opposite,” the decision of the Moscow Arbitration Court says. The judgment in this connection has been contested by the applicant and the investigation is ongoing.

Notes

1. "Monitoring of public opinion: economic and social changes"
2. "Media ratings of sociological centers"
3. "Professional network ESOMAR"
4. Eurasian monitor
5. "Monitoring log archive"
6. "VCIOM Library"
7. "Database Archivist"
8. "Expanded thematic archive"
9. Grushin B.
10. Zaslavskaya T. How VTsIOM was Born / Public Fracture and the Birth of a New Sociology: Twenty Years of Monitoring. - S. 11-17.
11. Alexey Levinson's pages
12. Grushin B. On the far and near approaches to the creation of VTsIOM / Social break and the birth of a new sociology: twenty years of monitoring. - M.: New publishing house, 2008. - S. 18-22.
13. history of the company
14. Levada Yu. From opinions to understanding. Sociological essays 1993-2000. SS. 391-548.
15. Levada Y. We are looking for a person. Sociological essays 2000-2005. SS. 263-379.
16. Interview with Valery Fedorov / Nezavisimaya Gazeta, 11.09.2003
17. Interview with Valery Fedorov / Weekly magazine, No. 150 of 01/13/2005

VTsIOM (All-Russian Public Opinion Research Center) calls itself the oldest research organization in Russia in the field of sociology. The center was established in 1987 (from 1987 to 1991 - All-Union), specializes primarily in public opinion polls, is wholly owned by the state.

VTsIOM annually conducts more than 400 large-scale public opinion research projects. For these tasks, the company has formed a project office: project managers, "field" personnel involved in the direct conduct of various studies, as well as specialists in the formation of statistics and analytics. When the center receives an order for research, a task is formed in the system, and the questionnaires are transferred to the “fields”. Based on the results of the surveys, the information received is processed by the analytical department and the control body.

For 2018, VTsIOM conducts research in 3 main areas (politics, social sphere, business) at the regional and federal levels, in the post-Soviet space, as well as in Asia and Europe. VTsIOM implements its own educational and publishing programs. In its work, VTsIOM is guided by the principles of ESOMAR.

Story

2016

VTsIOM acquires 80% of TNS Russia

In June 2016, it became known that VTsIOM, through its subsidiary, VTsIOM Media LLC (established in early 2016), could acquire 80% of the telemeter TNS Russia, which is part of the British advertising holding WPP. This company measures the audience of Russian TV channels, radio stations and other media.

This is a forced sale: in the summer of 2016 State Duma adopted amendments to the laws on the media and advertising, according to which, from September 2017, advertisers and their intermediaries, when placing commercials on TV, will be required to have an agreement with a measuring company selected by the state, and specifically - Roskomnadzor. The service should decide on its choice by January 2017.

According to top managers of two large media holdings, the parties may close the deal to sell 80% of TNS Russia to the VTsIOM structure "closer to winter." Both companies do not comment on the information, but in Federal Antimonopoly Service (FAS) no such request has been received.

Later it became known that VTsIOM-Media agreed in principle to buy 80% of the analytical company TNS from the British WPP.

In August 2016, it was reported that VTsIOM-Media intends to hold a tender to attract a loan (follows from the company's documents published on the public procurement website). This will be a purchase from a single supplier. The draft loan agreement attached to the tender documents states that VTsIOM-Media is going to receive a loan of 1.4 billion rubles. for a period of seven years at the key rate of the Central Bank (10.5%) plus 1% per annum. The announcement was published at 20.57 Moscow time on Friday, August 5, the same day is designated as the last day for applications.

The draft loan agreement does not indicate the name of the bank, but there is a number of its state license (No. 1000), indicates " Interfax". This is the license number VTB. A spokesman for the bank declined to comment.

VTsIOM-Media will raise these funds to "finance the acquisition, ongoing activities and payment of license and service fees." The company will have to start repaying the loan in 2018. The document does not indicate what kind of acquisition it is.

The amount of the loan attracted by VTsIOM-Media is close to how much the company agreed to pay for 80% of TNS, says a Vedomosti source familiar with the participants in negotiations with WPP and VTsIOM. But the deal has a complex structure, so exact numbers are hard to come by, he explains. Previously, another Vedomosti source said that the amount of the transaction would be small compared to TNS's revenue, which "significantly exceeds 5 billion rubles." Officially, neither TNS itself nor WPP discloses its financial performance.

Registration of "VTsIOM-Media" as a competitor of TNS for TV audience measurement

In the spring of 2016, VTsIOM registered the VTsIOM Media company to measure the television audience. The company's main competitor is TNS Index, Adindex reported.

Konstantin Abramov, Chairman of the Board of the Foundation, said that the organization is faced with the task of becoming a leader in the research market in Russia.

Appointed CEO of VTsIOM Media Alexey Malinin, who worked in 2010-2012 in Ministry of Communications. In 2013-2014, he was an advisor to the CEO "